•Ad
campaign started in 1988
•It
started as a parody of the
preexistent Duracell Bunny
•First
Commercial
 Energizer
bunny became popular because it
was seen as “cool” compared to the Duracell
Bunny
 Duracell stopped using their bunny on U.S.
commercials due to the popularity of the
Energizer Bunny
 Popular slogan used in many of Energizer
commercials, “It Just Keeps Going and
Going”
 Raised sales 7% in 1992
 Bunny
has been in over 115
commercials
 Was a corporate sponsor of Star
Tours at Disneyland Park
 Has had many villains appear in
commercials including Darth Vader
and Wile E. Coyote
oBunny
products including appeal, online
store and online game which is similar to
Bop It
oBunny
is popular but hard to
differentiate batteries, the usage of
alkaline batteries has been declining so
they have been trying to promote lithium
batteries
oIs
still used in commercials today with
changes focus