EXPO REAL 2013:
Central, East and
Southeast Europe at
EXPO REAL

For you today
Stefan Reschke
MAYA International GmbH - Vienna
•
Official representative of Messe Munich
International in Austria
•
Coordinator Expo Real SEE/ MEE
• Organizer „Wien Europa Mitte“
•
Working for Messe Munich since 2001
•
Active in Real Estate Business in SEE/ MEE since 2008
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Where all threads come together:
The concept behind EXPO REAL
•
Largest B2B fair for commercial property and investment in Europe - since 1998
•
Focus on commercial property:
Office, logistics, retail, commercial, infrastructure and residential property for institutional investors
•
Platform for sustainable location marketing
•
Working fair for market leaders and decision-makers in the property sector
•
Platform for creating new networks and for communication
•
Conference program with a focus on new trends, developments and innovations across the property sector
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The real-estate value-added chain is here
•
Corporate real estate managers
•
Property consultants/agents
•
Project developers
•
Location marketing
•
Economic regions & cities
•
Architectural and planning firms
•
Corporates/users
•
Institutional investors (pension funds, insurance companies)
•
Fund companies
•
Asset managers
•
Real-estate financiers, banks
•
Facility management services
•
Lawyers, tax advisors
•
Project managers/controllers
•
Real estate associations
•
Universities and colleges
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Poland, 55 exhibitors, among them:
Silesia Region
City of Warsaw
Polish Foreign Investment Agency
Military Property Agency
Skanska Property Poland
City of Katowice
Czech Republic, 18 exhibitors, among them:
City of Ostrava
INTERCORA, spol. s.r.o.
Moravskoslezsky kraj
THE REGION OF SOUTH BOHEMIA
City of Prague
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Austria, 75 exhibitors, among them:
Austria – Shared booth
WED Wiener Entwicklungsgesellschaft für den Donauraum AG
PORREAL Immobilien Management GmbH
Consulting Company Immobilien und Projektmanagement GmbH
Wien - Europa Mitte – Shared booth
Wiener Stadtentwicklungsgesellschaft m.b.H
conject AG
Wien Holding GmbH
BIG Bundesimmobiliengesellschaft m.b.H.
Individual exhibitor
SES Spar European Shopping Centers GmbH
CA Immobilien Anlagen AG
CBRE GmbH
MRG Metzger Realitäten Beratungs- und
Bewertungsgesellschaft mbH
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Croatia:
Croatian Chamber of Economy
Hungary:
TriGranit Development Corporation
Studio Metropolitana Nonprofit Kft.
Serbia:
SIEPA - Serbian Investment and Promotion Agency
Slovak Republic :
HB REAVIS Slovakia a.s.
Slovenia:
Public Agency of the Republic of Slovenia
Bosnia and Herzegovina:
FIPA Bosnia and Herzegovina
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EXPO REAL: Meeting place for Central, East and Southeast Europe – Visitors 2012
Austria
Poland
Czech Republic
Hungary
Slovak Republic
Romania
Slovenia
Croatia
Serbia
Bulgaria
Republic of Montenegro
636
292
224
61
51
45
39
30
19
11
1
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Taking up the threads: The conference program at EXPO REAL
•
4 forums covering topical and key issues in the real estate sector
•
Simultaneous translation German/English
•
Themes:
•
Bank financing and refinancing
•
Demographic change and its importance for the property sector
•
Sustainability in the property sector
•
Focus: Special property – hotels, logistics, residential
•
Presentations by real-estate locations: Europe,
Central, East and Southeast Europe, Gulf
Region, USA, Asia
•
Around 80 conferences, panel discussions and symposia with 400 recognized experts
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EXPO REAL – Meeting place for decisionmakers
71% of the visitors are decision-makers:
•
Managing Directors, Directors, Board of Management etc. …………. 24%
• Divisional/executive heads, etc. …………………………….. 15%
• Dept./team heads, group leaders …………………………………………….. 20%
•
Selfemployed business people ………………………………………. 12%
Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012
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EXPO REAL – A success story
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Trends in exhibitor numbers
2.000
1.600
1.638
1.823
1.856
1.580
1,645 1,610 1.700
from
31 countries
1.200
800
400
0
2006 2007 2008 2009 2010 2011 2012
Source: EXPO REAL Exhibition
Management/ZKIS
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Trends in exhibitors from outside Germany
200
150
100
50
0
500
450
400
350
300
250
403
485 487
310
2006 2007 2008
Source: EXPO REAL Exhibition
Management/ZKIS
2009
367
2010
373
2011
393
2012 from 30 countries
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TOP TEN exhibiting countries
- excl. Germany
Countries
Austria
Poland
Netherlands
Switzerland
Russian Federation
Luxembourg
France
Czech Republic
USA
Italy
Source: EXPO REAL Exhibition Management / ZKIS
2012
75
55
44
28
21
20
19
18
17
17
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Trends in visitor numbers – Totals
2 5 .0 0 0
2 0 .0 0 0
1 5 .0 0 0
1 4 .8 6 9
1 7 .8 2 6
2 4 .7 8 7
2 1 .1 1 2
2 1 ,4 3 0
1 8 .8 6 5
18.911
from 71 countries
1 0 .0 0 0
,
5 .0 0 0
0
2 0 0 2 2 0 0 4 2 0 0 6 2 0 0 8 2 0 1 0 2 0 1 1 2 0 1 2
Source: EXPO REAL Exhibition Management /CORe
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Your fast track to success:
Benefits for exhibitors
•
Europe ´ s largest business platform for the property sector
 38,000 participants from 71 countries
 64,000 m 2 exhibition space
 1,700 exhibiting companies
•
Presence of the entire value-added chain for effective business and networking
•
High international participation ensure access to new markets
•
Meeting place for decision-makers: 71% of the visitors have executive responsibility
•
Topical conference program expands attendees’ expertise
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Benefits for exhibitors from CEE/ SEE
•
The only international B2B trade show with a strong focus on YOUR region
•
2013 is a good time to be present at EXPO
REAL since we see slowly but constantly growing figures in the real estate business in
YOUR region
•
Country pavillions/ exhibitors from Croatia,
Hungary, Montenegro, Kosovo, Romania,
Serbia as well as Vienna bundled in one hall
•
Country-/ Region-Special in the forum
•
Strong communication of the CEE/ SEE focus on Expo Real
•
Croatia presents itself as a member of the
European Union for the first time
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Your preparation for a successful show:
•
Early decision to join the show
•
Database of participants @ www.exporeal.net
•
Search function for exhibitors, visitors, media by country, branch, position, topics…
•
Communication:
Let your partners and prospects know that they can find you at the show at EXPO REAL and make use of all marketing opportunities
•
Apointements:
•
Matchmaking
•
Plan and confirm them early
•
Initiative Messeerfolg
• www.initiative-messeerfolg.de
•
Match Making by MAYA International GmbH
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Your preperation for a successful show:
•
Initiative Messeerfolg
• www.initiative-messeerfolg.de
•
Define your goals
•
Plan your communication before, during and after the show
•
Topics
•
Timetable
•
Material
•
Invitations
•
Guest tickets
•
Several times/ reminder
•
Open minded at the booth
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Hall plan of EXPO REAL – Overview
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Cities & regions – a selection
•
Hanseatic City of Hamburg
•
City of Berlin + Region of Brandenburg
•
City of Frankfurt
•
Metropolis Ruhr (Ruhr district)
•
City of Munich
•
City of Stuttgart + Region
•
City of Moscow
•
Netherlands
• City of Düsseldorf and partners
•
City of Barcelona + region
•
City of Warsaw
•
City of Prague
•
City of St. Petersburg
•
City of Helsinki
•
City of Gothenburg
527 m²
494 m²
477 m²
473 m²
468 m²
372 m²
341 m²
276 m²
264 m²
99 m²
99 m²
96 m²
72 m²
70 m²
50 m²
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EXPO REAL 2013 – Facts & figures
Dates:
Venue:
October 7 – 9, 2013 (Monday to Wednesday)
Messe München exhibition center, Munich
Opening hrs: Monday + Tuesday
Wednesday
Booth fees/m² (min. size 20 m²):
09:00 to 19:00
09:00 to 16:00
Ticket prices:
Row booth: 485.00 EUR
Corner booth: 505.00 EUR
End booth: 545.00 EUR
Island booth: 565.00 EUR
3-day ticket, bought at venue:
3-day ticket, bought online:
430.00 EUR
395.00 EUR
2-day ticket, bought at venue: 325.00 EUR
2-day ticket, bought online: 295.00 EUR
(2-day tickets only for October 8-9, 2013)
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Welcome to Munich….
….from October 7 – 9, 2013
Where all threads come together
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