DIVISION I RECRUITING Chet Hesson 9/11/2013 AGENDA Banquets and Meetings Official Visits Social Media & Recruiting LEARNING OBJECTIVES Review recent interpretations and educational columns pertaining to banquets and meetings; Apply official visit legislation appropriately; and Identify potential issues with the use of social media in recruiting. BANQUETS AND MEETINGS BANQUETS AND MEETINGS July 17, 2012 Educational Column New Initial Eligibility and Two-Year Transfer Academic Standards Presentations. Athletics department staff members who are not involved in coaching activities or do not have sport specific responsibilities may speak to an outside group that includes PSAs regardless of the recruiting period, provided: Individuals do not make a recruiting presentation; There is no direct contact with PSAs; and The outside group initiates the invitation to speak. BANQUETS AND MEETINGS September 5, 2012, Staff Interpretation A coach may speak at a coaches’ clinic held at a PSA’s educational institution outside a contact or recruiting period. However, a coach may not engage in recruiting activities at the clinic nor attend in any capacity other than as a speaker. BANQUETS AND MEETINGS October 19, 2012, Official Interpretation In sports other than men’s basketball, a coach may speak at a banquet for PSAs held in conjunction with a fundraiser only if the fundraising activities are not the primary purpose of the banquet. BANQUETS AND MEETINGS October 19, 2012, Official Interpretation In sports other than men’s basketball, if the fundraising activities are the primary purpose of the banquet, institutional staff members may attend only if: The staff members do not play an active role in the fundraising activities; The staff member’s attendance cannot be publicized in advance; No contact with PSAs or PSA’s parents outside the permissible contact period; and Conversations cannot include recruiting information. BANQUETS AND MEETINGS February 13, 2013, Staff Interpretation Currently enrolled SAs may speak at a banquet attended by PSAs provided the SA does not make a recruiting presentation and the event meets the promotional activities legislation. SA would be allowed to have contact with PSAs only if the SA’s attendance was not at the direction of an institutional staff member. OFFICIAL VISITS OFFICIAL VISITS February 14, 2013, Educational Column PSAs are required to be registered with the NCAA Eligibility Center and on the IRL prior to an official visit or written offer of athletics aid PSA is considered registered when PSA has: Completed the online registration process on the NCAA Eligibility Center website; Electronically signed the Ethical Conduct statement per NCAA Bylaw 10.1; and Made a successful payment or indicated eligibility for a fee waiver PSA will receive an email confirming successful registration with his or her 10-digit NCAA ID. OFFICIAL VISITS August 17, 2012, Educational Column Hosting Duties A student host involved in an official or unofficial visit must be a current SA or a student designated in a manner consistent with the institution’s policy for providing campus visits/tours; Student managers and other student employees are considered to be students, as opposed to athletics department employees. These individuals are not permitted to host PSAs; and SAs may not be paid to serve as a student host unless the university typically pays its official host groups for their services. OFFICIAL VISITS August 17, 2012, Educational Column Standard Lodging A PSA on an official visit shall be provided lodging and take meals as regular students normally do; Generally, hotels selected to house PSAs should be similar to hotels in which prospective students are housed, hotels in which visiting teams are housed or lodging used by the institution for away-from-home contests; and Lodging may not include special accessories such as a suite or jacuzzi. OFFICIAL VISITS August 17, 2012, Educational Column Standard Meals Meals must be comparable to those provided to SAs during the academic year; Training table meals should be considered the upper limit for all sports, regardless of whether training table is typically provided in a particular sport; and Restriction on excessive entertainment applies to special arrangements for admittance to exclusive or elite restaurants not generally available to the public. OFFICIAL VISITS August 17, 2012, Educational Column Standard Transportation Institution must use institutional vehicles normally used to transport prospective students during campus visits; Coaching staff members and student hosts may use personal vehicles provided the vehicle is used on a regular basis by that individual and has not been modified for the purpose of transporting PSAs; Coaches may rent vehicles as needed, per institutional policy, provided those vehicles are considered basic transportation; and Unmodified golf carts and similar vehicles are considered basic transportation and may be used to transport PSAs around campus. OFFICIAL VISITS December 20, 2012, Staff Interpretation Graduate assistant coach or an undergraduate assistant coach may receive a meal with a PSA during the PSA’s official visit. Meal is subject to the 30-mile radius restriction. OFFICIAL VISITS December 12, 2012, Staff Interpretation Only those coaches who are counted by the institution within the numerical limitations on full-time coaches who may contact and evaluate PSAs off-campus are permitted to accompany a PSA to and from the PSA’s home to campus on an official visit; It is permissible for such coaches to transport the PSA in an institutional or personal vehicle. OFFICIAL VISITS January 11, 2013, Official Interpretation If a PSA flies to an institution for an official visit and PSA’s parents or legal guardians drive to campus to accompany the PSA on the visit, it is permissible for a coach to ride with the PSA’s parents or legal guardians; The 48-hour period would begin when the PSA’s parents or legal guardians begin transporting the coach to campus; and Any dialogue in excess of a greeting prior to the trip is a countable contact and; thus, may occur only during a permissible contact period. OFFICIAL VISIT CASE STUDY Your football coach sends you an excited email Thursday afternoon indicating that the #1 high school prospect in the country is coming on an official visit this weekend. Attached is the visit itinerary. Before you can share in his excitement, what are the first things I need to know? Is the prospect registered with the NCAA Eligibility Center? Do we have a transcript and test score? Johnny Prospect's Official Visit 9/20-9/22 Deland, FL Johnny Prospect, John Sr. (Father), Judy (Mother) and Jennifer (Sister) Attendees: Friday September 20th 6:35 a.m. 11:30 a.m. Noon 3 p.m. 7 p.m. 9:30 p.m. Delta Flights 1234/5678 Airport Pickup Hotel Check In (Embassy Suites) Boat Cruise on St. John’s river Dinner (Ocean Grille) Free Time with Host Johnny and Family Graduate Assistant Gary Johnny and Family Johnny, Coaching Staff and Host (Baker) Johnny, Family, Coaching Staff and Baker Johnny and Baker Saturday September 21st Breakfast on own at hotel 10:00 a.m. Academic/Athletic Tour 11:00 a.m Lunch (Stadium) Noon Kickoff (BEAT FGCU!) After game Free Time at Hotel 7:30 p.m. Dinner (Coach Champion’s House) 10:00 p.m. Free Time with Host Johnny, Family, Director of Ops Dan and Academic Staff Johnny, Family Johnny, Family Johnny, Family Johnny, Family, Coaching Staff and Hosts (Baker, Carter) Carter Sunday September 22nd 8:30 a.m. Breakfast (Hotel Buffet) 10:00 a.m. Shuttle (Luxury Limos) 12:30 p.m. United Flights 9876/5432 Johnny, Family, Coach Champion Johnny, Family Johnny, Family Any concerns here? How old is Jennifer? Is she being recruited by the institution? Junior in high school. Yes, she is top 50 women’s basketball prospect. Jennifer would not be able to stay in hotel room with Johnny (NCAA Bylaw 13.6.9) Any concerns here? Can Graduate Assistant Gary pick up the family from the airport? Is the hotel room a suite or a normal room? May not include any special accessories. (Bylaw 13.6.6) What is the value of the boat cruise? Yes – including Jennifer. (Bylaw 220.127.116.11 and 3/15/13 SI) Entertainment cannot exceed $40/day for both the prospect and the host. (Bylaw 18.104.22.168) Can Jennifer attend the meal? She would be responsible for her own meal costs. (Bylaw 13.6.8) Any concerns here? How many complimentary tickets can Johnny and his family receive? Can the institution allow Jennifer to purchase another ticket in the same section? Three. (Bylaw 22.214.171.124) Yes, at face value. (Bylaw 126.96.36.199.4) Can two hosts eat the meal at Coach Champion’s house? No. (Bylaw 188.8.131.52.1) Any concerns here? Is this car service a limo or a regular shuttle? Limo would be impermissible transportation. (Bylaw 184.108.40.206) Has this visit exceed the 48-hour period? When does the visit officially begin? When the PSA arrives on campus, not when transportation is initiated from the airport. Noon Friday. When does the visit officially end? When the PSA departs campus, not when the flight leaves. 10 a.m. Sunday. Visit is within 48-hour period. SOCIAL MEDIA AND RECRUITING ANALYSIS OF THE USE OF SOCIAL MEDIA Most important thing to remember: To the form(s) of media used. ANALYSIS OF THE USE OF SOCIAL MEDIA The staff’s analysis is based on: Sport; Timing of when communication may begin; Type of media (email, text, instant messenger, photo, etc.) used; Public / Private; Individuals sending / receiving message; and Content of the message. USE OF SOCIAL MEDIA TIMING Reminder: Date which a PSA may receive electronic communication is: Based on sport; Based on PSA’s high school year; and Based on signing NLI or written offer; USE OF SOCIAL MEDIA SPORT Current Legislation All sports other than Basketball: first permissible use of electronic mail and facsimiles – September 1 at beginning of the junior year. USE OF SOCIAL MEDIA SPORT Current Legislation Men’s Basketball: first permissible use of electronic transmitted correspondence – June 15 after sophomore year. Forms of electronic transmitted correspondence may include: Email Facsimiles Text messages Instant messenger USE OF SOCIAL MEDIA SPORT Currently (as of Aug. 1, 2013) Women’s Basketball: permissible use of all forms of electronic transmitted correspondence including: Email Facsimiles Text messages Instant messenger USE OF SOCIAL MEDIA SPORT Current Legislation - Attachments Basketball: May include color attachments provided it is informational and is not created for recruiting purposes. All other sports: May include color attachments with electronic mail provided it is informational and is not created for recruiting purposes. Bylaws 220.127.116.11, 18.104.22.168, and 22.214.171.124.1 USE OF SOCIAL MEDIA SPORT Current Legislation All other sports: first permissible use of additional forms of electronic transmitted correspondence: Text messages Instant messenger After PSA signs NLI or a written offer of admission and/or financial aid. USE OF SOCIAL MEDIA PUBLIC VS. PRIVATE Can the public see the interaction? (e.g., friending, following, chatting, posting to a wall, liking) Is the interaction private? Sent between only the sender and recipient. USE OF SOCIAL MEDIA PUBLIC VS. PRIVATE December 12, 2012, Educational Column Publicity Permissible: Posting generic information, including locations visited (e.g. visit to a high school or town, attending a contest); Confirming recruitment of PSA by “friending” or “following” on microblogs or social networking sites; USE OF SOCIAL MEDIA PUBLIC VS. PRIVATE December 12, 2012, Educational Column Permissible email communication extends to services that allow a private message to be sent between the sender and recipient (e.g. Twitter direct message, Google+ messenger, Facebook email) USE OF SOCIAL MEDIA WHO SENDS, WHO RECEIVES Electronic transmissions legislation is applicable when message is sent to a PSA, parents or legal guardians. Institutional staff members may send during the permissible time periods. Boosters may not contact PSA or their parents or legal guardians. USE OF SOCIAL MEDIA CONTENT OF THE MESSAGE Institutions may send a photograph to a PSA as an attachment to general correspondence or electronic transmission provided the photograph was not altered or staged for a recruiting purpose. 08/20/2012 Staff Interpretation USE OF SOCIAL MEDIA CONTENT OF THE MESSAGE October 10, 2012, Educational Column May a coaching staff member send a photograph via text message or email without the photo being considered an attachment? No. May a coaching staff member send a photo of a team practice or pep rally to a PSA as an attachment to a text message or a direct social media message (e.g. Twitter, Facebook)? Yes, provided the content was not altered or staged for a recruiting purpose. USE OF SOCIAL MEDIA CONTENT OF THE MESSAGE October 10, 2012, Educational Column Use of software to add content to the photograph and sent it to a PSA as an attachment to an email or social media message No. However, standard photo editing (e.g. cropping, redeye reduction, filters, etc.) is permissible. May a coach arrange for a photo of the university’s president, famous alumni and mascots to be taken and sent to PSAs? No. The content of the photo may not be staged or altered for recruiting purposes. COMMON FACEBOOK AND TWITTER ISSUES Timing: Impermissible to initiate friend requests prior to permissible date to send electronically transmitted correspondence; Publicity: Posting or mentioning a name, nickname or other personally identifiable information about a particular PSA; COMMON FACEBOOK AND TWITTER ISSUES Publicity: Communicating with a PSA in the public view (e.g. wall posts on Facebook or @replies/mentions on Twitter); and Posting a photograph of the PSA during an official visit or an institutional camp prior to the PSA’s signing of a NLI or institution’s written offer of admission and/or financial aid. CASE STUDY 1 Basketball Head Coach Alley Oops sends a mass email to multiple prospective student-athletes using Facebook email messaging to seniors, juniors and sophomores. Sport; Type of media: Email Timing: Sophomores Public / Private: Private if blind copied (bcc) Sender / receiver: Coach / PSA Content of the message: ? CASE STUDY 2 Director of athletics Head Hontcho followed senior PSA Joe Kane on twitter. Sport; Type of media: Following (confirming recruitment) Timing: Senior Public / Private: Sender / receiver: Public N/A Content of the message: N/A CASE STUDY 3 Coach Roy Munson emailed a photo of Stetson University’s Tennis Court to senior PSA Claudia with “Happy Birthday Claudia” photo shopped onto the surface of the court. Sport; Type of media: Email Timing: Senior year Public / Private: Private Sender / receiver: Coach / PSA Content of the message: Altered for a recruiting purpose CASE STUDY 4 Football coach Gotta GoDeap emailed Junior PSA Ketch Eneting a link to an Instagram photo of the team huddling up during a pep rally. Sport; Type of media: Link via email Timing: Okay Public / Private: Sender / receiver: Private Permissible Content of the message. Photo not staged for recruiting purpose FOR YOUR INFORMATION - NEW APPLICATIONS AND SOCIAL MEDIA NEW TYPES OF SOCIAL MEDIA Snapchat Snapchat is a photo messaging application. Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. Users set a time limit for how long recipients can view their photos, up to 10 seconds, after which it will be deleted from the recipient's device and the company's servers. NEW TYPES OF SOCIAL MEDIA Snapchat Not considered email or fax. Generally, not a permissible form of communication for sports other than Men’s Basketball; Permissible form of communication for all sports after NLI or written offer. NEW TYPES OF SOCIAL MEDIA Burner Application Burner is a privacy layer for cellular telephones, providing disposable phone numbers at the push of a button. NEW TYPES OF SOCIAL MEDIA Google Voice A single Google forwarding number to all of the user's phones. Web-based application. Free text messaging. PC-to-Phone texting. Google Voice multiway videoconferencing. NEW TYPES OF SOCIAL MEDIA Kik Messenger Kik Messenger is an instant messaging application for mobile devices. Appeals to individuals looking to avoid text messaging rates set by phone service providers.[ Allows users to share photos, sketches, voice messages, and other content. NEW TYPES OF SOCIAL MEDIA Any New Applications or Websites Folks Are Willing To Share or Discuss? WRAP UP Contacts and Evaluations Banquets and Meetings Official Visits Social Media & Recruiting Questions? Thank you for your attention.