March 2011 Edition
Solution Marketing Group
Display Sales & Marketing
Team
Security camera system in HQ of Police in Istanbul, Turkey
Recently nstalled 70 pcs of 460UT.
Above picture shows 9x6 video wall among them.
(Photo taken before opening)
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙1A
The February sales of Display B2B products
(LFD, Hotel TV, Projector) increased by 24% in
revenue, compared to same time last year, and
the profit ratio from B2B products kept double
digit.
Due to severe shortage in some key materials
for LFD and Hotel TV, many PO’s had to be
postponed to March. However, that did not
disturb the strong momentum of B2B products’
growth, and we expect strong rebound in March.
B2B display is one of a few items that generates
double digit profitability with strong growth
potential.
Diagram 1. February Display B2B Sales (By Revenue)
Unit : Hundred Million Won
February sales keeps growth
despite severe shortage
Unit : Hundred Million Won
Display B2B continues growth
So, stay tuned to B2B display!
Diagram 2. Display B2B Revenue Trend
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙5A
More Sales Tools
White Papers and Sales
Materials for Vertical Markets
Attached
Here are some sales tools we’ve prepared for you
this month. In order to download these files,
please log on to www.samsungLFD.com first,
then go to support > download center and then
select any of the following materials to download.
Please don’t forget to give us feedback, so that we
can keep improving the tools for you.
These files should be kept within Samsung and be
used only for sales purpose.
Some of you may not have access to the links.
Please contact hyunje.yoon@samsung.com in
that case to register or find out how.
LFD
Samsung LFD solution proposals for various
vertical markets
Samsung LFD Solution Proposal for Lobby
Samsung LFD Solution Proposal for Mall
Samsung LFD Solution Proposal for Retail
Samsung LFD Solution Proposal for Control Room
Network Monitor
Samsung Network Monitor NC Sales Guide
Samsung Network Monitor TC Sales Guide
Samsung Network Monitor V2OIP Sales Guide
Samsung Network Monitor Surface White Paper
Samsung Network Monitor VC240 White Paper
Samsung Network Monitor VDI Workshop
Software
Samsung MagicInfo Sales Proposal (Video Wall)
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙2A
Hotel TV moves to New Place
Hotel TV to be placed
under Monitor Category
SEC is working on new SCM product
tree and migration of Hotel TV data to
Monitor category.
There used to be some difficulties as the
SCM and Revenue & Profit calculation
for Hotel TV and B2B displays were
made in different silos.
However, due to this change, we expect
easier operation and more synergy
among Hotel TV and other B2B display
products.
The new structure will be up and running
from April 1st.
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙6A
SEF sets a new record!
SEF wins 35K units LFD digital
signage contract in Carrefour . . .
the biggest deal ever!
Congratulations to SEF on winning a historical
deal in Carrefour!
Carrefour is going to install max 35K units of 40”
& 46” LFD displays in its store in the whole EU
area. The installation will take place from Q2 of
this year until Q4 of 2012.
Carrefour is going to replace printed materials
like posters or promotional documents with Video
walls and LFD’s.
Carrefour expects higher efficiency by increased
revenue and reduced operation cost by one-click
replacement of ad information.
Furthermore,
Carrefour also expects additional revenue stream
by selling advertisement slots to its vendors.
There is a reason why we note this deal.
This can be a clue of the market trend!!!
So, please take a look at similar opportunities
in your area and proactively approach them
before somebody else pre-occupies the
opportunity!!!
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙6A
MENA launches B2B team
MENA Enhances Their
Strategy in the B2B Market
In addition to the strong tide of B2B display
sales, we might be expecting some strong
B2B wind blowing from the Middle East area
soon.
- Establish B2B Challenge Target & Enhance
KPI Management
With MENA announcing their B2B
enhancement strategy, there will be some
changes going on throughout the B2B sector
in the Middle East.
- Develop Downstream Channel
Some of the main enhancement strategies of
MENA include:
We hope the very best for MENA’s aggressive
move into the B2B and would also like to send
a message of gratitude for showing your effort
and devotion in the B2B Business.
- Enhancing the B2B Organization
∙ Operating a B2B Dedicated Team
∙ Establishing New Teams and Recruitment
- Quarterly Product/Solution Training
- Strengthen Demand Generation Activities &
B2B Customer Services
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙4A
Our New LED LFD Line-up
DE, ME, He and UE to Become
the New Leading LED LFD
Series in the Market
market of rapid-growing competition.
Samsung is bringing out great pressure to the
market as we plan to push forward four new series,
which are to keep up our reputation as pioneer of
LED digital signage provider.
[ 2011 New LED LFD Series ]
Series
Inch
Usage
Target
DE
40”,46”,55”
Heavy
Airport, QSR
ME
40”,46”,55”
Light
SOHO, SBM
HE
40”,46”
TV & Light
SOHO, Pub
UE
46”,55”
Video wall
Mall, Lobby
Not only are we increasing the number of LED
LFD models from the previous, single model line
-up of EX series, but improvements have been
made through differentiation in design, giving
our products a greater chance of dominating the
Previous Model
New Model
Bezel
30mm
5.2mm(UE)
14.2mm(ME)
Depth
39.9mm
29.9mm
Weight
15.7kg
12.5kg(UE)
13.2kg(ME)
Above: Product Design Differentiation (TBD)
Also, these new LED LFDs have specialized
built-in media player, MagicInfo Light, which no
other competitor in the market can provide at the
moment.
Samsung
X-company
Media Codec
Full Codec*
Limited
Plug & Play
○
○
Document file
Office, Pdf, Txt
×
Server Control
○
×
Scheduling
○
×
Above: Functions Comparison with MagicInfo Light
* Please refer to Demand Guide for Compatible File Extensions
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙3A
Introducing the New BX Model
The New BX Series to fight in
Volume zone
Samsung is preparing the new BX series for the
LFD market. Starting with the 40” model, 400BX,
the market is expected to meet the new product
soon.
This model is expected to bring in additional
revenue from volume zone.
SAMSUNG 400BX
40” B-DID
(450nit, 3000:1,
10,000:1(DCR), 8ms(G2G))
42” LGD Panel
(500nit, 1300:1, 9ms(G2G))
VGA(Comp.), DVI(HDMI),
CVBS, RS232 In, DC Out(5V)
VGA, HDMI, DVI, CVBS,
S-Video, BNC, RS232,
Ethernet
Electrical
5W Stereo speakers,
IR Remote controller
(No function knobs)
No Speakers,
Remote controller, Function
Keys
Dimension
969(W) X 582(H) X
91mm(D), 13.8kg
Bezel: 40mm
1022.9 x 613.5 x 133mm,
20.5kg
Bezel: Max 44mm
Panel
Connectivity
Above: Samsung 400BX
Built upon a slim design concept, depth and
weight is reduced, with slimmer bezel compared
to other competitor products while still
maintaining the B2B design.
NEC V421
DISPLAY B2B NEWSLETTER
FRIDAY, MARCH 4, 2011∙7A
Thank You
For more information or to request for certain topics to be
covered by the newsletter, please feel free to contact the editor
at: hyunje.yoon@samsung.com