NOT FOR DISTRIBUTION IN OR INTO CANADA, AUSTRALIA, JAPAN OR OTHER RESTRICTED TERRITORIES Offer Document Mandatory offer to acquire all issued and outstanding shares in Blom ASA made by Merckx AS Offer Price: NOK 0.10 per Blom ASA share with settlement in cash Offer Period: From and including 19 September 2013 to and including 17 October 2013 at 16:30 CET THIS OFFER IS NOT BEING MADE AND DOES NOT CONSTITUTE AN OFFER OR SOLICITATION IN CANADA, AUSTRALIA, JAPAN OR ANY OTHER JURISDICTION OR TO ANY PERSON WHERE THE MAKING OR ACCEPTANCE OF THIS OFFER OR SOLICITATION WOULD BE SUBJECT TO RESTRICTIONS OR IN VIOLATION OF THE LAWS OR REGULATIONS OF SUCH JURISDICTION. OTHER RESTRICTIONS APPLY. PLEASE SEE THE IMPORTANT NOTICES UNDER "IMPORTANT INFORMATION" ON PAGE 2, SECTIONS 1 ("OFFER RESTRICTIONS"), 3.9 ("ACCEPTANCE OF THIS OFFER") AND 3.24 ("RESTRICTIONS") FOR MORE INFORMATION ON THESE RESTRICTIONS. Receiving Agent: 18 September 2013 IMPORTANT NOTICE Please refer to page 5 for definitions, which also apply to the preceding pages. This mandatory offer document, dated 18 September 2013, (the "Offer Document") has been prepared in connection with a mandatory offer made by Merckx AS ("Merckx" or the "Offeror") to acquire all the outstanding shares of Blom ASA ("Blom") on the terms and conditions set out in this Offer Document (the "Offer"). This Offer Document has been prepared to comply with the provisions relating to mandatory offers pursuant to chapter 6 of the Norwegian Securities Trading Act. This Offer and the Offer Document have been approved by Oslo Børs in accordance with section 6-14 of the Norwegian Securities Trading Act. The distribution of this Offer Document does not imply in any way that the information included herein continues to be accurate and complete at any date subsequent to the date of this Offer Document. This Offer is directed to all shareholders of Blom who may legally receive this Offer Document and accept this Offer ("Blom Shareholders"). Copies of this Offer Document and the related Acceptance Form are being sent by mail by the Offeror to such registered Blom Shareholders (as of the date of this Offer Document to their addresses as registered in the Norwegian Central Securities Depository (the "VPS"), and are being furnished on behalf of the Offeror to brokers, dealers, commercial banks, trust companies and similar persons, whose names or the names of whose nominees appear as holders of Blom Shares for subsequent transmission to beneficial owners of Blom Shares. This Offer Document can also be obtained free of charge at the office of the Receiving Agent: ABG Sundal Collier Norge ASA Munkedamsveien 45e N-0115 Oslo Norway Phone: +47 22 01 60 00 Facsimile: +47 22 01 60 62 The Receiving Agent is acting solely as receiving agent to the Offeror in relation to this Offer. However, the Receiving Agent also acted as financial advisor to Blom in connection with the acquisitions that triggered the obligation to make this Offer. The Receiving Agent makes no representation or warranty, express or implied, as to the accuracy or completeness of such information, and nothing contained in this Offer Document is, or shall be relied upon as, a promise or representation by the Receiving Agent. The information in this Offer Document pertaining to Blom has been prepared on the basis of publicly available information, including annual reports, interim reports, investor information and stock exchange announcements published by Blom. Consequently, neither the Offeror nor any of the Offeror’s advisors can accept any liability for the accuracy or completeness of the information in this Offer Document regarding Blom. All inquiries related to this Offer Document should be directed to the Receiving Agent. No person has been authorised to provide any information or make any representation on behalf of the Offeror other than as indicated in this Offer Document and the attached Acceptance Form. The contents of this Offer Document are not to be construed as legal, business or tax advice. Each reader of this Offer Document should consult with its own legal, business or tax advisor as to legal, business or tax advice. If you are in any doubt about the contents of this Offer Document, you should consult your stockbroker, bank manager, lawyer, accountant or other professional adviser. This Offer Document has been prepared in the English language only, except for the summary in Norwegian. In the event of any inconsistencies between the English version and the Norwegian summary, the English version shall prevail. The Offer is not made to persons present or resident in, with registered or mailing addresses in, or who are citizens of Canada, Australia, Japan or any other Restricted Territories (as defined in Section 1 ("Offer Restrictions")), and this Offer Document, its contents and any other material or information regarding the Offer must not be 2 mailed, communicated or otherwise distributed in or into those Restricted Territories by any person, all as set out in more detail under Section 3.9 ("Acceptance of this Offer") and Section 3.24 ("Restrictions"). Persons who receive this Offer Document must comply with these restrictions. Failure to do so may constitute a violation of law. This Offer Document does not constitute an offer to buy, or the solicitation of an offer to sell, any securities other than the securities to which it relates or an offer to buy or the solicitation of an offer to sell such securities by any person in any jurisdiction or in any circumstances in which such offer or solicitation is unlawful. Any dispute arising out of, or in connection with, this Offer, the Offer Document and the Accetance Form shall be governed by Norwegian law and submitted to Oslo District Court as the agreed legal venue. See Section 3.25 ("Jurisdiction and choice of law"). CAUTIONARY NOTE REGARDING FORWARD LOOKING STATEMENTS This Offer Document contains statements about the Offeror and Blom that are or may constitute forward-looking statements. All statements other than statements of historical fact may be forward-looking statements. Forward-looking statements include, without limitation, statements typically containing words such as "intends", "expects", "anticipates", "targets", "estimates", "projects", "believes", "should", "plans", "aims", "will", "may", "expects" and words or terms of similar substance or the negative thereof. Forward-looking statements include statements relating to the following: (i) expected effects of the Offer, (ii) the expected timing and scope of the Offer, (iii) future capital expenditures, expenses, revenues, earnings, synergies, economic performance, indebtedness, financial condition, dividend policy, losses and future prospects, and (iv) business and management strategies and expansion and growth of the Offeror’s operations and potential synergies resulting from the Offer. Such forward-looking statements involve risks and uncertainties that could significantly affect expected results and are based on certain key assumptions. Many factors could cause actual results and developments to differ materially from those expressed or implied by in any forward-looking statements. These factors include, but are not limited to, economic and market conditions in the geographic areas and industries that are or will be major markets for the Offeror’s businesses, changes in governmental regulations, interest rates and fluctuations in currency exchange rates. Due to such risks and uncertainties, readers should not place undue reliance on such forward-looking statements, which speak only as of the date hereof. The Offeror and its advisers provide no representation, assurance or guarantee that the occurrence of the events expressed or implied in any forward-looking statements in this document will actually occur. Other than in accordance with its legal or regulatory obligations, the Offeror is under no obligation and expressly disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. All subsequent written and oral forward-looking statements attributable to the Offeror are expressly qualified in their entirety by the cautionary statements above. 3 TABLE OF CONTENTS DEFINITIONS AND GLOSSARY OF TERMS ........................................................................................ 5 1. OFFER RESTRICTIONS ............................................................................................................ 7 2. STATEMENT OF RESPONSIBILITY AND IMPORTANT INFORMATION ............................................... 9 3. THE OFFER .......................................................................................................................... 10 4. INFORMATION ABOUT BLOM ................................................................................................. 18 5. BRIEF DESCRIPTION OF MERCKX ........................................................................................... 24 6. TAX CONSEQUENCES ........................................................................................................... 25 7. NORSK SAMMENDRAG (NORWEGIAN SUMMARY) ..................................................................... 27 Appendices Appendix I: Acceptance Form (English version) Appendix II: Acceptance Form (Norwegian version) Appendix III: Bank guarantee 4 DEFINITIONS AND GLOSSARY OF TERMS Acceptance Acceptance of this Offer by a Blom Shareholder, subject to the terms and conditions of this Offer. Acceptance Form The form of Acceptance, to be used by Blom Shareholders when accepting this Offer, enclosed to this Offer Document as Appendix I (English version) and Appendix II (Norwegian version). Acceptor A Blom Shareholder who accepts this Offer. Blom or Company Blom ASA (organisation number 910 686 909), a Norwegian public limited liability company with its registered address at Drammensveien 165, 0277 Oslo, Norway. Blom Board The board of directors of Blom. Blom Shareholders or Shareholders Shareholders of Blom, including beneficial owners of any nominee registered Blom Shares, who may legally receive this Offer Document and accept this Offer. Blom Shares or Shares Shares in Blom issued and outstanding as of the date of this Offer Document, each having a nominal value of NOK 0.50 per share. CET Central European Time. Compulsory Acquisition The acquisition by the Offeror pursuant to Section 4-25 of the Norwegian Public Limited Companies Act of the remaining shares in Blom, which can be effected if and following the Offeror becoming owner of shares in Blom representing more than 90% of the total number of issued shares in Blom and a corresponding part of the votes. Group The Company and its subsidiaries. NOK Norwegian Kroner, the currency of the Kingdom of Norway. Norwegian Business Day Any day other than a Saturday or Sunday or a Norwegian public holiday. Norwegian Public Limited Companies Act The Norwegian Act relating to Public Limited Liability Companies of 13 June 1997 No. 45 (as amended) (in Norwegian: "Allmennaksjeloven"). Norwegian Register of Business Enterprises The Norwegian Register of Business Enterprises at Brønnøysund, Norway (in Norwegian: "Foretaksregisteret"). Norwegian Securities Trading Act The Norwegian Securities Trading Act of 29 June 2007 No. 75 (as amended) (in Norwegian: "Verdipapirhandelloven"). Offer The mandatory offer by Merckx to purchase all Blom Shares pursuant to the terms and conditions set out in this Offer Document. Offer Document This Offer Document with appendices prepared in connection with this Offer made by the Offeror. Offer Period The period when Blom Shareholders may accept this Offer, running from and including 19 September 2013 to and including 17 October 2013 16:30 (CET). Offer Price NOK 0.10 per Blom Share payable on the terms and conditions of this Offer. Offeror Merckx 5 Oslo Børs The Oslo stock exchange, operated by Oslo Børs ASA. Receiving Agent ABG Sundal Collier Norge ASA. Restricted Territories Shall have the meaning ascribed to such term in Section 1 ("Offer Restrictions"). Settlement Date The date when settlement of the Offer Price takes place. Merckx Merckx AS (organisation number 912 341 844), a Norwegian private limited liability company with its registered address at Storgaten 30-31, 3126 Tønsberg, Norway. VPS The Norwegian Central Securities Depository (in Norwegian: "Verdipapirsentralen" or "VPS"). VPS account An account held with VPS to register ownership of securities. 6 1. OFFER RESTRICTIONS General The Offer is not being made to persons present in, with registered or mailing addresses in, or who are citizens of Canada, Australia, Japan or any other jurisdiction in respect of which acceptance of the Offer requires further documents be issued in order for the Offer to comply with the local laws or regulations or requires registration or other measures be taken pursuant to the local laws or regulations (the ‘‘Restricted Territories’’). Persons in the Restricted Territories are being excluded from the Offer in order to avoid triggering the application of local laws relating to the implementation of the Offer. Copies of this Offer Document, the Acceptance Form and other documents or information relating to this Offer Document or to the Offer are not being and must not be mailed, communicated, or otherwise distributed in or into the Restricted Territories by any shareholder, any broker-dealer, bank or other intermediaries holding the Shares on behalf of any beneficial shareholder, or any other person in any manner whatsoever. Persons receiving such documents or information (including, without limitation, custodians, nominees and trustees) should not distribute or send them in or into a Restricted Territory or use mails or any means, instrumentality or facility of a Restricted Territory in connection with the Offer. Any failure to comply with these restrictions may constitute a violation of the securities laws of the Restricted Territories. It is the responsibility of all persons obtaining the Offer Document, Acceptance Form or other documents relating to this Offer Document or to the Offer or into whose possession such documents otherwise come, to inform themselves of and observe all such restrictions. Any recipient of this Offer Document who is in any doubt about his or her status in relation to these restrictions should consult his or her professional adviser in the relevant territory. The Offeror or the Receiving Agent do not accept or assume any responsibility or liability for any violation by any person whomsoever of any such restriction. This Offer Document, and all materials related thereto, should not be sent or otherwise distributed in or into a Restricted Territory, whether by use of commerce of a Restricted Territory (including, but without limitation, the mail, facsimile transmission, telex, telephone or Internet) or any facility of a Restricted Territory national securities exchange, and this Offer cannot be accepted by any such use, means or instrumentality, in or from within a Restricted Territory. Accordingly, copies of this Offer Document and any related materials are not being, and must not be, sent or otherwise distributed in or into or from a Restricted Territory or, in their capacities as such, to custodians, trustees or nominees holding shares of the Company for persons in a Restricted Territory, and persons receiving any such documents (including custodians, nominees and trustees) must not distribute or send them in, into or from a Restricted Territory. Any purported acceptance of this Offer resulting directly or indirectly from a violation of these restrictions will be invalid. No shares of the Company are being solicited from a resident of a Restricted Territory and, if sent in response by a resident of a Restricted Territory, will not be accepted. Each person delivering an Acceptance Form in connection with this Offer will be required to certify that: (1) such person has not received this Offer Document, the Acceptance Form or any other document relating to this Offer in a Restricted Territory, nor has such person mailed, transmitted or otherwise distributed any such document in or into a Restricted Territory; (2) such person has not utilized, directly or indirectly, the mails, or any means or instrumentality of commerce, or the facilities of any national securities exchange, of a Restricted Territory in connection with this Offer; (3) such person is not and was not located in a Restricted Territory at the time such person accepted the terms of this Offer or at the time such person returned the Acceptance Form; and (4) if such person is acting in a fiduciary, agency or other capacity as an intermediary, then either (a) such person has full investment discretion with respect to the securities covered by the Acceptance Form or (b) the person on whose behalf such person is acting was located outside a Restricted Territory at the time he or she instructed such person to accept this Offer. 7 No Offer for securities other than Blom Shares The Offer Document and the Offer do not represent an offer to acquire or obtain securities other than Blom Shares. No Offer to persons whose participation requires issuance of further documents This Offer Document is not directed to persons whose participation in this Offer requires that further offer documents are issued or that registration or other measures are taken, other than those required under Norwegian law. No document or materials relating to this Offer may be distributed in or into any jurisdiction where such distribution or offering requires any of the aforementioned measures to be taken or would be in conflict with any law or regulation of such a jurisdiction. In the event of such distribution or offering still being made, an Acceptance Form sent from such a country may be disregarded. 8 2. STATEMENT OF RESPONSIBILITY AND IMPORTANT INFORMATION This Offer Document has been prepared in accordance with Section 6-13, cf. Section 6-1 of the Norwegian Securities Trading Act, in order to provide Blom Shareholders with a basis for evaluating this Offer. The information about Blom included in this Offer Document is based exclusively on Blom’s public accounts and other material in the public domain. The Offeror has not verified independently the information regarding Blom that is included in this Offer Document. The Offeror cannot assume any responsibility for the correctness, completeness or accuracy, or any responsibility to update, any of the information included in this Offer Document regarding Blom. 18 September 2013 The Board of Directors of Merckx AS Kristian Gjertsen Lundkvist (Board Member) Tore Hopen (Chairman) 9 Birgitte Askjem Ellingsen (Board Member) 3. THE OFFER 3.1. Introduction Merckx hereby makes a mandatory offer to acquire all Blom Shares not already owned by Merckx on the terms, and subject to the limitations, set out in this Offer Document and the Acceptance Form. This Offer is made to all Blom Shareholders who can legally receive this Offer Document and accept this Offer. For further details see Section 1 ("Offer Restrictions") above. The Offer Price is NOK 0.10 per Share, which will be settled in cash. For further details see Section 3.5 ("The Offer Price") and Section 3.11 ("Settlement"). The Offer Period is from and including 19 September 2013 to and including 16:30 (CET) 17 October 2013 but may be extended by the Offeror. For further details see Section 3.8 ("Offer Period"). 3.2. The Offeror This Offer is made by Merckx AS (organisation number 912 341 844), a Norwegian private limited liability company with its registered address at Storgaten 30-31, N-3126 Tønsberg, Norway. For further details on the Offeror, please refer to Section 5 ("Brief description of Merckx"). At the date of this Offer Document, Merckx owns 12,283,969 Blom Shares, equal to approximately 36.45% of the issued and outstanding Blom Shares. No affiliated party (Norwegian: "Nærstående") to Merckx owns any Blom Shares. In addition to the Blom Shares, Merckx owns as of the date of this Offer Document bonds in boan loans issued by Blom as follows: Issued in total (NOK) 50,522,860* 30,000,000 10,729,878 91,252,738 ISIN NO001064285.3 FRN Blom ASA 2011/2012 ISIN NO001064747.2 15% Blom ASA 2012/2013 ISIN NO001064753.0 2% Blom ASA 2012/2017 Owned by Merckx (NOK) 36,227,990 20,700,000 10,729,878 67,657,868 Owned by Merckx (%) 71.71% 69.00% 100.00% 74.14% * Including PIK interest of NOK 522,806 added to the nominal value in 2012 The bond loan ISIN NO001064753.0 is a subordinated convertible loan, according to its terms and conditionds being convertible into shares in Blom at a conversion price of NOK 11.92 per share. The bond loan ISIN NO001064747.2 (bearing an interest rate of 15% p.a.) falls due for repayment on 26 September 2013, after the previous maturity dates having been extended by the bondholders several times. The Blom Board has proposed to the general meeting that all of the bond loans (including accrued interest) be converted into shares in Blom through a share capital increase with a subscription price of NOK 0.10 per share, and has (through Norsk Tillitsmann ASA as bond trustee) requested that the bond holders accept such conversion, alternatively accept an extension of the maturity date for bond loan ISIN NO001064747.2 to 26 November 2013. Please see Section 4.3 ("Share Capital and Shareholders") for more information on this matter. 3.3. Blom The target company is Blom ASA (organisation number 910 686 909), a Norwegian public limited liability company with its registered address at Drammensveien 165, 0277 Oslo, Norway. 10 The Blom Shares are listed on Oslo Børs under the ticker code "BLO" and are registered in the VPS under the International Securities Identification Number ("ISIN") NO 0003679102. For further details on Blom, please see Section 4 ("Information about Blom"). 3.4. Reasons for the Offer On 19 August 2013, Merckx announced the aquistion of 12,283,969 Blom Shares, representing approximately 36.45% of the share capital and the votes in Blom, as well as more than 2/3 of the outstanding bonds in in each the bond loans issued in Blom. The acquisition triggered an obligation to make this Offer, pursuant to Section 6-1 of the Norwegian Securities Trading Act. Merckx’ intention is to contribute to a stabilisation of Blom's financial position. The short term ambition is to assist Blom in reducing short term debt through either conversion of debt to equity or increased duration of exisiting debt facilities. Merckx will also encourage Blom to seek liquidity through potential sale of non-strategic assets. No other material change to the Company’s strategy or the way the Company conducts its business is currently contemplated but will be considered in due time depending on Merckx' influence. 3.5. The Offer Price The Offer Price is NOK 0.10 for each Blom Share and will be paid in cash. Pursuant to section 6-10 of the Norwegian Securities Trading Act, the consideration offered must at least be equal to the highest price paid or agreed to be paid by the Offeror, or any affiliated party (Norwegian: "Nærstående") to the Offeror, for Blom Shares during the last six months prior to the date when the obligation to make this Offer was triggered. The Offer Price equals the highest price paid for each of the 12,283,969 Blom Shares owned by Merckx, which are the only Blom Shares that Merckx and its affiliated parties have acquired at any point in time. The aggregate Offer Price for all Blom Shares not owned by Merckx (21,413,756 Blom Shares) is NOK 2,141,376), excluding the Blom Shares controlled by Merckx as of the date of this Offer Document. This gives a market capitalisation of Blom of NOK 3,369,773 (based on the total number of 33,697,725 issued Blom Shares). The Offer Price is substantially lower than the share prices recently quoted at Oslo Børs, which on the last trading day prior to Merckx' purchases (16 August 2013) was NOK 1.35 (closing price). The volume weighted average (closing price) for the 30 day period prior to and including 16 August 2013 was NOK 1.52. As of the last trading date prior to the date of this Offer (17 September 2013), the closing price was NOK 0.42. Merckx' view is that the share prices quoted at Oslo Børs immediately prior to the date of this Offer Document clearly are too high and do not reflect, inter alia, the important fact that Blom has outstanding bond debt of more than NOK 97 million (including accrued interest) and debt of EUR 2.5 million to Hexagon AB in the form of a liquidity loan (which falls due for repayment on 24 September 2013), neither of which the Company is able to serve. Furthermore, as further described in Section 4.3 ("Share Capital and Shareholders"), the Blom Board has requested that the bondholders accept to convert their bonds into shares at a subscription price of NOK 0.10 per share. If accepted and approved by the bondholders and the general meeting of Blom, such a loan coversion will result in a substantial dilution of the current Blom Shareholders, both in value (based on the share prices quoted at Oslo Børs prior to the date of this Offer Document) and in ownership. It appears to Merckx that the effects of such a potential debt conversion has not yet been suffiently absorbed by the stock exchange market. Merckx purchased its Blom Shares concurrently with the purchase of 74.14% of outstanding bonds in the bond loans issued by Blom (see Section 3.2 ("The Offeror")). The purchase price for the bonds was 10% of the nominal amount of the bonds, less the amount paid for the Blom Shares owned by each of the selling bondholders. From this perspective, it may be argued that the real purchase price paid by Merckx for the Blom Shares is NOK 0.00 or at least very close to NOK 0.00. The Offeror reserves the right to increase the Offer Price as set out in Section 3.10 ("Announcements and amendments to the Offer"). 11 In the unlikely event that Blom resolves or pays out any dividend or resolves or makes other distributions to its shareholders, for which the record date occurs prior to settlement of this Offer, the Offer Price will be reduced by the amount resolved or distributed per Blom Share. In the event of a split or a reverse split of the Blom Shares, the Offer Price shall be adjusted accordingly. However, the Offer Price will not be affected by the reverse split of the Blom Shares proposed by the Blom Board (as described in Section 4.3 ("Share Capital and Shareholders"), as such reverse split, if approved, will not come into effect before after the expiry of the mandatory creditor notice period related to the share capital decrease proposed to be approved concurrently with the reverse split, which is expected to be not until ultimo November 2013. 3.6. Interest payable on the Offer Price No interest or other compensation other than the Offer Price will be paid to Acceptors. 3.7. Conditions to this Offer This Offer is unconditional. 3.8. Offer Period The Offer Period under this Offer is from and including 19 September 2013 to and including 17 October 2013 at 16:30 (CET). The Offeror may extend the Offer Period one or more times, however, no longer than to 31 October 2013 at 16:30 (CET), as set out in Section 3.10 ("Announcements and amendments to the Offer"). Any such extension will be part of the Offer Period. 3.9. Acceptance of this Offer In order for a Blom Shareholder to accept this Offer, the Acceptance Form must be correctly filled out, signed and delivered to the Receiving Agent as further specified below before 17 October 2013 at 16:30 (CET) (unless the Offer Period is extended as set out herein, in which case the Acceptance Form must be received by the Receiving Agent before the expiration of the extended Offer Period). The Acceptance Form is attached as Appendix I (English version) and Appendix II (Norwegian version) to this Offer Document. It is the Acceptor's responsibility to correctly fill out the Acceptance Form and deliver it to the Receiving Agent before the expiry of the Offer Period, at which time the Acceptance Form must be received by the Receiving Agent at the address below by means of post, delivery, e-mail or telefax: ABG Sundal Collier Norge ASA Munkedamsveien 45e P.O. Box 1444 Vika N-0115 Oslo Norway Phone: +47 22 01 60 00 Facsimile: +47 22 01 60 62 Email: Acceptance@abgsc.no If the Acceptance Form is signed by a person acting on behalf of the Blom Shareholder, evidence of the authority of such person to sign the Acceptance Form, e.g. a power of attorney and/or a Certificate of Registration, must be delivered together with the Acceptance Form in order for the Acceptance to be valid. All Blom Shares to be acquired under this Offer must be transferred free of any encumbrances or other third-party rights whatsoever and with all shareholder rights attached to them. Any third party with registered encumbrances or other third- party rights over the relevant VPS account(s) must sign the Acceptance Form and thereby waive their rights to the Shares and approve the transfer of Shares to the Offeror free of any encumbrances. Acceptances are only valid if made by way of a correctly completed Acceptance Form being returned to the Receiving Agent within the Offer Period. The Offeror and the Reciving Agent 12 reserves the right (subject to equal treatment of all Acceptors, cf. Section 6-10(9) of the Norwegian Securities Trading Act), to reject any or all Acceptances of this Offer that are not in proper form, or which may be unlawful. The Offeror also reserves the right, but shall in no event be obliged, to accept any incorrect Acceptance Forms, and the right to treat an Acceptance of this Offer as valid, in whole or in part, even though it is not entirely in order or not accompanied by the required evidence of authority or if it is received at places other than set out above (again subject to equal treatment of all Acceptors). Blom Shareholders who's Shares are split between several VPS accounts will receive a separate Acceptance Form for each VPS account and are required to submit a separate Acceptance Form for each such VPS account. ANY BLOM SHAREHOLDER WHOSE BLOM SHARES ARE REGISTERED IN THE NAME OF A BROKER, DEALER, COMMERCIAL BANK, TRUST COMPANY OR OTHER NOMINEE MUST CONTACT SUCH PERSON IF SUCH BLOM SHAREHOLDER DESIRES TO ACCEPT THIS OFFER FOR SUCH BLOM SHARES. IN ORDER FOR A BLOM SHAREHOLDER TO VALIDLY ACCEPT THIS OFFER, THE ACCEPTANCE FORM MUST BE SIGNED BY THE BLOM SHAREHOLDER OR HIS/HER AUTHORISED ATTORNEY. The Acceptance is irrevocable and cannot be withdrawn after receipt by the Receiving Agent. By delivering a duly executed Acceptance Form, Shareholders give the Receiving Agent an authorisation to block the Shares to which the Acceptance Form relates, in favour of the Receiving Agent. It will not be possible for Shareholders to administer the Shares after the blocking has been established. Shareholders accepting this Offer will retain ownership of their Blom Shares until completion of this Offer. All shareholder rights shall, to the extent permitted under Norwegian law, be vested with the Shareholder until completion of this Offer. By accepting this Offer, each Shareholder gives the Receiving Agent an irrevocable power of attorney to register such blocking of such Shareholder’s Blom Shares in favour of the Receiving Agent and to transfer such Blom Shares to the Offeror upon completion and settlement of this Offer. Settlement for the Shares will be made simultaneously with the transfer of the Blom Shares to the Offeror. Unless otherwise specified on the Acceptance Form (partial acceptance), the Acceptance will comprise all of the Blom Shares stated on the Acceptance Form as well any other Blom Shares registered on the VPS account stated on the Acceptance Form. This means that the Acceptance will include also shares that are acquired or will be acquired and credited to such VPS account until the Blom Shares are debited the Acceptor's VPS account and transferred to an escrow account in the name of the Receiving Agent on the Settlement Date. However, with respect to Blom Shares registered on VPS accounts in the name of a broker, dealer, commercial bank, trust company or other nominee, the Acceptance will solely comprise the designated Blom Shares on such VPS account that are owned by an Acceptor, and not other Blom Shares registered on the same VPS account that are owned by beneficial owners not accepting this Offer. The Offer is not being made to persons present or resident in, with registered or mailing addresses in, or who are citizens of, the Restricted Territories. Persons in the Restricted Territories are being excluded from the Offer in order to avoid triggering the application of local laws relating to the implementation of the Offer. See the information under Section 1 ("Offer Restrictions") and Section 3.24 ("Restrictions") regarding restrictions applicable to persons present or resident in, with registered or mailing addresses in, or who are citizens of the Restricted Territories. 3.10. Amendments to the Offer The Offeror reserves the right to increase the Offer Price and/or extend the Offer Period and/or issue a new offer, in accordance with the provisions in the Norwegian Securities Trading Act (and subject to the approval of Oslo Børs as and when required). An amended offer shall be considered as accepted by previous Acceptors, provided that the amended Offer Price is favourable to the previous Acceptors when compared with the (original) offer. In accordance with applicable law and practice in Norway, there will not be withdrawal rights in respect of Acceptances previously received during any such amendment or extension. Any amendments to the Offer, including an extension of the Offer Period, will be announced prior to expiry of the Offer Period. 13 3.11. Settlement Settlement for Shares tendered under the Offer will be made as soon as possible and within 14 days after the expiration of the Offer Period. Settlement will therefore take place no later than 31 October 2013 provided the Offer Period is not extended. If the Offer Period is extended, the Settlement Date will be postponed correspondingly, however such that the Settlement Date in no event will be later than 14 November 2013. On the Settlement Date, the Blom Shares accepted and sold under this Offer will be transferred to Merckx against consideration payable in cash. Settlement will be made in Norwegian Kroner (NOK). The relevant settlement amount to each Acceptor will be transferred to the bank account that at the time of Acceptance was registered in VPS as the account for payment of dividends to the relevant Shareholder. For Shareholders with a registered Norwegian address, if there are no records of such bank account, settlement will be made by issuing a "bankgiro" (a settlement system used in Norway, similar to a Norwegian currency banker’s draft). For Shareholders who do not hold a bank account with a Norwegian bank, payment details for offshore payments must be included, such as IBAN, SWIFT/BIC or similar payment codes depending on the jurisdiction where the bank account is located. In the event that Acceptors wish to receive the consideration resulting from accepting this Offer to another bank account than the account registered in the VPS for dividend payments, Acceptors are urged to fill out the bank account number on the Acceptance Form. By signing the Acceptance Form, the Acceptors irrevocably authorise the Receiving Agent, on the Settlement Date, to transfer the Blom Shares accepted under this Offer to Merckx against payment of the consideration in cash in accordance with the above and the Acceptance Form. Interest compensation will neither be paid for the period from Acceptance to Settlement, nor for any previous period. 3.12. Costs Merckx will pay all costs directly related to the VPS transactions in connection with this Offer. Acceptors will not incur any brokerage fees or other costs directly related to the VPS transactions in connection with this Offer. Merckx will not cover tax consequences or costs incurred by Blom Shareholders for financial or legal advice, or any other costs in connection with this Offer. Such costs are the individual responsibility of the Blom Shareholders incurring such costs. 3.13. Financing of the Offer This Offer will be financed by the Offeror from existing cash and committed loan facilities. 3.14. Bank guarantee Merckx has, as required under Section 6-10(7) of the Norwegian Securites Trading Act, established a guarantee issued by a financial institution covering its obligation to pay for the Blom Shares to be purchased pursuant to the Offer. Such guarantee for rightful payment has been issued by DNB Bank ASA in the amount of NOK 2,141,376 with the addition of penalty interest for a period of four weeks. The bank guarantee is attached to this Offer Document as Appendix III. 3.15. Announcements relating to this Offer Announcements issued by or on behalf of the Offeror regarding this Offer and/or the Offer Document will be deemed to have been made once they have been received by Oslo Børs and distributed through its electronic information system. In this respect, the Offeror will have no obligation to publish, advertise or otherwise communicate any such announcement other than by making such release to Oslo Børs. 3.16. Contact with Blom prior to this Offer Prior to Merckx' purchase of the shares and bonds in Blom announced on 19 August 2013, Merckx and its advisors was allowed by the Blom Board to undertake a limited financial, legal 14 and commercial due diligence of the Company, including meetings and discussions with certain members of the management. Other than providing the Blom Board with notice of Merckx’ intention to launch this Offer, there have not been any negotiations or formal discussions between Merckx and Blom regarding the Offer prior to the Offeror’s announcement on 19 August 2013. After 19 August 2013, there has been some contact between Merckx and Blom regarding an extraordinary meeting in Blom to be held on 27 September 2013, see Section 4.3 ("Share Capital and shareholders") and Section 4.4 ("Other important matters relating to Blom – current status and possible developments"). 3.17. Impact on employees, board of directors and the management of Blom The completion of this Offer will not in itself have any legal, economic or other work related consequences for Blom’s employees. As of the date of this Offer Document, Merckx does not plan to make any changes to the Company’s workforce or other changes that would have legal, economic or work-related consequences for the Company following the completion of this Offer. To the extent that changes are identified that may affect the employees of Blom following completion of this Offer, any such change will be communicated to the employees and implemented in accordance with applicable laws and agreements. Merckx will honor all existing notice and severance arrangements with Blom employees following the completion of this Offer. No members of the Blom Board or management of Blom will receive special favourable terms or advantages (or prospects of such) in connection with this Offer. Merckx intends to initiate discussions with the management of Blom relating to renumeration policy and incentive schemes. This may include the introduction of co-ownership in Blom for memers of the senior management. 3.18. Legal consequences of this Offer The Offeror is the owner of more than 1/3 of the Blom Shares. The Offeror may become the owner of more than 50% or 2/3 of the Blom Shares as a result of this Offer. In such case, the Offeror will, pursuant to Norwegian law and the Company's articles of association, by exercising its voting powers in the Company's shareholders' meetings, be able to approve actions that require simple majority and the affirmative vote of at least 2/3 of the aggregate number of votes cast as well as the share capital represented at the Company's shareholders' meeting. If the proposed conversion of bond loans into shares as described in Section 4.3 ("Share Capital and Shareholders") takes place, the Offeror will become the owner of more than 2/3 of the shares and votes in Blom, with expected effect from ultimo November 2013. If the Offeror following this Offer becomes the owner of more than 90% of the total number of issued Blom Shares and a corresponding part of the votes that may be cast at Blom’s shareholders' meeting, the Offeror has the opportunity to carry out a Compulsory Acquisition of the remaining Blom Shares, see Section 3.22 ("Compulsory acquisition of shares") below. 3.19. Statement from the Blom Board According to Section 6-16 of the Norwegian Securites Act, Blom has an obligation to issue a public statement on this Offer, which inter alia shall include information on the employees' views and other factors of significance for assessing whether this Offer should be accepted by the Blom Shareholders. Information should also be given about the views, if any, of Blom's board members and CEO in their capacity as shareholders. The statement shall be given no later than one week prior to the expiry of the Offer Period. 15 3.20. Tax Blom Shareholders accepting this Offer are themselves responsible for any tax liability arising as a result of the settlement and any costs incurred in obtaining advice on this matter. A general description of the tax implications of this Offer for certain Norwegian Blom Shareholders is included in Section 6 ("Tax Consequences"). Shareholders not resident in Norway are urged to seek advice from their own tax advisors to clarify the tax consequences of accepting this Offer. 3.21. Acquisition of Blom Shares outside of this Offer The Offeror and its affiliates will not acquire or make arrangements to acquire Blom Shares or other securities that are immediately convertible into, exchangeable for or exercisable for, Blom Shares until the Offer Period expires. 3.22. Compulsory Acquisition If Merckx, as a result of the Offer or otherwise (including the proposed conversion of bond loans into shares as described in Section 4.3 ("Share Capital and Shareholders")) becomes the holder of more than 90% of shares in Blom issued at such time and a corresponding part of the votes, then Merckx will have the right (and each remaining shareholder in Blom will have the right to require the Merckx) to initiate a Compulsory Acquisition of remaining shares in Blom not owned by Merckx, pursuant to section 4-25 of the Norwegian Public Limited Companies Act and section 6-22 of the Norwegian Securities Trading Act. If Merckx decides to effect a Compulsory Acquisition, the title to the remaining shares in Blom will be transferred to Merckx without need for acceptance from the sharehoders affected by the Compulsory Acquisition. Merckx will be obliged to offer to the remaining shareholders in Blom a price for the shares so acquired, and to deposit the aggregate amount offered at a separate account in a bank authorised to carry out business in Norway. If the offer is made in writing to all the remaining shareholders in Blom with a known address and published and announced in the Norwegian Register of Business Enterprises' electronic bulletin for public announcements and in a newspaper generally read at Blom's place of business, Merckx may set a deadline, of a minimum of two months from the publication of the offer, for the (then) former shareholders in Blom to raise objections to or decline the price offered. Former shareholders in Blom will be deemed to have accepted the price offered by Merckx if they do not raise objections to the price offered before the expiry of the deadline. If and to the extent any former shareholders Blom do not accept the offered price, the price to be paid to such former shareholders will be determined by the Norwegian courts. 3.23. De-listing from Oslo Børs If Merckx no longer considers the listing of Blom appropriate following completion of this Offer or otherwise (including the proposed conversion of bond loans into shares as described in Section 4.3 ("Share Capital and Shareholders")), Merckx reserves the right to propose to the general meeting of Blom to apply to Oslo Børs for de-listing of the shares in Blom from Oslo Børs. Such proposal will require the approval of a 2/3 majority of the votes cast and share capital represented at such general meeting. Such application for de-listing will be subject to the approval of Oslo Børs. When considering an application, Oslo Børs will, in accordance with section 15.1 of the Stock Exchange Rules – Continuing Obligations of Stock Exchange Listed Companies, need to into account, inter alia, the interests of the minority shareholders. The board of directors of Oslo Børs may also on its own initiative resolve to de-list the shares in Blom from Oslo Børs, should the conditions for listing no longer be fulfilled, for instance if a Compulsory Acquisition is initiated by the Offeror and Merckx becomes the sole shareholder in Blom. 3.24. Restrictions The Offer and this Offer Document is not to be regarded as an offer, whether directly or indirectly, in or into a Restricted Territory. Shareholders resident in a Restricted Territory wanting to accept the Offer must make inquiries on relevant and applicable legislation, including but not limited to whether public consent is required and possible tax consequences. The Offer is not made, neither directly nor indirectly, and sale will not be accepted from or on behalf of, shareholders in a Restricted Territory. This Offer Document and related Acceptance Forms may 16 not be distributed, forwarded or transmitted into or from a Restricted Territory. Any purported acceptance of the Offer in breach of these requirements will not be valid. By accepting the Offer through the delivery of a duly executed Acceptance Form to the Receiving Agent, the accepting shareholder certifies that such accepting shareholder : a) has not received the Offer Document, the Acceptance Form or any other document relating to the Offer in a Restricted Territory, nor to have mailed, transmitted or otherwise distributed any such document in or into such jurisdiction; b) has not utilized, directly or indirectly, the mails, or any means or instrumentality of commerce, or the facilities of any national securities exchange, in a Restricted Territory in connection with the Offer; c) is not and was not located in a Restricted Territory at the time of accepting the terms of the Offer or at the time of returning the Acceptance Form; d) if acting in a fiduciary, agency or other capacity as an intermediary, then either (i) has full investment discretion with respect to the securities covered by the Acceptance Form or (ii) the person on whose behalf acting was located outside a Restricted Territory at the time of instructing acceptance of the Offer. 3.25. Jurisdiction and choice of law This Offer, this Offer Document and all acceptances of the Offer shall be governed by Norwegian law. Any dispute arising out of or in connection with this Offer or the Offer Document shall be subject to the exclusive jurisdiction of Oslo District Court (Norwegian "Oslo tingrett") as agreed legal venue. 3.26. Miscellaneous Confirmation of receipt of Acceptance Forms or other documents will not be issued by or on behalf of the Offeror. No notification will be issued in the event of a rejection of an Acceptance Form that is incorrectly completed or received after the end of the Offer Period. This Offer Document will be sent to all Blom Shareholders as of the date of this Offer Document to the addresses registered in the VPS, except for Blom Shareholders in jurisdictions where this Offer Document may not be lawfully distributed. Further information on this Offer may be obtained from: ABG Sundal Collier Norge ASA Munkedamsveien 45e P.O. Box 1444 Vika N-0115 Oslo Norway Phone: +47 22 01 60 00 Facsimile: +47 22 01 60 62 17 4. INFORMATION ABOUT BLOM This Section 4 contains a brief presentation of Blom and its operations. The information on Blom is based on the Company's public accounts and other material in the public domain. The Offeror disclaims any responsibility and liability for the accuracy or completeness of the Offer Document in terms of the information relating to Blom. For a more detailed description of the Company, please refer to Blom’s web site: www.blomasa.com. Information may also be obtained through the annual reports, quarterly reports, or by reference to Blom. 4.1. Company information Blom ASA (organisation number 910 686 909) is a Norwegian public limited liability company with its registered address at Drammensveien 165, N-0277 Oslo, Norway. The Company was incorporated on 12 September 1966. As one of Europe's largest providers of geospatial products, services and solutions, Blom's customers range from public administrations and enterprises to consumers. The Company provides a wide variety of mapping and geographic services, meeting local, regional and international standards and specifications, as well as custom solutions for specific customer demand. Blom's strength lies in the expertise, innovative capability and the technical know-how of its employees. In 2012, the Company's operations were divided into five geographic segments: Nordic, MidEurope, Southern Europe, Eastern Europe and Iberia & Latin America. Due to the fact that the operations in Southern Europe were sold later in 2012, the Company's operations will consist of four geographic segments from 2013. The Company delivers a wide range of mapping and geographic services that satisfy national and international standards and specifications. Blom provides custom solutions for its customers. The Company also provides online mapping services through its geographic server, BlomURBEX™. In each geographic segment, Blom focuses on the five main market segments: Defence & Security, Resources & Environment, Government & Public Administration, Utilities & Infrastructure and Web & Mobile Solutions. The Company is listed on the Oslo Stock Exchange under the ticker "BLO". 18 4.2. Financial figures Below is a summary of the consolidated figures for Blom. Profit and Loss Statement The table below shows a summary of the Company's audited consolidated income statements for the years 2010, 2011 and 2012, as well as the unaudited H1 2012 and H1 2013 financials. The financial figures below are prepared in accordance with International Financial Reporting Standards (IFRS), as adopted by the EU. INCOME STATEMENT, CONSOLIDATED (NOK 1,000) Jan - Jun 2013 Jan - Jun 2012 (Unaudited) (Unaudited) FY 2012 (Audited) FY 2011 (Audited) FY 2010 (Audited) Operating revenues 138,325 169,149 335,216 288,629 569,848 Cost of materials Salaries and personnel costs Depreciation and write downs Other operating and administrative costs Other gains and losses Operating expenses 49,426 77,207 17,814 19,123 0 163,570 62,500 83,318 20,685 16,567 -23,884 159,186 121,849 156,317 42,894 36,342 -23,884 333,518 100,145 175,150 80,365 71,127 0 426,787 213,048 249,412 380,888 142,607 0 985,955 Operating profit/loss -25,245 9,963 1,698 -138,158 -416,107 Profit/loss attributable to associates Net financial items Pre-tax profit/loss 0 -5,002 -30,247 0 -19,715 -9,752 0 -33,633 -31,935 -19,434 -77,927 -235,519 -61,594 -67,913 -545,614 Taxes Net profit/loss from continuing business -487 -30,734 -490 -10,242 -1,285 -33,220 -32,396 -267,915 -5,938 -551,552 Business under disposal Net profit/loss for the year -2,447 -33,181 -5,001 -15,243 -33,407 -66,627 -93,260 -361,175 -13,405 -564,957 Profit/loss attributable to: Shareholders Minority interests Net profit/loss for the year -33,181 0 -33,181 -15,243 0 -15,243 -66,627 0 -66,627 -361,175 0 -361,175 -564,949 -8 -564,957 -0.91 -0.07 -0.98 -1.15 -0.01 -1.16 -1.59 -1.6 -3.19 -150.27 -52.31 -202.58 -13.58 -0.33 -13.91 Earnings per share: From continuing business From business under disposal From net/profit/loss for the year 19 Balance sheet The table below shows a summary of the Company's audited consolidated balance sheets for the years 2010, 2011 and 2012, as well as the unaudited H1 2012 and H1 2013 balance sheets. The financial figures below are prepared in accordance with International Financial Reporting Standards (IFRS), as adopted by the EU. BALANCE SHEET, CONSOLIDATED (NOK 1,000) ASSETS Patents, licenses and similar rights Deferred tax assets Goodwill Intangible non-current assets Jan - Jun 2013 Jan - Jun 2012 (Unaudited) (Unaudited) FY 2012 (Audited) FY 2011 (Audited) FY 2010 (Audited) 1,201 0 0 1,201 2,319 5,625 0 7,944 1,328 0 0 1,328 1,827 4,430 0 6,257 3,184 39,680 125,699 168,563 88,115 88,115 147,655 147,655 98,912 98,912 155,686 155,686 144,127 144,127 703 0 703 4,851 0 4,851 180 0 180 5,144 0 5,144 24,253 15,593 39,846 Total non-current assets 90,019 160,450 100,420 167,087 352,536 Work in progress 56,260 125,968 45,093 99,425 155,037 Trade receivables Other current receivables Total receivables 46,665 26,424 73,089 126,272 25,123 151,395 39,162 32,409 71,571 169,436 32,386 201,822 164,334 40,497 204,831 Cash and cash equivalents 39,372 71,618 64,609 75,057 95,888 0 0 144,382 43,388 0 Total current assets 168,721 348,981 325,655 419,692 455,756 Total assets 258,740 509,431 426,075 586,779 808,292 Jan - Jun 2013 Jan - Jun 2012 (Unaudited) (Unaudited) FY 2012 (Audited) FY 2011 (Audited) FY 2010 (Audited) Property plant and equipment Tangible non-current assets Non-current asset investments Investments in associates Total non-current asset investments Assets classified as held for sale BALANCE SHEET, CONSOLIDATED (NOK 1,000) EQUITY AND LIABILITIES Share capital Treasury shares Share premium account Currency translation differences Retained earnings Minority interests Total equity 16,849 -110 20,458 -38,775 14,921 0 13,343 16,849 -110 482,472 -44,254 -359,938 -6 95,013 16,849 -110 20,458 -41,389 48,101 0 43,909 25,465 -110 167,847 -42,911 -344,709 10 -194,408 4,170 -110 129,581 -42,832 17,035 8 107,852 Pension obligations Non-current liabilities Total other non-current liabilities 2,722 72,090 74,812 15,374 101,239 116,613 2,811 78,428 81,239 16,811 384,589 401,400 18,031 46,402 64,433 Overdraft facilities Other interest-bearing current liabilities Total interest-bearing current liabilities 3,504 50,207 53,711 63,841 45,451 109,292 5,657 51,513 57,170 77,574 75,997 153,571 54,184 335,239 389,423 49,884 20,798 0 46,192 116,874 102,533 31,598 0 54,382 188,513 51,480 18,439 0 44,780 114,699 96,253 27,822 4,989 73,946 203,010 92,381 29,171 9,063 115,970 246,585 0 0 129,058 23,206 0 170,585 297,805 300,927 379,787 636,008 Trade payables Unpaid government taxes Tax payable Other current liabilities Total other current liabilities Liabilities classified as held for sale Total current liabilities 20 Cash Flow Statement The table below shows a summary of the Company's audited consolidated cash flow statements for the years 2010, 2011 and 2012, as well as the un-audited H1 2012 and H1 2013 cash flow statements. The financial figures below are prepared in accordance with International Financial Reporting Standards (IFRS), as adopted by the EU. CASH FLOW STATEMENT, CONSOLIDATED (NOK 1,000) Cash flow from operating activities Pre-tax profit/loss Depreciation and write-downs Taxes paid Interest paid Profit/loss attributable to associates Change in trade receivables Change in inventories and work in progress Change in supplier debt Change in other accruals and unrealised foreign exchange Net cash flow from operating activities - continuing business Net cash flow from operating activities - discontinued business Net cash flow from operating activities Jan - Jun 2013 Jan - Jun 2012 (Unaudited) (Unaudited) FY 2012 (Audited) 2011 (Audited) 2010 (Audited) -30,247 17,814 0 0 0 -7,503 -11,142 -1,596 17,447 -15,227 0 -15,227 -9,752 20,685 0 0 0 3,052 -11,274 1,590 -24,403 -20,102 20,714 612 -31,935 42,894 0 -5,998 0 18,260 19,715 -14,199 -41,810 -13,073 29,223 16,150 -235,519 80,365 1,035 -4,980 19,434 8,329 22,971 2,411 60,507 -45,447 -18,572 -64,019 -559,019 382,377 -10,373 -38,854 61,595 50,988 109,025 -12,417 75,187 58,509 0 58,509 Cash flow from investing activities Purchases of property, plant and equipment Receipt from sale of shares and other investments Net cash flow from investing activities - continuing business Net cash flow from investing activities - discontinued business Net cash flow from investing activities -6,080 7,487 1,407 0 1,407 -13,890 19,927 6,037 -5,336 701 -30,232 20,450 -9,782 -5,400 -15,182 -46,790 0 -46,790 -9,020 -55,810 -56,425 0 -56,425 0 -56,425 Cash flow from financing activities Net change in long term debt and loans Net change in overdraft facilities Net receipt of equity capital Net cash flow from financing activities - continuing business Net cash flow from financing activities - discontinued business Net cash flow from financing activities -9,171 -2,246 0 -11,417 0 -11,417 13,746 -450 0 13,296 -18,048 -4,752 23,808 -1,443 0 22,365 -32,873 -10,508 27,782 4,022 59,561 91,365 9,360 100,725 -39,499 -31,569 0 -71,068 0 -71,068 Net change in cash and cash equivalents Cash and cash equivalents (1/1) Cash and cash equivalents (31/12) -25,237 64,609 39,372 -3,439 75,057 71,618 -9,540 76,784 67,244 -19,104 95,888 76,784 -68,984 164,873 95,889 4.3. Share Capital and Shareholders Share Capital As of the date of this Offer Document, Blom has a share capital of NOK 16,848,863, divided on 33,697,725 shares, each with a nominal value of NOK 0.50. The Blom Board has proposed to the general meeting to convert the Company's bond loans, with a total outstading amount of NOK 97,336,716.10 (including accrued unpaid interest as of 27 September 2013), into shares in Blom, at a subscription price of NOK 0.10 per share.1 As part of the proposed conversion of bond loans, the Blom Board has proposed a reduction of the nominal value to NOK 0.05 by way of a reduction of the share capital, with a subsequent reverse split of the shares (after the proposed debt conversion), whereby 100 shares, each with a nominal value of NOK 0.05, will be converted into one share with a nominal value of NOK 5.00. If the proposed changes to the share capital be carried out, the total number of shares issued in Blom will be 10,070,649 (1,007,064,900 not taking into account the proposed reverse share 1 Notice of 4 September 2013 of an extraordinary general meeting to be held on 27 September 2013. Please also see Section 4.4 ("Other matters relating to Blom"). 21 split). Of this, the Blom Shares issued at the date of this Offer (33,697,725 not taking into account the proposed reversed split) will represent less than 3.35%. Accordingly, a full conversion of the bond loans will result in a substantial dilution of the shareholdings of the current Blom Shareholders. Following such a conversion, Merckx would own approximately 7,381,300 shares (738,130,000 not taking into account the proposed share split), representing approximately 73% of all the the shares and votes in Blom, not including Blom Shares acquired through this Offer. The proposed conversion of the bond loans requires the consent of the bondholders . Norsk Tillitsmann ASA (the trustee of the bond loans) has at the request of the Blom Board called for bondholder meetings for all of the bond loans to be held on 19 September 2013. The bondholders have been asked to, inter alia, vote in favour of (1) conversion of the loans into shares or (2) extension of the maturity date to 26 November 2013 (only relevant for the bondholders in the bond loan ISIN NO001064747.2). If the debt conversion be approved by bondholders and the extraordinary meeting of Blom, the new shares are expected to be issued ultimo November 2013, after the expiry of the mandatory creditor notice period for the share capital decrease that needs to take place prior to the completion of the share capital increase in the debt conversion. Merckx expects Blom to issue notifications to Oslo Børs of the outcome of the votings on the bondholder meetings and the extraordinary general meeting shortly after each of the meetings. Shareholders Below is an overview of the 20 largest shareholders in Blom registered in the VPS as of 9 September 2013: # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Investor Type Country MIDDELBORG AS EUROCLEAR BANK S.A./N.V. ('BA') A/S MERITUM BERGEN KOMMUNALE PENSJONSKASSE FIRMAMENT AS VEEN A/S T.D. SEB PRIVATE BANK S.A. (EXTENDED) HEDEN HOLDING AS A/S PARMA FLUMEN FINANS AS GJERSVIK ANNE-BRIT AVANZA BANK AB MEGLERKONTO MARITIMFRITID AS DNB NOR BANK ASA EGENHANDELSKONTO NORTH SEA GROUP AS DEMAREST ANDRE V LAASTAD PER OVE SAND SIGMUND BRYNJULF TOTENS SPAREBANK INDUSTRIELL INNSATS & INNOVASJON A NIL Sum top 20 Other Total Comp. Nom. Comp. Comp. Comp. Comp. Nom. Comp. Comp. Comp. Priv. Bro. Comp. Comp. Comp. Priv. Priv. Priv. Comp. Comp. NOR BEL NOR NOR NOR NOR LUX NOR NOR NOR NOR SWE NOR NOR NOR USA NOR NOR NOR NOR 22 Shares % 12,283,969 36.45% 8,442,297 25.05% 865,312 2.57% 865,312 2.57% 865,312 2.57% 865,312 2.57% 396,580 1.18% 183,214 0.54% 173,062 0.51% 173,062 0.51% 173,062 0.51% 165,432 0.49% 159,400 0.47% 158,001 0.47% 155,000 0.46% 150,000 0.45% 150,000 0.45% 131,033 0.39% 121,443 0.36% 110,000 0.33% 26,586,803 78.90% 7,110,922 21.10% 33,697,725 100.00% 4.4. Other important matters relating to Blom – current status and possible developments The Blom Board has called for an extraordinary general meeting on 27 September 2013, with the following agenda: 2 1. Election of a chairperson for the meeting 2. Approval of the notice of the meeting 3. Election of a prepresentative to sign the minutes jointly with the chairperson 4. Statement of the company's financial situation and proposed restructuring 5. Proposed election of a new board of directors 6. Proposed reduction of capital 7. Proposed conversion of a bond loan to share capital 8. Proposed combination of shares 9. Proposal that the company may own up to 10% of its own shares 10. Proposal that the company is allowed, in the period of the mandatory bid, to carry out a sale of subsidiaries and other assets on commercial terms 11. Proposed remuneration to the board members resigning from the board of directors Items 6-8 on the agenda are described in some more detail in Section 4.3 ("Share capital and Shareholders"). As regards item 10 on the agenda, Merckx is aware that Blom is in discussions regarding an extension of the EUR 2.5 million liquidity loan from Hexagon AB, which falls due for repayment on 24 September 2013, cf. announcement to Oslo Børs dated 5 September 2013. The outcome of such discussions may potentially involve a right for Hexagon AB to acquire an ownership interest in the Blom's subsidiary Blom Data AS or aquire certain assets. Such sale will require a waiver from certain covenants in the loan agreements for the bond loans. The Blom Board has requested the consent of the bondholders for such waivers. The bondholders have been asked to vote in favour of such consent on bondholder meetings to be held on 19 September 2013. For further details on the proposals of the Blom Boards, please refer to the notice from the Blom Board dated 4 September 2013. Merckx was informed by the Blom Board of the notice of the extraordinary meeting prior its announcement. Item 5 on the agenda (Proposed election of a new board of directors) was included at the request of Merckx. However, Merckx has not been involved in detailed discussions regarding the proposals relating to changes to the share capital (including conversion of the bond loans to shares). Neither has Merckx made any commitment to vote in favour of the proposals. 2 http://blomasa.com/ftp/Blom_ASA/meeting_minutes/Notice_EGF_2013_Blom%20ASA.pdf 23 5. BRIEF DESCRIPTION OF MERCKX Merckx AS (organisation number 912 341 844) is a Norwegian private limited liability company with its registered address at Storgaten 30-31, N-3126 Tønsberg, Norway. Merckx is a newly incorporated private investment company. The company’s business is carried out from Merckx’ offices in Tønsberg, Norway. Merckx is at the date of this Offer Document a wholly owned subsidiary of Middelborg AS (organisation number 889 048 182). Middelborg AS is a Norwegian private limited liability company with its registered address at Storgaten 30-31, N-3126 Tønsberg, Norway. The company was founded in 2005 and is active within investments in telecommunications, real estate and shipping. Middelborg is a long term industrial owner that actively participates in the development of portfolio companies through business development, financing and optimalisation of capital structure, as well as relationship management. 24 6. TAX CONSEQUENCES 6.1. Introduction The following is a summary of certain Norwegian tax considerations relevant to the disposition of Blom Shares pursuant to this Offer. This summary does not purport to be a comprehensive description of all the tax considerations that may be relevant to the Blom Shareholders and does not address foreign tax laws, including any United States federal income tax consequenses. The summary is based on applicable Norwegian laws, rules and regulations, as they exist as of the date of this Offer Document. Such laws, rules and regulations are subject to change, possibly on a retroactive basis. The summary is solely intended to provide general guidelines and does not address all aspects that may be relevant. The tax treatment of each Blom Shareholder may depend on the individual Blom Shareholder’s specific situation and each Blom Shareholder should consult his or her own tax advisor to determine the particular tax consequences for him or her and the applicability and effect of any Norwegian or foreign tax laws, including any United States federal income tax consequences, and possible changes in such laws. Any reference to a "Norwegian shareholder" or a "foreign shareholder" in the summary below refers to the tax residency and not the nationality of such shareholder. 6.2. Tax Consequences for Norwegian Shareholders Accepting the Offer This section summarizes Norwegian tax rules relevant to Norwegian shareholders. 6.2.1. CORPORATE E NTITIES THAT ARE B LOM SHAREHOLDERS Norwegian shareholders who are limited liability companies and certain similar entities ("Corporate Shareholders") are subject to the Norwegian participation exemption, with respect to capital gains derived from the realisation of Blom Shares. According to this exemption, capital gains recognized are tax free for Corporate Shareholders. If the realisation of Blom Shares leads to a capital loss, no part of such loss will be deductable for Corporate Shareholders. Taxable gains are calculated as the difference between the received consideration and the tax base value of the Shares disposed of. The tax base value of each Blom Share equals the relevant Shareholder's purchase price in addition to RISK-adjustments (under previous legislation up to 1 January 2006). Previous alteration of share capital or share premium fund may also have affected the tax base value. If the Shares sold by a Corporate Shareholder under this Offer have been acquired at different points in time, the Shares that were acquired first will be regarded as being realised first (the FIFO principle) for the purpose of calculating the taxable gain or loss. 6.2.2. PRIVATE INDIVIDUALS WHO ARE B LOM SHAREHOLDERS Individual Blom Shareholders who are resident in Norway for taxation purposes are subject to tax in Norway for capital gains realised on the sale of Blom Shares, and have a corresponding right to deduct losses. A capital gain derived from realisation of Blom Shares by Shareholders who are Norwegian private individuals ("Personal Shareholders") is taxable as ordinary income at a tax rate of 28%. Any loss is deductible against ordinary income. Taxable gains or losses will be calculated as the difference between the received consideration and the tax base value of the Blom Shares disposed of. The tax base value of each Blom Share is equal to the relevant Personal Shareholder’s purchase price plus any RISK-adjustments (under previous legislation up to 1 January 2006) and any unused calculated tax-free allowance. The tax-free allowance for each Blom Share is equal to the Personal Shareholder’s purchase price multiplied by a determined risk-free interest rate, and is calculated on each individual Blom Share, i.e. not on a portfolio basis. Any part of the calculated allowance in any single year exceeding the dividend distributed on the Blom Share ("Unused Allowance") may be carried forward and set off against future dividends received on, or gains upon realisation of, the same Blom Share. Any Unused Allowance will 25 also be added to the basis of computation of the allowance on the same Blom Share the following year. The deduction for any Unused Allowance in connection with the realisation of a Blom Share may not lead to or increase a deductible loss, i.e. any Unused Allowance exceeding the capital gain resulting from the realisation of a Blom Share will be annulled. The tax-free allowance is allocated to Personal Shareholders holding Blom Shares at the end of each calendar year. Personal Shareholders who transfer Blom Shares under this Offer will thus not be entitled to deduct any calculated allowance related to 2013. If the Shares sold by a Personal Shareholder under this Offer have been acquired at different points in time, the Blom Shares that were acquired first will be regarded as being realised first (the FIFO principle) for the purpose of calculating the taxable gain or loss. Costs incurred in connection with acquisition or sale of Blom Shares will be deductible in the year of sale. 6.3. Tax Consequences for Foreign Shareholders Accepting this Offer This section summarizes Norwegian tax rules relevant to foreign shareholders. The extent of the tax liabilities of foreign shareholders in their country of residence or other countries will depend on the tax rules applicable in such jurisdictions. Capital gains realised from the sale of Blom Shares by a foreign individual Shareholder are not subject to tax in Norway, unless the foreign shareholder is a private individual and (i) holds the Blom Shares effectively connected with a business carried out in Norway, or (ii) has been a resident of Norway for tax purposes within the five calendar years prior to the sale, and the gain is not exempt from taxation pursuant to the provisions of a tax treaty. In such case, gains could be taxable at a rate of 28%. Foreign corporate shareholders are as a main rule not subject to tax in Norway on capital gains from the realisation of Blom Shares pursuant to this Offer. However, if a foreign corporate shareholder is carrying on business activities in Norway and the shares are regarded as connected with such business activities,the foreign investor may be subject to capital gains taxation depending on (i) whether or not the business activities constitutes a permanent establishment under the relevant tax treaty, provided the corporate shareholder is resident in a country to which Norway has entered into a tax treaty, and (ii) whether or not the investor is comprised by the Norwegian participation exemption method. Shareholders not resident in Norway are urged to seek advice from their own tax advisors to clarify the tax consequences of accepting the Offer. 26 7. NORSK SAMMENDRAG (NORWEGIAN SUMMARY) Dette norske sammendraget er en oversettelse av utvalgte deler av den engelske teksten i dette tilbudsdokumentet ("Tilbudsdokumentet"). I og med at det kun er et sammendrag, gir det ikke like utfyllende og nyansert informasjon som den engelske teksten. Ved eventuelle uoverensstemmelser mellom den engelske og den norske teksten, skal den engelske teksten gå foran. This Norwegian summary is a translation of certain parts of the English version of this Offer Document, and is qualified in its entirety by the English language text. In the event of any inconsistencies between the English and the Norwegian version, the English version shall prevail. 7.1. Tilbudet Merckx AS ("Merckx" eller "Tilbyderen") fremsetter herved et pliktig tilbud ("Tilbudet") om kjøp av alle utstedte og utestående aksjer i Blom ("Blomaksjene") på de vilkår og i henhold til de begrensninger som fremgår av Tilbudsdokumentet og akseptblanketten ("Akseptblanketten") vedlagt Tilbudsdokumentet som vedlegg I (engelsk versjon) og vedlegg II (norsk versjon) . Tilbudet fremsettes til alle aksjonærer i Blom som lovlig kan motta Tilbudsdokumentet og akseptere Tilbudet. Tilbudsprisen er NOK 0,10 per aksje, med oppgjør i kontanter. 7.2. Tilbyderen Tilbyderen, Merckx AS (organisasjonsnummer 912 341 844), er et norsk aksjeselskap med forretningsadresse Storgaten 30-31, 3126 Tønsberg, Norge. Merckx er et nystiftet privat investeringsselskap. Merckx' virksomhet drives fra selskapets kontorer i Tønsberg. Merckx er et heleid datterselskap av Middelborg AS (organisasjonsnummer 889 048 182). Middelborg er et norsk aksjeselskap med forretningsadresse Farmannsveien 48, 3125 Tønsberg. Selskapet ble stiftet i 2005 og er et investeringsselskap med eierskap i virksomheter innen Telekom/IT-bransjen, eiendom og shipping. Middelborg-konsernet er en langsiktig industriell eier som aktivt deltar i verdiutviklingen i porteføljeselskapene og bistår selskapene spesielt med forretningsutvikling, finansiering og optimalisering av kapitalstrukturer, samt nettverksbygging. Per datoen for Tilbudsdokumentet kontrollerer Merckx 12 283 969 aksjer i Blom, tilsvarende ca. 36,45 % av aksjekapitalen. Ingen av Merckx' nærstående eier Blom-aksjer. I tillegg til Blomaksjer, eier Merckx på tidspunktet for Tilbudsdokumentet obligasjoner i obligasjonslån utstedt av Blom som følger: Utstedt totalt (NOK) 50 522 860* 30 000 000 10 729 878 91 252 738 ISIN NO001064285.3 FRN Blom ASA 2011/2012 ISIN NO001064747.2 15% Blom ASA 2012/2013 ISIN NO001064753.0 2% Blom ASA 2012/2017 Eid av Merckx (NOK) 36 227 990 20 700 000 10 729 878 67 657 868 Eid av Merckx (%) 71,71% 69,00% 100,00% 74,14% * Inkludert PIK-rente på NOK 522 806 tillagt hovedstolen i 2012. Obligasjonslån ISIN NO001064753.0 er et ansvarlig konvertibelt lån, som i henhold til lånebetingelsene kan konverteres til Blom-aksjer til en tegningskurs på NOK 11,92 per aksje. Obligajonslån ISIN NO001064747.2 (hvor det løper en rente på 15 % p.a.) forfaller i sin helhet 26. september 2013, etter at tidligere forfallsdatoer flere ganger har blitt akseptert forlenget av obligasjonseierne. 7.3. Blom ASA Blom ASA (organisasjonsnummer 910 686 909) er et norsk allmennaksjeselskap med registrert adresse Drammensveien 165, 0277 Oslo, Norge. Selskapet ble stiftet 12. september 1966. 27 Som en av Europas største leverandører av geografisk produkter, tjenester og løsninger, spenner Bloms kunder fra offentlige myndigheter og bedrifter til forbrukere. Selskapet tilbyr et bredt spekter av karttjenester og geografiske tjenester i lokale, regionale og internasjonale standarder og spesifikasjoner, samt kundespesifiserte løsninger. Bloms styrke ligger i kompetanse, innovasjonsevne og teknisk know-how. Blom tilbyr skreddersydde løsninger for sine kunder. Selskapet tilbyr også online karttjenester gjennom sin serverløsning BlomURBEX™. Ved en omorganisering i 2012 ble Bloms virksomhet delt inn i fem geografiske forretningsenheter: Norden, Midt-Europa, Sør-Europa, Øst-Europa og Iberia & Latin Amerika. Etter at virksomheten i Sør-Europa senere i 2012 ble solgt, består virksomheten fra 2013 av fire geografiske forretningsenheter. I hver geografiske forretningsenhet fokuserer Blom på fem markedssegmenter: Beredskap & Sikkerhet, Ressurs & Miljø, Ledelse & Offentlig Administrasjon, Naturressurser & Infrastruktur og Internett & Mobile Løsninger. Selskapet er notert på Oslo Børs under ticker "BLO". På tidspunktet for fremsettelse av Tilbudet har Blom en aksjekapital på NOK 16 848 863, fordelt på 33 697 725 aksjer pålydende NOK 0,50. Styret i Blom har foreslått for generalforsamlingen at selskapets utestående obligasjonslån, med et samlet utestående beløp på NOK 97 336 716,10 (inkludert påløpte ubetalte renter), konverteres til aksjer til en tegningskurs på NOK 0,10 per aksje.3 Som ledd i den foreslåtte gjeldskonverteringen har styret i Blom også foreslått at aksjenes pålydende reduseres til NOK 0,05 gjennom en kapitalnedsettelse med en etterfølgende "aksjespleis", ved at 100 aksjer med pålydende NOK 0,05 slås sammen til én aksje med pålydende NOK 5,00. Hvis de foreslåtte kapitalendringene gjennomføres vil totalt antall aksjer i Blom være 10 070 649 (1 007 064 900 hvis man ser bort fra den foreslåtte "aksjespleisen"). Av dette vil Blomaksjer utstedt på tidspunktet for fremsettelse av Tilbudet (33 697 725 hvis man ser bort fra den foreslåtte "aksjespleisen") utgjøre mindre enn 3,35 %. Det vil altså si at en full konvertering av obligasjonslånene vil medføre en kraftig utvanning av aksjeinnehavet til de nåværende aksjonærene i Blom. Etter en slik gjeldskonvertering vil Merckx eie cirka 7 381 300 aksjer (738 130 000 før gjennomføring av den foreslåtte "aksjespleisen"), hvilket vil utgjøre cirka 73 % av aksjene og stemmene i Blom. I tillegg kommer aksjer som erverves gjennom Tilbudet. Den foresåtte konverteringen av obligasjonslånene krever samtykke fra obligasjonseierne. På anmodning fra styret i Blom har Norsk Tillitsmann ASA (som tillitsmann for obligasjonslånene) innkalt til obligasjonseiermøter for alle obligasjonslånene som vil bli avholdt 19. september 2013. Obligasjonseierne har blitt bedt om, blant annet, å stemme for (1) konvertering av lånene til aksjer eller (2) forlengelse av låneforfallsdato fra 26. september 2013 til 26. november 2013 (gjelder obligasjonslån ISIN NO001064747.2). Merkx har ikke forpliktet seg til å stemme for forslaget om konvertering av obligasjonslånene, og heller ikke de tilhørende forslagene, verken som obligasjonseier eller som aksjonær i Blom. Aksjer som utstedes i forbindelse med gjeldskonverteringen, hvis den vedtas, ventes først utstedt ultimo november 2013, etter utløp av obligatorisk kreditorvarselperiode for den kapitalnedsettelse som er foreslått gjennomført før kapitalforhøyelsen kan tre i kraft. 7.4. Tilbudsprisen Tilbudsprisen er NOK 0,10 per Blomaksje, og den samlede kjøpesummen for alle Blomaksjene er ca. NOK 3 369 773 (basert på 33 697 725 Blomaksjer), inkludert Blomaksjene som eies av Merckx. 3 Innkalling av 4. september 2013 til ekstraordinær generalforsamling som vil bli avholdt 27. september 2013. 28 I henhold til verdipapirhandelloven § 6-10 må tilbudsprisen minst tilsvare den høyeste prisen Merckx (inkludert nærstående parter) har betalt eller avtalt å betale for aksjer i Blom i perioden seks måneder før tilbudsplikten ble utløst. Tilbudsprisen tilsvarer den høyeste prisen betalt for hver av de 12 283 969 aksjene som Merckx eier i Blom, som er de eneste aksjene i Blom som Merckx (inkludert nærstående parter) noen gang har ervervet. Samlet tilbudspris for alle Blomaksjene som ikke allerede er eid av Merckx (21 413 756 aksjer) er NOK 2 141 376. Dette gir en markedsverdi på hele Blom på NOK 3 369 773 (basert på de totalt 33 697 725 aksjer som er utstedt). Tilbudsprisen er vesentlig lavere enn aksjekursen på Oslo Børs 16. august 2013, som var siste handelsdag før Merckx' kjøp. Kursen var da NOK 1,35 (sluttkurs). Volumveid gjennomsnittskurs (sluttkurs) siste 30 dager før og inkludert 16. august 2013, var NOK 1,52. Sluttkurs siste handelsdag før datoen for dette tilbudet (17. september 2013), var NOK 0,42. Merckx er av den oppfatning at børskursen er altfor høy og ikke reflekterer, blant annet, Bloms anstrengte gjeldssituasjon. Selskapet har utestående obligasjonsgjeld på mer enn NOK 97 millioner (inkludert renter), hvorav NOK 26,7 millioner (hovedstol) forfaller til betaling 26. september 2013. Videre har selskapet utestående gjeld på EUR 2.5 million til Hexagon AB under et likviditetslån som forfaller til betaling 24. september 2013. Selskapet er ikke i stand til å betjene noen av disse lånene. Styret i Blom har på denne bakgrunn foreslått for obligasjonseierne at obligasjonslånene konverteres til aksjer i Blom til en tegningskurs på NOK 0,10 per aksje. Hvis forslaget aksepteres av obligasjonseierne og generalforsamlingen i Blom, vil gjeldskonverteringen medføre en kraftig utvanning av de nåværende aksjonærene i Blom, både i verdi (basert på børskurs på tidspunktet for fremsettelse av Tilbudet) og i eierandel. For Merckx fremstår det som om aksjemarkedet ikke i tilstrekkelig grad har klart å ta inn over seg effektene av en slik eventuell gjeldskonvertering. Merckx kjøpte sine aksjer i Blom samtidig med kjøpet av 74.14 % av obligasjonene i Bloms utestående obligajsonslån. Kjøpesummen for obligasjonene var 10 % av obligasjonenes pålydende, minus beløpet betalt for Blomaksjer kjøpt fra obligasjonseierne (NOK 0,10 per aksje). Ut fra dette perspektivet kan det argumenteres for at den relle kjøpesummen som Merckx har betalt for sine Blomaksjer er null, eller i det minste svært nær null. 7.5. Betingelser for Tilbudet Det er ikke knyttet noen betingelser til Tilbudet. 7.6. Tilbudsperioden Tilbudsperioden løper fra og med 19. september 2013 og frem til og med 17. oktober 2013 klokken 16.30 (CET) ("Tilbudsperioden"). Tilbyderen kan forlenge Tilbudsperioden én eller flere ganger, men likevel ikke lenger enn til 31. oktober 2013 klokken 16.30 (CET). 7.7. Aksept av Tilbudet For å akseptere Tilbudet må korrekt utfylt og signert Akseptblankett leveres til Mottaksagenten (som definert nedenfor) før utløpet av Tilbudsperioden. Akseptblanketten er vedlagt Tilbudsdokumentet som vedlegg I (engelsk versjon) og som vedlegg II (norsk versjon). Den som aksepterer tilbudet ("Akseptanten") er selv ansvarlig for å korrekt fylle ut Akseptblanketten og levere den til ABG Sundal Collier Norge ASA ("Mottaksagenten") før 17. oktober 2013 klokken 16.30 (CET), da Akseptblanketten på dette tidspunkt må være mottatt av Mottaksagenten på nedenstående adresse per post, levering, e-post eller telefaks: 29 ABG Sundal Collier Norge ASA Munkedamsveien 45e 0115 Oslo Telefon: +47 22 01 60 00 Telefaks: +47 22 01 60 62 Epost: Acceptance@abgsc.no Hvis Akseptblanketten er signert av en person som opptrer på vegne av en aksjonær i Blom, må dokumentasjon for vedkommendes rett til å signere Aksepformularet, for eksempel en fullmakt og/eller en firmaattest leveres sammen med Akseptblanketten for at Aksepten skal være gyldig. Alle Blomaksjer som erverves i forbindelse med Tilbudet må overføres fri for heftelser eller tredjemannsrettigheter og må inkludere alle tilhørende aksjonærrettigheter. Enhver tredjepart som har registrerte heftelser eller andre rettigheter må signere Akseptblanketten og dermed frasi seg sine rettigheter i aksjene og godkjenne overføringen av aksjene fri for alle heftelser til Tilbyderen. Tilbyderen forbeholder seg retten til å forkaste alle Akseptblanketter som ikke er korrekt utfylt eller som kan være ulovlige (hensyntatt kravet om likebehandling i verdipapirhandelloven § 610(9)). Tilbyderen forbeholder seg også retten til, men er ikke under noen omstendighet forpliktet til, å godkjenne ukorrekte Akseptblanketter, og retten til å anse en aksept av Tilbudet som gyldig, helt eller delvis, selv om den ikke er fullstendig, mangler vedlagt nødvendig fullmakt; eller er mottatt på andre steder eller måter enn som angitt ovenfor (igjen hensyntatt kravet om likebehandling). Aksjonærer i Blom som har aksjer fordelt på flere VPS-kontoer må fylle ut og levere separate Akseptblanketter for hver VPS- konto. Aksjonærer som har er registrert Blomaksjer i navnet til en megler, forretningsbank, forvaltningsselskap eller annen forvalter må kontakte denne hvis vedkommende ønsker å akseptere Tilbudet. 7.8. Oppgjør Oppgjørstidspunktet vil ikke være senere enn 14 dager etter utløpet av Tilbudsperioden. Dette vil si at oppgjør vil skje senest 31. oktober 2013. Hvis Tilbudsperioden blir forlenget vil oppgjørstidspunktet bli tilsvarende forskjøvet, likevel slik at oppgjørstidspunktet uansett ikke vil være senere enn 14. november 2013. Utbetaling til den enkelte Akseptant vil skje til den konto som på tidspunktet for Aksepten var registrert i VPS for utbetaling av utbytte til vedkommende Akseptant. Akseptanter som ønsker å få utbetalt oppgjørssummen til en annen konto enn den som er registrert i VPS for utbetaling av utbytte, må fylle ut slikt kontonummer på Akseptblanketten. Ved å signere Akseptblanketten gir Akseptantene Mottaksagenten en ugjenkallelig rett til, på Oppgjørsdagen, å overføre Blomaksjene som aksepteres solgt i henhold til Tilbudet til Merckx mot betaling i henhold til ovenstående og Akseptblanketten. Betaling av kjøpesummen etter Tilbudet er garantert av DNB Bank ASA. Kopi av garantien er vedlagt Tilbudsdokumentet som vedlegg 3. 7.9. Kostnader Tilbyderen vil dekke kostnader direkte relatert til VPS-transaksjoner i forbindelse med Tilbudet. Tilbyderen vil ikke dekke skattekostnader, kostnader knyttet til finansiell eller rettslig rådgivning eller andre kostnader som pådras av Blomaksjonærer i tilknytning til Tilbudet. 7.10. Finansiering av Tilbudet Tilbudet vil finansieres av Tilbyderen med tilgjengelige kontanter og tilgjengelige lånefasiliteter. 7.11. Kunngjøringer og endring av Tilbudet Kunngjøringer gjort av eller på vegne av Tilbyderen i forbindelse med Tilbudet og/eller Tilbuds dokumentet vil bli kunngjort gjennom Oslo Børs' elektroniske informasjonssystemer. 30 Tilbyderen forbeholder seg retten til å øke tilbudsprisen og/eller forlenge tilbudsprisen og/eller utstede et nytt tilbud i henhold til bestemmelsen i verdipapirhandelloven (og forutsatt god kjennelse fra Oslo Børs). Eventuelle endringer vil bli ansett akseptert at Akseptanter som tidligere har akseptert tilbudet, forutsatt at det endrede Tilbudet er mer fordelaktig for Akseptantene enn det opprinnelige Tilbudet. Innenfor rammene av relevant norsk lovgivnig og praksis, kan allerede inngitte aksepter ikke trekkes tilbake selv om Tilbudet endres eller Tilbudsperioden forlenges. Eventuelle endringer i Tilbudet, inkludert forlengelse av Tilbudsperioden, vil bli offentliggjort før utløpet av Tilbudsperioden. 7.12. Tvungen overføring av aksjer Hvis Tilbyderen, etter gjennomføring av Tilbudet, blir innehaver av Blomaksjer som representerer mer enn 90 % av stemmerettene i Blom, har Tilbyderen rett til å (og de gjenværende aksjonærene i Blom vil ha rett til å kreve at Tilbyderen) initierer tvungen overføring av de aksjene i Blom som ikke eies av Tilbyderen i henhold til verdipapirhandelloven § 6-22 og allmennaksjeloven § 4-25. 7.13. Strykning fra Oslo Børs Hvis Merckx ikke lenger finner det hensiktsmessig at Blom er notert på Oslo Børs, kan Merckx foreslå for generalforsamlingen i Blom at selskaet skal søke om å strykes fra Oslo Børs. Forslag om å sende søknad om å stryke Blom fra Oslo Børs krever tilslutning fra et flertall på minst 2/3 av stemmene og aksjekapitalen. Oslo Børs avgjør om søknad om strykning skal etterkommes. 7.14. Jurisdiksjon og lovvalg Tilbudet og Tilbudsdokumentet er regulert av norsk lov. Tvister som springer ut av Tilbudet eller Tilbudsdokumentet skal løses ved de ordinære domstoler, med Oslo tingrett som avtalt verneting. 7.15. Diverse Bekreftelse på mottatt Akseptblankett vil ikke bli gitt av eller på vegne av Tilbyderen. Ingen underretning vil bli gitt ved forkasting av Akseptblanketter som følge av at de ikke er korrekt utfylt eller mottatt etter utløpet av Tilbudsperioden. Tilbudsdokumentet vil bli sendt alle registrerte aksjonærer i Blom per datoen for Tilbudsdokumentet på den adresse som er registrert på den enkelte aksjonærs VPS-konto, med unntak av de Blomaksjonærene som oppholder seg i en jurisdiksjon hvor Tilbyder på forhånd vet Tilbudsdokumentet ikke rettmessig kan distribueres. Mer informasjon om Tilbudet kan fås ved henvendelse til: ABG Sundal Collier Norge ASA Munkedamsveien 45e 0115 Oslo Telefon: +47 22 01 60 00 Telefaks: +47 22 01 60 62 31 APPENDIX I: ACCEPTANCE FORM (ENGLISH VERSION) For use when accepting the mandatory offer (the "Offer") described in the Offer Document dated 18 September 2013 from Merckx AS ("Merckx") to acquire all outstanding shares (the "Blom Shares") of Blom ASA ("Blom") that are not already owned by the Offeror. Capialised terms used in this Acceptance Form shall have the same meaning as set out in, and be deemed to be construed in accordance with, the Offer Document. The terms of the Offer are set forth in the Offer Document, see Section 3 ("The Offer"), in particular Section 3.9 ("Acceptance of the Offer"). Return to: ABG Sundal Collier Norge ASA Munkedamsveien 45e P.O. Box 1444 Vika N-0115 Oslo, Norway Phone: +47 22 01 60 00 Facsimile: +47 22 01 60 62 Email: Acceptance@abgsc.no The shareholder register of Blom shows per 17 September 2013: VPS-account number: Number of shares: Registered trustee(s): DEADLINE FOR ACCEPTANCE: ABG Sundal Collier Norge ASA must receive this Acceptance Form before 17 October 2013 at 16:30 CET. GUIDANCE: Shareholders should read the Offer Document carefully, and note in particular the information and restrictions described in the Section titled "Important Notice". Shareholders who own Shares allocated to more than one VPS-account will receive one Acceptance Form for each account. One Acceptance Form for each VPS-account must be completed and returned within the deadline. Unless otherwise indicated below (partial acceptance), the Acceptance includes Shares that, in addition to the Shares tipulated in the box "Number og shares" above, have been or will be acquired and that will be credited to the VPS account set out above. Settlement of the Offer Price will be made in accordance with the procedures set forth in Section 3.11 ("Settlement") of the Offer Document. This Acceptance will be treated as valid only if any rights holder (marked under "Registered trustee(s)" above) has consented to the sale and transfer of the Shares free of encumbrances or other third-party rights to the Offeror by signing this Acceptance Form under "Trustee" below. ACCEPTANCE: I/We have received the Offer Document dated 18 September 2013 and accept the Offer for all my/our Blom Shares according to the terms set forth in the Offer Document. Unless otherwise indicated by ticking the box below, my/our acceptance includes, in addition to Blom Shares I/we have registered on the VPS-account stated at the top of this acceptance form, all Blom Shares I/we have acquired or will acquire, and that will be registered on the above-mentioned VPS-account, until the Offer is completed. Acceptors who want to accept the Offer for only a portion of the Blom Shares they own, must provide information about this here: My/Our acceptance only applies to parts of my/our shareholdings in Blom ASA (Check the box if applicable) My/Our partly acceptance of the Offer applies to ________________ Blom shares □ SIGNATURE: Place Date Binding signature* Telephone daytime * If signed by power of attorney, the power of attorney (and with respect to companies, Certificate of Registration or similar documentation) shall be enclosed. If signed by a person with signatory right, Certification of Registration or similar documentation shall be enclosed. TRUSTEE: As trustee, the undersigned consents to the transfer of the Blom Shares to Merckx free of encumbrances. Place Date Trustee's binding signature* * If signed by power of attorney, the power of attorney (and with respect to companies, Certificate of Registration or simila r documentation) shall be enclosed. If signed by a person with signatory right, Certificate of Registration or similar documentation shall be enclosed. If more than one trustee is registered, each trustee must sign. Payment details for acceptants who do not hold a bank account with a Norwegian bank Bank name IBAN Swift/Bic 32 Other APPENDIX II: ACCEPTANCE FORM (NORWEGIAN VERSION) Til bruk ved aksept av det pliktige tilbudet ("Tilbudet") fra Merckx AS ("Merckx") beskrevet i tilbudsdokumentet datert 18. september 2013 ("Tilbudsdokumentet") om erverv av samtlige utestående aksjer ("Blomaksjer") i Blom ASA ("Blom") som er og vil bli utstedt som ikke allerede er eiet av Tilbyderen. Uttrykk med stor forbokstav i denne Akseptblanketten, skal ha samme innhold, og tolkes på samme måte, som i Tilbudsdokumentet. Vilkårene for Tilbudet er inntatt i Tilbudsdokumentet, se punkt 3 ("The Offer"), særlig punkt 3.9 ("Acceptance of the Offer"). Returneres til: ABG Sundal Collier Norge ASA Munkedamsveien 45e P.O. Box 1444 Vika N-0115 Oslo, Norge Telefon: +47 22 01 60 00 Telefaks: +47 22 01 60 62 Epost: Acceptance@abgsc.no Bloms aksjeeierregister viser per 17. september 2013: VPS-konto: Antall aksjer: Rettighetshaver(e): TIDSFRIST FOR AKSEPT: ABG Sundal Collier Norge ASA må motta denne akseptblanketten innen 17. oktober 2013 kl 16:30. VEILEDNING: Aksjonærer bør lese Tilbudsdokumentet grundig og merke seg spesielt informasjonen og begrensningene inntatt i punktet med overskriften "Important Notice". Aksjonærer som eier Blomaksjer fordelt mellom flere VPS-kontoer vil motta en akseptblankett for hver konto. En akseptblankett for hver VPS-konto må utfylles, signeres og returneres innen akseptfristen. Med mindre noe annet er indikert nedenfor (delvis aksept), omfatter denne aksepten i tillegg Aksjene inntatt i boksen "Antall aksjer" ovenfor, også Aksjer som har blitt eller blir ervervet og som vil bli kreditert til VPS-kontoen indikert ovenfor. Oppgjøret av Tilbudsprisen vil gjennomføres I henhold til prosedyrene beskrevet i punkt 3.11 ("Settlement") i Tilbudsdokumentet. Denne aksepten vil bare behandles som gyldig dersom samtlige rettighetshavere (markert under "Rettighetshaver(e)" ovenfor) har samtykket til at aksjene selges og overføres til Tilbyderen fri for heftelser eller andre tredjepartsrettigheter ved å signere på denne Akseptblanketten under "Rettighetshaver" nedenfor. AKSEPT: Jeg/vi har mottatt tilbudsdokumentet datert 18. september 2013 ("Tilbudsdokumentet") og aksepterer Tilbudet om kjøp av alle mine/våre Blomaksjer til på de vilkår som fremgår av Tilbudsdokumentet. Dersom ikke annet er indikert ved å krysse av i boksen under, inkluderer min/vår aksept, i tillegg til de Blomaksjer jeg/vi har registrert på VPS-kontoen oppgitt øverst på denne akseptblanketten, alle Blomaksjer jeg/vi har ervervet eller kommer til å erverve og som registreres på ovennevnte VPS-konto innen belastning innen Tilbudet er gjennomført. Aksjonærer som ønsker å akseptere Tilbudet bare for en del av sine Blomaksjer, må gi informasjon om dette her: Min/vår aksept gjelder kun deler av min vår aksjebeholdning i Blom ASA (Kryss hvis relevant) Min/vår delvise aksept av Tilbudet gjelder ________________ Blomaksjer □ SIGNATUR: Sted Dato Forpliktende underskrift* Telefon dagtid *Dersom underskrevet i henhold til fullmakt skal fullmakten (og, hva selskaper angår, firmaattest eller tilsvarende dokumentasjon) vedlegges. Dersom underskrevet av en person med signaturrett skal firmaattest eller tilsvarende dokumentasjon vedlegges. RETTIGHETSHAVER: I egenskap av panthaver/rettighetshaver samtykker jeg til overdragelsen av Blomaksjene til Merckx uten heftelser. Sted Dato Rettighetshavers forpliktende underskrift* * Dersom underskrevet i henhold til fullmakt skal fullmakten (og, hva selskaper angår, firmaattest) vedlegges. Dersom underskrevet av en person med signaturrett skal firmaattest vedlegges. Dersom der er registrert mer enn én panthaver/rettighetshaver må hver av panthaverne/rettighetshaverne underskrive. Betalingsdetaljer for aksjonærer som ikke har en bankkonto i en norsk bank Navn på bank IBAN Swift/Bic 33 Annet APPENDIX III: BANK GUARANTEE 34 35 Merckx AS Storgaten 30-31 N-3126 Tønsberg Norway Tel: +47 93 48 06 07 36