ZUMIEZ
Mission Statement
“Provide
you with cutting edge clothing,
footwear, accessories, Dvd’s, hard good
for skate and snow for active lifestyles.
Everything we do revolves around the
customer-you are the heart of our
company.”
Company Background
The
store originated in 1978, but started
going publically in 2005.
The store targets buyers in the “skaters,
snowboarders, and surfers” offering gear
ranging from boards to clothes.
Targets consumers from ages 12 to 24.
Located mostly in shopping malls.
As of 2010, they operate over 400 stores in
over 35 states.
Management
President-
Thomas D. Campion
C.E.O.- Richard M. Brooks
C.F.O.- Trevor S. Lang
Vice President- Ford K. Wright
Porters 5 Forces
Threat
of New Entrants- a lot of stores
already
Supplier Power- Hundreds of suppliers
Buyer Power- We know want the
customers want and need
Competitive Rivalry- Their becoming the
new up and coming company
Threat of Substitution- Prices may be lower
somewhere else
External Threats
Pacific
Sunwear- Also another surf based
company targeting teens
Hot Topic- A clothing based store
targeting “punk” teens
The Sports Authority- A sports equipment
based store
Easy entrance of competition.
Internal Threats
Managers
are all older.
Still a young company.
Mistakes towards customers and
products.
SWot
Strengths Industry
is growing
Demand for products in increasing
Action sports are becoming more popular
Weaknesses Large
competition
Expensive products
Easy to create imitation products
swOT
Opportunities Sponsor
events
Sponsor teams
Fundraisers
Sales
Threats Competition
is growing
Cheaper products
Industry
Current
Growth
as of January,
2011 for the
entire Industry.
Products
Skateboarding-
trucks, wheels, boards,
grip tape, shoes.
Surf- boards, wet suits, bathing suits.
Snowboarding- boots, bindings, boards,
goggles, helmets.
Products Continued
Sunglasses-
Oakleys, Dragon, Jack Martin.
Hats- Monster, Billabong, DC
Bags- Element, Neff, DC
Headphones- Skull Candies, Frends
Jewelry- Nixon, G-Shock, Silly bands
Future Growth
Online-
Approximately 10% of sales
Opening stores in different countries
Where would we take the
company?
Create
bigger fan and consumer base
Build a relationship with loyal customers
Expand the company further- across the
world more- help increase the sporting
industry as a whole.
Fiscal 2010 YTD
In millions except for EPS
Stock Comparisons : Zumiez
Pacsun
Hot Topic
Chart over Chart Results
Refrences
"ZUMZ:
Summary for Zumiez Inc.- Yahoo!
Finance." Yahoo! Finance - Business
Finance, Stock Market, Quotes, News.
Web. 19 Apr. 2011.
<http://finance.yahoo.com/q?s=ZUMZ>.
Delorum. "Zumiez." Zumiez.com - Skate
Shoes, Skateboards, Snowboards, Guys &
Girls Clothing. Web. 19 Apr. 2011.
<http://www.zumiez.com/>.
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