Executive Summary
Executive Summary
Wonderful Weddings will succeed because we
Treat our customers with gratitude, we listen to your
wants and needs and make your wedding be the most
magical day of your life.
Executive Summary
Wonderful Weddings has tons of different themes for
your wedding. We have from themes like the Victorian
Era to Winter Wonderland. We also have a lot of
famous designers working on our dresses to fit your needs.
Designers like, Priscilla Of Boston, Vera Wang, &
Reem Arca.
Company Description
Legal form of business
Effective date of business
Wonderful Weddings plans on opening Summer of
2013.
Company mission statement / vision
My companies mission is to make your wedding the most
WONDERFEL Day of your life!
Company location
Wonderful Weddings is located in Tallahassee, Florida.
You can find us near Lake Talquin State Park. So far,
we only have 1 location, but there are MANY more to
come.
Immediate development goals
Wonderful Weddings wants to get more locations
immediately. This is our main goal because we’ve just
started this business and we just want it to grow and
share our wedding help with the world!
Industry Analysis
Description of industry
Wonderful Weddings is a small company, we recently
started but I can guarantee that we have the best designers
of all time working for us and we will make you feel
wonderful on your wedding day!
Trends and opportunities
By choosing Jessica Diaz to plan your weddings, you WON’T
regret it. Any theme you want? I’ll make it happen! Any style
dress you want? My famous designers have it! You’re in good hands
when you’re planning your wedding with Wonderful Weddings,
INC!
Target Market
Profile
I recently opened this business and
already I’ve had a lot of people come in
asking how much I’d cost for me to plan
their wedding and how much do I sell
the dresses for and all of that good stuff.
I made this business to make anyone
and everyone’s wedding the most
wonderful day of their life and this has so
far been the best, more satisfying job ever!
Needs
For our proper performance all we need are some fabrics
and also all the things you want for your wedding once
we order them! But most importantly, we need your
support!
Competition
Key competitors identified
We have a lot of people to keep up with and compete with, for
example like,
•Wedding Services: www.iconicweddings.com
•David Tutera Wedding Planners:
www.davidtuteraweddingplanners.com
•OMG WEDDINGS:
www.omgweddingsandevents.com
•Amor Bridal: www.amorbridalflowers.vpweb.com
•Wedding Planner Miami: www.joanloveevents.com
Analysis of competitors’ strength’s and
weaknesses
Competitors Strengths:
•They have a TV show.
•Their Website is
prepared.
•Have lots of varieties.
•Have iconic
Destinations.
•Have bachelorette
services.
Competitors Weaknesses:
•Not environmentally
engaged.
•Don’t have dress
designers.
Potential future competitors
I will have a lot of future competitors and I made this business
knowing that. But just because someone’s business might be bigger
and stronger than mine doesn’t mean that I should surrender and
just give up on my business. If you stand up for what you feel is
right for you, it will all just work out.
Operations
Business facility described
Wonderful Weddings is a medium- sized building next to Lake
Talquin State Park. We don’t have any competition around
because were the local Wedding planning business in Tallahassee!
Workforce defined
In our medium-sized business we don’t have a lot of workers because we
do just fine with a couple of people on the job! We have 3 Wedding
dress designers working for us and we also have 5 Wedding planners in
total. I’m obviously the main one but they help me when things get a
little crazy, so we ALWAYS have everything under control.
Technology
We haven’t made a website yet but if you do want to contact us
be glad to contact us at:
Number: 305-555-9602
Email: wondefulweddings@yahoo.com
Management and Organization
Key employees
Our key employees, also known as our most important employees
are our wedding designers which are, Priscilla Of Boston,
Vera Wang, & Reem Arca. Why you ask? Because
without your dress you wont feel like a full princess on your
magical day!
Recruitment plan
Our recruitment plan is basically to just get a lot of our friends to tell
their friends about our business and while in the street give people one of
our business cards and then people will come and tell other people about
it and our business will grow because the word will spread!
Compensation and incentives
While we’re planning your wedding, if anything breaks in
the process we will take care of it and give back the money
that you paid for that one or multiple items. Our incentive
is to make you happy on the most wonderful day of your life!
Long Term Goals
Goals identified
Our goal is to make sure that you’re happy with what you
see on the day of your wedding! We will make sure to have
everything that you wanted and asked for but also there will
be little surprises along the way that will make you want to
pay us in hugs instead!
Means for achieving the goals identified
To achieve these goals we’re counting on you to cooperate but
also its our job to keep you satisfied with what were doing.
But if you just give us a chance, our goal will be complete!
Financials
Type of accounting system
We have a book where we put all of your expenses and we also
keep it in our files on the computer, we have proof of everything so
that you will never have to worry about how much you spent, etc!
Financial projections
Once our business keeps growing, in the future we will need
a more advanced program to keep our financial records.
Therefore, our financial projections will always be
upgrading!
Supporting Documents
Licenses
Advertising
Letters