PowerPoint second session
• To start with, everyone prepares a 3 to 5 slide presentation
• Choose a subject
• Make sure there is a main message… (it is going to be
your presentation title)
• Organize your thoughts, and make leading statements
punchy
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Choose a subject
1.
2.
3.
4.
Start with a theme you like :
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« fashionable travels in Europe »
« the french club soccer teams »
Transform it into facts you want to present :
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« the french soccer teams do terribly in the european championship »
« the fall is traditionally a strike period in France »
A more interesting topic is « Why ? » such and such a fact holds :
•
« why are the french club soccer teams doing worse and worse »,
A yet more interesting one is your recommandation :
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« what should be done about it ? »
that is what actions you recommend.
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Preparing a travel brochure...
• It is a good exercise in using PowerPoint
• yet five years from now, in front of your boss (suppose
you’ll be working in a tour-operator company) you’ll
need to do more than just present a travel brochure
• you’ll need to explain why you want a budget to set up
a new travel destination in your tour-operator firm, and
be convincing.
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Making a presentation
It is deceptively simple
and yet
it is surprisingly difficult.
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Making a presentation is deceptively
simple :
• We’ve spent 15 years in school learning the
3 r’s :
– reading
– writing
– arithmetic
• « We should know how to express an
idea. »
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Making a presentation is deceptively
simple, yet...
• We haven’t spent much time thinking about
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–
–
–
–
–
How to communicate ?
To whom we want to talk ?
Why we want to talk to them ?
Why they want to listen to me ?
Who am I to talk to this audience ?
What is my objective ?
• And finally, how to be effective ?
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Managing our image (1) :
• When communicating we have to manage our image
• We also have to manage all the non-verbal
communication between us and the audience
• In particular : the emotions
• Communicating to an audience involves quite a bit of
emotions in the speaker and in the audience
• Know them. Use them :
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•
•
•
•
Light jokes
Tense parts
Tension relief
Deep messages
Etc.
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Managing our image (2) :
• The anecdote of the Tibetan monk in the TGV
• Looked like the Dalaï-Lama
• « L’habit ne fait pas le moine. »
• « Est-ce que le moine nécessite l’habit ? »
• Roland Barthes : « La tête de l’Abbé Pierre. »
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Most schooling systems stress passive activities and
do not encourage positive self-assertive behaviors :
• In most cultures the schooling systems used to stress
learning by rote
• Accumulative knowledge
•
It does not stress the « understanding » process
•
It does not stress the « communicating » process
•
Kodachrome
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Examples of activity and self-development
oriented schooling systems :
• Maria Montessori
• Célestin Freinet
• Alexander Neill
• Beacon Hill (Russell)
• All modern Business schools
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Titles and messages :
• A title is not a message
• It is a « framework » ; it just says « here is what
we shall talk about »
• What does « about » mean ?
• A message is more communication-effective
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To talk about something is not the same
as to communicate a message :
Titles :
Messages :
The city of Cairo
The city of Cairo is
fascinating
Its interesting City of the deads
Two third of Cairo is made
of the City of the deads
The inhabitated City
A substantial part of Cairo
population lives in there
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Egyptian civilisation : one among three
civilisations
• There is a large band (larger than the Fertile Crescent) that
goes from the Nile to the Indus that carry at least three
ways to answer the question of existence :
– In Egypt civilisation searched for the answer to the problem of
existence into the « life of the deads » (the pyramids)
– In the Middle-East civilisation searched for the answer to the
problem of existence into a « monotheistic god » (the Bible)
– In the Indus valley civilisation searched for the answer to the
problem of existence into the « no-god boudhist self
development » (the boudhist doctrine)
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In all situations there is a positive
side to take advantage of :
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•
•
•
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•
•
Your hotel room is not sound proof ? At one o’clock in the morning you can
watch TV with your neighbor sound ?
Carry out a field sociological study. Profile your neigbor !
We leave foot-prints all over the net TIAS will do this profiling. Will it make
Darpa too powerful ?
Google is already too powerful : five or six fellows control half of the world
information distribution (this already lead to a recent suit, which Google lost,
to reintegrate a page ranking)
LVMH is sueing Morgan Stanley for the same kind of abuse
Read the business newspaper (at least one article chosen at random) with a
curious mind every day
Another example : a hotel neighbor has hour-long phone conversations with
very little blanks -> Carry out a field communication study.
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