James Barone Hyesil Cho Peter Nantawisarakul Aashni Shah WHAT IS BUBBLE TEA? A tasty tea-based drink mixed with fruit or milk Most bubble tea come with small chewy tapioca or boba. Very popular in Taiwan and gaining popularity in the United States OUR MISSION IS TO PROVIDE THE VILLANOVA AND MAIN LINE COMMUNITIES WITH A UNIQUE CAFÉ EXPERIENCE THAT OFFERS A VARIETY OF HIGH QUALITY, FRESH BUBBLE TEAS AND PASTRIES IN A QUICK AND TIMELY MANNER. CORE COMPETENCIES Workforce Hire competent students Well developed training Location & Facility Near Villanova campus Comfortable and welcoming feel Technology Mobile application Use of technology for all orders COMPETITIVE PRIORITIES Fresh, high quality products Only use fresh fruits with no added preservatives High flexibility We will encourage criticism with comment cards and surveys and change whatever is not wanted We want the customers’ opinions on flavors of the drinks Strong customer relationship Friendly and welcoming treatment towards all customers Specials and discounts for holidays and birthdays and reward systems Strengths According to our competitive priorities and mission statement: - Fresh, high quality food High quality service and strong customer relationships Flexibility Opportunities Great location Current emerging, new market in bubble tea Weaknesses Lack of reputation Potential slow period in the winter months Threats Competition: Surrounding bubble tea providers Well-known competition (i.e. Starbucks, Dunkin’ Donuts, etc.) Cheaper options and alternatives from competition TARGET AUDIENCE College students and young adults ages 18 to 29 Household incomes between $50,000 and $74,999 Those who enjoy a healthier and fruit based drink opposed to the soft drinks and artificially flavored beverages Local residents TARGET MARKET Economic Characteristics for Bryn Mawr Household Income Total Households Less Than $10,000 $10,000 To $14,999 $15,000 To $24,999 $25,000 To $34,999 $35,000 To $49,999 $50,000 To $74,999 $75,000 To $99,999 $100,000 To $149,999 $150,000 To $199,999 $200,000 Or More Median Household Income Mean Household Income 1,240 17.40% 2.30% 9.40% 9.80% 11.70% 20.90% 10.30% 4.90% 7.30% 6.00% $48,000 $74,813 TARGET MARKET (CONT.) Age Demographics for Bryn Mawr 0.3500 0.3000 % of Population by Age 0.2500 0.2000 0.1500 0.1000 0.0500 0.0000 PROCESS STRUCTURES Manufacturing Structure: Make-to-Order, Seasonal Will offer different flavored drinks with the changing seasons PROCESS STRUCTURES Customer Contact: Friendly and open environment Customer contact is a BIG part of Bubble Tea Café’s strategy PROCESS STRUCTURES Service Structure: Open flow of communication; hybrid office Mix between customized and standardized drinks allow customers to order variations of the normal drinks offered by Bubble Tea Café PROCESS STRUCTURES Capital Intensity Café needs standard machines to operate Blenders, refrigerators, freezers, etc. Employees consist of 2 drink-makers, 2 cashiers, and 1 manager Salaries: SUPPLY CHAIN INVENTORY MANAGEMENT Suppler Inputs: Highest quality, lowest price Perishable foods will come from local suppliers in Philadelphia Non-Perishable equipment will come from other Philly Suppliers Philadelphia Wholesale Produce Market: Philadelphia Restaurant Equipment: SUPPLY CHAIN INVENTORY MANAGEMENT Order Accuracy: We will use proper sales forecasting methods to accurately predict future demand. Bubble Tea Café must constantly be stocked with fresh food. EXPECTATIONS Amount of Expected Customers on Average: Compared to Tea Do Monday to Thursday: 120-160 Friday to Sunday: 170-220 FORECASTING Techniques: Exponential Smoothing Trend Projection with Regression Time Series Forecasting Market Research Delphi Method OUR QUALITY STRATEGY Our quality strategy will align with our competitive priorities: Top quality products and services Flexibility in services Strong customer relationships We will use implement both Lean System Controls and Total Quality Management controls. QUALITY CONTROLS – LEAN SYSTEM Lean System Controls Employee training Multifunctional machines Cleanliness and hygiene Motion and defects Inventory QUALITY CONTROLS - TQM TQM Controls Customer suggestions and reviews Social media and Website ANNUAL EXPENSES: $142,300 PER YEAR ($4.07 PER DRINK) Input Costs: $18,200/year SG&A: One-Off Costs $122,000/year $2100 total Fresh fruits: $13,305 Salaries and Wages: $82,000 Toppings: $3480 Rent: $40,000 per year Cups and Straws: $400 Other: $1000 Furniture: $600 Machines and Equipment: $1500 The Menu * COLD DRINKS With toppings – Small- $3.75, Regular- $4.75, Large- $5.50 Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00 Mango Rose Orange Lemon Fruit Bubble Teas (mix up to two flavors) (* = season special) Peach Passion Fruit Lychee Pomegranate Strawberry Pina Colada Kiwi Fresh Watermelon Honeydew Green Apple Coconut Cranberry Peppermint* Pumpkin* Raspberry Green Tea Green Milk Tea Taro Cookie Dough Milk Bubble Tea (soy milk and non-dairy creamer available) Chai Chocolate Vanilla Coconut Black Milk Tea Thai Tea Green Apple Passion Fruit Strawberry Kiwi Smoothies (mix up to two flavors) Papaya Mango Mango Pineapple Coconut Lychee Fresh Watermelon * HOT DRINKS Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50) ** = available with toppings for an extra $0.50 Jasmine Green Tea Mint Green Tea Peach Oolong English Breakfast Earl Grey Chamomile Hibiscus Green Tea Citrus Tropical Mango ** Peppermint ** Coconut ** Chai ** Coffee (Small- $2.00, Regular- $2.50, Large- $3.00 Regular, French Vanilla, Caramel, Pumpkin Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50) * TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly Boba: Original Boba Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach BAKERY Fall Special: Pumpkin Bread, $3.25 Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice Chocolate Croissant, $1.75 each Chocolate Lava Cake, $4.99 Cookies, all flavors $1.00 each Fresh variety Hot and cold drinks With or without toppings Baked good specials Prices based on Bubble Tea Café’s costs, and competitor pricing and costs QUESTIONS?