12 May 2014

• Little bit of theory – FRBR and history
• Differences between AACR2 and RDA
• Access point changes
• Relationships
• New MARC fields
• RDA Toolkit
• SLQ experience
• Q&A

• RDA = Resource Description and Access
• Replaces Anglo American Cataloguing Rules - AACR2
• Informed by FRBR and FRAD
• New standard designed for the digital environment not AACR3
• Usable outside the library community
• Online product - accessed through RDA Toolkit

• Describes ‘what’ to record, not ‘how’
• Independent of encoding schemas
• Adaptable and sharable in a digital world

• Application of FRBR/FRAD
• Format neutral
• More cataloguer’s judgement

• The focus of RDA is the user
– Each section is explicitly related to user tasks
– Fewer abbreviations and omissions
– No limitations on the number of access points

• 1978 – AACR2
• 1997 – International Conference on the Principles and
Future Development of AACR
• 2004 – proposal for AACR3
– AACR3 : Resource description and access
• 2005 – RDA began
• 2010 – RDA published

• Web 1.0
• Web 2.0
• The Semantic Web
• Linked data

What RDA does:
• Includes FRBR terminology where appropriate
• Uses the FRBR attributes as the basis for specific data elements to be included in bibliographic descriptions
• Addresses FRBR relationships
• Uses the FRBR user tasks as the basis for defining a set of mandatory data elements.

• RDA is not
– An encoding scheme
– A display or presentation standard
– A rigid set of rules
– Structured around ISBD areas and elements
– Confined to a library environment

• FRBR is a conceptual model
• RDA is a cataloguing standard based on the FRBR conceptual model
• MARC is an encoding scheme by which computers exchange, use and interpret bibliographic information
– Developed alongside AACR
– RDA is not dependent on MARC

FRBR = Functional Requirements for Bibliographic
Records
• A conceptual model (of the bibliographic universe) that underlies RDA
•
An entity-relationship model
• Identifies specific user tasks that bibliographic records are intended to fulfil:
Find – Identify – Select – Obtain

• FRBR focuses on three aspects:
– entities, attributes, relationships
• An entity is a ‘being’ or ‘thing with a distinct existence’
• An attribute is a quality, something that characterises or describes the entity
• A relationship is the link between different entities

The key ‘things’ of interest to the user
• 3 groups
–
Group 1 entities (Resources)
• Work, Expression, Manifestation, Item
– Group 2 entities (Agents)
• People, families, corporate bodies
– Group 3 entities (Subjects)
• Concepts, objects, events, plus Group 1 & 2 entities

• Group 1 - Products of intellectual and artistic endeavour
– Work is a “distinct intellectual or artistic creation”
– Expression is the “specified intellectual or artistic form that a work takes each time it is ‘realised’”
– Manifestation is “the physical embodiment of an expression of a work”
– Item – is “a single exemplar of a manifestation”

What is FRBR? : a conceptual model for the bibliographic universe / Barbara Tillett

• Group 2 – Those responsible for Group 1 (the intellectual and artistic content)
– Person
– Corporate body
– Family

• Group 3 – Subjects of works
– Concept
– Object
– Event
– Place
• Plus
– Groups 1 and 2 entities

•
A work may be realized through one or more than one expression
An expression is the realization of one and only one work
• An expression may be embodied in one or more than one manifestation
A manifestation may embody one or more than one expression .
• A manifestation may be exemplified by one or more than one item
An item may exemplify one and only one manifestation .

WORK
EXPRESSION
MANIFESTATION
ITEM is realized by is produced by is owned by
PERSON
CORPORATE BODY is created by

• Equivalent
• Derivative
• Descriptive
• Whole/part
• Part to part
• Shared characteristics

• Most commonly exist between the manifestations of an expression of a work
• Alternate
― Simultaneously released edition
― Alternate format
• Reproduction
― Reprint
― Mirror site
― Facsimile

• Work-to-Work or Expression-to-Expression
• Different Expressions of the same Work
― Revision
― Literal translation
― Musical arrangement
― Dubbed or subtitled version of a film
― Illustrated edition
• A new Work based on another Work
― Adaptation for children
― Parody
― Free translation
― Screenplay

• A new Work that describes one or more existing Works,
Expressions, Manifestations or Items
• Review
• Criticism
• Commentary
• Annotated edition
The Epistle of James : a commentary on the Greek text / by Peter
H. Davids
Nimbus of glory : a study of Coleridge's three great poems / by
Warren Stevenson

What’s the same
• Instructions in AACR2 formed the basis of text for RDA
– Many instructions have not changed (or not changed much)
• Includes options and alternatives (more options in RDA)
• Includes Library of Congress interpretations
– Now called LC-PCC PS – Library of Congress-Program for Cooperative
Cataloguing Policy Statements
• Can still code records in MARC
– Records will still look much the same – more information

What’s different
• User focus
• Format neutral
• Different framework (FRBR/FRAD)
• Core elements (not levels of description)
• Instructions not rules (flexible, cataloguer’s judgement)
• Terminology
• Relationships
• Transcribing data (Principle of representation)

• MARC changes
• ISBD changes
• GMD – general material designator
• replaced by new elements (and new MARC fields)
–
Content
– Media
– Carrier

245 00 $a Cape York :$b still the great adventure.
264 1 $a [ Victoria ] :$b [ publisher not identified ] , $c [ 2013 ]
300 $a 1 DVD (150 min.) :$b sound, colour ;$c 12 cm.
336 $a two-dimensional moving image$2rdacontent
337 $a video $2 rdamedia
338 $a videodisc $2 rdacarrier
• GMD replaced by
• Content, Media and
Carrier
• MARC changes
• ISBD changes

• FRBR user tasks
– Find
– Identify
– Select
– Obtain
Example from RDA
2.0 - Purpose and Scope
This chapter provides general guidelines and instructions on recording the attributes of manifestations and items that are most often used to identify a resource. …
…The user generally relies on these same elements: a) to determine whether the resource described is the one sought b) to distinguish between resources with similar identifying information.

RDA Section
1 – Recording attributes of manifestations and items
What’s in it
Manifestations

Title of manifestation, publisher, date of publication, edition, series
Items

Annotations, access, ownership
2 - Recording Attributes of Work & Expression
3 - Recording Attributes of Person, Family, & Corporate Body


Works


Authorised access points (uniform titles)
Title of the work (note this is different to recording the title of a manifestation) and additions to preferred titles
Expressions

Form of notation, content type, illustrations
Attributes recorded in authority records
Constructing access points for persons, families and corporate bodies
NOTE: This is not about choosing access points
4 - Recording Attributes of Concept, Object, Event & Place

Data elements that are recorded in subject authority records – Not yet written

Relationships between work, expression, manifestation and item by using identifiers, authorised access points and composite descriptions
5 - Recording Primary Relationships Between Work,
Expression, Manifestation, & Item
6 - Recording Relationships to Persons, Families, &
Corporate Bodies
7 - Recording Relationships to Concepts, Objects, Events, &
Places
8 - Recording Relationships between Works, Expressions,
Manifestations, & Items
9 - Recording Relationships between Persons, Families, &
Corporate Bodies
10 - Recording Relationships between Concepts, Objects,
Events, & Places










Choice of access points for persons, families and corporate bodies
Relationships established through ‘relationship designators’
Not yet written
Choice of subjects
Relationships between work and work ; expression and expression etc.
Identifiers, access points and descriptions
Relationships between a person and a person, person and family etc.
pseudonyms, former and later names, variant names
Not yet written
Relationships between subjects

AACR2 - levels of description
Eg First level
– title proper
– first statement of responsibility
– edition statement
– material specific details
– first publisher, etc.
– date of publication, etc.
– extent of item
– notes
– standard number
Source: Adapted from AACR2 vs. RDA by Tom Delsey given at From rules to entities: cataloguing with RDA (Preconference of the Canadian Library Association Conference, May 29,
2009)
RDA - core elements
– title proper
– first statement of responsibility
– designation of edition
– designation of a named revision of an edition
– numbering of serials
– scale of cartographic content
– first place of publication
– first publisher’s name
– date of publication
– title proper of series/subseries
– numbering within series/subseries
– identifier for the manifestation
– carrier type
– extent

area heading main entry added entry
AACR2
RDA element access point authorised access point access point see references uniform title variant access points preferred title for a work chief source and prescribed sources preferred source works of personal authorship works created by one person, family or corporate body

AACR2
Description
•ISBD elements
•classes of material
•mode of issuance
Access
•choice of access points
•form of headings
•references
RDA
Description
•attributes of FRBR entities
•types of content and carrier
•mode of issuance
Access
•FRBR relationships
•attributes of FRAD entities
•FRAD relationships
•subject relationships

Greater emphasis
• Access points
• Relationships key in FRBR/FRAD
• Types of relationships
– Primary relationships
– Relationships to …
– Relationships between

• Transcribe what you see
• Accept what you get
–
Fewer abbreviations, more words
– Misspellings are transcribed as written, then explained in a note or an alternate title (246 field)
(There is an exception for misspellings in a serial title)
• Also, there is the concept of “Core” and “Core if”

• Descriptions match the way the entity describes itself
• Discourages
– Use of abbreviations
–
Omission of relevant information
– Adding information
– Changing information
• More cataloguer’s judgement

AACR2
245 10 $a Blackwell’s dictionary of Judaism : $b its mythology, folklore, philosophy, literature, and history / $c Margaret and James Stutley.
RDA
245 10 $a Blackwell’s dictionary of Judaism : $b its mythology, folklore, philosophy, literature, and history / ‡c Doctor Margaret and Reverend
James Stutley, University of Honolulu.

• Abbreviations
• Inaccuracies
• Supplied title information
• Marks of punctuation
• Rule of three

AACR2
Abbreviations used when transcribing some elements
RDA
Abbreviations are only permitted if they appear on the source

AACR2
264 _1 $a [S.l. :$b s.n.], $c 1973
RDA
264 _1 $a [Place of publication not identified] :
$b [publisher not identified], $c 1973.

AACR2
300 __ $a xvii, 537 p., [32] p. of plates :$b ill. (some col.) ;
$c 30 cm.
RDA
300 __ $a xvii, 537 pages, 32 pages of unnumbered plates :$b illustrations (some colour) ; $c 30 cm.

Appears on the resource as:
Third edition
AACR2
• 250 __ $a 3rd ed.
RDA
• 250 __ $a Third edition

AACR2
245 10 $a Second growth : $b community economic development in rural British Columbia / $c Sean
Markey … [et al.]
RDA
245 10 $a Second growth :$b community economic development in rural British Columbia /$c Sean
Markey, John T. Pierce, Kelly Vodden and Mark
Roseland

AACR2
Inaccuracies corrected with the transcribed element using [sic] or [i.e. ...]
RDA
Inaccuracies recorded as they appear on the source
Variant access point or notes included if
Considered important for access

AACR2
245 10 $a Psychanalysis [sic] :$b its theories and practical application
245 10 $a Psychanalysis [i.e. Psychoanalysis] :$b its theories and practical application
RDA
245 10 $a Psychanalysis :$b its theories and practical application
246 1_ $i Title should read: $a Psychoanalysis :$b its theories and practical application

AACR2
245 00 $a Cuyahoga Community College String
Orchestra : $b [program].
RDA
245 00 $a Cuyahoga Community College String
Orchestra.
500 __ $a Program.

AACR2
Instruction to “omit all but the first of each group” followed by ... [et al.] when three or more persons or corporate bodies are listed.
RDA
All persons or corporate bodies may now be listed as they appear on the source.
Optional omission

AACR2 – 4+ authors
245 00 $a Calculus : ‡b single variable / $c Deborah Hughes-
Hallett … [et al.].
700 1_ $aHughes-Hallett, Deborah.
RDA – 4+ authors – list all
100 1_ $a Hughes-Hallett, Deborah, $e author.
245 10 $a Calculus : ‡b single variable / $c Deborah Hughes-
Hallett, Andrew M. Gleason, William G. MacCallum, and
David O. Lomen.
700 for Gleason, Andrew M. and others is optional

AACR2 – 4+ authors
245 00 $a Calculus : ‡b single variable / $c Deborah Hughes-
Hallett … [et al.].
700 1_ $aHughes-Hallett, Deborah.
RDA – 4+ authors – optional omission
100 1_ $a Hughes-Hallett, Deborah, $e author.
245 10 $a Calculus : ‡b single variable / $c Deborah Hughes-
Hallett [and three others]
700 for others is optional

• Categorisation of Resources
Change from GMD (field 246 $h) to
– Content type
–
Media type
– Carrier type
• New MARC fields
–
336 (content type)
– 337 (media type) not Core
–
338 (carrier type)

GMD – AACR2 1.1C
activity card art original art reproduction braille cartographic material chart diorama electronic resource filmstrip flash card game kit manuscript picture realia slide sound recording microform technical drawing microscope slide text model motion picture music toy transparency videorecording

Content:
What is it? What sense is needed?
Examples:
– text
– performed music
– notated music
– spoken word
– two-dimensional moving image
– three-dimensional form

Media:
What equipment is needed to use?
Examples
– audio
– computer
– microform
– projected
– unmediated
– video

Carrier:
What is it housed in?
Examples:
– audiocassette, audio disc
– computer disc, online resource
– microfiche
– film reel
– card, flipchart, volume
– videocassette, videodisc

AACR2
No GMD in 245
300 __ $a xxi, 180 pages
RDA
300 __ $a xxi, 180 pages
336 __ $a text $2 rdacontent
337 __ $a unmediated $2 rdamedia
338 __ $a volume $2 rdacarrier

AACR2
GMD = $h [electronic resource]
300 __ $a1 online resource (58 p.)
RDA
300 __ $a 1 online resource (58 pages)
336 __ $a text $2 rdacontent
337 __ $a computer $2 rdamedia
338 __ $a online resource $2 rdacarrier

AACR2
GMD = $h [sound recording]
300 __ $a1 sound recording
RDA
300 __ $a 1 audio disc {or: 1 CD}
336 __ $a performed music $2 rdacontent
337 __ $a audio $2 rdamedia
338 __ $a audio disc $2 rdacarrier

AACR2
GMD = $h [videorecording]
300 __ $a1 videodisc (85 min.)
RDA
300 __ $a 1 DVD {or :1 video disc]
336 __ $a two-dimensional moving image $2 rdacontent
337 __ $a video $2 rdamedia
338 __ $a videodisc $2 rdacarrier

• 264 = production, publication, distribution, copyright date
• 336/337/338 = content media carrier
• 340 = physical medium
• 344
• 345
• 346
• 347
= sound characteristics
= projection characteristics
= video characteristics
= digital file characteristics

264 field - Production, publication, distribution, manufacture, date of copyright
264 _1 $a Wellington, New Zealand :$b Gecko
Press, $c 2012.
264 _4 $c ©2012
Replaces the 260

344-347 Physical characteristics of specific formats
• Sound characteristics
–
344 __ $a digital $b optical $g stereo $2 rda
• Projection characteristics of moving image
– 345 __ $a Cinerama $b 24 fps $2 rda
• Video characteristics
– 346 __ $a VHS $b PAL $2 rda
• Digital file characteristics
– 347 __ $a video file $b Blu-Ray $2 rda

• What’s an access point in RDA?
– Authorised access point
• UF - Main entry (AACR2)
– Access point
• UF - Added entry (AACR2)
– Subject access point
• UF - Subject heading (AACR2)

• RDA 8.1.2
– “An individual or an identity established by an individual (either alone or in collaboration with one or more other individuals)”
• RDA 9.0
– fictitious entities
• Miss Piggy, Snoopy, Dr. Who, etc.

100 1_ $a Ling Yeow, Poh, $e author.
245 10 $a Poh’s kitchen / $c Poh Ling Yeow.
100 1_ $a Queen, Ellery, $e author.
245 10 $a The glass village / $c by Ellery Queen [identity created by
Frederic Dannay and his cousin Manfred B. Lee]
100 0_ $a Miss Piggy, $e author.
245 10 $a Miss Piggy’s guide to life / $c by Miss Piggy as told to Henry
Beard.
700 1_ $a Beard, Henry.

• Establish all entities associated with a person
• Include in name element (ie MARC 1XX $a)
– Terms of relationships Eg. Sr, Jr.
– Terms of address Eg. Dr, Mr, Mrs
(only used in certain circumstances)

100 1_ $a Baron Cohen, Sacha, $d 1971-
400 1_ $a Cohen, Sacha Baron, $d 1971-
100 1_ $a G., Ali,
400 0_ $a Ali G.
100 1_ $a Sagdiyev, Borat
400 1_ $a Borat
Multiple identities of same person
100 1_$a Beeton, Mrs.
Terms of relationship and address now in $a
100 1_$a Davis, Samuel, Jr.

• Abbreviations “cent.,” “ca.,” “b.,” “d.,” and “fl.” not in appendix B
– “cent.” becomes “century”
• Joannes, Diaconus, 12th century
– “approximately” replaces “ca.”
• Smith, John, approximately 1837-1896

– “b.” and “d.” dates becomes “born” and “died”
• LC Policy - use hyphens instead of spelling out the abbreviations
– 100 1_ $a Macready, William, $d -1829. or,
– 100 1_ $a Macready, William, $d died 1829.
– “fl.” becomes “flourished”
• LC Policy - use “active” for “fl.”
– 100 1_ $a Johnson, Carl F., $d flourished 1893-1940.
or,
– 100 1_ $a Johnson, Carl F., $d active 1893-1940.

• Definition (RDA 8.1.2 General guidelines)
– two or more persons related by birth, marriage, adoption, civil union, or similar legal status, or who otherwise present themselves as a family

• Now considered creators, contributors , etc.
– Important for archives, museums, and special collections
– Also possible for general library materials: genealogy newsletters, family reunion publications, etc.

• 100 3_ $a Kennedy (Family :$c Washington, D.C.,
$d 1947-2001)
• 100 3_ $a Murdoch (Family :$g Murdoch,
Rupert, 1931-)
• 100 3_ $a Tudor (Royal house, $d 1485-1603)

• Definition (RDA 8.1.2, Glossary) = “an organization or group of persons and/or organizations that is identified by a particular name and that acts, or may act, as a unit”
• Scope (RDA 11.0) = includes ad hoc events (such as athletic contests, exhibitions, expeditions, fairs, & festivals) and vessels (e.g., ships & spacecraft)

• Mostly the same as AACR2
• More detail
• Lots of examples
• Changes to conferences
75

A few things to note:
• Not abbreviating “Department”
– (Appendix B.2)
• Language used – removal of English bias
– (RDA 11.2.2.5.2)
• Include frequency in conference name, and
• Omit year of convocation (include in $d)
– (RDA 11.2.2.11)
• Variant spellings: choose the form found in the first resource received
– (RDA 11.2.2.5.1)
76

110 2_ $a World Cup (Cricket)
110 2_ $a World Cup (Soccer)
111 2_ $a VALA National Conference on Library Automation
$n(16 th : $d 2012 : $c Melbourne, Vic.)
111 2_ $aBiennial Symposium on Active Control of Vibration and Noise
110 1_ $a Queensland. $b Department of Natural Resources, Mines, and Energy

• Place names are used in authorised access points
• They are included:
– As additions to corporate body headings and conferences
– As names of government bodies
– For recording places associated with a person, family or corporate body
– As additions to titles of works

• Choose as the preferred name:
– The form of the name in the language preferred by the agency creating the data , if there is one in general use
– the form of the name in the official language of the jurisdiction in which the place is located

• 046 - Dates
• 336 - Content type
• 368 - Other person & corporate attributes
• 370 - Associated place
•
371 - Address
• 372 - Field of activity
• 373 - Associated group
• 374 - Occupation
• 375 - Gender
• 376 - Family information
• 377 - Language
• 378 - Fuller form of name
• 380 - Form of work
• 381 - Other characteristics
• 382 - Medium of performance
• 383 - Numerical designation
• 384 - Key
• 385 - Audience characteristics
• 386 - Creator/contributor characteristics

How much to record? - Where to record?
• As part of the access point, or
• As “separate elements” (ie, elsewhere in the authority record), or
• Both of the above

•
000 00912cz a2200217n 450
•
001 8721625
•
005 20111026173902.0
• 008 110801n| azannaabn |n aaa c
• 010 __ |a no2011117968
• 035 __ |a (OCoLC)oca08931242
• 040 __ |a UPB |b eng |c UPB |e rda |d DLC
• 100 1_ |a Chamberlain, Lynn
• 370 __ |e Toquerville, Utah
• 373 __ |a Utah Division of Wildlife Resources
• 374 __ |a photographer
• 374 __ |a author
•
375 __ |a male
•
377 __ |a eng
•
670
__ |a Kolob Canyons, 1986, ©1986: |b back cover (Lynn Chamberlain; produced by Lynn Chamberlain,
Toquerville, Utah)
• 670 __ |a Utah Division of Wildlife Resources, website viewed 1 August 2011 |b (Lynn Chamberlain; professional outdoor photographer over 30 years; lives in southern Utah; Conservation outreach manager for the
DWR Southern Region; frequents Kolob area near Zion National Park; author of Close encounter with a condor)

000
001
005
008
010
035
040
046
110
370
01032nz a2200229n 450
8699881
20110712062307.0
110711n| acannaabn |a ana c
__ |a no2011105822
__ |a (OCoLC)oca08910135
__ |a OrU |b eng |c OrU
__ |s 1994
2_ |a Bridge Builders International
__ |c U.S. |c Latvia |e Philomath, Or.
371
371
372
377
410
__ |a 205 S. 23rd Street |b Philomath |c Or. |d U.S. |e 97370 |m jennie@bridgebuildersint.com
__ |a P.O. Box 4073 |b Salem |c Or. |d U.S. |e 97302
__ |a Christian ministry
__ |a eng
670
670
2_ |a BBI
__ |a
Pārsteidzošais tēva plāns, 2006: |b page 14 (Bridge Builders International)
__ |a OCLC, July 11, 2011 |b (hdg: Bridge Builders International)
670 __ |a Bridge Builders International WWW site, July 11, 2011 |b (Bridge Builders International; BBI; Oregonbased Christian ministry that focuses on the nation of Latvia; established in 1994; 205 S. 23rd Street, Philomath, Or.
97370; P.O. Box 4073, Salem, Or. 97302; jennie@bridgebuildersint.com)
Source: http://authorities.loc.gov/

• LDR
– Descriptive cataloguing form (LDR/18) is coded ‘i’ = ISBD punctuation included NOT ‘a’ = AACR2
• 040
– Contains $e rda

• No more GMD
– eg, $h [videorecording] in 245 field no longer used
• Includes 336, 337, 338 fields
• 264 field used in place of old 260 for publication details
– Note the use of the copyright date in a separate 264 field and the use of the copyright symbol in place of c.

• Data transcribed as found on item (
Note: see App A Capitalization)
• Latin abbreviations not used
– eg, s.l., s.n., et al, ca. no longer used
• Unknown place and/or publisher
– [Place of publication not identified]
– [publisher not identified]
• Familiar abbreviations spelt out
– eg, p. becomes pages ; ill. becomes illustrations ; ports. becomes portraits

• Statement of responsibility fully transcribed
– No more ‘Rule of 3’
• Inaccuracies recorded as they appear on the resource
(except serials)
• Emphasis on recording relationships, either in bibliographic or authority records.
• Use of relationship designators

What is FRBR? / Barbara Tillett http://www.loc.gov/cds/downloads/FRBR.PDF
FRBR: a guide for the perplexed / Robert L. Maxwell.
Chicago: American Library Association, c2008.

Library of Congress resources, especially within the
Catalogers Learning Workshop http://www.loc.gov/catworkshop/RDA%20training%20mater ials/index.html
Teaching RDA: Train-the-trainer course RDA: Resource description and access presented by the National Library of
Australia in 2012 http://www.nla.gov.au/acoc/training-materials-for-resourcedescription-and-access

Oliver, Chris. Introducing RDA: a guide to the basics.
Chicago: American Library Association, 2010.
Anhalt, Joy & Stewart, Richard A. RDA simplified.
Cataloging and classification quarterly, (2012) v. 50, no.
1, p. 33-42.

Adam Schiff’s website: RDA presentations: look for newest
“Changes from AACR2 to RDA,” both “Description” and
“Access” http://faculty.washington.edu/aschiff/

Acknowledgements:
Parts of this presentation have been copied or adapted from:
From AACR2 to RDA : the purpose and structure of RDA. Presented by National Library of Australia as part of a series of RDA background information sessions.
Changes from AACR2 to RDA: A comparison of examples. Presented by Adam L. Schiff
Teaching RDA: Train-the-trainer course RDA: Resource description and access.
Presented by the National Library of Australia in 2012 and made available under a
Creative Commons Attribution 3.0 Australia License.
Getting ready for RDA : preparing for the transition. Presented by Rick J. Block, Columbia
University
Are you ready? RDA basics for copy cataloguers. Presented by Sevim McCutcheon , OLC
Chapter Conferences, NE and NW March 27 and April 12, 2013

Full bleed vertical image and caption like this. 20 pt arial
Image bleed off left hand side, with caption at right