Division I Recruiting - Stetson University Athletics

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DIVISION I RECRUITING
Chet Hesson
9/11/2013
AGENDA

Banquets and Meetings

Official Visits

Social Media & Recruiting
LEARNING OBJECTIVES



Review recent interpretations and educational
columns pertaining to banquets and meetings;
Apply official visit legislation appropriately; and
Identify potential issues with the use of social
media in recruiting.
BANQUETS AND MEETINGS
BANQUETS AND MEETINGS
July 17, 2012 Educational Column


New Initial Eligibility and Two-Year Transfer
Academic Standards Presentations.
Athletics department staff members who are not
involved in coaching activities or do not have
sport specific responsibilities may speak to an
outside group that includes PSAs regardless of
the recruiting period, provided:



Individuals do not make a recruiting presentation;
There is no direct contact with PSAs; and
The outside group initiates the invitation to speak.
BANQUETS AND MEETINGS
September 5, 2012, Staff Interpretation


A coach may speak at a coaches’ clinic held at a
PSA’s educational institution outside a contact or
recruiting period.
However, a coach may not engage in recruiting
activities at the clinic nor attend in any capacity
other than as a speaker.
BANQUETS AND MEETINGS
October 19, 2012, Official Interpretation

In sports other than men’s basketball, a coach
may speak at a banquet for PSAs held in
conjunction with a fundraiser only if the
fundraising activities are not the primary
purpose of the banquet.
BANQUETS AND MEETINGS
October 19, 2012, Official Interpretation

In sports other than men’s basketball, if the
fundraising activities are the primary purpose of
the banquet, institutional staff members may
attend only if:
The staff members do not play an active role in the
fundraising activities;
 The staff member’s attendance cannot be publicized
in advance;
 No contact with PSAs or PSA’s parents outside the
permissible contact period; and
 Conversations cannot include recruiting information.

BANQUETS AND MEETINGS
February 13, 2013, Staff Interpretation


Currently enrolled SAs may speak at a banquet
attended by PSAs provided the SA does not make
a recruiting presentation and the event meets the
promotional activities legislation.
SA would be allowed to have contact with PSAs
only if the SA’s attendance was not at the
direction of an institutional staff member.
OFFICIAL VISITS
OFFICIAL VISITS
February 14, 2013, Educational Column
 PSAs are required to be registered with the
NCAA Eligibility Center and on the IRL prior to
an official visit or written offer of athletics aid
 PSA is considered registered when PSA has:




Completed the online registration process on the
NCAA Eligibility Center website;
Electronically signed the Ethical Conduct statement
per NCAA Bylaw 10.1; and
Made a successful payment or indicated eligibility for
a fee waiver
PSA will receive an email confirming successful
registration with his or her 10-digit NCAA ID.
OFFICIAL VISITS
August 17, 2012, Educational Column
 Hosting Duties
A student host involved in an official or unofficial
visit must be a current SA or a student designated in
a manner consistent with the institution’s policy for
providing campus visits/tours;
 Student managers and other student employees are
considered to be students, as opposed to athletics
department employees. These individuals are not
permitted to host PSAs; and
 SAs may not be paid to serve as a student host unless
the university typically pays its official host groups
for their services.

OFFICIAL VISITS
August 17, 2012, Educational Column
 Standard Lodging

A PSA on an official visit shall be provided lodging
and take meals as regular students normally do;

Generally, hotels selected to house PSAs should be
similar to hotels in which prospective students are
housed, hotels in which visiting teams are housed or
lodging used by the institution for away-from-home
contests; and

Lodging may not include special accessories such as a
suite or jacuzzi.
OFFICIAL VISITS
August 17, 2012, Educational Column
 Standard Meals

Meals must be comparable to those provided to SAs
during the academic year;

Training table meals should be considered the upper
limit for all sports, regardless of whether training
table is typically provided in a particular sport; and

Restriction on excessive entertainment applies to
special arrangements for admittance to exclusive or
elite restaurants not generally available to the public.
OFFICIAL VISITS
August 17, 2012, Educational Column
 Standard Transportation
Institution must use institutional vehicles normally
used to transport prospective students during
campus visits;
 Coaching staff members and student hosts may use
personal vehicles provided the vehicle is used on a
regular basis by that individual and has not been
modified for the purpose of transporting PSAs;
 Coaches may rent vehicles as needed, per
institutional policy, provided those vehicles are
considered basic transportation; and
 Unmodified golf carts and similar vehicles are
considered basic transportation and may be used to
transport PSAs around campus.

OFFICIAL VISITS
December 20, 2012, Staff Interpretation


Graduate assistant coach or an undergraduate
assistant coach may receive a meal with a PSA
during the PSA’s official visit.
Meal is subject to the 30-mile radius restriction.
OFFICIAL VISITS
December 12, 2012, Staff Interpretation


Only those coaches who are counted by the
institution within the numerical limitations on
full-time coaches who may contact and evaluate
PSAs off-campus are permitted to accompany a
PSA to and from the PSA’s home to campus on an
official visit;
It is permissible for such coaches to transport the
PSA in an institutional or personal vehicle.
OFFICIAL VISITS
January 11, 2013, Official Interpretation
 If a PSA flies to an institution for an official visit
and PSA’s parents or legal guardians drive to
campus to accompany the PSA on the visit, it is
permissible for a coach to ride with the PSA’s
parents or legal guardians;
 The 48-hour period would begin when the PSA’s
parents or legal guardians begin transporting the
coach to campus; and
 Any dialogue in excess of a greeting prior to the
trip is a countable contact and; thus, may occur
only during a permissible contact period.
OFFICIAL VISIT CASE STUDY


Your football coach sends you an excited email
Thursday afternoon indicating that the #1 high
school prospect in the country is coming on an
official visit this weekend. Attached is the visit
itinerary.
Before you can share in his excitement, what are
the first things I need to know?
Is the prospect registered with the NCAA Eligibility
Center?
 Do we have a transcript and test score?

Johnny Prospect's
Official Visit
9/20-9/22
Deland, FL
Johnny Prospect, John Sr. (Father), Judy (Mother) and Jennifer (Sister)
Attendees:
Friday September 20th
6:35 a.m.
11:30 a.m.
Noon
3 p.m.
7 p.m.
9:30 p.m.
Delta Flights 1234/5678
Airport Pickup
Hotel Check In (Embassy Suites)
Boat Cruise on St. John’s river
Dinner (Ocean Grille)
Free Time with Host
Johnny and Family
Graduate Assistant Gary
Johnny and Family
Johnny, Coaching Staff and Host (Baker)
Johnny, Family, Coaching Staff and Baker
Johnny and Baker
Saturday September 21st
Breakfast on own at hotel
10:00 a.m.
Academic/Athletic Tour
11:00 a.m
Lunch (Stadium)
Noon
Kickoff (BEAT FGCU!)
After game
Free Time at Hotel
7:30 p.m.
Dinner (Coach Champion’s House)
10:00 p.m.
Free Time with Host
Johnny, Family, Director of Ops Dan and Academic Staff
Johnny, Family
Johnny, Family
Johnny, Family
Johnny, Family, Coaching Staff and Hosts (Baker, Carter)
Carter
Sunday September 22nd
8:30 a.m.
Breakfast (Hotel Buffet)
10:00 a.m.
Shuttle (Luxury Limos)
12:30 p.m.
United Flights 9876/5432
Johnny, Family, Coach Champion
Johnny, Family
Johnny, Family

Any concerns here?

How old is Jennifer?


Is she being recruited by the institution?


Junior in high school.
Yes, she is top 50 women’s basketball prospect.
Jennifer would not be able to stay in hotel room with
Johnny (NCAA Bylaw 13.6.9)

Any concerns here?

Can Graduate Assistant Gary pick up the family from the
airport?


Is the hotel room a suite or a normal room?


May not include any special accessories. (Bylaw 13.6.6)
What is the value of the boat cruise?


Yes – including Jennifer. (Bylaw 13.5.2.4 and 3/15/13 SI)
Entertainment cannot exceed $40/day for both the prospect and
the host. (Bylaw 13.6.7.5)
Can Jennifer attend the meal?

She would be responsible for her own meal costs. (Bylaw 13.6.8)

Any concerns here?

How many complimentary tickets can Johnny and his
family receive?


Can the institution allow Jennifer to purchase
another ticket in the same section?


Three. (Bylaw 13.6.7.2)
Yes, at face value. (Bylaw 13.6.7.2.4)
Can two hosts eat the meal at Coach Champion’s
house?

No. (Bylaw 13.6.7.5.1)

Any concerns here?

Is this car service a limo or a regular shuttle?


Limo would be impermissible transportation. (Bylaw
13.5.2.1)
Has this visit exceed the 48-hour period?
When does the visit officially begin?
 When the PSA arrives on campus, not when
transportation is initiated from the airport.
 Noon Friday.
 When does the visit officially end?
 When the PSA departs campus, not when the flight leaves.
 10 a.m. Sunday.
 Visit is within 48-hour period.

SOCIAL MEDIA AND RECRUITING
ANALYSIS OF THE USE OF SOCIAL MEDIA
Most important thing to remember:
To the form(s) of media used.
ANALYSIS OF THE USE OF SOCIAL MEDIA
The staff’s analysis is based on:
 Sport;
Timing of when communication may begin;
 Type of media (email, text, instant messenger, photo,
etc.) used;

Public / Private;
 Individuals sending / receiving message; and
 Content of the message.

USE OF SOCIAL MEDIA
TIMING
Reminder: Date which a PSA may receive
electronic communication is:
Based on sport;
Based on PSA’s high school year; and
Based on signing NLI or written offer;
USE OF SOCIAL MEDIA
SPORT
Current Legislation
All sports other than Basketball: first permissible
use of electronic mail and facsimiles – September 1
at beginning of the junior year.
USE OF SOCIAL MEDIA
SPORT
Current Legislation
Men’s Basketball: first permissible use of electronic
transmitted correspondence – June 15 after
sophomore year. Forms of electronic transmitted
correspondence may include:
Email
 Facsimiles
 Text messages
 Instant messenger

USE OF SOCIAL MEDIA
SPORT
Currently (as of Aug. 1, 2013)
Women’s Basketball: permissible use of all forms of
electronic transmitted correspondence including:
Email
 Facsimiles
 Text messages
 Instant messenger

USE OF SOCIAL MEDIA
SPORT
Current Legislation - Attachments


Basketball: May include color attachments
provided it is informational and is not created for
recruiting purposes.
All other sports: May include color attachments
with electronic mail provided it is informational
and is not created for recruiting purposes.
Bylaws 13.4.1.1, 13.4.1.2, and 13.4.1.2.1
USE OF SOCIAL MEDIA
SPORT
Current Legislation
All other sports: first permissible use of additional
forms of electronic transmitted correspondence:
Text messages
 Instant messenger


After PSA signs NLI or a written offer of
admission and/or financial aid.
USE OF SOCIAL MEDIA
PUBLIC VS. PRIVATE


Can the public see the interaction? (e.g.,
friending, following, chatting, posting to a wall,
liking)
Is the interaction private?

Sent between only the sender and recipient.
USE OF SOCIAL MEDIA
PUBLIC VS. PRIVATE
December 12, 2012, Educational Column
 Publicity
 Permissible:
 Posting generic information, including
locations visited (e.g. visit to a high school or
town, attending a contest);
 Confirming recruitment of PSA by
“friending” or “following” on microblogs or
social networking sites;
USE OF SOCIAL MEDIA
PUBLIC VS. PRIVATE
December 12, 2012, Educational Column

Permissible email communication extends to
services that allow a private message to be sent
between the sender and recipient (e.g. Twitter
direct message, Google+ messenger, Facebook
email)
USE OF SOCIAL MEDIA
WHO SENDS, WHO RECEIVES
Electronic transmissions legislation is applicable
when message is sent to a PSA, parents or legal
guardians.
Institutional staff members may send during the
permissible time periods.
Boosters may not contact PSA or their parents or
legal guardians.
USE OF SOCIAL MEDIA
CONTENT OF THE MESSAGE
Institutions may send a photograph to a PSA as an
attachment to general correspondence or electronic
transmission provided the photograph was not
altered or staged for a recruiting purpose.
08/20/2012 Staff Interpretation
USE OF SOCIAL MEDIA
CONTENT OF THE MESSAGE
October 10, 2012, Educational Column
 May a coaching staff member send a photograph
via text message or email without the photo
being considered an attachment?


No.
May a coaching staff member send a photo of a
team practice or pep rally to a PSA as an
attachment to a text message or a direct social
media message (e.g. Twitter, Facebook)?

Yes, provided the content was not altered or staged
for a recruiting purpose.
USE OF SOCIAL MEDIA
CONTENT OF THE MESSAGE
October 10, 2012, Educational Column
Use of software to add content to the photograph
and sent it to a PSA as an attachment to an email
or social media message
No.
 However, standard photo editing (e.g. cropping, redeye reduction, filters, etc.) is permissible.

May a coach arrange for a photo of the university’s
president, famous alumni and mascots to be taken
and sent to PSAs?

No. The content of the photo may not be staged or
altered for recruiting purposes.
COMMON FACEBOOK AND
TWITTER ISSUES
Timing:
 Impermissible to initiate friend requests prior to
permissible date to send electronically
transmitted correspondence;
Publicity:
 Posting or mentioning a name, nickname or other
personally identifiable information about a
particular PSA;
COMMON FACEBOOK AND
TWITTER ISSUES
Publicity:
 Communicating with a PSA in the public view
(e.g. wall posts on Facebook or @replies/mentions
on Twitter); and

Posting a photograph of the PSA during an
official visit or an institutional camp prior to the
PSA’s signing of a NLI or institution’s written
offer of admission and/or financial aid.
CASE STUDY 1
Basketball Head Coach Alley Oops sends a mass
email to multiple prospective student-athletes
using Facebook email messaging to seniors, juniors
and sophomores.

Sport;
 Type of media: Email
 Timing: Sophomores
 Public / Private: Private if blind copied (bcc)
 Sender / receiver:
Coach / PSA
 Content of the message:
?
CASE STUDY 2
Director of athletics Head Hontcho followed senior
PSA Joe Kane on twitter.

Sport;
 Type of media: Following (confirming recruitment)
 Timing: Senior
 Public / Private:
 Sender / receiver:
Public
N/A
 Content of the message:
N/A
CASE STUDY 3
Coach Roy Munson emailed a photo of Stetson
University’s Tennis Court to senior PSA Claudia
with “Happy Birthday Claudia” photo shopped onto
the surface of the court.

Sport;
 Type of media: Email
 Timing: Senior year
 Public / Private: Private
 Sender / receiver:
Coach / PSA
 Content of the message:
Altered for a recruiting purpose
CASE STUDY 4
Football coach Gotta GoDeap emailed Junior PSA
Ketch Eneting a link to an Instagram photo of the
team huddling up during a pep rally.

Sport;
 Type of media: Link via email
 Timing: Okay
 Public / Private:
 Sender / receiver:
Private
Permissible
 Content of the message. Photo not staged for recruiting purpose
FOR YOUR INFORMATION - NEW
APPLICATIONS AND SOCIAL MEDIA
NEW TYPES OF SOCIAL MEDIA

Snapchat
Snapchat is a photo messaging application.
 Users can take photos, record videos, add text and
drawings, and send them to a controlled list of
recipients.
 Users set a time limit for how long recipients can
view their photos, up to 10 seconds, after which it
will be deleted from the recipient's device and the
company's servers.

NEW TYPES OF SOCIAL MEDIA

Snapchat
Not considered email or fax.
 Generally, not a permissible form of communication
for sports other than Men’s Basketball;
 Permissible form of communication for all sports
after NLI or written offer.

NEW TYPES OF
SOCIAL MEDIA

Burner Application

Burner is a privacy
layer for cellular
telephones, providing
disposable phone
numbers at the push
of a button.
NEW TYPES OF SOCIAL MEDIA

Google Voice





A single Google
forwarding number to
all of the user's
phones.
Web-based
application.
Free text messaging.
PC-to-Phone texting.
Google Voice multiway
videoconferencing.
NEW TYPES OF SOCIAL MEDIA

Kik Messenger
Kik Messenger is an
instant messaging
application for mobile
devices.
 Appeals to individuals
looking to avoid text
messaging rates set by
phone service
providers.[
 Allows users to share
photos, sketches, voice
messages, and other
content.

NEW TYPES OF SOCIAL MEDIA
Any New Applications or Websites Folks Are
Willing To Share or Discuss?
WRAP UP

Contacts and Evaluations

Banquets and Meetings

Official Visits

Social Media & Recruiting
Questions?
Thank you for your attention.
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