Benefits of Fully Modular Data Centers
Dave Rotheroe
Distinguished Technologist and Strategist, HP IT
Jake Ring
GM Structured Systems, GE Critical Power
Agenda
• Container Data Center Market
• HP IT Considerations
• Modular Components Overview
• Application Potential
• Comments and Q&A
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Benefits of Modular Data Centers
11/18/2013
Case Study: Modular Data Center
Many people write-off modular data centers as applying only to
scale out customers, without realizing modular enables mainstream
data center operators to deploy Enterprise availability with no
compromise – yet, faster, cheaper, and in right sized units of
capacity.
We will discuss how using standardized components and innovative
design allows the integration of both the infrastructure and IT into a
modular data center solution that provides significant time savings,
extreme energy efficiency, all for lower up-front investment and
lower operating cost.
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Benefits of Modular Data Centers
11/18/2013
Global data center boom
55% of the datacenters
that will be processing data
around the world in 2025
have yet to be built
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Benefits of Modular Data Centers
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Modular Container Market Definitions
Amazon
Perdix
All-in-One Container
Includes IT equipment, Cooling and
Power infrastructure equipment
HP EcoPOD
IT Container
Includes IT equipment, Cooling
and Distribution busway
Hybrid
Modular structure uses pre-fab rooms
for whitespace, and containers for
Power & Cooling equipment
GE PowerMOD
Facility Container
Only Power and Cooling equipment
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Benefits of Modular Data Centers
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Container Datacenter Market Forecast
Volume
($B)
Americas
Europe
Asia
$7.0
$6.6
300
Overall Data Center (Millions of Sq. ft)
$1.1
$6.0
250
$0.9
$5.0
$2.0
200
$0.8
$4.0
$1.8
150
$0.6
$3.0
$0.5
$2.0
$1.9
$0.4
$1.0
$1.5
$1.1
100
$0.9
$3.0
$0.6
$3.5
$2.4
50
$1.8
$0.9
$1.3
0
$0.0
2012 2013 2014 2015 2016 2017
2012 2013 2014 2015 2016 2017
Containers Increasing 37% CAGR , Overall Data Center Market increasing 9.5% CAGR
Sources: IHS Research, “World Market for Containerized Data Centers, 2012”
Frost & Sullivan, “Data Center Market Update 2012”
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Benefits of Modular Data Centers
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Container Market Drivers
Data Storage Growth
Total amount of global data grew 48% 2012 over 2011, to 2.7 zetabytes
Speed of deployment
4-6 months for containers vs. 18-24 months for “bricks & mortar”
Lower Upfront Investment
Don’t invest for all the infrastructure up front, just pay as you go
Lower Operating Costs
Modular is more efficient, higher average capacity achieved by better load matching
Infrastructure Designed to Fit Unique IT Loads
Critical Applications on 2N higher redundancy, and non-critical applications on (N+1)
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Benefits of Modular Data Centers
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Modular is Not a New Concept
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Benefits of Modular Data Centers
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Impact of Changing IT World
• Data Center power consumption shrinking (to
perform the same work)
• Consequently, physical space required shrinks
• TCO of a unit of IT work continues to decrease
rapidly
• Efficiency breeds Demand
•
•
Lower Cost = Higher Demand
Incremental deployments grow revenue and profit
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Benefits of Modular Data Centers
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Capacity options considered
Traditional brick and mortar
Build advanced energy efficient but still conventional brick & mortar data center
•
Known entity, high initial cost for significant capacity, lengthy funding to IT production
cycle
Build “Hybrid” using a brick & mortar whitespace with modular infrastructure
Leverage the quality and savings inherent in pre-configured, factory-built facility
infrastructure
•
Similar timeline to brick and mortar, new to everyone
Utilize a fully Containerized Modular Data Center approach
Deploy the HP 240a EcoPOD with third party containerized facility infrastructure
from partner
•
Rapid construction & deployment, factory racked & configured IT, likely most efficient,
new to everyone
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Benefits of Modular Data Centers
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Selection Criteria
Selected HP IT requirements for data center space – in random order
Continuously available
99.999999
9 and fault
Meets all HP IT and Real Estate requirements for concurrent maintainability
100.00% available (or as close to it as humanly possible)
•
tolerance
Optimally accommodate current and next generation IT
Ultra density space, flexible enough for different types of IT equipment
• Must be capable of supporting our current and future BL-series Blade Enclosures,
Moonshot, and future servers
Zero changes to IT or facility support models
Existing processes, policies, and procedures applicable without compromise
• Applies to both deployment and support
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Benefits of Modular Data Centers
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Selection Criteria
Selected HP IT goals for any data center space – in random order
Low TCO
Low initial cost, low operating cost
Highly efficient facility
Incorporate industry leading energy efficiency practices – low yearly continuous PUE
average
“Right Sized” units of capacity
Avoid overbuilding expensive data center capacity that may never be used
Rapid timeline (from funding to IT production)
“Just in time” data center capacity
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Benefits of Modular Data Centers
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Why PODs?
The EcoPOD was the optimal match for all HP IT requirements
Key factors made the HP 240a EcoPOD the clear winner
The EcoPOD met all “must-have” and all “strongly desired” requirements
• Highly available configuration – met or exceeded fault tolerant and continuously
maintainable requirements
• No changes in IT or facility processes – looks and supported like a brick and mortar
• Lower cost per kW of usable IT capacity than conventional brick and mortar builds
• Much faster timeline from funded project to production IT – compared to conventional
brick and mortar builds
• Efficiency, as measured in year round PUE, exceeded all other candidates
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Benefits of Modular Data Centers
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EcoPODs provided best match
The EcoPOD was the optimal match for all HP IT requirements
Key factors made the HP 240a EcoPOD the clear winner
• Perfectly right-sized units of capacity
• 44 racks at 674kW and 1150kW of capacity, HP IT deployed configurations
• Integrated air side economizer with DX cooling and closed loop mode with 150% to
200% redundancy
• Provides incredible amount of IT capacity
• Over 115,000 Cloud Servers
• Or almost 3,000 physical BL blades
• Or well over 500 HP Moonshot Chassis – almost 25,000 servers
• Or any combination of the above
That’s with today’s IT technology; talk to us next year…
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Benefits of Modular Data Centers
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Why GE PowerMOD™ Container?
Containerized power infrastructure at enterprise availability was optimal match for all
HP IT requirements
The Container met all “must-have” and all “strongly desired” requirements
• Highly available configuration – met or exceeded fault tolerant and continuously
maintainable requirements
• HVAC: Ductless CRAC Split DX HVAC System
• Complete return air fan & plenum system, yielding premium temp regulation
• Full 2N redundancy in cooling, fans, & controls. Digital control system, with 2N PLC
• Economizer “Free Air” Cooling, Direct-drive fans with VFD
• Power: TLE “Transformerless” UPS 500kW and 1000kW
• Up to 97% Efficient in Protection Mode, Up to 99% Efficient in eBoost Mode
• Unity (1.0) Output Power Factor, EPA Energy Star certification
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Benefits of Modular Data Centers
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GE PowerMOD™ Container for Mission Critical
PowerMOD™ Mission-Critical Power System
A self-contained, rigorously designed turnkey solution delivering
higher quality and reliability, lower costs and less risk
Value & Benefits
• 77% Faster Delivery, 4-5 mos. vs. 18-24 mos.
• 25% Reduced CapEx and spend rate
• 44% Decreased Energy Cost with Highest
Efficiency UPS System and Free-Air cooling.
PUE of 1.1
• Maximum integration and electrical
coordination of all equipment in container
• Quality Control: Container arrives on site from
factory pre-tested and verified
Available in Multiple Sizes & Configurations From
200kW to 1.5MW+, 50Hz & 60Hz
PowerMOD™ Container
Free Air Cooling with
Air Economizer
Power
Rating
Dimension
s
Cooling
250kW/500kW
20ft x 12ft
DX
750kW/1000kW
40ft x 12ft
Chilled H2O
Evaporative
TLE UPS and
Battery Cabinets
Up to 1500kW
60ft x 12ft
Combo
Input
Switchgear
Automatic
Transfer Switch
DX HVAC
(2N Redundant
shown)
Security &
Fire/Smoke Alarm
Systems
Additional UPS System
(2N, not shown)
Output
Switchgear
Internal
Switchboard and
Transformer
HMI System
Base-level standard items that can be customized to Benefits
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Power Containers – Benefits
Saves money
• Shorter depreciation period and lower tax
rates
• Reduced labor costs
• Higher efficiencies reduce operating cost
Saves time and hassle
• Single-source responsibility
• Reduced installation challenges, eliminates
storage and speeds construction
• Repetitive design points
Provides design flexibility
• Requires less space than conventional sitebuilt construction
• Provides portability
• Equipment layout and dimensional splits
(when required) for multi-piece units
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Benefits of Modular Data Centers
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Modular Simplifies the process
Power Monitoring
Control System (PMCS)
Smart Grid
Substations
Parallel
Switchgear
Input
Swgr
UPS
Ouput
Swgr
PDU
…
Backup
Generator
Xformer
IT/Server Loads
• Fewer pieces of equipment
• Less construction to manage
• Saves time from cabling,
testing and validation
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Benefits of Modular Data Centers
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HP and GE Modular Solutions
Is it really lower total cost?
• Container deployment’s cost per kW are well below traditional brick & mortar
• Building a smaller unit of capacity – only what I need – saves even more
• Efficiency gains in equipment designs saves even more, and every day
Will it really be adopted more broadly?
• That depends. Data Center guys are a conservative bunch, and this is new for
engineers, architects, and general contractors.
• But there is plenty to do
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Benefits of Modular Data Centers
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Virtualization penetration
Traditionally, one server carried one workload, but compute capacity
& virtualization allow multiple workloads per physical server
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Virtualization penetration
• Virtualization has a significant impact
on forecasting models
• Data was based on Gartner
virtualization projections
• An increase in the adoption rate or
limit on the maximum penetration
rate would affect outlook results
• Prediction: Virtualization will reach
saturation point by 2018
• After that, sharp increases in data
center capacity additions occur
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Q&A
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Thank You!
Dave Rotheroe
Distinguished Technologist and Strategist
HP IT
dave.rotheroe@hp.com
Jake Ring
GM Structured Solutions
GE Critical Power
jake.ring@ge.com