8-01-2013
TODAY’S JOURNEY
Car Rental Industry
What’s New at Hertz
Our Partnership Today
Our Partnership Tomorrow
Car Rental Industry
 We continue to operate in a very competitive market place
 Consolidation continues – Hertz/DTG; ABG acquires Zip & Payless
 Car residual values down w/ car sales being down – impacts on RACs
 Q1 2013 – Good Growth (+8%) led by commercial segment
 Q2 2013 business growth slowed, commercial trending to flat
 Sequester is drag on commercial business & government business
 Headwinds in Europe continue
 Next growth opportunity is off-airport –
 53% of US drivers have not rented a car in the last 18 months
What’s New At Hertz?
Fastest, easiest, most valued ….
Carfirmations
Gold Choice -
E-Return –
5.9 M sent
53 Locations
7.4M sent
Express Rent
Kiosks –
Hertz On
Demand –
500 kiosks
today
35K cars
today
Available free to Hertz Gold Plus Rewards Customers
Customer
Experience
What’s New At Hertz?
• Dollar Thrifty Integration
• Project North Star - a global reinvention of the Hertz car rental brand
• China Auto Rental (CAR) – Powered by Hertz
– 20% stake; #1 Share in China; 700 locations (50+ airports in China)
• Firefly
– Discount brand in Europe – 33 locations; Divestiture of Advantage brand
• Sustainability
– 5000+ Hybrids in US fleet; 6 new solar locations in 2013
• HQ move from Park Ridge to Estero FL – Why?
– We already have a strong presence. Florida has our second largest combined workforce (about
3,000 employees); and Floridians rent more cars from Hertz than customers in any other state.
– Florida is a world leader in travel and tourism. Being so close to so many potential customers will
help position our company for long-term growth.
– The Fort Myers area is a great place to work and live. We chose the Fort Myers, Florida area in
particular because of its diverse community appeal, deep, travel-related talent pool for growing
our business, and accessibility to other leading tourism markets including Orlando, Miami/Fort
Lauderdale and Tampa/St. Petersburg. In addition, there is no state income tax in. Florida
– Enables us to establish a common culture in a new environment. Selecting an entirely new
location versus one of the legacy locations provides a tremendous opportunity to establish a new
— and truly integrated — culture.
• Hertz Dream Cars – fleet of about 400 today
• Hertz 24/7
– Revolutionary new rental service available any time, day or night. - hourly, daily, weekly or
monthly rentals.
– By 2016, we will have "self-serve" vehicles within minutes of the majority of the US population.
5
Dream Cars Collection
Unique rental options for consumers looking
for an unforgettable travel experience, Hertz
Dream Cars Collection includes these luxury cars:
• Aston Martin V8 Vantage
• Audi R8
• Bentley Continental GT
• Cadillac CTS-V
• Ferrari (California, F430)
• Lamborghini Gallardo
• Land Rover Range Rover Sport
• Mercedes-Benz AMG (SLS, C63, E63)
• Mercedes-Benz SL550, S550 and G550
• Porsche (911, Cayenne, Boxster, Panamera)
• SRT Viper
• Tesla S
Explore at HertzDreamCars.com or Call 1.888.296.9124
Exhilaration, Delivered.
Reserve
Membership Card/Key Fob Access
24 Hour In House Member Care Center
24 Hour Roadside Assistance
Remote Lock/Unlock
Anti Theft Immobilizer
7
Access
Reserved Parking
In Car Concierge
Real-time Reporting
Drive
Fuel
Insurance
Bluetooth
Zagat Award – 2013/14
Awards & Accolades
• Hertz scored #1 in over 90% of RAC surveys worldwide
• Best Intranet Employee Portal for BenefitsPlus from
Employee Benefit News
•
World’s Best Car Rental Agency and inaugural member of
Travel + Leisure’s World’s Best Awards Hall of Fame
• Best Use of a Social Media Platform – Travel + Leisure SMITTYS Award
• Business Travel Innovation Awards from Global Business Travel
Assoc. (GBTA) and Fast Company for: Sustainable Practice
(Green Traveler Collection), Travel Personalization (Gold Choice),
and Traveler Productivity (NeverLost)
• Best Car Rental Chain in the World by Frequent Business Traveler
• Best Luxury Travel Brand of the Year by LUXGetaway
• CIO Magazine names Hertz & ExpressRent Kiosks one of 100
innovative organizations using IT effectively to create business value
• Hertz Sweden: Most Environmentally Friendly Car Rental Company by
Swedish Association of Green Motorists
Fuel Efficient Fleet
Hertz fleet composition: most fuel efficient in the industry
Fleet %
based
on MPG
*Hertz.com (2011) Hertz Fuel Efficient Cars
Our Partnership Today
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Increased Financial Support for CBTG
Hertz “Coupons” listed on CBTG Website
Hertz Reps assigned to CBTG agencies
CBTG Info available to reps on Hertz sales intranet site
Participation in quarterly meetings
“One-off” Assistance being provided as requested
Need Your “point person” for Hertz updates
Marketshare Bonus
•
•
$.50 Paid quarterly on ALL rentals to each agency @ or above 31% Hertz share
Results so far:
– 2011 - $24,067
– 2012 – $23,019
– 2013 - $12,785 (Q1 & Q2 only)
•
Agencies earn this bonus even if CBTG as a group does not achieve 31% Hertz
share
• How Can You Increase Hertz Share?
1.
Use the CBTG CDP # 317491 - 10% commissions on Weekly & Weekend Rentals
2.
Hertz Business Rewards Program
3.
Promote New Hertz Improvements
4.
Tools You Can Use
As a reminder, program benefits are:
Benefits for your Agency
Benefits for your Clients
• 10% Commission
• 5% commission on all bookings made with
the Hertz Business Account CDP#
• 5% Agency Referral Bonus*
• $50 Hertz Rental Certificate when newly enrolled
account completes their first rental
• Better BAP Override Scale
• Quarterly Market Share Bonus
• Up to 20% Off Hertz Business Travel Rates
• Free Rental Days
• Earn 1 credit for every qualified rental day
• 15 rental credits earn a Free Rental Day
Certificate
• Customized Billing Options
• Employees can earn their own free days through
Hertz #1 Awards®
• Complimentary membership in Hertz #1 Club Gold®
Benefits for your Front-Line Agents
• Free Rental Day Certificate for every new account
enrolled
• 10 Agent Gold Rewards® Points on qualifying
rentals of 3 days or longer
For full details, visit
hertz.com/businessrewards
Tools You Can Use
1. Hertz News Online
Quarterly Online Newsletter. #1 resource for the latest
information. Visit www.agentnewsonline.com to sign up
today!
2. Travel Agent Discount
CDP # 69212 offers: Up to 20% off on Retail Rates
3. Agent Gold Rewards
Hertz's Travel Agent Loyalty Program. Sign up at
www.hertzagentgold.com
Our Partnership Tomorrow
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Proposal for 2014 – 2016
Continuity of Partnership
Committed Annual Financial Support Remains
Retail & HBR Overrides Remain
Improved Communication Plan – your “Hertz Point Person”
New Increased Financial Opportunities
 Market share threshold lowered from 31% to 27% expands
qualifiers
 Account Conversion Bonus – plus helps drive share bonus