South African Graduates
Development Association
Placing Learners at the Centre of Marketing :
Enhancing Student Placement and Tracking
Thamsanqa Maqubela
Executive Director
Email: maqubela@sagda.org.za
Tel: 011 838 2526; Fax: 086 515 3249
Url: www.sagda.org.za
Vision:
An influential thought
leader
and
reliable
resource in graduate
empowerment .
Vision
About SAGDA:
SAGDA has been at the forefront
Mission:
of graduate development for the
past 14 years and has helped over
200
students/graduates
To 000
develop
students
through
job
readiness
prepare
programmes.for the world of
work
and
empower
In November 2010, we launched a
graduates
actively
new
organizationalto
strategy
and
adopted a new vision/mission to
participate
ingraduatethe
navigate
the
empowerment
through
economy trajectory
through
high
viable partnerships, footprint to
impact
rural and programs,
remote areas viable
and
research.
partnerships
and
research.
MISSION INTEGRATE: Mr. Maqubela (Exec Director ,
SAGDA) Minister Nzimande (DHET), Ms. Dube (SAGDA
Advisory Board), Mr. Vukile Nkabinde (Board Secretary,
SAGDA), Mr.. Pampallis (Ministerial Special Advisor)
“The twin challenges of
high unemployment and
a critical skills shortage
must be tackled.”
Dr. Nzimande, Minister of Higher
Education and Training:
March 25, 2010
Programs
Key
Programs
•
•
Mr. Maqubela congratulates Ms Mody
Motholo, SRC President, University of
Free State – May 31, 2011 during
SAGDA’s
National Dialogue Series: Student
Leadership Forum
“Unemployment rates for young
people are substantially higher
than the average.” President
Zuma, February 11, 2010
•
•
Preparing Graduates for the
World of Work:
• Graduate empowerment
session every 2nd
Wednesday
• Graduate employability
assessment
• Graduate placement
Research
• Graduate Economic
Absorption Indicator,
• Graduate Empowerment
Monitor
Promoting Rare Professions
and Scarce Skills,
• Produce and distribute
encyclopedia of scarce
and critical skills
• Career choice
management
New Venture Creation
• Student inventions and
innovations
• Prototype based
innovations competition
What are Graduates?
- They are ready to
earn a living as they
have been trained as
professionals;
Graduate
- They are equipped
to fulfill the 5 SAGDA
graduate attributes;
Bright Future
- They are attuned to
professional code of
conduct and ethics in
chosen professions;
- Have access to
workplace orientation
to secure exposure.
Now that you’ve graduated
Nothing can stop you!
You’ve worked hard to get
your diploma;
It’s time to take a bow.
Congratulations graduate!
Your future looks strong and
bright.
May you achieve the things
you hope for
And have a life of sheer
delight.
By Joanna Fuchs
Facts
Key
Statistics
- There are 255 000
unemployed graduates in SA;
- Of these, 82% are from
public and private colleges;
- Over 3 000 000 young
people are neither
studying/training nor working;
- Three in 5 shops in the
townships and rural areas are
foreign owned;
SAGDA provides reliable
database of college &
university graduates and
we produce
Top Graduates Magazine
quarterly to members.
-- Over 18 000 graduates
register with SAGDA every
year;
-- Many of these are drop
outs, thus not graduates;
-- There are 5 million SMME
companies in rural and
townships with limited staff
Structure of
Student Support
- Career
management staff
Support
- Workplace
experience
marketing
- Graduate
placement staff for
entry employment
- SMME
development and
support
- Local and national
case studies on
graduate
absorption.
Department of
Rural Development
and Land Reform
needs more
college graduates,
are you working
with them?
Colleges must
beginning to
market from
outside in.
Marketing
Putting an end
to jobless jobs…
Why should
accountants be
car washers and
petrol
attendants?
Stealing jobs
from the illiterate
of our society.
What scarce and
critical skills are
offered as career
disciplines at
colleges?
Key
Deliverables
- Grow enrolments through
recruitment strategies that
are viable and relevant;
- Magnify the value of
training over education;
- Illuminate the competence
of what graduates can DO;
- Promote the presence of
the institution;
- Track record of successful
alumni must be exemplified.
- Build sustainable business
relations with employers and
SMME to place graduates.
- Conduct market research
and use the intelligence to
earn a respect of lecturers
and managers
Let’s work together
- We can provide
graduates to augment
capacity of colleges – data
base is comprehensive.
- We have best practices
in graduate placement
and preparation for the
world of work;
- Membership is open to
all public & private
colleges, universities,
companies, and
municipalities;
Then
what?
Diplomate or
Graduate
Your diploma means a
future without boundaries,
A world that's full of energy
and fun. By Joanna Fuchs
Marketing airtime
from the public
broadcaster is
available to market
- Let’s get your college to
colleges, but
adopt a FET College
marketing can only
graduate
be effective when the
attributes.
product or service is
of high quality.
Members
Our
Members

University of Pretoria;

FoodBev SETA

FNB

RMB

merSETA

TETA

SASSETA

Vaal University of
Technology
SAGDA is pursuing its
membership attraction
strategy and has since
January 2011 attracted the
Following members:
Contact Thamsanqa
Maqubela directly.
Email:
maqubela@sagda.org.za
Cell: 074 190 7777
Tel: 011 838 2526

University of Cape Town

Investec

Aveng Trident

Independent Institute of
Education

MGI
Thank
You
Attributes of SAGDA Graduates
Barometer of an Empowered Graduate:
Academically excellent:
have a strong sense of intellectual integrity and the ethics of
scholarship
have in-depth knowledge of their specialist discipline(s)
reach a high level of achievement in writing, generic research
activities, problem-solving and communication
be critical and creative thinkers, with an aptitude for continued selfdirected learning
be adept at learning in a range of ways, including through information
and communication technologies
Knowledgeable across disciplines:
examine critically, synthesise and evaluate knowledge across a broad
range of disciplines
expand their analytical and cognitive skills through learning
experiences in diverse subjects
have the capacity to participate fully in collaborative learning and to
confront unfamiliar problems
have a set of flexible and transferable skills for different types of
employment
Leaders in communities:
initiate and implement constructive change in their communities,
including professions and workplaces
have excellent interpersonal and decision-making skills, including an
awareness of personal strengths and limitations
mentor future generations of learners
engage in meaningful public discourse, with a profound awareness of
community needs