Kf’s Cupcakes!
Executive summary
KF’s Cupcakes will thrive in the city of Georgetown because it’s in the middle of downtown where many
people stroll by and plus, who wouldn’t want something sweet to brighten their hectic day!
KF’s Cupcake shop is a tiny, family-oriented business in the middle of the city, Georgetown. We sell a variety of cupcakes
made with our own flavors by combining different spices and ingredients. We also sell coffee; You can sit down at our tables,
enjoy the view and take a bite of our delicious cupcakes.
Company Description
KF’s Cupcakes, INC.
3301 M Street NW
Washington, DC 20007
Unified business ID #: 602 526 713
Business ID #: 1
Expires: 09-31-2014
Tax Registration
Registered trade names:
KF’s Cupcakes, INC.
• I plan on opening my business, KF’s Cupcakes, on June 15, 2013.
• We intend to provide our customers with the best cupcakes made
from scratch that come with many flavors from different spices and
ingredients exported from all over the world and of course, the best
hospitality. We want to our customers to feel more than satisfied
with our service.
Company location
• KF’s Cupcakes will be located on 3301 M Street NW, Washington,
DC 20007
• I expect to gain out of the business, at a
minimum, $1000 dollars monthly.
• To make cupcake arrangements for any type of
events
Industry Analysis
• KF’s Cupcakes will be up and running with I, Koset Fabrias, and my
co-worker, Jessica Diaz, handling the business on our own. It
started off as a family business but it was handed to me by my
mother. We will sell cupcakes, coffee and provide exquisite service
with our top notch crew!
• Opportunities within the business are:
• improving my business
• baking cupcakes and making arrangements
for celebrities or tv shows
Target Market
• Kf’s cupcakes was a family business until it was handed down to
Koset Fabrias whom later made Jessica Diaz the co-founder. It
started off as a small shop but now it has many locations around the
United States. This is our 3rd store that we plan to open.We’ve done
cupcakes for many worldwide known people, businesses and events.
As a company, we need workers who will be available to work everyday
except Sundays. We will obviously need to hire or make a deal with
some sort of business that has to do with baking supplies to be able
to get our machines and products.
Competition
Kf’s Cupcakes key competitors are
• Mik’s Bakery
• Katerina’s Cakes
all 3 businesses are around the same location
which obviously is a huge factor in why they’re
my competition. I’ve seen their work before
and it’s great, but I think I’ll manage to
flourish my company.
• Mik’s bakery has delicious sweets, great
machinery and their creativity is fantastic but
they’re not very known through out the city.
• Katerina’s Cakes has outstanding service and
they are very known for their work but there
isn't a plethora of Katerina’s Cakes like my
business. So I have an advantage that her
business does not.
• Carlos Bakery is a very famous cake shop from
New Jersey but there has been rumors that he
has been wanting to establish a new store in
Dc. If he does, this will be a huge competition
because even though we’ve both been on
television and magazines, it all depends on the
customers and what they want. Pretty
unpredictable.
Operations
• Our machinery is from Canada
• Shop is located in the city of DC.
3301 M Street NW. Washington, DC 20007
• lease for 2 years. Expires June 15th 2015.
• I don’t have any environmental concerns
except that it’s an extremely busy city.
• Workers can range from ages: 17 and up.
• those who work with baking the cupcakes
and making the arrangements will stay up at
the shop longer than others and due to that,
have more hours.
• We have computers in which you write the
order and it simply goes straight to the
computer at the top floor, in which the
cupcakes/arrangements are made and then is
delivered back to the first floor to the
customer.
Management and Organization
•
•
•
•
•
•
Koset Fabrias- owner/ founder
Jessica Diaz- co-founder
Michael- delivery man
Maria- Main cashier
Dan- baker
Lina- baker
• the shop will open June 15 2013.
• In 10 years, I hope to see my shop flourish
and have a huge business with many other
companies all over the world.
• I want the shop to do many charity work or
charity events and help fundraise for any case
as well.
Compensation and incentives
• The workers will be able to have a 15% off any
sale.
• when it’s their birthday, they’ll get a birthday
special for free.
• once a worker has reached a certain amount
of hours working in the past month, they’ll get
a weekend off.
Long term goals
Goals identified
•
•
•
•
hope to have a bigger business
help in many fundraisers and charity cases
be one of the best cupcake shops ever
be shown on television doing what we do
best with our utensils
• If it means having to work all night, then it
will be done. We’ll do anything to reach the
top and have the best cupcakes in Washington
DC.
Financials
• The way my business will be keeping track of
the receipts and records is through a
specialized computer that gets all the records
and information from an order because of a
copy sent from the computer made to create
the orders.
Supporting documents
• “Love KF’s Cupcakes service! They are truly
humble and caring to their customers and their
cupcakes are the best in town all around! I take
an hour drive just for them! Thank you.”
- Maria, Washington DC.
“KF’s Cupcakes is such a traditional place to go to in
my family! Every event we do, we must get their
cupcake arrangements! Their work is amazing
and their catering as well.”
-Nick, Washington DC.