Group 5 - Bubble Tea Cafe

advertisement
James Barone
Hyesil Cho
Peter Nantawisarakul
Aashni Shah
WHAT IS BUBBLE TEA?
A tasty tea-based drink mixed with fruit or milk
 Most bubble tea come with small chewy tapioca
or boba.
 Very popular in Taiwan and gaining popularity
in the United States

OUR MISSION IS TO PROVIDE THE
VILLANOVA AND MAIN LINE
COMMUNITIES WITH A UNIQUE CAFÉ
EXPERIENCE THAT OFFERS A VARIETY OF
HIGH QUALITY, FRESH BUBBLE TEAS AND
PASTRIES IN A QUICK AND TIMELY
MANNER.
CORE COMPETENCIES

Workforce
Hire competent students
 Well developed training


Location & Facility
Near Villanova campus
 Comfortable and welcoming feel


Technology
Mobile application
 Use of technology for all orders

COMPETITIVE PRIORITIES

Fresh, high quality products


Only use fresh fruits with no added preservatives
High flexibility
We will encourage criticism with comment cards and
surveys and change whatever is not wanted
 We want the customers’ opinions on flavors of the
drinks


Strong customer relationship
Friendly and welcoming treatment towards all
customers
 Specials and discounts for holidays and birthdays
and reward systems

Strengths
According to our competitive
priorities and mission statement:
-
Fresh, high quality food
High quality service and strong
customer relationships
Flexibility
Opportunities
Great location
Current emerging, new market in
bubble tea
Weaknesses
Lack of reputation
Potential slow period in the winter
months
Threats
Competition:
Surrounding bubble tea providers
Well-known competition (i.e.
Starbucks, Dunkin’ Donuts, etc.)
Cheaper options and alternatives
from competition
TARGET AUDIENCE
College students and young adults ages 18 to 29
 Household incomes between $50,000 and $74,999
 Those who enjoy a healthier and fruit based
drink opposed to the soft drinks and artificially
flavored beverages
 Local residents

TARGET MARKET
Economic Characteristics for Bryn
Mawr
Household Income
Total Households
Less Than $10,000
$10,000 To $14,999
$15,000 To $24,999
$25,000 To $34,999
$35,000 To $49,999
$50,000 To $74,999
$75,000 To $99,999
$100,000 To $149,999
$150,000 To $199,999
$200,000 Or More
Median Household Income
Mean Household Income
1,240
17.40%
2.30%
9.40%
9.80%
11.70%
20.90%
10.30%
4.90%
7.30%
6.00%
$48,000
$74,813
TARGET MARKET (CONT.)
Age Demographics for Bryn Mawr
0.3500
0.3000
% of Population by Age
0.2500
0.2000
0.1500
0.1000
0.0500
0.0000
PROCESS STRUCTURES

Manufacturing Structure:
Make-to-Order, Seasonal
 Will offer different flavored drinks with the changing
seasons

PROCESS STRUCTURES

Customer Contact:
Friendly and open environment
 Customer contact is a BIG part of Bubble Tea Café’s
strategy

PROCESS STRUCTURES

Service Structure:
Open flow of communication; hybrid office
 Mix between customized and standardized drinks allow
customers to order variations of the normal drinks offered
by Bubble Tea Café

PROCESS STRUCTURES

Capital Intensity




Café needs standard machines to operate
Blenders, refrigerators, freezers, etc.
Employees consist of 2 drink-makers, 2 cashiers, and
1 manager
Salaries:
SUPPLY CHAIN INVENTORY MANAGEMENT

Suppler Inputs:
Highest quality, lowest price
 Perishable foods will come from local suppliers in
Philadelphia
 Non-Perishable equipment will come from other Philly
Suppliers

Philadelphia Wholesale Produce Market:
Philadelphia Restaurant Equipment:
SUPPLY CHAIN INVENTORY MANAGEMENT

Order Accuracy:
We will use proper sales forecasting methods to
accurately predict future demand.
 Bubble Tea Café must constantly be stocked with
fresh food.

EXPECTATIONS
Amount of Expected Customers on
Average: Compared to Tea Do

Monday to Thursday: 120-160

Friday to Sunday: 170-220
FORECASTING
Techniques:
 Exponential Smoothing
 Trend Projection with Regression
 Time Series Forecasting
 Market Research
 Delphi Method
OUR QUALITY STRATEGY
Our quality strategy will align with our
competitive priorities:
Top quality products and services
Flexibility in services
Strong customer relationships
We will use implement both Lean System
Controls and Total Quality Management
controls.
QUALITY CONTROLS – LEAN SYSTEM
Lean
System
Controls
Employee training
Multifunctional machines
Cleanliness and hygiene
Motion and defects
Inventory
QUALITY CONTROLS - TQM
TQM
Controls
Customer suggestions
and reviews
Social media and
Website
ANNUAL EXPENSES:
$142,300 PER YEAR ($4.07 PER DRINK)
Input Costs:
$18,200/year
SG&A:
One-Off Costs
$122,000/year
$2100 total
Fresh fruits:
$13,305
Salaries and
Wages:
$82,000
Toppings:
$3480
Rent: $40,000
per year
Cups and
Straws: $400
Other: $1000
Furniture:
$600
Machines and
Equipment:
$1500
The Menu
* COLD DRINKS
With toppings – Small- $3.75, Regular- $4.75, Large- $5.50
Without toppings – Small- $3.25, Regular- $4.25, Large- $5.00
Mango
Rose
Orange
Lemon
Fruit Bubble Teas (mix up to two flavors) (* = season special)
Peach
Passion Fruit
Lychee
Pomegranate
Strawberry
Pina Colada
Kiwi
Fresh Watermelon
Honeydew
Green Apple
Coconut
Cranberry
Peppermint*
Pumpkin*
Raspberry
Green Tea
Green Milk Tea
Taro
Cookie Dough
Milk Bubble Tea (soy milk and non-dairy creamer available)
Chai
Chocolate
Vanilla
Coconut
Black Milk Tea
Thai Tea
Green Apple
Passion Fruit
Strawberry
Kiwi
Smoothies (mix up to two flavors)
Papaya
Mango
Mango Pineapple Coconut
Lychee
Fresh Watermelon
* HOT DRINKS
Hot Teas (Small- $2.75, Regular- $3.50, Large- $4.50)
** = available with toppings for an extra $0.50
Jasmine Green Tea
Mint Green Tea
Peach Oolong
English Breakfast
Earl Grey
Chamomile
Hibiscus
Green Tea Citrus
Tropical Mango **
Peppermint **
Coconut **
Chai **
Coffee (Small- $2.00, Regular- $2.50, Large- $3.00
Regular, French Vanilla, Caramel, Pumpkin
Hot Chocolate (Small- $2.50, Regular- $3.00, Large- $3.50)
* TOPPINGS – your choice of: Original Boba, Poppers, and Flavored Jelly
Boba: Original Boba
Poppers: Lychee, Mango, Orange, Passion Fruit, Strawberry, Yogurt
Flavored Jelly: Mango, Passion Fruit, Pineapple, Lychee, Strawberry, Raspberry, Peach
BAKERY
Fall Special: Pumpkin Bread, $3.25
Coffee Cake / Pound Cake / Pumpkin Crumb Cake, $2.75 per slice
Chocolate Croissant, $1.75 each
Chocolate Lava Cake, $4.99
Cookies, all flavors $1.00 each
 Fresh variety
 Hot and cold
drinks
 With or without
toppings
 Baked good
specials
 Prices based on
Bubble Tea Café’s
costs, and competitor
pricing and costs
QUESTIONS?
Download
Related flashcards

Business terms

50 cards

Business

36 cards

American producers

28 cards

Labor

14 cards

Tverskoy District

24 cards

Create Flashcards