Introducing you our Silent Electric Breast Pump © Pigeon Corporation. All rights reserved. 2008. Why Breast milk is So Good? For Mother For Baby Economical Contains necessary nutrition* and antibody. *Contains lactose, lipid, protein,and so on to make and develop baby’s body and brain. *Nutrition source changes as baby grows. Help uterus to recover in the normal shape. The time giving breast milk foster stronger bond between mother and baby! © Pigeon Corporation. All rights reserved. 2008. Why Breast Pump is Needed? Because I cannot give breast milk directly I am not feeling well, I caught cold, I am taking medicine, etc. To express remained breast milk I am away from baby for a while I am going back to work Baby is in hospital I am going outside without my baby Expressed breast milk can be given to baby © Pigeon Corporation. All rights reserved. 2008. What is the Difference of Manual and Electric? To support mothers who are suffering from these problems… Because I cannot give breast milk directly To express remained breast milk Manual Breast Pump Electric Breast Pump ○Silent ○Can control the speed ○Can express faster than and suction manually ○Light weight to bring outside ○Cheaper than electric breast pump △Hand gets tired △May take some time to collect necessary amount of milk manual ○Automatically express with electric motor ○Can choose single or double pumping △Can be noisy △Expensive than manual breast pump △Quite heavy © Pigeon Corporation. All rights reserved. 2008. Glass made breast pump Plastic made breast pump These breast pumps are mainly to collect remained breast milk. What are the characteristics/ lifestyle of mothers? Manual Breast Pump Electric Breast Pump ●Mothers who work out side express breastmilk at the nursing room. ●Busy and want to express breast milk quickly. ●First time users of breast pumps. ●Most often, staying at home or uses when back from work. ●Express at silent night. ●Quite accustomed to the breast pumps. ●No need to express milk often; once or twice a week. ●Puts higher priority on function than price. ●Want to express remained breast milk. © Pigeon Corporation. All rights reserved. 2008. Pigeon Breast Pump Line Up (2008/8) Manual Breast Pump Manual Battery Operated Breast Pump and Feeding Set Operated Silent Electric Breast Pump Battery Breast Pump & Feeding Set with Automatic Natural Suckling Reflex Operated © Pigeon Corporation. All rights reserved. 2008. Pigeon Strengthens Breastcare Category ■Promote ourselves as breastfeeding support company under WHO regulations ■Expanding breastcare accessories Mid-term Strategy Provide necessary products and services for breastfeeding mothers 2007 Product Strategy Service ■New manual Breast pump 2008 ■New electric breast pump 2009 ■Breast shell ■Nipple shield ■Breastmilk storage bag ■Supplement ■Breastfeeding Support Website © Pigeon Corporation. All rights reserved. 2008. 2010 ■Electric breast pump (double) ---plan Pigeon Breast Pumps are Pigeon Breast Pump Development Concept Advantages of Pigeon Electric and Manual Breast Pump Adjustable strength suction and cycle speed Non-flow back function Silent Express Milk Also Express store feed with just one bottle Manual Electric interchangeable top parts © Pigeon Corporation. All rights reserved. 2008. Feed Milk Manual pump Store Milk Electric pump This is Silent Electric Breast Pump 70% silent than current pump! © Pigeon Corporation. All rights reserved. 2008. Easy One-Bottle Expression Cycle Express milk, store and feed your baby with one bottle. Express Milk Feed Milk © Pigeon Corporation. All rights reserved. 2008. Store Milk Suit Your-self, Pump Style Selection Just change the top parts and you can use as a Manual Breast Pump or a Electric Breast Pump © Pigeon Corporation. All rights reserved. 2008. Learn More about Silent Electric Breast Pump Overall comparison with other brand Silent Motor Adjustable suction strength and cycle speed Advanced Sealing Air Cushion™ Non-milk flow back structure Interchangeable with manual breast pump Peristaltic Nipple © Pigeon Corporation. All rights reserved. 2008. “Comfortable Breast Pump” is what we achieved From the Focus Group Interview to mothers (n=24) in Singapore done in Nov 2006, we studied mother’s needs and decided the specification of new electric breast pump. With the final study to mothers (n=16) in May 2008, we are proud to learn the edge of our products. Spec Detail Pigeon Medela Avent Silence Super silent motor to make motor silent as ever ● × ● Flow back No flow back system ● × ● Funnel cover Newly developed Advanced Sealing Air Cushion™ ● - - AC adaptor 9V 1.3A 100v-240v switching type ● ● ● Suction strength 5 level suction strength controller (max 250mmHg) ● ● ▲ Cycle speed Cycle speed dial (within 0.6~1.2 per second) ● × ▲ 6 AA Alkaline battery ▲ ▲ ● Can be used for maximum 360 minutes ● ▲ × Weight Pump parts is light enough to use with one hand with independent motor unit. ● × × Durability More than 1,000 hours ● - - Battery © Pigeon Corporation. All rights reserved. 2008. Express beside your baby with Silent motor The Most Silent Electric Breast Pump Ever! Equivalent sound level (dBA) Loudness (sone) 58.0 10.5 61.3 14 67.7 20 No.4 Pigeon Rhythm type 73.2 28 No.5 Medela Mini Electric 75.4 30 NO.1 Pigeon No.2 Avent UNO No.3 Medela Swing Example of Noise Level 50dB Sound of a silent park 60dB Restaurant and shopping mall 70dB Noisy office Medela Mini Electric Breast Pump and Pigeon Rhythm type is third, and Medela Swing is twice as loud as Silent Electric Breast Pump when based on Pigeon Silent Electric Breast Pump. © Pigeon Corporation. All rights reserved. 2008. Variable Suction and Cycle Baby’s “suck-release” cycle Mother can adjust suction and speed at most comfortable level! Suction Strength Controller ● Adjustable at 5 levels maximum Settle into a slower tempo First sucking attempts: small and quick 250mmHg. ● With mother’s physical condition, strength can be changed; for example use weakest level for sore nipple. Variable Cycle dial ● Speed at baby’s sucking rhythm from 0.6 to 1.2 times per second. © Pigeon Corporation. All rights reserved. 2008. Comfortable and painless is what we aim ●Unique circular convex to progress an sealing of breast. ●No need to press the funnel part to the breast. ●Expressed milk don't flow up between the Sealing Air Cushion™ and the funnel part. Advanced Sealing Air Cushion™ for New Electric Breast Pump Convex outer side Sealing Air Cushion™ for Manual Breast Pump ■Easy to seal ■Feel more suction ■Pulled from mammary gland ■Can express enough milk (Evaluation from Survey in May 07) Convex inner side © Pigeon Corporation. All rights reserved. 2008. Interchangeable with Manual Breast Pump By replacing the electric breast pump, it can be used as a manual breast pump. ELECTRIC breast pump MANUAL breast pump © Pigeon Corporation. All rights reserved. 2008. *Parts to use with manual breast pump (diaphragm, handle and stem) are not included in the package. Non-milk flow back structure Manual Breast Pump Independent one way milk flow path Expressed breast milk will go through a milk path and not cross with a vent path. Electric Breast Pump Milk block Structure Expressed breast milk will not flow back to the motor with the blocking feature of the lid part. Milk path: Let through expressed breast milk. Vent path: Let through air. © Pigeon Corporation. All rights reserved. 2008. Peristaltic Nipple Peristaltic Nipple encourages baby’s natural peristaltic motion What is Peristaltic Motion? This sequence takes approximately from 0.6 to 1.2 seconds Peristaltic motion is the smooth wave-like motion of a baby’s tongue. A baby moves its tongue like a wave, rolling it front to back to extract milk. It is very important for the natural development of a baby that this action be encouraged. © Pigeon Corporation. All rights reserved. 2008. How Natural for Baby? Sectioned drawing of mother’s nipple with ultrasonic sound Sectioned drawing of Peristaltic Nipple with Simulator Super stretchable Ultra-soft silicone rubber © Pigeon Corporation. All rights reserved. 2008. For Better Comfort while Feeding Air Ventilation System (AVS™) Air Ventilation System (AVS™) 1) Adjust an air pressure inside the bottle - 2 projections are designed between the base and the nipple part for smooth air intake. 2) Ensuring smooth milk flow when feeding – by adjusting an air pressure inside the bottle, baby will not swallow unnecessary air bubbles with milk. © Pigeon Corporation. All rights reserved. 2008. Parts Overview Include AC adaptors in all packages to guarantee the firm suction levels. Specifications: 9.0V DC 1.3A 100-240V 50-60 Hz Spare parts included… 1) 2 Milk Valves 2) 1 Inner Cup © Pigeon Corporation. All rights reserved. 2008. Easy One-Bottle Expression Cycle Express milk, store and feed your baby with one bottle. Express Milk Feed Milk © Pigeon Corporation. All rights reserved. 2008. Store Milk Express Milk Easy to reproduce baby’s sucking pattern! (2) Dial Settings Adjust suction strength and cycle speed (1) Power on (4) Finishing milk expression (3) Milk expression © Pigeon Corporation. All rights reserved. 2008. Store Milk Easy and convenient to keep breast milk always fresh and hygienically! To keep the breast milk fresh for future use, 1) Insert a sealing disk into the cap 2) Screw the cap tightly onto the nursing bottle 3) Store the bottle in the refrigerator. © Pigeon Corporation. All rights reserved. 2008. Feed Your Baby Easy to feed your baby with ideal shape of nipple “Peristaltic Nipple”!! Using the provided Pigeon Peristaltic Nipple, 1) Replace the sealing disk with Peristaltic Nipple 2) Feed your baby. *Be sure to heat the milk to skin temperature. Super stretchable Ultra-soft silicone rubber © Pigeon Corporation. All rights reserved. 2008. Sterilization Methods Need of daily cleaning © Pigeon Corporation. All rights reserved. 2008. Happy Happy Voices from Mothers I'm very satisfied with this Silent Electric Breast Pump as it's much more silent…I'm able to adjust the suction strength and control the speed according to my comfort level where I don't feel the pain (Nipple) at all. It makes me more relax and able to extract breast milk easily. …easier & faster for me to draw breast milk for my baby. … It also similar like my baby’s sucking. The shield … helps massage the milk duct and while pumping it naturally help the flow of the milk out while providing soft massage to my breast. … I find it for the first time expressing milk could be so wonderful. It was painless, ... most importantly it actually cut down almost half the time for expressing milk, leaving me more time to spend with my hubby and my baby. …its amazingly comfortable, portable and easy to use. and most of all the quietness of the motorized pump. Even my baby who is sensitive to the slightest sound was able to sleep through and I can relax without having to worry that he might wake up at the sound of the motor. It truly brings out the naturalness, joy and motherhood experience to breastfeed my baby. © Pigeon Corporation. All rights reserved. 2008. NEW Promotion tool of “Silent Electric Breast Pump” 1) Display stand – with display monitor 2) Display stand – without display monitor 3) Leaflet 4) Magazine advertisement © Pigeon Corporation. All rights reserved. 2008. 1) Display stand with display monitor Display monitor Ink jet Motor part – antitheft idea Insert the motor part from back 250mm 130mm The motor part is locked between the front panel and the underneath panel. 350mm Leaflet holder *Manual breast pump and electric breast pump are not included Taiwanese Spanish Chinese Acrylic white motor This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople. © Pigeon Corporation. All rights reserved. 2008. 2) Display stand without display monitor Ink jet Picture of baby & mom Motor part – antitheft idea Insert the motor part from back 250mm 130mm The motor part is locked between the front panel and the underneath panel. 350mm Leaflet holder *Manual breast pump and electric breast pump are not included Taiwanese Spanish English Chinese Danish Acrylic white motor This display stand should be placed in a baby shop which can be maintained by sales staffs or salespeople. © Pigeon Corporation. All rights reserved. 2008. Taiwanese Spanish English Danish Chinese 3) Leaflet Three features that aid in Pigeon’s determination to increase the number of women who breastfeed their babies Back page Product feature of new silent electric breast pump Product line up of breast feeding category -How breast milk is released -The basis of breast milk is the mother’s blood. image 210 mm 105 mm Front page Inside page 1/2 Inside page 2/2 Product feature of manual breast pump Image picture Cover page Message from Pigeon We introduce product feature of electric breast pump, manual breast pump and product line up of breast feeding category. This leaflet should be placed next to the display stand , near new electric breast pump or give out freely. © Pigeon Corporation. All rights reserved. 2008. 4) Magazine advertisement Taiwanese Spanish English Danish Chinese *New baby is used as a model because this item is for a mother who have baby less than 1 year. *The strongest feature of this item is quietness of the motor and can be used next to sleeping baby which was impossible for current item. In order to represent that feature in a magazine, we use sleeping baby. *Three new feature of this item with theme color of breastfeeding category, blue. *Message from Pigeon. What we are thinking about breast milk and breast feeding. This design can be used for a magazine advertisement, poster and web site. Please use it as you like for promotion . © Pigeon Corporation. All rights reserved. 2008.