SDL / DYNMARK
PARTNERSHIP
www.dynmark.com
sales@dynmark.com
page 1
WHY DID SDL CHOOSE DYNMARK?
TOGETHER WE CAN ACHIEVE
TRUE GLOBAL MULTI CHANNEL CUSTOMER EXPERIENCE
www.dynmark.com
sales@dynmark.com
page 2
WHAT WE DO
Dynmark provides a global messaging platform which enables
organisations to harness the power of SMS to engage their customers
for marketing and operational communications.
Our Intelligent Cloud ‘brain’ captures behaviour and facts from
communications which are then analysed, allowing you to target
more accurately. Consume the intelligence through APIs or our
applications. (Settings are configured through the Cloud Portal)
Our Campaign Cloud, is the frontend for those that choose not to
integrate and require an application. Meaning you can have all the
benefits of our Messaging and Intelligent Clouds without the need to
integrate.
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DYNMARK MESSAGING CLOUD
Our new cloud enables businesses to leverage the power of SMS/text as part of their marketing or operational
communications. It serves up a whole host of traditional and new messaging services that allow all types of
communication to be sent and received across the globe. The three main differentiators are:
GLOBAL 2-WAY
MESSAGE ARCHIVING
POWER API
With connections to all major
operators across the globe you
can use the Dynmark Messaging
Cloud to send and receive
SMS/text messages in seconds
providing both outbound and
inbound routes across the globe.
Message Archiving allows the
administrators of the Dynmark
Cloud Portal to access the
Our core strength has always
been our focus on developer
tools and integrating into
customer or partner applications.
100s of 1000s of discreet customer
API calls a day connecting to our
platform validates this..
Shortcodes
Keywords
Long numbers
message archiving service. Within
the message archive you can
input detailed search criteria to
find any message that you have sent
or received from your customers.
Non destructible
Indefinite storage
Configurable access
permissions
Fully secured HTTPS (1024 bit
encryption)
High capacity and multithreaded
Unicode & GSM 3.38 support
DYNMARK INTELLIGENT CLOUD
Ground breaking intelligence
services, that will change the way you communicate through mobile.
INTELLIGENT TRACKING
INTELLIGENT FILTERING
INTELLIGENT QUERY
Intelligent Tracking enables our
customers to track every individual
URL interaction in every individual
Allows our customers to create
dynamic filters on outbound
messages to target specific mobile
behaviour. Therefore reducing
costs, improving ROI and
ensuring no brand damage by
sending unwanted messages. LESS
Query our intelligent ‘brain’
SMS including browser and location
details. Bringing the benefits of
traditional methods (email) to
mobile.
Create unique URLs
automatically
Track click-through and time
to click
Access detailed reporting
immediately
is MORE!
Filter on facts
Filter on behaviour
Stop SPAM
through bulk one-off look-ups or
singular API real-time queries.
Allowing businesses to the harness
the power of our aggregated
knowledge.
Intelligence on over 90% of
mobile population (UK)
Queries delivered in
milliseconds
Add huge value to your
marketing data
CAMPAIGN CLOUD
Our Campaign Cloud serves up all our purpose built messaging applications. Designed to support the
communication needs of every business, they cover everything from individual messaging to large scale targeted
campaign deployments.
CAMPAIGN MANAGER
Campaign Manager enables multi-user, multi-business unit
and multi-department configuration. Messaging can
comprise of complex and customised campaigns, rules
and filters with full and detailed reporting. Also available
with automation and scheduling web services.
Most powerful SMS marketing tool in the industry
Send rate: over 10,000 messages per second
Multi-rule, multi-filter, data manipulation
Full import/export FTP automation, scheduling and
reporting
MOBILE MESSAGING PORTAL
Within the SDL mobile messaging portal clients can view and access all 3 clouds, view the
dashboard, generate reports, configure services, access the archive, open the applications
and get developer resources.
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CAMPAIGN MANAGER CAPABILITIES
SENDING THE RIGHT MESSAGE
High volume campaigns
Automated opt-out management
Full Unicode and GSM 3.38 messaging support
Powerful query based contact selection
Send customised messages
• Using merge fields
• Using message filters to select alternative message content
Sociable hours scheduling
POWERFUL AUTOMATION
Scheduled campaigns
Triggered campaigns
Powerful rules engine
EASY INTEGRATION
Automated contact import via FTP
Automated reporting delivered by FTP
Message forwarding
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sales@dynmark.com
page 8
CASE STUDY
PROBLEM
SOLUTION
Fitness First had no resource to manually send
daily SMS campaigns to their members
The first stage was to map key contacts from
SDL and Dynmark technical & delivery teams
An automated solution was required to send
marketing and loyalty messages everyday
including weekends
The teams created an auto FTP solution into
the Dynmark Campaign Manager SMS
application to trigger automated SMS
campaigns
Message delivery and opt out reports also
needed to be automated back into SDL’s
Campaign Manager
Dynmark added additional functionality into
Campaign Manager to trigger automated
reports back onto an FTP
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DATA FLOW SOLUTION
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DIRECT INTEGRATION INTO THE SDL SMS CHANNEL
When the solution calls for direct integration for mobile messaging there is a integration solution ready to
use to enable mobile messaging no matter the platform or technology
Power API
Inbound Forwarding
API ingestion rate at 20,000 per minute
Forward inbound messages
Send single or batch SMS messages across multiple
asynchronous threads
Forward delivery receipts
Receive SMS messages with full delivery receipting
Easily configure message and receipt forwarding
and other API options via the Cloud Portal
Reporting and Message Archive search facilities
accessed through the Cloud Portal
Simple implementation
Supports retries for up to 24hrs
Correlate data using your own client
references
Full 128 bit encryption support
Simple HTTP/S send
SMPP Connections
Using a URL you can send a message to multiple
recipients, so if you have an app that is capable of using
URLs you can easily automate messages with little
development time.
This is the mobile network operator's interface of choice,
meaning that if you have already invested in an SMPP
connection to another operator or aggregator, it will work
perfectly with us too.
Phone Number Validation API
Email to SMS
Use our phone number validation API to check in real
time whether phone is on/off/dead, its network, last
ported and roaming. We have global coverage and
multi-threaded support.
Plug-in to this service to enable bulk and single SMS sends
through email.
DESIGNED FOR ENTERPRISES
PLATFORM CAPABILITIES
Robust infrastructure, SLA 99.9% uptime
Hot / Hot Site configuration for the best disaster resilience
RIPE member, diverse internet connections
Diverse routing to SMS carriers and Networks
High SMS throughput capacity > 40M per day
Support for SMS bursting > 36M per hour
Reliable SMS and DLR forwarding
Automation support via API and FTP
Automated reporting ready for ops bridge integration
Internationalisation and global reach
Receptive to change
Download code samples and documentation at:
https://apps.dynmark.com/DD/UserPortal/Home/APIs
www.dynmark.com
sales@dynmark.com
page 12
www.dynmark.com
sales@dynmark.com
page 13