Grand Designs Live Eco Trail
NEC Birmingham
12-14 October 2012
Background
Grand Designs Live Birmingham is now in it’s seventh year and attracts
47,650 visitors across just three days
The show is presented by design guru Kevin McCloud – he is a WWF
ambassador and a sustainability ambassador for the Olympics
Innovation, Sustainability and Eco-friendly products form the core
ethos of the show
The Eco Trail at Grand Designs Live Birmingham 2012
Through independent research visitors have told us they want more sustainable and
eco service companies so we are launching the Grand Designs Live Eco Trail.
Our visitors highlighted the following areas
• water saving and rain collection products
• renewable energy
• alternative heating systems
• solar water heating and electricity generation
• eco-friendly building materials
• sustainable house design
• ground/air source heat pumps
• wind turbines
• other eco friendly building products
What is the Eco Trail at Grand Designs Live Birmingham?
For show visitors, the Eco Trail will highlight and elevate those exhibitors that have
eco or sustainable build products, helping them navigate their way around the
show and making it easier to find the relevant companies.
The Eco Trail is your chance to get your products in front of an affluent audience of
environmentally conscious self builders ready to make significant purchasing
decisions.
Pre-show opportunities for Eco Trail exhibitors
• Editorial coverage in Grand Designs Magazine:
A dedicated 16-page show preview will feature in the October issue
and will highlight the Eco Trail - 120,000 readers
• Editorial coverage in the Mail on Sunday:
A dedicated 16-page show preview will feature in the issue a week
before the event - 235,000 readers
• Granddesignslive.com:
A dedicated section on our show website which will list all Eco Trail
exhibitors. This will link to a profile page for your company including
100 words, image, logo and web link - 300,000 unique visitors
• Grand Designs Live e-newsletter:
We will feature the Eco Trail our e-newsletters to over 100,000
subscribers and past event visitors
At-show benefits for Eco Trail exhibitors
• Eco Trail Map
On arrival to the show visitors will be able to pick up a specially produced Eco
Trail map that will highlight your position in Grand Build so that visitors know
how to find you.
• Themed Stand Design
Your stand will be clearly demarcated with green carpet surrounding the
footprint of your stand and green fascia highlighting you as part of the Eco
Trail.
• ‘You Are Here’ boards
Floor plan signage around the show will highlight your stand location with a
green Eco Trail marker. At a glance, visitors will be able to find you.
*
At-show benefits for Eco Trail exhibitors
• Top Ten Show Highlights
The Eco Trail will be featured as one of the top ten best things to see and do
at the show in the show guide
• Show Guide Editorial
A full page will be dedicated to the Eco Trail launch and will detail the
products and companies involved
• Show Guide Floor Plan
Your stand location will be highlighted with the Eco Trail marker
Special rate for Eco Trail Exhibitors
£273p/m² for space only = 20% discount
£297p/m² for shell scheme = 20% discount
(painted walls, carpet, fascia, name board, ceiling)
Contact us now to book your stand on 0203 2255 206 or email
iain@media-ten.com