ZUMIEZ
Mission Statement
 “Provide
you with cutting edge clothing,
footwear, accessories, Dvd’s, hard good
for skate and snow for active lifestyles.
Everything we do revolves around the
customer-you are the heart of our
company.”
Company Background
 The
store originated in 1978, but started
going publically in 2005.
 The store targets buyers in the “skaters,
snowboarders, and surfers” offering gear
ranging from boards to clothes.
 Targets consumers from ages 12 to 24.
 Located mostly in shopping malls.
 As of 2010, they operate over 400 stores in
over 35 states.
Management
 President-
Thomas D. Campion
 C.E.O.- Richard M. Brooks
 C.F.O.- Trevor S. Lang
 Vice President- Ford K. Wright
Porters 5 Forces
 Threat
of New Entrants- a lot of stores
already
 Supplier Power- Hundreds of suppliers
 Buyer Power- We know want the
customers want and need
 Competitive Rivalry- Their becoming the
new up and coming company
 Threat of Substitution- Prices may be lower
somewhere else
External Threats
 Pacific
Sunwear- Also another surf based
company targeting teens
 Hot Topic- A clothing based store
targeting “punk” teens
 The Sports Authority- A sports equipment
based store
 Easy entrance of competition.
Internal Threats
 Managers
are all older.
 Still a young company.
 Mistakes towards customers and
products.
SWot
 Strengths Industry
is growing
 Demand for products in increasing
 Action sports are becoming more popular
 Weaknesses Large
competition
 Expensive products
 Easy to create imitation products
swOT
 Opportunities Sponsor
events
 Sponsor teams
 Fundraisers
 Sales
 Threats Competition
is growing
 Cheaper products
Industry
 Current
Growth
as of January,
2011 for the
entire Industry.
Products
 Skateboarding-
trucks, wheels, boards,
grip tape, shoes.
 Surf- boards, wet suits, bathing suits.
 Snowboarding- boots, bindings, boards,
goggles, helmets.
Products Continued
 Sunglasses-
Oakleys, Dragon, Jack Martin.
 Hats- Monster, Billabong, DC
 Bags- Element, Neff, DC
 Headphones- Skull Candies, Frends
 Jewelry- Nixon, G-Shock, Silly bands
Future Growth
 Online-
Approximately 10% of sales
 Opening stores in different countries
Where would we take the
company?
 Create
bigger fan and consumer base
 Build a relationship with loyal customers
 Expand the company further- across the
world more- help increase the sporting
industry as a whole.
Fiscal 2010 YTD

In millions except for EPS
Stock Comparisons : Zumiez
Pacsun
Hot Topic
Chart over Chart Results
Refrences
 "ZUMZ:
Summary for Zumiez Inc.- Yahoo!
Finance." Yahoo! Finance - Business
Finance, Stock Market, Quotes, News.
Web. 19 Apr. 2011.
<http://finance.yahoo.com/q?s=ZUMZ>.
 Delorum. "Zumiez." Zumiez.com - Skate
Shoes, Skateboards, Snowboards, Guys &
Girls Clothing. Web. 19 Apr. 2011.
<http://www.zumiez.com/>.