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Campus & Young Adult Engagement
Campus & Young Adult Engagement
• Help young adults (ages 18-24 years old) advance the
common good on campus and in their communities
• Help young adults grow as leaders
• Develop an authentic, lasting relationship between young
adults and the United Way movement
Advancing the Common Good by Focusing
on Education, Income and Health
Helping Children
& Youth Achieve
Their Potential
Financial Stability
& Independence
Public Policy
People’s Health
Campus & Young Adult Engagement
Today’s college and university students:
• Represent a significant population of young adults in
the USA
• Succeed as volunteers and fundraisers, but can do
even more with United Way help
• Benefit from quality experiences volunteering,
fundraising and with other pro-social activity
• Differ from previous cohorts in important ways
Campus & Young Adult Engagement
Population on campuses:
• In 2005 there were over 29 million
18-24 year olds.
• There were about 14 million
undergraduate students in 2005.
• Almost 46% of all 18-24 year olds
had completed or were currently
enrolled in higher education
during 2006.
US Census Bureau,, 2007.
Campus & Young Adult Engagement
Students are successful volunteers and fundraisers:
• In 2005, they volunteered approximately 132 million hours1
• They raised millions of dollars in 2006-2007
– Penn State Dance Marathon raised over $5 million
– FSU Relay for Life raised over $135,000
• Existing resources on campus support their efforts
– infrastructure, advising, funding, etc.
• United Way can add community expertise and an impact
perspective to their work
Corporation for National and Community Service, “College Students Helping America,” 2006.
Independent Sector, Value of Volunteer Time,, 2007.
Campus & Young Adult Engagement
Positive effects on young adults:
• On-campus volunteerism helps
develop leadership, work skills,
connection to community, pro-social
attitudes, and more.1
• Students who volunteer are more
likely to give to charities and continue
volunteering later in life.2
Increasing the effect:
• Offer opportunities to reduce the
activation gap between young adults’
desire to be involved and their actual
involvement levels.
Astin, Sax, and Avalos, “Long-term effects of volunteerism during the undergraduate years,” 1999.
Independent Sector, Giving and Volunteering in the United States,, 2007.
Campus & Young Adult Engagement
Young adults in today’s world:
• Communicate in new and fast-paced ways, and
they have more access to more outlets for their prosocial activity than ever before
• Are less aware of United Way, but agree more with
United Way’s key principles than other cohorts
• Are connecting with other major nonprofits through
campus programs (Red Cross has more than 110
chapters; Habitat for Humanity even more)
Campus & Young Adult Engagement
• Community Impact
 Generate time, talent, and resources for impact
agenda; help youth achieve their potential
• Branding and Marketing
 Expanded presence for United Way and
partners on campuses and with a new market
• Resource Development
 Short and long-term opportunities to engage
students, campus, and community supporters
• Talent Management
 Connection to United Way and partners as
place for internships and employment
Campus & Young Adult Engagement
Approaches to connecting with young people:
• Inspire and be inspired by young adults
• Engage young adults in community work in
meaningful ways
• Empower young adults to continue their engagement
Along the way, United Way and partners will better
understand, connect with, and support Gen Y
Campus & Young Adult Engagement
United Way Students in Action – Pilot Project
• Student-led community change organization on campus
• Advised by local United Way and campus host
• Educating, advocating, volunteering and fundraising
• Special projects such as 10,000 Hours, ASB, and Trash
to Treasure
• Alumni network for long-term connections
United Way 10,000 Hours Show
United Way Students in Action
Trash to Treasures
What it is:
• An end of the year collection
of unwanted goods from
college students
• Goods are sold at minimal
cost to community members
Penn State University T2T 2007:
• 6th PSU Trash to Treasure
• 66 tons of items donated
• $49,001 raised for Centre
County United Way
United Way Alternative Spring Break
Engages young people ages 18-24 from
campuses and the work place in United
Way’s hurricane recovery work
In 2007, 320 young people participated
¼ of participants became involved
through their local UW
NCL employees participated
ASB 2007 generated 27,059.5 volunteer
hours which credited $496,541.83 of
Louisiana’s cost share to FEMA.
84% of participants said they were more
likely to volunteer in the future post-ASB
United Way Alternative Spring Break
ASB Media:
• On MTV’s Amazing Break
• 213 broadcast stories, 29 print
articles, and 20 online
• $315,000: Earned media
value of UWA’s video news
• 8% increase on UW’s website
• 14,000 visitors to the ASB
Campus & Young Adult Engagement
Advancing the common good now and into the future