IM-Home
Certification
Coaching
Course 2 of 2
Presentation by: Sherrie Hardy
Hardy Brain Training • Camarillo, CA
Agenda
• When to adjust the training
• How to customize templates
• Identifying the best fit between clinic
and distance training
• How to market your services
• How to charge for your services
Your IM-Home Self-Training
• How did it go?
• Are you
comfortable with
the eClinic?
• Did you modify
your training plan?
When to adjust the training
• Be able to keep your
score under 100 ms
before increasing reps
– Example: If you have a
250 ms on both
hands, set their
program for 50 to 100
reps and keep it there
until their scores are
below 100 ms.
– Tip: Demo hand over
hand to parent or
caregiver to help them
When to adjust the training
• Gradually increase the
reps as you are able to
maintain scores
consistently under 100
ms
• As the scores drop lower
add longer reps to EACH
TASK
• When able to do tasks
with longer reps (starting
with the 500 reps tasks)
make sure they can
maintain their scores in
the average to above
average range
When to adjust the training
• An off session or two
can be expected at
some point in the
training
• Don’t change plan
just yet
• Some clients have a
few poor scores right
before they make a
big gain in their
timing
• If lack of progress
persists, it is time to
reassess
How to customize training plans
Let’s face it…
• IM was meant to be
offered as a home
program.
• It’s not realistic to expect a
family to come to the clinic
as much as IM needs to be
done*
• But your job is to provide
your clients with the best
care possible.
•
*To
make permanent neurological
changes in the brain thousands of
repetitions need to be done.
…that’s where IM-Home comes into play
How can I use IM-Home and not
cannibalize my in-clinic practice?
Models of Use
• Just because the client isn’t
physically seeing you,
doesn’t mean he/she
shouldn’t be charged for
your time
• Hybrid
– Mix of In-Clinic & Home
allows patient to bill
insurance part of the time
• Virtual
– Great for those with travel
issues or a discharge
program
How to charge
Cost per
sessions
# of
sessions
Total Cost of
IM/IM-Home
Program
Consultation
Time it takes
you all inclinic
Time it takes you
all in-home
$50
32
$1600
32 hours
10-20 hours
$100
32
$3200
32 hours
10-20 hours
$150
32
$4800
32 hours
10-20 hours
Equipment Cost
• $599 IM-Home Equipment
• $199 Additional License
**Plus Your Clinical Fees**
How can I charge my client That
much?
•
•
•
A plumber spends 10 minutes
fixing a pipe and hands the
woman a bill for $100.
The woman is shocked by the
bill and asks why it’s so much,
it only took him 10 minutes.
The plumber replies, why yes,
but it took me 20 years to
know exactly where to hit that
pipe so it doesn’t blow-up and
flood your house!
YOU ARE WORTH IT!!
DIDN’T YOU GO TO SCHOOL TO LEARN A SPECIFIC TRADE?
YOU ARE THE EXPERT & THAT’S WHY YOUR SERVICES ARE
VALUABLE
How do I market IM-Home?
• Demo IM-Home to current clients*
• Hold Free Screenings for new
clients
• Package IM with other modalities
• Market on Social Media- Join our FB
Tribes and interact with potential
clients
• Collateral we have created for you:
•
•
•
•
•
•
IM-Home Brochures
What is the cost of a Changed Life?
Developmental Milestones
What is IM’s Secret Ingredient?
Screening Form with Pricing
Ads
OFFER FREE
SCREENINGS
TO GET
PEOPLE IN
DOOR
Your Clinic Name
Your Name
Your Phone #
Your E-mail
Client Selection
•IM-Home IS NOT
FOR…Clients who:
• Have severe
disabilities and need
professional
guidance
• Unable to commit to
training 45 min, 5
days a week
• Are looking for an
instant fix
(ie. Medication)
IM-Home is perfect for clients….
•
•
•
•
Who can’t make it to the clinic at least 3 times per week.
Who need to focus on other modalities during their in-clinic time, but
still would benefit from IM.
Who have completed the IM training in the clinic and would benefit
doing IM to tackle future developmental milestones.
Who have a degenerative condition.
Office to Home Consultation
• When ready to shift to
home set up a meeting
with the
parents/caregivers
– Review progress to date
– Review why you think
the client is ready to
shift to home
– Review what schedule
might be best for the
client and the family
– Help parents complete
the IM home schedule
before they end the
meeting.
Shifting IM from office to home
• Help identify the best
space for doing IM
• Help parents identify
the best schedule for
the shift to home: For
example
– First week-2 sessions in
the office, 1 at home
– Second week- 1 session
office, 2 at home
– Third week-All IM
sessions at home with
½ hr consult from IM
provider
Materials you received
Marketing Materials
• Screening Form with Pricing
• What is the Cost of a Changed Life?
• Developmental Milestones
• What is IM’s Secret Ingredient?
• Ads- Pediatric, Adult
Materials can be downloaded from:
http://imhome.org/index.php/home-certification-coaching
• Take online post-test to be listed as IM-Home
Certified on the Locator Board
• Find a Client to become IM-Home Specialist &
recognized as such on the Locator Board
– Get more clients- take Marketing 101 Webinars
– Learn how to charge with the Profit & Success
Webinar
*These can be found on the Free OnDemand Webinars
page on the IM website
Questions
Coaching Support
coaching@interactivemetronome.com
Clinical Support
avega@interactivemetronome.com
Technical Support
support@interactivemetronome.com