Seventh-day Adventist Church
IDENTITY
Introduction
The corporate identity for the Seventh-day Adventist
Church reflects our deep and abiding belief in Jesus
Christ as the centre of our lives and our faith. It is our
hope that this graphic representation of who we are will
be used all around the world as a familiar symbol of our
Church and its values.
The Meaning
FLAME: Three lines encircling an implied
sphere. The lines represent the three angels
of Revelation 14 circling the globe and our
commission to take the gospel to the entire
world. The overall shape forms a flame
symbolic of the Holy Spirit.
“God speaks of His angels as messengers
swift as the wind and as servants made of
flaming fire.” Hebrews 1:7
OPEN BIBLE: Represents the Biblical
foundation of our beliefs. It is portrayed in
a fully open position suggesting a full
acceptance of God’s word.
Thy word is a lamp unto my feet, and a
light unto my path.” Psalms 119:105
LINES: Continued upward momentum symbolising
the resurrection and ascension to heaven at
Christ’s second coming
THE WORLD: “Go ye therefore, and
teach all nations, baptizing them in the
name of the Father, and the Son, and of
the Holy Ghost.” Matthew 28:18
CROSS: Representing the gospel of
salvation, it is positioned in the centre of
the design to emphasise Christ’s
sacrifice, which is the central theme of
our faith.
“But God forbid that I should glory,
save in the cross of our Lord Jesus
Christ, by whom the world is
crucified unto me, and I unto the
world.” Galatians 6:14
The Signature – Two Parts
The signature (or entire “logo”) is composed of two parts:
• Logotype – the words “Seventh-day
Adventist Church”
• Graphic Symbol
The symbol and the words must always be used together.
Proper Use
Typography
• Font
• Relative sizes
• Weights
• Spacing
Logotype
• Goudy Oldstyle
• Upper-case
• Initial characters approximately 30% larger
than the others...the first “S”, the “A” in
Adventist, and the first “C” in Church should
be all larger letters.
Colours
GC Gold
Pantone PMS #1245
CMYK
0,27,100,18
RGB
201,159,5
GC Green
Pantone
CYMK
Pantone
CMYK
RGB
GC Grey
Pantone PMS #402
CMYK
0,6,15,34
RGB
171,164,155
PMS 5477(coated)
60,0,30,72
PMS #5535(uncoated)
87,0,72,79
58,92,87(both)
In three-colour use, the flame is gold, the Bible is green, and the type is gray (or solid
black). It may also be presented in all-black, all-gray, all-white, all-gold, or all-green.
Improper Use
DO NOT…
•
Add graphic elements to the symbol or logotype
•
Use on a background pattern that may obscure legibility
•
Substitute initials or any other name for the words “Seventhday Adventist Church”
SDA
•
Mistake the graphic alone for the identity of the Seventh-day
Adventist Church
Foxmill
Church
Addendum Guidelines
•
In 2002, the General Conference evaluated the variants in possible logo application
•
Church-affiliated organisations were interested in applying the new visual identity but
found it difficult to follow the guidelines
•
Questions raised included:
– Do we always need to apply the full name of the “Seventh-day Adventist Church”
on a sign for a primary school? It’s a school – not a church.
– How could we use the logo and identify our school without adding the entire
name of the church?
– If only the logo was used, wouldn’t it appear to be the logo of that school and not
the Seventh-day Adventist Church?
•
The Corporate Identity committee decided to expand the guidelines to address
several of the logo application issues, while maintaining the integrity of the graphic
standards
New Guidelines for ancillary organisations
•
Ancillary or independent church-owned organisations (see
Illustration A
Adventist Yearbook) can utilise these new expanded
guidelines.
•
Primary administrative organisations shall continue to use
the current guidelines (including the General Conference,
Divisions, Unions, Conferences and local Churches).
•
The logo may be used with the word “Adventist” and an
accompanying
descriptive
line
which
describes
the
organisation in generic terms (Illus. A). The name of the
organisation in the specified typeface can be placed after
the generic term with a line separating the two (Illus. B).
Illustration B
Guideline Specifications
•
The logo graphic shall not be altered. (Illus. C)
•
The logo and attached type shall be used in
monochrome. The colour used may vary to coordinate
with the project. (Illus. D)
•
The name “Adventist” and descriptive line shall be in the
official Goudy typeface, as per the current logo standard.
•
The descriptive line shall be one or two words, all on one
line. (Illus. E)
•
The descriptive line shall be consistent for that
organisational area. (ie. All Adventist bookstores in that
conference/union/division would use the same word
“Book Store” or whatever is agreed upon for that region).
•
The logo and descriptive line shall be physically separate
from the name of the organisation and/or its logo if a
distinctive typeface and logo are used for that
organisation.
Illustration C
Illustration D
Illustration E