what is it? BIGNAMI AS SE S PRE AN GIO STO M ESTO PAS ROV T G C V E U O TEU RET RR OTT AN AREL ROND R L NI LI R A O O O Ò CIA ZAR A MA O UDI NE ETO LOR CEN TRA LE CAI FS AZZ O SON DRI Palazzo Reale Piazza Duomo, 12, 20121. Milano T. +39.02.0202 How to reach us: MM1 red line: Duomo Tram:2-12-14-16-27 Duomo Opening hours: Monday from 14,30 to 19,30 Tuesday/Wednesday/Friday /Sunday from 09.30 to 19.30 Thursday and Saturday 9.30-22.30 Viale Alemagna, 6, 20121. Milano T. +39.02.724341 How to reach us: MM1 red line, MM2 green line: Cadorna-Triennale Tram: 2-9 Colombo, 14 Solari/Sthendal Bus: 61 Triennale Opening hours: from Tuesday to Sunday 10.30 to 20.30 Thursday 10.30 to 23.00. Closed on Mondays. V Fabbrica del Vapore Via Giulio Procaccini, 4, 20154, Milano T.+39.02.8846 4132 How to reach us: MM2 green line: Porta Garibaldi TRAM:12-14 Monumentale/Via Bramante BUS:37 Via Procaccini/Messina Opening hours: Open 14 to 19 April 2015 - from 10.00 to 23.00 (opening April 14 from 18.30 to 24.00) E RA T MB Tea t Promoted by the establishment as the official communication channel, over the years it has been chosen by companies, designers and the public as a guide and essential support for orienting through more than a thousand events in the city. DO ORE DI M TO COR VET TO ARE NTA BRE MILANO DESIGN WEEK R Triennale The Fuorisalone is not a fair event, it doesn’t have a central organisation and it’s not managed by any Institution. Fuorisalone.it is the reference platform of the Design Week. I T. I.B. B. SALONE DEL MOBILE + FUORISALONE 14-19 APRIL 2015 T Viale Marconi, 1, 20121. Milano T. +39.02.88444061 How to reach us: MM1 red line: Duomo Tram:2, 12, 14, 16,27, stop Duomo Opening hours: Monday from 14,30 to 19,30 Tuesday/Wednesday/Friday /Sunday from 09.30 to 19.30 Thursday and Saturday 9.30-22.30 Salone is also social. Join us on our website and Fuorisalone is the name given to a series of social networks to be continuously updated. events distributed throughout the city of Milan during the days of Salone del Mobile, the international furniture fair which takes place, every year in April, in the pavilions of Rho Fiera Milano. LOD SAN DONATO M3 Uni V|L SDM Museo del ‘900 Via Pier Lombardo, 14 ,20135. Milano T. +39.02.59995206 How to reach us: MM3 yellow line: Porta Romana Tram: 9 Via Pier Lombardo 16 Via Bergamo Bus: Line 62, 67 Porta Romana M3 Opening hours: Monday from 16.00 to 19,30 from Thursday to Saturday from 10.00 to 14,30 and from 16.00 to 19,00 Sunday from 10.00 to 14.30 www.fuorisalone.it LA nti VE NE ZIA P. ro P are NA TA ROM A POR TA CRO CET COR D DUO USIO MO MIS SOR I ROL I B SB PV CV SA 9 Teatro Franco Parenti www.salonemilano.it The car sharing offered by the city are: Guidami - www.atm.it/it/guidami Enjoy - www.enjoy.eni.com Car2go - www.car2go.com Twist - www.twistcar.it Evai - www.e-vai.com EQ sharing - www.eqsharing.it Sta vers tal ità e ROG SA RP I Acc ad di B emia rer a Fa del bbric Vap a ore CHI NI DER GAN O MA VIL L I C B P RCH STRIA A’ GR ICOCC ONAL AN E E DA A AFF ORI NOR D ORI CEN TRO AFF FIE RA M1 T P FUORISALONE TE B RA CAI LAM LA PIO URU LAM GUA PUG Y ING NA AN NO N I PRI QT MA TIC LOT 8 CIO T AM OF BAN END IER DE A OLA NER F IER E BUO A GAM NA RRO BAR TI A W A DE GN AN E R GEL I La Tri P enn CON AGAN ale O CIL P.T IAZ S. A A S. A ION MB B GOS ROM GENOV E RE ROG TIN AF OLO IO RA O S O IAN MO PER LIN OD O S. L O EON RINO ARD O BON OLA CIM Via Festa del Perdono, 7, 20122. Milano T. +39.02.503111 How to reach us: MM3 yellow line: Missori, TRAM 12,15,27 Missori M3 Bus, 54, Missori M3 Opening hours: "Energy for Creativity" by Interni from April 13 to May 30, from 9.00 to 24.00; “Brazil S / A 2015 - Energy Brasileira” From 14 to April 19, from 10.00 to 24.00 and from April 20 to May 30, from 10.00 to 20.00 . SCE Università Statale Mudec Via Tortona, 56, 20100. Milano T. +39.02.02.54917 How to reach us: MM2 green line: Porta Genova Tram: 2, 9, Colombo, 14 Solari/Sthendal Bus: Line 68,Bergognone 90/91 P.le Delle Milizie Opening hours: Monday from 14,30 to 19,30 Tuesday/Wednesday/Friday /Sunday from 09.30 to 19.30 Thursday and Saturday 9.30-22.30 Via Tortona, 54, 20100. Milano T. +39.02.6884084 How to reach us: MM2 green line: Porta Genova Tram: 14 Via Stendhal Bus: 68 Via Bergognone, 90/91 P.le Delle Milizie Opening hours: 13 to 19 April 2015 from 10.00 to 21.00. S CRE Ex Ansaldo ZIA RO EST A L ABI S. B S AGO FAM M Via Brera, 26, 20121. Milano T. +39.02.869551 How to reach us: MM1 red line: Cairoli MM2 green line: Lanza MM3 yellow line: Montenapoleone TRAM: 3, 4, 12, 14 Lanza M2 BUS: 61 P.za S.Marco Opening hours: Monday, Tuesday, Wednesday and Friday from 10.00 to 12.30 Thursday from 14.30 to 16.00 (August 10.00-12.30) E A PAL 0 ‘90 del ale seo Re Mu lazzo Pa re o apo ald el V Ans a d EX ric b Fab dec TA Mu Accademia di Brera ABBIATEGRASSO SALONE DEL MOBILE The official bike sharing of the city of Milan is BikeMi - www.bikemi.com BUS & TRAIN FOCUS ON A ASSAGO M2 GESSATE M2 ENE P. V E EON POL ENA IE O E V GI QU BRO CIN ’AM NT SA the service starts at 07.00 am and ends at about 00.30 am LIM NT MO A LIC UBB TI REP TURA IA GIO I VA SCO MO D BAL A ON RT TO ASSAGO M.FIORI NORD COLOGNO NORD M2 CAS LA ISO I GAR ZA LAN RNA O CAD BISCEGLIE M1 MILANO DESIGN WEEK Every year, in April, Salone and Fuorisalone define the Milan Design Week, the most important event in the world for design addicted COL RH O SESTO M1 TTA NIE NTO AA CIN CAS OLA Z GON A GOR OMPE P LA VIL O HI SER ECC BUS DE P A SIN CAS ITA R FI O LA VIL S.N. SCO NA NU CER BURRO A CIN CAS E ON ODR RO VIM ENT OC UD OGN OS COL A OGN OBB AG GO CIN NZA DE SALO LM N OB E ILE THE MAP COMASINA SALONE DEL MOBILE DISTRICT OF DESIGN POR MILANO SUBWAY TO KNOW MORE ! Get the new App !!! FUORISALONE SALONE DEL MOBILE By public transportation M1 Red Underground line to Rho-Fiera station (last stop). Outer Milan fare schedule. Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line) Suburban Railways (Passante) Line S5 (Varese-Gallarate-Milano-Pioltello-Treviglio) and Line S6 (Novara-Magenta-Milano-Treviglio) to Rho-Fiera stop. It is possible to reach Rho-Fiera from the following Milan downtown stations of the Passante line: Venezia, Dateo and Porta Vittoria. The Rho-Fiera stop is outside the Milan municipality Fiera Milano Tickets In order to reach Rho Fiera station on the M1 Red area, a 2.20 euro one-way Trenord ticket is needed. underground line you can't use the urban tickets. Fiera For timetable and information www.trenitalia.it Milano exhibition center is outside the Milan urban area, www.trenord.it so you must use one of the special tickets listed below. Standard ticket Milano - Rho Fiera: Euro 2.50. Train Return ticket Rho-Fiera: Euro 5.00 A number of Trenitalia high-speed Frecciarossa, One Day Ticket: Euro 8.00. Frecciabianca, Eurocity and Italo trains will stop at the All tickets are valid also in the Milan municipality area, Rho-Fiera station during the Salone del Mobile. including the urban rail lines of Trenord and the Holders of Salone del Mobile. Passante ferroviario (Urban Railway Network). Milano entrance cards are eligible for discounted train For more info www.atm.it fares. For timetable and information www.trenitalia.it – www.trenord.it Brera By Subway MM1 red line: Cordusio, Duomo, Cairoli MM2 green line: Cairoli, Lanza, Moscova MM3 yellow line: Montenapoleone, Turati By Tram line: 2-4-12-14 By Bus Bus number: 41-64-94 BikeMi Station number: 16-62-75-80 Cinque vie / Sant’Ambrogio By Subway MM1 red line: Cadorna, Cairoli, Cordusio MM2 green line: Cadorna, S.Ambrogio MM3 yellow line: Missori, Duomo By Tram line: 1-2-4-14-16-27By Bus Bus number: 50-58-61-94 BikeMi Station number: 5-7-60-63-95-97 Porta Venezia By Subway MM1 red line: Palestro, Porta Venezia, Lima MM2 green line: Cairoli, Lanza, Moscova MM3 yellow line: Repubblica, By Tram line: 1-5-33 By Bus Bus number: 60-81 BikeMi Station number: 27-110-117-118 Tortona By Subway MM1 red line: Cordusio, Duomo, Cairoli MM2 green line: Cairoli, Lanza, Moscova MM3 yellow line: Montenapoleone, Turati By Tram line: 2-4-12-14 By Bus Bus number: 41-64-94 BikeMi Station number: 16-62-75-80 Lambrate By Subway MM2 green line: Lambrate By Tram line: 1-5-33 By Bus line: 54 BikeMi Station number: 122 Sarpi By Subway MM2 green line: Moscova MM3 yellow line: Repubblica, By Tram line: 12-14 By Bus Bus number: 37-43-57 BikeMi Station number: 186-187-188-189 SALONE DEL MOBILE App “Salone del Mobile” . Find easily: the list of exhibitors (organized by event, pavilion and category), location of the stands, floorplan of the Fairgrounds, schedule of events, catalogues of the exhibitors and all the information you need to facilitate your visit to the Salone. FUORISALONE.IT App “Fuorisalone 2015” Download the Fuorisalone official app (Fuorisalone 2015) with all the events of the Milano design week. MILANO CREATIVA The “Milano Creativa” app was created by Municipality of Milan to allow users to search—by date or area—and view all the cultural events, the happenings and the presentations related to the world of fashion, design and the arts. A tool that is useful for the professional who don’t want to miss or overlap any appointment and essential for the visitor who wants to be updated in real time on what’s going on around town. MILANO DESIGN WEEK SALONE DEL MOBILE FUORISALONE THE SALONE DEL MOBILE 2015 With over 2,100 exhibitors and 700 young designers on 201,700 m2 of exhibition space and thousands of products making their market debut, the Salone del Mobile is the yearly acknowledged international benchmark event, attracting more than 300,000 visitors from over 160 countries and more than 5,600 journalists of whom almost 3,000 from 75 Countries. A global platform for all the latest news in home furnishing, the Salone del Mobile is gearing its 54th edition to innovation and internationality. The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition and SaloneSatellite will be flanked in this 2015 edition by the biennial Euroluce / International Lighting Exhibition in Pavilions and Workplace3.0/SaloneUfficio. SALONE DEL MOBILE DATE 14-19 April 2015 VENUE Milan Fairgrounds, Rho (Milan) Entrance gates: Porta Est, Porta Sud, Porta Ovest PAVILIONS 2015 1-2-3-4-5-6-7-8-9-10-11-12-13-14-15-16-18-20-22-24 RECURRENCE Annual SALONESATELLITE DESIGNERS 201,700 mq EXHIBITION AREA Reduced one entrance card for students Euro 22.00 (not available for advance purchase) Taking part is simple. Fuorisalone isn’t a fair, it doesn’t have an organising body or a central organ managing it. Companies taking part can organise themselves independently to create their event by choosing a place where they can exhibit, often a showroom or temporary exhibition areas. The Fuorisalone.it platform of Studiolabo has been the best support for companies, sponsors and designers for years, indicating their strategies and operational solutions for orientation in this world. What you need: 1. A product to display. 2. A location where you can display. 3. Communicate your event. THE PASS IS STRICTLY PERSONAL. Every entrance into the Fairgrounds will be deducted from your pass. WORKPLACE3.0 EXHIBITORS The equation Design = Milano is the formula that best explains Milan’s FuoriSalone, an event founded on a spontaneous initiative by Interni in 1990, the year Salone del Mobile didn’t take place because it was moved to April of the following year. Ever since, the FuoriSalone surpassed the trade-fair in terms of cultural and experimental reach, bringing the design culture to the city in a pervasive and festive way. Looking back at the most recent editions of FuoriSalone it’s easy to frame the phenomenon as a choral work, which arises complementarily—and not antagonistically— to the Salone del Mobile, and that turns the city of Milan in place for excellence in design—as an element of thinking, development and meeting. 5 Design Schools for the Salone Higher education, professionalism and research are the basis of the most prestigious design institutes in Milan, which offer Italian and foreign students some exceptional courses. NABA, Domus Academy, Polidesign, IED, and Istituto Marangoni: five schools that train young talents directly on the field, facilitating their entry into the labour market. 127 Triennale Design Museum A small talk with Gilda Bojardi Gilda Bojardi is the director of Interni magazine. COMASINA Opened in 2007, Triennale Design Museum is the first museum of Italian design and it represents the multiplicity of expressions of Italian design. The museum is extremely dynamic, able to renew itself and offer to its visitors unusual, different outlooks, points of view and trails: a museum that is not only scientific and rigorous but also emotional and riveting. Triennale Design Museum every year “stages” Italian design through a sequence of plays that change every year, with different key themes, scientific approaches and layouts. COLOGNO NORD M2 GESSATE M2 SESTO M1 LAMBRATE T BRA SDM E Tickets (one admission only) valid only for the general public visiting the shows on Saturday 18 and Sunday 19 April: Euro 30.00 One-entrance ticket Euro 44.00 Ticket for Two Euro 49.00 Family ticket (valid for 2 adults + 1 child under 18) Welcome Project 2015 This year again the Salone del Mobile is bolstering its synergic ties with the city of Milan through a structured visitor Welcome Project, promoted and organised in collaboration with Milan’s Department of Fashion and Design, with input from the IED, Domus Academy, NABA Nuova Accademia di Belle Arti Milano and Design School/Milan Polytechnic University schools. 100 students are deployed throughout focal points of the city, armed with tablets uploaded with the Salone del Mobile.Milano and fuorisalone 2015 App and a link to the ATM (Milan’s Transport Agency) site, in order to provide visitors with useful information on accessing the Fairgrounds, moving around the city, and the trade fair itself. LAM Visitors 2014 106,317 Italian and 205,464 foreign 700 ADMISSIONS The event is open to members of the trade only, to the general public on Saturday 18 and Sunday 19 April. Admission charges apply. Do you want to display your products or projects at the Fuorisalone? O RH OPENING HOURS 9.30 a.m. - 6.30 p.m. DESIGN CURIOSITY ETO LOR FEES 2015 LE TRA CEN FS T EUROLUCE EXHIBITORS P. VENEZIA G SALONE DEL MOBILE EXHIBITORS THE PASS IS STRICTLY PERSONAL , Every entrance into the Fairgrounds will be deducted from your pass. NO LA T MI WES H/ RT NO 1,504 LDI TOTAL EXHIBITORS 475 IBA 2,106 SARPI GAR Euro 30,00 Euro 60,00 Euro 75,00 --- VA Euro 23,00 Euro 43,00 Euro 55,00 Euro 28,00 Euro 31,00 RHO FIERA M1 P. VENEZIA SCO Purchase at the Fairgrounds MO 1-entrance card 3-entrance card 6-entrance card 1-entrance card+return ticket Milan/Rho fiera 1-entrance card+1-day Travelcard V Online purchase BRERA ZA LAN A www.5vie.it www.sangregoriodocet.it 5VIE district will be the heart of the Milanese culture. 5VIE offers a wide program aimed to increase the value of the exceptional nature of cultural places focusing on the creative reality of design. San Gregorio Docet, the “distretto ristretto” imagined and created by Claudio Loria-founder of Leclettico-in collaboration with Wallpaper*, is back in Milan. Elitist pole that involves a selected group of the international design scene. Brera Design District is a brand. It is a territorial marketing strategy which, by means of a dedicated communications plan, aims to promote excellence and to develop business and real estate in the area, enhancing the district’s cultural supply and appeal, and bringing together tradition and innovation in the broad field of design. #breradesigndistrict Zona Santambrogio design district Milan DesignWeek. DOUTDESIGN international designers collective, EATURBAN FoodTruckFestival, italian street food. Via San Vittore 49 Porta Venezia in Design | P. Venezia A project that aims to create a bridge between East and West, between city and city, between fuorisalone and fuorisalone to generate cultural and economic opportunities through design and creativity. Fuori Salone itinerary that combines design&art, Liberty heritage tours and food&wine paths. Info Point 2015, Casello Ovest, C.so Venezia 63 |#PVID2015. San Babila design quarter | San Babila thedesignjunction.co.uk/milan/san-babila-design-quarter Visit Milan's newest design district at the Salone del Mobile this April, the San Babila Design Quarter. This exciting new destination unites the finest design showrooms, fashion stores and eateries in central Milan and joins the official FuoriSalone itinerary -with cutting-edge exhibition, designjunction edit Milan positioned at the centre. P M E D SAN DONATO M3 S Sarpi Bridge | Sarpi www.orientaldesignweek.it Tortona Design Week | Tortona Openwifimilano 1.500.000 PAGE VIEWS ON FUORISALONE.IT Ventura Lambrate | Ventura www.venturaprojects.com Ventura Lambrate a curated district dedicated to pioneering design and emerging talents. Situated in the iconic post-industrial frame of Lambrate, it is a unique platform for contemporary design culture. ASSAGO M2 33.474 www.tortonadesignweek.com The district that first brought together foremost brands and young designers in over 60 impressive industrial venues around Via Savona, Via Tortona and Via Forcella. Open Wifi Milano is a free WiFi service provided by the Municipality of Milan allowing to surf on the Internet from several sites in the city area. www.openwifimilano.it NO LA R MI ENTE C Y CIT www.portaveneziaindesign.com TORTONA COUNTRIES WHERE BUYERS COME FROM US FS www.zonasantambrogio.com 9 160 ITINERARIES R OVA www.breradesigndistrict.it S. AMBROGIO 12 S. BABILA GEN Zona Santambrogio | Sant’ambrogio CINQUE VIE A P.T Brera Design District | Brera BISCEGLIE M1 MO San Gregorio Docet | P. Venezia DUO 5 VIE | Cinque vie I A ROL ORN CAI CAD THE FUORISALONE 2014 IN NUMBERS FUORISALONE #FUORISALONE PICTURES 1000 27.317 #FUORISALONE TWEET EVENTS Data source from www.salonemilano.it and www.fuorisalone.it POINTS OF INTEREST A E G US M 9 Accademia di Brera Ex Ansaldo Piazza Gae Aulenti Università Statale Mudec Museo del ‘900 R P T V S Palazzo Reale Teatro Franco Parenti La Triennale di Milano Fabbrica del Vapore Superstudio/SuperDesignShow ZONE SUBWAY STOPs SALONE DEL MOBILE BRERA 5 VIE PORTA VENEZIA SANT’AMBROGIO SAN BABILA SARPI TORTONA VENTURA M1 SUBWAY STOP M2 SUBWAY STOP M3 SUBWAY STOP END OF THE M1 SUBWAY END OF THE M2 SUBWAY END OF THE M3 SUBWAY SUBWAY LINE Supported by