trendence Graduate Barometer 2012
Irish Edition
Limerick Institute of Technology
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
trendence radius of action
over 530,000
participants
27 countries
1,150 universities
© trendence | Page 3 |
trendence clients
Accounting
L'Oreal
Deloitte & Touche
Marks & Spencer
Ernst & Young
Mars
KPMG
McDonald’s
PricewaterhouseCoopers
Nestlé Deutschland AG
Grant Thornton
Unilever
Automotive Industry
Energy
AUDI
Areva NP
BMW Group
BP
Bosch Rexroth
E.ON
Brose
Enercon
Daimler
GDF SUEZ
DEKRA
Mainova AG
Hella
Nordex
Mahle
Rehau
Michelin
RWE
Porsche
Stadtwerke München
Škoda
Vattenfall
Toyota
Veolia
Volkswagen
Vestas
ZF Friedrichshafen
Financial Services
Consulting
BAML
Accenture
BNP Paribas
A.T. Kearney
Commerzbank
The Boston Consulting Group Credit Agricole
Capgemini
Credit Suisse
Emerging
Deutsche Bank
Hays
Deutsche Börse
McKinsey & Company
Deutsche Bundesbank
Consumer Goods
Deutsche Postbank
Beiersdorf
DZ Bank
Coca-Cola
HSBC
Dr. Oetker
JP Morgan
Ferrero
KfW Bankengruppe
Henkel
MLP Finanzdienstleistungen
Kraft Foods
Royal Bank of Scotland
Société Générale
Sparkassen Finanzgruppe
Targobank
Volks- und Raiffeisenbanken
Government Agencies
Bundeswehr
Deutsche Flugsicherung
Deutsches Zentrum für Luft- und
Raumfahrt e.V. (DLR)
National Health Service (NHS)
Teach First_UK
Industry / Manufacturing
ABB
Bilfinger Berger AG
CLAAS KGaA mbH
EADS
Bouygues Construction
BSH Bosch und Siemens Hausgeräte
Carl Zeiss
Deutsche Lufthansa
Evonik
euro engineering
Ferchau
Infineon Technologies
Jenoptik
Krones
Lufthansa Technik
MAN
Osram
Otto Bock
Rheinmetall
Rolls-Royce
Bosch Gruppe
Rohde & Schwarz
Salzgitter
Schaeffler Gruppe
Schott
Siemens
SMA Solar Technology
SMS
Stihl
Texas Instruments
Thales
ThyssenKrupp
Tognum
Voith
Insurance
Allianz
AOK
Basler Versicherungen
ERGO
Generali
Munich Re
IT Solutions
AVM
DATEV
Hewlett Packard
IBM
SAP
Software AG
Law
Allen & Overy
Clifford Chance
CMS Hasche Sigle
Eversheds
Freshfields
Gleiss Lutz
K&L Gates LLP
Linklaters
Mayer Brown
Noerr LLP
Shearman & Sterling LLP
Media
Axel Springer
Bertelsmann
Pharmaceutical/Chemical Industry
BASF
Bayer
Dräger
Fresenius
Merck
Roche
Retail
Aldi Süd
Edeka
Enterprise Rent-A-Car (ERAC)
H&M
IKEA
Kaufland
Lidl
Metro
OBI
Otto
Peek & Cloppenburg
REWE
Rossmann
Tchibo
Telecommunication
Deutsche Telekom
Telefonica
Vodafone
Tourism / Logistics
Accor Hotellerie
DB Mobility Logistics
Deutsche Post DHL
Groupe La Poste
SNCF
Thomas Cook
© trendence | Page 4 |
Methodology: trendence Graduate Barometer - Irish edition
Global Information
Method:
Online-questionnaire
Field phase:
September 2012 – January 2013
Participation:
Analysis:
Student groups:
Invitations via careers service email; anonymity assured; prize draw & donation
Data analysis with statistical tools; MRS and ESOMAR codes and ISO 20252 observed
Europe sample and various sub-groups analyzed, including students from Ireland and
Limerick Institute of Technology
Media coverage:
Frankfurter Allgemeine Zeitung 2012
Response
2010 Edition
2011 Edition
2012 Edition
Participing
universities
22
23
26
Respondents
5,608
4,614
5,780
© trendence | Page 5 |
Informations regarding press releases
This document includes previously unpublished research results.
With the present partner report we wish to thank you for your participation in the
trendence Graduate Barometer 2012 - Irish edition.
We are happy if you publish selected results, but only in consultation with
trendence. If you wish to publish further material (especially entire
tables/graphs/charts), please contact us beforehand. The basis for this general
decision lies in the fact that the evaluation of each individual university contains
confidential data.
© trendence | Page 6 |
Participation
© trendence | Page 8 |
Participation (cont.)
Country
Answers
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
343,796
7,875
8,348
9,028
11,160
4,911
8,941
26,990
33,620
3,392
26,684
5,780
32,266
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Limerick Institute of Technology
Answers
5,282
2,084
19,302
10,025
9,302
7,993
5,237
64,157
4,025
6,730
6,545
24,119
369
© trendence | Page 9 |
Key researched groups
343,796 respondents
5,780 respondents
Limerick Institute of Technology
369 respondents
© trendence | Page 10 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Key Performance Indicators - Introduction
The KPI's represent additional information of the students satisfaction with
their own university in reference to all participating universities in your
country. Here you can see at a glance where your university's weaknesses and
strengths lie and where your university is below or above average. Please
note that this evaluation is the result of students opinions regarding their
own university.
| Page 14 |
Key Performance Indicators part I: Students at a glance
Train the best
Are the students of your university academically high achievers?
Train the most experienced
Are the students of your university well experienced ( Internships, Work experience, etc.)?
Train the internationally oriented
Are the students of your university internationally oriented (Experience in a foreign country)?
Gender balance
Is the gender ratio at your university balanced?
Gender balance
Is the gender ratio at your university balanced?
Performance skills
Do the students of your university possess attractive soft skills (Ability to work under pressure and
motivation)?
Social skills
Do the students of your university possess attractive soft skills (Ability to work in a team and
communication skills)?
Top
Good
Average
Bad
Very Bad Performance
| Page 15 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Opinions
Students should pay for their education.
Limerick Institute of
1.7%
Technology
Ireland (Republic)
Europe
Agree
74.6%
18.1%
23.7%
62.1%
14.9%
19.9%
64.0%
Disagree
21.1%
No opinion
Question: Please give your opinion on the following statements. Participants were requested to respond using the
options: agree = "+1", no opinion ="0", disagree = "-1".
| Page 17 |
Short profile of key researched groups
Profile overview
Europe
Ireland (Republic)
Limerick Institute of Technology
Age
Gender
Male
Female
23 years
45.9%
54.1%
23.9 years
42.5%
57.5%
23.2 years
44.1%
55.9%
Bachelor
Master
PhD
56.9%
40.9%
2.2%
55.1%
21.5%
2.3%
86.1%
3.6%
0.3%
Extra-curricular activities
51.5%
72.4%
62.6%
Work experience related to my course
54.0%
65.2%
52.5%
Work experience not related to my course
64.3%
75.9%
71.3%
Work, study or voluntary activities in a foreign country
27.0%
42.5%
32.1%
43.3 hours
43.8 hours
44.8 hours
Expected salary
23,203 €
27,576 €
27,487 €
Duration first job
7.9 years
4.4 years
5.9 years
Course type
Weekly working hours
Question: How old are you? Question: Gender / Question: What type of course are you currently studying? /
Question: What experience (of at least 3 months' length) do you have? / Question: How many hours are you prepared
to work in this position? / Question: How much do you expect to earn (gross income) in your first position after
graduation? / Question: How many years do you plan to work in your first graduate position? / Question: Do you
speak English at a HIGHLY ADVANCED LEVEL?
| Page 18 |
Course type
86.1%
Bachelor
56.9%
55.1%
3.6%
Master
40.9%
21.5%
0.3%
PhD
2.2%
2.3%
Limerick Institute of Technology
Question: What type of course are you currently studying?
Ireland (Republic)
Europe
| Page 19 |
Main subjects studied
Business/ Management
25.5%
Engineering
35.2%
15.4%
10.3%
Natural Science
13.6%
8.9%
Social studies
13.6%
5.2%
Computer science/ IT
13.3%
7.5%
Creative arts and design
Architecture, building and
planning
7.6%
2.8%
4.9%
2.1%
Law
1.9%
5.7%
Medicine, dentistry and related
subjects
1.6%
2.5%
Media
1.6%
1.8%
Limerick Institute of Technology
Ireland (Republic)
Question: Which one of the following best describes the main subject that you are studying/have studied?
| Page 20 |
Length of education
Limerick Institute of Technology
4.7
Ireland (Republic)
Europe
5.2
5.0
Question: When did you start studying at your first college/ university? Question: When do you expect to/ did you
start your first professional position after graduation?
| Page 21 |
Academic achievement
19.2%
Outstanding achievement (top 20% of students)
50.3%
Above average achievement (top 40% of students)
48.8%
28.1%
Average achievement
Below average achievement (bottom 40% of students)
Poor achievement (bottom 20% of students)
37.4%
41.3%
20.0%
2.4%
3.1%
1.0%
0.0%
0.6%
0.3%
Limerick Institute of Technology
Question: How would you describe your academic achievement?
17.5%
29.9%
Ireland (Republic)
Europe
| Page 22 |
Experiences
100.0%
English language skills
100.0%
71.3%
Work experience not related to my course
75.9%
62.6%
Extra-curricular activities
72.4%
52.5%
Work experience related to my course
65.2%
32.1%
Work, study or voluntary activities in a foreign
country
Question: What experience (of at least 3 months' length) do you have?
Question: Do you speak English at a HIGHLY ADVANCED LEVEL?
64.3%
51.5%
54.0%
27.0%
42.5%
Limerick Institute of Technology
55.4%
Ireland (Republic)
Europe
| Page 23 |
Advanced English skills in Europe
78.4% - 100%
56.8% - 78.3%
49.6% - 56.7%
25.8% - 49.5%
Question: Do you speak English at a HIGHLY ADVANCED LEVEL?
| Page 24 |
Advanced English skills in Europe (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
Question: Do you speak English at a HIGHLY ADVANCED LEVEL?
%
55.4%
81.6%
52.3%
49.5%
52.1%
82.8%
78.3%
56.5%
70.9%
79.1%
28.0%
100.0%
38.7%
Country
%
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
68.4%
80.3%
48.7%
51.1%
63.8%
25.8%
56.7%
35.0%
61.4%
64.7%
36.2%
100.0%
Limerick Institute of Technology
100.0%
| Page 25 |
Soft skills
1.4
Motivation
1.2
1.3
1.3
Flexibility
1.4
1.4
1.1
Ability to work under pressure
0.9
1.2
1.0
Communication skills
1.0
1.2
1.0
Ability to work in a team
0.9
1.1
0.7
Leadership qualities
0.9
0.9
-2.0
-1.5
Limerick Institute of Technology
-1.0
-0.5
0.0
0.5
Ireland (Republic)
1.0
1.5
2.0
Europe
Soft skills were determined on the basis of a self-assessment - through the acceptance or rejection of various statements.
Question: We would like to find out about the kind of work you are suited for. To what extent do the following statements describe
you? Participants were requested to rate each characteristic on a four-point scale (from -2 for 'strongly disagree' to +2 for 'strongly
agree').
| Page 26 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Key performance indicators part II: University evaluation in a
nutshell
Academic reputation
Accommodation availability
Assistance with career planning
Campus activities / student life
Cheap location
Cooperation with employers
Top
Good
Average
Bad
Very Bad Performance
| Page 28 |
Key performance indicators part II: University evaluation in a
nutshell (cont.)
Course content and structure
Good location
International orientation
IT facilities
Lecturer/tutor availability and helpfulness
Practical course content
Top
Good
Average
Bad
Very Bad Performance
| Page 29 |
Key performance indicators part II: University evaluation in a
nutshell (cont.)
Reputation among employers
Teaching quality
University administration service
University facilities
Top
Good
Average
Bad
Very Bad Performance
| Page 30 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Opinions
My course provides me with the skills necessary for the labour market.
Limerick Institute of
Technology
Ireland (Republic)
Europe
Agree
73.4%
60.0%
49.2%
Disagree
12.5%
17.3%
23.2%
14.1%
22.7%
27.6%
No opinion
Question: Please give your opinion on the following statements. Participants were requested to respond using the
options: agree = "+1", no opinion ="0", disagree = "-1".
| Page 32 |
Global evaluation of university performance in Europe
3.3 - 3.5
3.0 - 3.2
2.9 - 2.9
2.5 - 2.8
Question: Overall how satisfied are you with your college/ university and course?
1 = very satisfied; 7 = very dissatisfied
| Page 33 |
Global evaluation of university performance in Europe (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
Satisfaction
3.0
2.6
2.9
3.0
2.6
3.0
3.1
2.5
2.5
3.4
3.3
2.9
3.5
Country
Satisfaction
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
3.3
2.9
2.8
3.2
3.2
2.8
2.9
3.3
2.9
2.8
3.0
2.5
Limerick Institute of Technology
2.8
Question: Overall how satisfied are you with your college/ university and course?
1 = very satisfied; 7 = very dissatisfied
| Page 34 |
Evaluation of university performance : Importance vs. satisfaction
(Europe)
81.5%
Teaching quality
73.1%
68.0%
Course content and structure
71.0%
63.7%
Academic reputation
73.0%
58.4%
Practical course content
56.8%
57.2%
Reputation among employers
64.7%
51.7%
Lecturer/tutor availability and helpfulness
70.4%
51.0%
University facilities
69.4%
46.8%
Good location
78.2%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 35 |
Evaluation of university performance : Importance vs. satisfaction
(Europe) (cont.)
46.4%
International orientation
60.2%
46.1%
Assistance with career planning
36.0%
43.0%
Cooperation with employers
49.8%
39.0%
Campus activities / student life
63.6%
36.3%
IT facilities
65.7%
34.4%
University administration service
49.4%
30.0%
Cheap location
46.5%
28.6%
Accommodation availability
50.2%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 36 |
Evaluation of university performance : Importance vs. satisfaction
(Ireland)
73.3%
Teaching quality
75.2%
71.0%
Course content and structure
76.9%
70.2%
Academic reputation
77.2%
67.6%
Lecturer/tutor availability and helpfulness
79.7%
65.4%
Reputation among employers
75.3%
63.6%
Practical course content
69.8%
58.9%
University facilities
71.8%
55.3%
Assistance with career planning
56.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 37 |
Evaluation of university performance : Importance vs. satisfaction
(Ireland) (cont.)
51.2%
IT facilities
71.8%
51.0%
Good location
81.2%
48.4%
Cooperation with employers
55.1%
47.7%
Campus activities / student life
67.2%
31.6%
University administration service
44.9%
30.0%
Accommodation availability
45.5%
29.1%
International orientation
52.9%
26.1%
Cheap location
37.1%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 38 |
Evaluation of university performance : Importance vs. satisfaction at
your university
64.3%
Course content and structure
81.0%
61.6%
Lecturer/tutor availability and helpfulness
85.5%
60.5%
Teaching quality
78.1%
58.3%
Practical course content
87.5%
56.1%
Academic reputation
73.6%
49.0%
IT facilities
71.4%
48.5%
Reputation among employers
71.7%
45.2%
Assistance with career planning
55.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 39 |
Evaluation of university performance : Importance vs. satisfaction at
your university (cont.)
44.7%
University facilities
51.0%
42.0%
Cooperation with employers
67.0%
37.6%
Good location
69.8%
32.7%
Campus activities / student life
55.2%
31.6%
Cheap location
42.0%
30.5%
Accommodation availability
48.9%
28.9%
University administration service
49.4%
22.3%
International orientation
30.5%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Importance
Satisfaction
Question: If you were to choose a college/ university and course now, which of these would be the most important
factors?
Question: How does your study institution perform on these factors? (bad; no opinion; good)
| Page 40 |
Use of university career fairs
Limerick Institute of
Technology
4.9%
Ireland (Republic)
Europe
Question: Which careers fairs have you attended/ do you plan to attend?
29.1%
60.1%
| Page 41 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Opinions
I am worried about my future career.
Limerick Institute of
Technology
Ireland (Republic)
Europe
Agree
76.7%
65.9%
13.3%
20.4%
61.3%
22.9%
Disagree
No opinion
Question: Please give your opinion on the following statements. Participants were requested to respond using the
options: agree = "+1", no opinion ="0", disagree = "-1".
10.0%
13.7%
15.7%
| Page 43 |
Optimism indicator
73.4°
65.9°
Europe
Ireland (Republic)
67.2°
Limerick Institute of
Technology
The trendence job search optimism index is an indicator for graduate confidence in relation to their job prospects. It
has been calculated with respect to two parameters, which have been chosen yearly as part of the evaluation of the
job application process. 1) Number of anticipated applications. 2) Length of time it takes to secure a job. The highest
possible mark of 100 symbolises an "overheating" of the market: in such a market every graduate would find a
position within the shortest of time and with minimal effort.
Question: How many months do you expect to need (or did you require) to find your first position after graduation?
Question: How many applications do you expect to make (or did you make) to find your first professional position?
| Page 44 |
Career priorities
Highly demanding position
0.7
Quick promotion
1.0
Good work-life balance
0.9
0.4
Secure position
0.7
0.6
Finding an employer in my region
Working where I have the best opportunities
-0.7
-0.6
Long-term earning potential
High starting salary
-0.3
-0.1
Sharing responsibility in a team
Strategic tasks
Taking on a leadership role
-0.2
Gaining experience in a foreign country
Specialisation
0.0
Trainee programme
-0.1
-2.0
-1.5
-1.0
-0.5
0.2
Operational tasks
0.2
0.2
Working in my country of residence
0.2
Gaining general skills
0.0
0.0
Limerick Institute of Technology
Direct entry
0.5
1.0
1.5
Ireland (Republic)
2.0
Europe
Question: What is important for your first professional position after graduation? Respondents were asked to indicate
which of the opposing pairs of graduate job factors listed above they preferred, and the strength of their preference.
The more the chart's bar stretches to the right or to the left; the more the correspondent criteria defines the
student's career priority.
| Page 45 |
Job application process: Estimated timeframe to find first
position
5.0 - 9.7
4.3 - 4.9
3.4 - 4.2
2.3 - 3.3
months
months
months
months
Question: How many months do you expect to need (did you require) to find your first position after graduation?
| Page 46 |
Job application process: Estimated timeframe to find first
position (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
months
4.9
2.9
3.5
3.8
3.1
3.8
3.3
2.8
3.7
9.7
4.4
5.4
6.1
Country
months
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
3.9
2.8
5.0
4.3
4.9
2.3
4.2
7.9
4.5
3.2
4.4
5.0
Limerick Institute of Technology
5.8
Question: How many months do you expect to need (did you require) to find your first position after graduation?
| Page 47 |
Job application process: Estimated number of applications to
find first position
26.5 - 44.9
23.0 - 26.4
17.7 - 22.9
11.8 - 17.6
applications
applications
applications
applications
Question: How many applications do you expect to make (did you make) to find your first professional position?
| Page 48 |
Job application process: Estimated number of applications to
find first position (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
Number of
applications
26.4
18.0
14.4
23.9
21.0
23.5
17.6
22.3
22.9
42.0
23.1
34.1
23.4
Country
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Limerick Institute of Technology
Question: How many applications do you expect to make (did you make) to find your first professional position?
Number of
applications
12.5
11.8
35.9
28.4
19.6
12.7
25.3
44.9
21.5
15.3
14.7
26.9
32.3
| Page 49 |
Expectations of first position: Expected gross annual salary vs.
Expected working hours relationship in Europe
80,000 €
Expected salary
60,000 €
40,000 €
20,000 €
0€
40
42
44
46
48
Weekly working hours
Question: How many hours are you prepared to work in this position?
Question: How much do you expect to earn (gross income) in your first position after graduation?
| Page 50 |
Expectations of first position: Expected gross annual salary
34601 - 66500 €
23201 - 34600 €
14101 - 23200 €
7000 - 14100 €
Question: How much do you expect to earn (gross income) in your first position after graduation?
| Page 51 |
Expectations of first position: Expected gross annual salary (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
€
23,203 €
32,978 €
28,732 €
7,070 €
14,091 €
54,554 €
34,637 €
38,966 €
44,553 €
15,361 €
8,896 €
27,576 €
22,704 €
Country
€
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
30,414 €
57,012 €
9,248 €
16,284 €
9,629 €
15,004 €
12,860 €
23,048 €
36,533 €
66,412 €
13,232 €
26,556 €
Limerick Institute of Technology
27,487 €
Question: How much do you expect to earn (gross income) in your first position after graduation?
| Page 52 |
Expectations of first position: Expected working hours
44.7 - 45.3 hours
43.9 - 44.6 hours
43.1 - 43.8 hours
41.8 - 43.0 hours
Question: How many hours are you prepared to work in this position?
| Page 53 |
Expectations of first position: Expected working hours (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
Weekly
working hours
43.3
44.8
43.5
43.1
45.1
45.1
42.1
45.3
44.1
45.1
43.0
43.8
41.8
Question: How many hours are you prepared to work in this position?
Country
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
Limerick Institute of Technology
Weekly
working hours
42.9
43.6
44.0
42.8
42.9
43.6
44.5
41.9
44.2
44.6
43.9
44.8
44.8
| Page 54 |
Expectations of first position: Expected time in first position
7.9 - 13.9 years
6.3 - 7.8 years
5.0 - 6.2 years
4.2 - 4.9 years
Question: How many years do you plan to work in your first graduate position?
| Page 55 |
Expectations of first position: Expected time in first position (cont.)
Country
years
Country
years
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
7.9
5.7
7.8
9.7
8.2
7.3
4.3
4.2
6.5
5.0
4.6
4.4
11.6
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
4.7
5.5
7.4
6.2
5.8
4.9
8.0
13.9
6.5
5.0
7.0
4.8
Limerick Institute of Technology
5.9
Question: How many years do you plan to work in your first graduate position?
| Page 56 |
Opinions
After graduating I will leave my country to find a professional position
abroad.
Limerick Institute of
Technology
35.3%
Ireland (Republic)
25.1%
Europe
26.7%
Agree
35.3%
29.4%
37.7%
37.2%
37.0%
Disagree
36.3%
No opinion
Question: Please give your opinion on the following statements. Participants were requested to respond using the
options: agree = "+1", no opinion ="0", disagree = "-1".
| Page 57 |
Mobility - willingness to relocate
65.4%
I would relocate world wide.
11.7%
I would relocate within Europe.
21.1%
14.9%
19.1%
I would relocate within Ireland.
I would not relocate.
44.8%
59.9%
21.8%
17.1%
3.7%
Limerick Institute of Technology
12.3%
8.1%
Ireland (Republic)
Question: Imagine you received an attractive job offer. To what extent would you relocate? I would…
Europe
| Page 58 |
Mobility – Top 10 emigration destinations
49.0%
United Kingdom
43.6%
US
38.7%
Australia
France
18.5%
Germany
18.0%
Spain
15.8%
18.2%
Netherlands
Japan
Other
45.3%
59.0%
28.4%
49.4%
33.8%
40.8%
Canada
Italy
55.8%
74.2%
27.5%
30.2%
27.3%
40.5%
25.9%
24.5%
13.1%
14.1%
22.8%
12.5%
16.7%
26.1%
9.8%
10.8%
15.7%
6.5%
8.6%
Limerick Institute of Technology
10.2%
Ireland (Republic)
Question: Which foreign countries would you be most likely to move to for your first professional position after
graduation?
Europe
| Page 59 |
Interest in studying a master course abroad
61.9 - 77.4%
46.6 - 61.8%
39.5 - 46.5%
27.4 - 39.4%
Question: Are you interested in studying a masters degree in a foreign country?
| Page 60 |
Interest in studying a master course abroad (cont.)
Country
Europe
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland (Republic)
Italy
%
52.2%
50.8%
43.1%
74.2%
27.4%
59.9%
37.9%
52.3%
77.4%
43.5%
37.7%
73.2%
Country
%
Netherlands
Norway
Poland
Portugal
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
Turkey
United Kingdom
47.4%
39.0%
41.9%
45.6%
67.6%
72.5%
28.0%
59.5%
39.5%
44.8%
69.1%
37.0%
Limerick Institute of Technology
38.0%
Question: Are you interested in studying a masters degree in a foreign country?
| Page 61 |
Top 10 - Desired master course destinations
21.3%
US
20.2%
United Kingdom
12.5%
Australia
Canada
Germany
Spain
8.2%
5.4%
2.7%
Netherlands
2.2%
Sweden
Switzerland
69.6%
53.1%
17.7%
32.8%
17.6%
25.9%
28.3%
15.8%
4.9%
7.2%
France
53.0%
55.8%
12.9%
17.2%
15.6%
10.2%
8.9%
1.6%
6.4%
9.2%
1.6%
4.9%
11.3%
Limerick Institute of Technology
Question: Where would you like to study this masters degree?
Ireland (Republic)
Europe
| Page 62 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Who are the most attractive employers in Ireland?
Rank 2012 Employer
1
2
3
4
5
6
7
7
9
9
11
12
13
14
14
14
Department of Education/Teaching
RTÉ
PricewaterhouseCoopers
Deloitte
Department of Foreign Affairs
Health Service Executive
Coca-Cola
KPMG
Department of Employment & Learning NI/Teaching
Diageo
Cadbury
L'Oréal
Accenture
Ernst & Young
European Commission
Kerry Group
Question: Which of these employers would you most like to work for?
% 2012
14.4%
12.8%
11.0%
10.7%
8.1%
7.9%
7.5%
7.5%
6.3%
6.3%
6.1%
6.0%
5.7%
5.2%
5.2%
5.2%
| Page 64 |
Who are the most attractive employers at your university?
Rank 2012 Employer
1
2
3
4
5
6
6
8
8
10
11
11
13
13
13
13
13
Department of Education/Teaching
An Garda Síochána
Health Service Executive
RTÉ
Coca-Cola
Cadbury
L'Oréal
Bank of Ireland
Sisk
Marriott Hotels
Ernst & Young
KPMG
AIB Group
Department of Employment & Learning NI/Teaching
Department of Foreign Affairs
Diageo
Procter & Gamble
Question: Which of these employers would you most like to work for?
% 2012
19.9%
14.6%
14.0%
11.7%
9.4%
8.8%
8.8%
7.6%
7.6%
6.4%
5.3%
5.3%
4.7%
4.7%
4.7%
4.7%
4.7%
| Page 65 |
Who are the most active employers in Ireland?
Rank 2012 Employer
1
2
3
4
5
6
7
8
9
10
11
12
12
14
14
14
PricewaterhouseCoopers
KPMG
Deloitte
Ernst & Young
Lidl
Accenture
Aldi
Kerry Group
A&L Goodbody
Arthur Cox
Ulster Bank/Royal Bank of Scotland Group
Coca-Cola
Tesco Ireland
AIB Group
Musgrave Group
Procter & Gamble
Question: Which employers most actively target students as applicants for graduate positions where you study?
% 2012
27.8%
27.5%
26.8%
12.6%
10.9%
9.8%
8.6%
8.4%
5.4%
5.3%
4.1%
3.8%
3.8%
3.7%
3.7%
3.7%
| Page 66 |
Who are the most active employers at your university?
Rank 2012 Employer
1
2
2
2
5
5
5
5
5
5
11
11
11
14
14
14
14
Grant Thornton
Deloitte
Ernst & Young
Health Service Executive
AIB Group
Bank of Ireland
Department of Education/Teaching
Lidl
RTÉ
USIT
Kerry Group
PricewaterhouseCoopers
Sisk
Coca-Cola
Enterprise Ireland
KPMG
National Irish Bank
Question: Which employers most actively target students as applicants for graduate positions where you study?
% 2012
15.3%
12.5%
12.5%
12.5%
8.3%
8.3%
8.3%
8.3%
8.3%
8.3%
6.9%
6.9%
6.9%
5.6%
5.6%
5.6%
5.6%
| Page 67 |
General communication channels used
University career centre
University
Employer presentations/ campus event
University contacts
Alumni networks
Social Media
Careers website
Job adverts (online)
Employer websites
Newspapers/ magazines
Articles in the press
Media channels
Job adverts (print)
Careers publications
Newsletters
Employer rankings
Company evaluations (online)
Careers fairs
Private contacts
Direct contact
Headhunters/ personnel consultants
Work experience with the employer
Corporate
Information days/ events at the employer
Company products
Limerick Institute of Technology
0%
20%
Ireland (Republic)
Question: Which of the following methods do you use most often to find out more about potential employers?
40%
60%
Europe
80%
100%
| Page 68 |
Most appealing campus marketing activities
43.1%
48.9%
Stands at university career fairs
40.3%
Internship / part time position notices
30.0%
57.7%
39.2%
43.8%
Guest lecturing
43.0%
37.6%
38.0%
Career notices
34.9%
Career presentations
61.2%
37.0%
36.9%
47.3%
Employer freebies/ competitions/ business games
27.2%
27.8%
0.0%
Promotional events run by employers
24.0%
26.9%
0.0%
21.3%
On campus workshops
27.8%
30.1%
Invitations to off campus events
19.6%
22.4%
29.3%
Sponsorship
15.3%
22.3%
20.1%
Drinks evenings/ dinners/ events
Joint research
Limerick Institute of Technology
Question: Which employer activities on campus appeal to you most?
9.8%
0.0%
21.8%
7.1%
11.6%
Ireland (Republic)
33.0%
Europe
| Page 69 |
Agenda
1.
2.
3.
4.
5.
6.
7.
8.
General information & methodology
Key performance indicators part 1: Students at a glance
Profile overview
Key performance indicators part 2: University in a nutshell
Students expectations and university evaluation
Education and Career
Employer Brands & Communications
Individual university question – open answers
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Information on website, well informed staff, E-mail contact with each student.
A career service day, one to one opportunities to meet with employers, be informed of all opportunities/salary with that company.
Opportunities for summer internship programmes could be emailed to all students.
A careers board in the street (more noticeable), using the tv's everywhere for announcments on careers.
A careers lecture for each final year class/department instead of one (or more) of their scheluded lectures during the year (with
permission of the lecturer of course!)
Advertisment for all jobs available.
Advertisment in the street.
Advertisement.
Always email the whole campus on their service at least twice a week.
Bring in speakers from different companies in different job sectors explaining how the course i'm studying relates to that company.
By email and lectures. More facilities such as pubs, shops, night life etc on campus.
By email, posters around the college, guest talks.
By e-mail.
By student email and facebook.
| Page 71 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Career Fairs.
Careers day.
Come around to classes or ask lecturers to make short announcements about updates in the Careers Service. Not everyone reads
their emails and certainly, not everyone reads notices on notice boards. Therefore, information goes unheard.
Compulsory workshops.
Create more awareness.
Create workshops and meetings so students understand and are aware of prospective markets.
Direct emails and the Facebook page are the best ways to find out information.
Do more advertising on social network sites. Make the message clear that there are oppurtunities available to students. I think
many students believe that numbers that actually get recruited can be very low.
Do not have lectures on when the fairs occur so that I can attend the fairs.
Do not separate the art college from the main campus, bring some of the important events down to us.
Email, facebook.
Email.
Email.
| Page 72 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
E-mail is the best communication. Text alerts are also useful.
Email reminders, fliers on canteen tables, fliers on car windows.
Emails and faceook, also inform lectures as they always inform us of good opportunities.
Emails and monitor display.
Emails and notices.
Emails and notices.
Emails are the most effective I think. I feel that Social care jobs are not very well represented at the LIT career fairs, but I'm sure
they are harder to get.
Emails are the most effective way! I was interested in law/ legal and the career's office didn't really deal with this. Also asked
questions about other career options and Joanne didn't really know much about this (teaching, insurance etc). I suppose it was
such a small class so more time is spent on classes of larger size which I accept.
Expand the campus.
Eye catching posters, I always look out for posters. Announcements.
Facebook.
Facebook.
Facebook and email.
| Page 73 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Flyers, Posters, Handouts, Emails.
Get in contact more with the students whether it be calling into class during lectures or handing out info on the street.
Give out goodie bags!
Give out more free stuff at different stages of the year, building a rappor with the students.
Give the careers officer a bigger office and more staff. Erect a dedicated careers notice board and keep it regularly updated.
Guest lectures, more careers fairs, career leaflets.
Guest lecturing, stalls and use of the notice board. More attention could be paid to 1st/2nd year college students on getting them
internships and summer experience.
Have more CV preparation courses and mock interviews.
Have more days with employers on the street showing that there is different careers and job opportunities.
Have more in relation to the Art college.
Have more opportunities for art students, we are forgotten about over in clare street.
Have more time to spend with students other than two hours in the library on a Tuesday. Events have been well advertised in the
past with plenty of emails and posters.
Hold an event in the college with all information about different places but make it fun like having different things to take part in to
make you want to go see what they are trying to promote rather than the employers just sitting down talking.
| Page 74 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Hold career events and nights out to promote the respective industries people are interested in.
Hold fairs on the street so that students can see what careers there are out there. Send emails to the students and stick up posters
around the college. Also organise a party etc for after the fair, thats sure to get more students to go!
Holding talks within specilised areas/course, giving the talks within a timetabled structure.
I believe that social media is the way to go in order to get the message out to a larger audience.
I felt that in lSAD we were somewhat left out of the loop, when it came to student services.
I myself feel that certain lectures I ask a question to dismisses me and everytime i knock at the careers advices office i get no
answer I feel like the college isn't giving my the support I need even when I try and get help to the direction I want to go in I might
as well be invisible.
I only ever received a few emails telling me about services, many students count those emails as spam and never read them,
therefore I think posters in the college detailing services would be more beneficial.
I think E-mail is a good way to communicate. One way to possibly improve would have people visit classes and speak to some
students for 5 minutes about any upcoming events/services.
I think if they held events on student nights, they would be very popular and students would learn more about what they're trying to
promote.
I think it would be advantageous to me if LIT invited more firm owners and executives to come and meet students on a face to face
basis, maybe getting the hospitality students to host an event. This form of networking would enable students to talk to potential
employers on a more less formal way to an interview.
I think more visability in the college 'street' would be good and more information availability on what the service provides.
I think they should start promoting themselves alot more aggressively when it comes to distant counties as it would improve their
numbers and also i think that if they had a relationship with many employers, it would be easier for graduates to start their career.
| Page 75 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
I Think what LIT are doing is the best a student can get but nevertheless more employer relations will be great and alittle more
communications with students.
I would reccomend that they hold career days and set up appointments with the career advisor previous to work placements and
graduation.
Inform by email kept on file at LIT.
Keep up to date via e mails like they are currently doing and possibly put a strong efforrt in getting the best companies to come and
present their information.
Let people know whats happening by email.
LIT careers service could organize a placement for managment in hotels.
Longer notice of the events and cancel some lectures for students to attend them.
Make the shop and canteen cheaper for students and more access to computers, the segregated class rooms are too big and
unnecessary.
Make times more convient I have a very full timetable and stuff always seem to be on at unsuitable times. Start earlier like in 1st
year with informing students of options and choices.
More career fairs.
More career fairs with employers with available positions.
More careers fair for the individual sectors.
More careers fairs and have them on for longer.
| Page 76 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
More construction firms and companies to present at events.
More Emails to promote up coming events, set up a stall on the main street to advertise and to make the students more aware of its
services.
More employer workshops, more training opportunities to train with potential employers.
More frequent fairs and more updates on a Facebook page.
More interaction with the careers officer, I found her rude and intimidating. Free shuttle bus to the fair in UL as it is alot bigger and
worth while.
More notifications on the social network sites.
More personal experience , hands on approach.
More posters and emails and try to get all students onto the social networks to advertise.
More sign posts in college, Emails,
announcements.
Need more information on where to go to find out about jobs in the Social Care profession and on working abroad and what is
needed abroad.
Never have I seen a day dedicated to the IT department to get employers names in IT students minds. There should be one at some
stage.
No ideas.
No they were quite good at that.
| Page 77 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Not have them run during important class hours.
On facebook, posters in college, promotions.
On the street.
On the street, though emails, keep doing what you are doing.
Perfect as it is.
Posters on student notice boards and more career info days.
Presentations.
Putting information directly on the homepage.
Set up a booth in the college with informaion about current jobs and internships.
Stalls with leaflets and information about the event or service. Speakers in the college giving everyone an insight into the event or
service to which they are promoting.
Stands around the college, guest lectures.
Student emails.
Student emails and flyers.
| Page 78 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Talking to the class during college and show whats available when qualified.
Targeted emails, stands in main areas.
Tell the leccturers who will tell the students and stress how important it is to meet with future employers even if it is only to get a
feel of what they are like...
The art college is forgotten about, if there are any events they happen in moylish and we never go out there. Theres difficult
transport links and its unaccessible for us. Dont forget about the art college.
The car park not enough for students, food on campus are very expensive.The lecturers to be reviewed every two years very
important, the student opinion should be weighed concerning the reviews.
The waiting time to see the career officer should be reduced by half.
They already provide an excellent service.
They could allocate particular times especially at the very start of 4th year or even the end of 3rd year to go through students CV if
they wished and maybe look at different options to suit students who may be unsure what they wish to do after the course. They
could meet with the students more often and see if they need any assistance with filling out applications or any help on preparing
for interviews or assessment centres.
Think so far is good, I get regular emails updating me of events coming up.
Think they are doing a great job as it is. Thanks.
Through email as well as poster and way before the actual date. LIT need more science related career services, I think there is too
much business related career service in my email.
Through e-mail which is done already.
| Page 79 |
Individual question – open answers
LIT Careers Service would now like to ask you the following question: What are the most effective ways that LIT Careers Service can
promote events and services to you on campus and do you have any tips for them to improve their student marketing?
Through Facebook,emails and lectures.
To forward any email sent to the institute by any potential employer to the students in the relevant courses.
To have more career days, where perhaps top 10 employers in various study areas present their company.
To invite more employers to the campus as alot went to visit UL students and not LIT students.
To make the events more attractive.
Try to improve job opportunities for mature students for instance accountancy bodies tend to employ younger students and skip
over mature students which I feel is their loss.I feel that the mature student has a lot to offer and tends to be the better student
because they are more focused. I think it is sad that a mature student could be top of his class and then be passed over in favourite
of a younger model.
Use email.
Use of social networking to promote.
Via E-mail.
What they currently do is good.
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Contact:
Nadja Kehler
Research Analyst
nadja.kehler@trendence.com
+49 30 2592988 302
trendence Institut GmbH
Markgrafenstrasse 62
10969 Berlin