Kentucky Department of
Agriculture
KY Proud Marketing Program
KY Farmers’ Market Program
Community Supported Agriculture (CSA)
Sharon G. Spencer
Farmers’ Market Marketing Specialist
Kentucky Farmers’ Market
A farmers’ market is defined as a
prescribed location (s) where two or
more producers gather on set days
and times to sell products that they
grow or produce directly to
consumers.
Partnerships
Kentucky Department of
Agriculture
Kentucky Department for Public Health
Food Safety Branch
Nutrition Branch
University of Kentucky
Cooperative Extension
Service
KDA’S ROLE
• Kentucky Proud Member
• Approved location for:
– Sale of Home-based Processed/Microprocessed valueadded food items
– Farmers’ market temporary food-service permit
– Sale of Kentucky produced wine
• Eligible to participate in the Senior Farmers’ Market
Nutrition Program
• Eligible to participate in the WIC program
• Kentucky Proud cost share promotional items
• Advertising & market development cost-share programs
• Receive updates and information on changing regulations
KDA’S ROLE
• KDA Farmers’ Market Manual
– New Addition Best Practices for Sampling by UK
• Regulates the following programs:
– Senior Farmers’ Market Nutrition Program
– GAP and GAP diplomas
– Sampling Certificates
– Egg Sales
– Market Scales and Inspections
KDA PERSONNEL UPDATES
Office of Marketing and Product Promotion:
• Ben Shaffar, Director for Business Development with the KY Proud
Program.
• Amelia Wilson, Director for Agritourism
• Kiley Parker, Director for Plant Marketing and Creative Media
Specialist
• Adam Watson, New Organic Supervisor
• Josh Lindau, Horticulture Marketing Specialist/Program
Coordinator
• Whitney Turner, Program Coordinator
KDA PROGRAMS
KENTUCKY PROUD PROGRAM
New on-line registration
Everyone has to re-enroll
Cost-Share Opportunities
Farmers’ Market
Pemanent Homes
2006 – 34 markets
2012 – 62 markets
Farmers’ Market
Pemanent Homes
2006 – 34 markets
2012 – 62 markets
Restaurant Rewards Program
Rewards members up to 20% of the value of their products they
purchase from producers or distributors of KY Proud products that
have a direct KY farm impact.
Up to $12,000 per year
Close to 230 participants
KDA KENTUCKY
FARMERS’ MARKETS
•147 Farmers’ Markets Registered
•2,490 Vendors
•101 Counties in Kentucky
•Sales for 2011 $10,498,103.00
 (not all markets reporting)
Farmers’ Market
Permanent Homes
2006 – 34 markets
2012 – 62 markets
EVENTS / TRAININGS
2013 Regional Farmers’ Market Vendor
Meeting/Workshops
March 28 (Thursday) 5:30 pm – 9:00 pm
Morehead State University Farm,
Morehead
COMMUNITY SUPPORTED
AGRICULTURE
(CSA)
PROGRAM
Community Supported
Agriculture (CSA)
• Community Supported
Agriculture began in the US
in the mid-1980s with 2 CSAs
• Increase demand for locally
grown produce
• 58 CSA farms
• How can KDA help?
– Recruiting employers for CSA
participation
– Registration for CSAs
– Advertise
– Cost Share Opportunities
KY Department of Agriculture
100 Fair Oaks Lane, 5th Floor
Frankfort, Kentucky 40601
502-564-4983 – office
502-564-0303 – fax
Email: sharon.spencer@ky.gov
Website: www.kyagr.com