Unit 27 - LO4

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DIGITAL GRAPHICS
M/601/6630
LO4 - Be able to create and modify graphic
images to meet user requirements
Learning Outcome (LO)
The learner will:
Pass
The assessment criteria are the
pass requirements for this unit.
The learner can:
1
Know the hardware
and software
required to work with
graphic images
P1
Describe the hardware and
software used to create
and edit graphic images
2
Understand types of
graphic images and
graphical file formats
P2
Explain how different types
of graphic images relate to
file formats
3
Be able to use editing
tools to edit and
manipulate images
P3
Demonstrate the use of
editing tools to edit and
manipulate images
M1 Use advanced
editing tools to
enhance images
4
Be able to create and
modify graphic
images to meet user
requirements.
P4
Create original graphic
images to meet a defined
user need
M2 Combine original
and edited images to
meet a user need
P5
Modify images as a result
of user feedback
P6
Explain the potential legal
implications of using and
editing graphical images
Scenario
Criteria
Tasks
1
2
3
4
5
Merit
For merit the evidence
must show that, in
addition to the pass
criteria, the learner is
able to:
Distinction
For distinction the
evidence must show
that, in addition to the
pass and merit criteria,
the learner is able to:
D1 Evaluate how
different delivery
mediums for graphics
influence file formats
D2 Evaluate how final
images meet user
requirements
6
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For P4, learners must evidence the creation of the original graphic images
they have created (a minimum of three original graphic images should be
created). They must refer to the user needs to explain why they have made
the choices they have when creating the graphics. This could be evidenced
through the use of screen prints in a presentation or report or a video
capture, including sound, of the work as it is being carried out.
For the Merit assessment criterion M2 learners include combining original
and edited images to meet a user need. Evidence would be the combined
original and edited images supported by annotated screen captures if
appropriate. The user requirement must also be presented.
For P5, learners should provide evidence of user feedback; this could be
through questionnaires or testing. Learners must then show the
modifications they have made to the images based on this feedback. This
could be evidenced in the form of annotated before and after screen captures
showing how they have made these changes and why.
The Distinction assessment criterion D2 could be evidenced through a report
or presentation to the user which gives an evaluation of how their final
images meet the requirements given to them.
For P6 Learners must explain about the potential legal implications of using
and editing graphical images to include the listed items in the teaching
content under legal implications. This could be in the form of an information
leaflet.
Criteria Criteria
Scenario Scenario
Tasks 1 Tasks
2
13
24 35
46
7
5
68
79
810
11
9
1012
14
1113 12
15
13
14
16
15
17
16
18
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Learners can be shown how to create original images using cameras (they will
be shown techniques for taking good photographs – leading lines, rule of
thirds), scanners. They should shown how an image can be created within a
graphics software programme of their choice.
Within the centre learners can be shown pre-prepared images and in a team
review these images and understand how feedback can be gained and used.
Learners should explore how feedback can be gained from questionnaires
(the use of open and closed questioning), interview, conversation and opinion
polling. Learners should be shown different images and different scenarios
so they can look at appropriateness of audience and client use. Some of the
sources for stock images can be used within this LO in order to gain a good
range of images.
They should explore the differences in file sizes and quality for printing and
download speeds for web based images as well as graphic quality depending
on size of the image e.g. large size for hoardings down to graphics created
for mobile phone icons. They should consider how the images could be
modified to improve their appearance based on the feedback they have
shared. As a group they could evaluate whether the images meet their
intended requirements.
Learners should be taught about legal issues surrounding copyright images
and ownership; they may look at different websites with copyrighted images
and copyright free images. They may also research into legal frameworks
that exist with regard to copyright law, intellectual property rights, photo
permissions and releases (model releases, location permissions) and how to
acknowledge and reference sources.
Scenario
Criteria
Tasks
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Mob Mentality is a new start-up personal mobile sales company who
sell Mobile and emerging technologies that are seen as too difficult
to get hold of such as the New Ring Clock, Foldable Phones, GlucoM
Writstband, 3d printers and other luxury goods and Techy Toys. They
are new to the market but have every intention of using their
advertising to promote the company so it is important that their Logo
is memorable as well as interesting. The Logo is not allowed to be
product specific but they will be focussing on Smart technologies.
They will also need a Static Web Banner that best displays a range of
goods in an interesting manner and this will include a small range of
new and emerging technologies that might interest the user as well
as capture their intention. This banner will be the main focus of the
Company’s webpage so all the rules associated with banners should
apply. It needs to be consistent in manner and colour scheme of the
logo to maintain a level of consistency.
They will also will want to create a road side hoarding to advertise
the company, this image will be quite large and needs to engage and
interest the customer within the first 5 seconds. It needs to be
interesting, intriguing and contain the corporate image somewhere
eon the hoarding. It needs to be consistent in manner and colour
scheme of the logo to maintain a level of consistency.
Scenario
Criteria
Tasks
1
2
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Based on the client brief provided, you need to clarify their needs for each image.

Purpose – State the needs of the client for all three images in terms of quality, expectation,
intended use and finished intent and why this needs to be a consideration.

Audience – State the target age group, category and demographic of the target audience
and why this needs to be a consideration.

House Style – specify the intended similarities among the images in terms of colour, layout
and meaning and why this needs to be a consideration.

Size of graphic – State the creation dimensions of the graphics and the final expected
display dimensions and why this needs to be a consideration.

Delivery Method – State where and how the completed images will be displayed and how
this needs to be a consideration in their creation.

Timescales - State the timescale limitations of the three graphics and how this needs to
be a consideration in their creation.

Production costs - State the expected Production Costs of the three graphics and how this
needs to be a consideration in their creation. For example, costs to time, Work in Progress
Materials, Example Printing costs.
P4.1 - Task 1 - Identify client’s needs for the production and output of the three company
images.
Purpose
Audience
Delivery Method
Timescales
Scenario
Criteria
Tasks
1
2
3
House Style
Size of graphics
Production Costs
4
5
6
7
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9
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For at least two of your three images it
will be necessary to source external
images for editing and manipulation.
These images need to be appropriate for
the theme and in line with the house style
of your company.
From the previous task you will have
decided the company colours and
intended design features. Copyright and
quality need to be a consideration when
collecting the images, also the
authenticity of the source materials,
dimensions and content.
P4.2 – Task 2 - Source and collect images
from three different sources, camera,
scanner and royalty free websites and
state the reasons for your choice of
image.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
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9
10
11
12
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Taking into consideration the production skills gained from LO3, carry out and create the
three images. There are limitations on the graphics that need to be considered from previous
tasks, these must be explained in the demonstration of skills. Remember to evidence the
stages from initial page set up and dimensions to their finished products.
The production demonstration must also link to the client brief specifically in terms of House
Style, Costs, Expectations, Intent and needs of the audience.
P4.3 – Task 3 - Create a Company Logo using vector Tools that meets the needs of the Client.
M2.1 – Task 4 – State with evidence how the user requirements have been met in the creation
of the Company Logo.
P4.3 - Task 5 – Create a Company Banner using Bitmap Tools that is in line with the Client
Brief.
Remember that the use of a scanned image, Camera Image and Sourced Inage must be
evidenced. Images will need to be edited and combined within the finished product.
M2.1 - Task 6 – Combine original and edited images to a professional degree to meet a user
need. State with evidence how the user requirement have been met on the Company Web
Banner.
P4.3 - Task 7 – Create a Company Advertising Hoarding using Bitmap Tools that is in line with
the Client Brief.
Remember that the use of a scanned image, Camera Image and Sourced Inage must be
evidenced.
M2.1 - Task 8 – Combine original and edited images to a professional degree to meet a user
need. State with evidence how the user requirement has been met with the Company
Hoarding.
Scenario
Criteria
Tasks
1
2
3
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Even with the products completed there are constraints that need to be taken into
consideration for the production of any image.
◦ Format – Vector vs. Bitmap, a vector image can be recreated and saved as a bitmap
image within any decent art package, layers will be flattened, white space within the
image will become non-transparent, DPI will be taken into account for the first time
and finished output will affect the quality. However, Bitmap cannot be converted to
Vector, in fact any bitmap file on a vector image makes it a bitmap image. Bitmaps are
not scaleable.
◦ Size – It is always a rule to make your image as large as possible to maintain the image
quality. With a vector this is not important but with Bitmap quality will not be reduced
if the image is printed smaller but will if the image is printed larger. Compensation for
this with increased resolution can help but only to a degree. File size becomes an
issue.
◦ Resolution – The higher the resolution the better the image, specifically when printing
but this can be restricted if the printed is 600dpi. Screen resolution will make the
image better quality but the higher the resolution, the larger the file size.
◦ Colour – Most printers have either one colour wheel or the other, RGB or CYMK. If a
saved RGB file is sent to a CMYK printer, the printer reallocates the colour tones to its
own range. This can cause a slight colour difference and slow down the processes as
the printer is calculating colour changes. Printing on glossy paper with enrich the
colours, using a laser printer will create a postscript of the file which will benefit the
colour matching.
Scenario
Criteria
Tasks
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◦ Compression/optimisation - These will happen for a reason, either to shrink down the
file size, make them more web compatible, allow the file to print faster, or because the
image can handle a small amount of reduction without impacting on quality. With Vector
this should not be a consideration as the file size will already be reduced. They should be
optimised as much as possible so as not to fracture the created image.
◦ Software and hardware constraints – you will be limited to printing, a Hoarding is up to
30ft across, whereas Logos need to printed on headers of documents so will need to hold
together when small. Software wise a vector should not contain an image, hardware wise
the screen resolution needs to be set high. Hardware Memory restrictions when working
with very large images can have a major impact on time and control as can the version of
the image packages. PS6 for instance requires more memory and a 64bit operating
system.
◦ Final file format – the finished output file format needs to be considered. Jpeg is the
common format but the file will be flattened so it will be necessary to keep the original
PSD file. For Vector saved versions of the file in JPEG at different sizes is common but the
original still needs to be kept. PNG is good but restricted, the original program file format
would be better but can cause incompatibility issues.
 P4.4 – Task 9 – Discuss the File Constraints of saving and exporting your three images.
Format
Size
Compression / Optimisation
Final File format
Scenario
Criteria
Tasks
1
2
3
Resolution
4
5
Colour
Software and Hardware
6
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With all the constraints taken into consideration, the
final output of the three images will need to be
managed. The limitations need to be considered in
line with the design brief and user requirements.
Evidence needs to be clearly seen of the output
options and advanced output features.
 P4.5 – Task 10 – Evidence exporting the completed
three images into an appropriate range of formats
for the client.
 Explained Consideration needs to be given for
Dimensions, DPI, Output Size, Output File Format
and Colour Range Used.
Scenario
Criteria
Tasks
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Now that the files are complete and saved in an appropriate format, the
client would like to gauge customer reaction and opinion on the three
products. They would like a range of qualitative and quantitative
questions that gathers opinion as well as measurable reaction. This
questionnaire needs to be specific about all three images and needs to
indicate improvements the customer could suggest that would make
the images more appealing to them.
 P5.1 - Task 11 – Conduct and collect Peer feedback on the three
produced images with the purpose of improving their appeal.
 Construct a questionnaire or survey with a mixture of open and
closed questions to get feedback from a peer. Ensure you cover a
range of elements. Ensure your evaluators refer to specific areas of
your graphic files or the message. This could be typed up or written
but do not lose the originals.
 Based on the results of the feedback, you will need to make
modifications to your three images in order to improve their visual
appeal. At least three changes need to be evidenced and explained
on two of your images. Explanation needs to be given on the
Feedback received, how it will improve the visual appeal and then
carried out. These changes do not need to be major re-workings but
a degree of improvement needs to be evidenced.
 P5.2 - Task 12 - Modify images in light of feedback gathered.
Scenario
Criteria
Tasks
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Now that the feedback is given and the
improvements are made, the client will be taking
possession of the images. Before this happens
you need to assess whether you feel that the
produced images have met the clients
requirements adequately. To do this you will need
to break down the client brief into success tasks
and state whether the task has been achieved or
not with evidence to show how these have been
met.
 D2.1 - Task 13 - Evaluate your images in line
with the user requirements stated in the design
brief.
Scenario
Criteria
Tasks
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Ownership – It is the right of any person who creates an image from scratch to own the
rights to that image. If the person works for a company then those rights are usually
within the company. This gives the creator or company rights of use, manipulation,
transference, manipulation and sales. This is an alienable right of the company, any
outside for any purpose, even if beyond recognition, without permission is a breach of
those ownership rights.
Permissions (subject/location permission for use) – There are several forms of
permission that can be given on copyrighted material, sole usage, licence for purpose
and rights.
◦ Sole usage means that a company can purchase a license for a single purpose, the
purpose stated in the terms of agreement. This is quite clear and does not allow the
user to manipulate the image without permission or continue to use the image
beyond the time period or purpose specified such as a song for an advert.
◦ License – This is a time limited or range limited usage and can include manipulation.
This usually comes with an agreement on giving credit for the use of the image or
sound such as a player in FIFA 14 or a car in GTA V.
◦ Rights – this is something that is sold, usually with all rights included, to another
user for them to do with as they like. This means signing over the rights as well for
whatever purpose. Often images are sold in this way by Photography companies or
Image stock companies looking for a larger funding.
IPR (Intellectual Property Rights) - is a legal term which refers to thoughts and ideas for
which exclusive rights are recognised. Under intellectual property law, owners are
granted certain exclusive rights to a variety of intangible assets, such as musical,
literary, and artistic works, discoveries and inventions, and words, phrases, symbols,
and designs. Common types of intellectual property rights include copyright,
trademarks, patents, industrial design rights, trade dress, and in some jurisdictions
trade secrets. Not all these rules apply outside Europe and not every country abides by
these terms.
Scenario
Criteria
Tasks
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Photo permissions – Photography tends to be protected by the law
through copyright and moral rights but Photography tends to be
restricted by the law through miscellaneous criminal offenses, E.g.
Publishing certain photographs can be restricted by privacy law.
Photography of certain subject matter can be generally restricted
in the interests of public morality and the protection of children.
Generally under UK law one cannot prevent photography of private
property from a public place, and in general the right to take
photographs on private land upon which permission has been
obtained is similarly unrestricted.
However, landowners are permitted to impose any conditions they
wish upon entry to a property, such as forbidding or restricting
photography. Similarly permission to photograph for advertising
purposes can be restricted. Generally there is a lot of overlap with
other laws that restrict the use of images such as the Indecency
And Public Order Act.
Releases (model releases, location permissions) - When a
photograph is taken other rules can stull apply, models can ask for
rights on preview if it can affect their career, permission from
parents for the use of children in photographs, permission for the
use of buildings in photos for backdrops if the image demeans the
purpose of the building. See article.
P6.1 – Task 14 – Describe the legal Implications restricting Image
use and discuss the legal issues involved in the production of your
Images.
Scenario
Criteria
Tasks
1
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7
8
9
10
11
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16
P4.1 - Task 1 - Identify client’s needs for the production and output of the three
company images.
P4.2 – Task 2 - Source and collect images from three different sources, camera,
scanner and royalty free websites and state the reasons for your choice of image.
P4.3 – Task 3 - Create a Company Logo using vector Tools that meets the needs
of the Client.
M2.1 – Task 4 – State with evidence how the user requirements have been met in
the creation of the Company Logo.
P4.3 - Task 5 – Create a Company Banner using Bitmap Tools that is in line with
the Client Brief.
M2.1 - Task 6 – Combine original and edited images to a professional degree to
meet a user need. State with evidence how the user requirement have been met
on the Company Web Banner.
P4.3 - Task 7 – Create a Company Advertising Hoarding using Bitmap Tools that
is in line with the Client Brief.
M2.1 - Task 8 – Combine original and edited images to a professional degree to
meet a user need. State with evidence how the user requirement has been met
with the Company Hoarding.
Scenario
Criteria
Tasks
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
P4.4 – Task 9 – Discuss the File Constraints of saving and exporting your
three images.
P4.5 – Task 10 – Evidence exporting the completed three images into an
appropriate range of formats for the client.
P5.1 - Task 11 – Conduct and collect Peer feedback on the three
produced images with the purpose of improving their appeal.
P5.2 - Task 12 - Modify images in light of feedback gathered.
D2.1 - Task 13 - Evaluate your images in line with the user requirements
stated in the design brief.
P6.1 – Task 14 – Describe the legal Implications restricting Image use
and discuss the legal issues involved in the production of your Images.
P6.2 – Task 15 – Describe the intention of the Copyright Act and
describe the risks and the measures you need to take to prevent illegal
use of resources.
P6.3 – Task 16 – Describe the purpose of acknowledging and referencing
materials and how it would benefit your company with the chosen use of
image sources.
Scenario
Criteria
Tasks
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