How can partnering with eOrganic benefit my project?

How Can Partnering with
eOrganic Benefit My Project?
Alexandra Stone,John McQueen,
Debra Heleba, and Alice Formiga
January 10, 2011
Alexandra Stone,
OSU Project Leader
Debra Heleba, UVM
Dairy Team Coordinator
John McQueen, OSU
Technology Coordinator
Alice Formiga, OSU
Webinar, Outreach,
Membership Coordinator
Contact Information:
Alex Stone:
Find this information at:
• What is eOrganic?
• How's group workspaces support project
management, communication, and publication to eXtension
• eOrganic's articles and videos
• eOrganic's interactive content: Ask-an-Expert and webinars
• eOrganic's new interactive tools: short courses,
broadcasting, interactive websites
• How eOrganic can help you and your group network with
your peers
• How to write eOrganic into your project plan of work and
• We will then open it up for questions – all participants will be
able to talk by phone.
eOrganic Goals
1. To engage farmers, agricultural professionals and other
members of the organic agriculture community with timely
and relevant science-, experience-, and regulation-based
information in a variety of media and educational formats
2. To support organic research/outreach project management,
communication, and collaborator and stakeholder
3. To foster a national organic research and outreach
community =
Private web community
and workspace =
National public website
How's group
workspaces support project
management, communication,
and publication to eXtension
project management and communication….
project management and collaboration….
project communication & decision making….….
all here in YOUR project-specific workspace…..
Publish Articles and Videos to
eOrganic’s articles cover everything from the nuts and bolts of
organic production for beginners to the latest information and
technology for advanced producers.
Review policy
o two reviewer, anonymous peer review
o certification review (compliance with NOP regulations)
Formatting Guidelines
o Authors and institutions
o Introduction
o References
John and Heather
Because a moving picture is worth a thousand words, short
video segments highlighting the practices of organic agriculture
are featured at eOrganic. Producers and researchers
demonstrate innovative forage management, cover cropping,
reduced tillage, cultivation, and marketing strategies.
You can find eOrganic’s videos at
eXtension and at eOrganic’s
YouTube site
Example from the eOrganic Dairy
John and Heather
How eOrganic can help you
engage your stakeholders
WEB 2.0!
Ask an Expert
and more
A webinar is a seminar delivered via the web.
eOrganic offers an organic farming or research webinar
approximately every week from October through March
Webinars can be targeted primarily to farmers, extension
professionals or other specific audiences
Webinar Series
o Organic Agriculture and Climate Change Series
o Cover Crop Series
Winter 2010-2010 Webinar Schedule
Webinars are a great way to directly connect your OREI
project with stakeholders
• Project information is shared with a larger audience
• Webinars can be broadcast to an in-person gathering
• Recorded webinars (esp short clips) can be used in other
training materials
• Evaluation
o webinar participants are surveyed immediately after
the webinar to evaluate quality and utility
o webinar participants can be surveyed one year later to
evaluate changes in practices
Easy to do
• eOrganic provides the support, training, and evaluation
tools and data
Webinar Recordings
Webinars are recorded and archived for free viewing anytime.
Webinars can be delivered in short topical segments, which can be
uploaded to Youtube. Youtube clips are viewed more often than entire
webinars and can be embedded into articles.
Find our archived webinars and upcoming webinar information
Other engagement tools
• Short courses
o synchronous (live) or asynchronous (archived, viewed at
any time)
o certificate- and/or fee-based
• Broadcasting of meetings or workshops
• Public, interactive websites
eOrganic can help you document impact of these content
types; participants must provide contact info to register for
these interactive content types - eOrganic follows up with
quality and impact surveys
Short Courses: Dairy Group Example
eOrganic Dairy Group:
• Current content
Plans for new OREI grant:
• Solely focused on creating train-the-trainer internet only tools.
• Creating two courses: an introduction and a more advanced
class, each one having 10 lessons. Use cases would be
Universities, inspector training, vets professional development.
The lessons contain elements of other content already created
by the Dairy group.
eXtension Project Type
10/01/2010 – 09/30/2014
Long-Term Goal
• Build a network of agricultural service providers
knowledgeable and confident about organic dairy
production systems who are better able to provide
direct assistance to current and/or aspiring organic
dairy farmers.
• Develop Train-the-Trainer
Certificate Program.
Develop training materials.
• Ask an Expert
– Managed by NODPA
• 20 FAQs
• 24 Articles and Bulletins
• Videos
– 10 instructional video clips on
equipment use and production
– 6 whole farm case study videos
• 20 Narrated PowerPoint
• 30 Webinars
– Introductory series: Critical
issues for organic dairy farmers
– Advanced series: Herd health
and nutrition
• 2 Online, Asynchronous
Moodle Courses
– An Introduction to Organic
Dairy Production Systems
– Advanced Organic Dairy
24 New Articles/Bulletins
(with existing articles)
10 instructional video clips on
equipment use/production
6 whole farm case study
30 archived webinars
20 Narrated
2 Online,
Moodle Courses
Moodle Courses
Course 1: Intro to Organic
Dairy Production Systems
Course 2: Advanced Organic
Dairy Production
Module 1: Fundamentals of a sustainable
Module 1: Systems in review.
Module 2: Soil biology.
Module 3: Growing organic forages.
Module 3: Matching forages to your resource
Module 4: Pasture management .
Module 4: Managed Intensive Grazing (MIG).
Module 5: Integrated Pest Management.
Module 5: Herd Health Programming.
Module 6: Principles of managing calves.
Module 6: Mineral nutrition.
Module 7: Holistic Herd Health.
Module 7: Managing your herd data.
Module 8: Effective business planning.
Module 8: Financial planning.
Module 9: Direct marketing case studies.
Module 9: Transitioning farms.
Module 10: Certification & inspection.
Module 10: Course eval. and discussion.
Module 11: Course eval. and discussion.
Module 2: Evaluating your soil analysis.
Facilitate service provider-farmer networks.
• 4 regional learning hubs:
– Gathering place for farmers and service providers to
view webinars as co-learners.
– Provide info access for farmers who do not have
high-speed Internet.
– Focus groups to receive feedback on webinars.
– Act as local support groups.
• Where “Internet life” and “real life” intersect.
• Develop / adapt info to region.
Regional Learning Hub Concept with
Learning Hub
Learning Hub
Learning Hub
Learning Hub
Focus Group
On-farm activity
Broadcast (and archive) meetings and workshops
• extend your in-person meetings or workshops through
webconferencing and broadcasting tools supported by
• coordinate an in-person meeting or workshop
• broadcast it live to individuals or groups - virtual participants can
ask questions and join discussion (BOPS project example)
publish longer video segments through eXtension
publish short clips to Youtube
incorporate clips into articles, short courses, or conference presentations
Interactive website example: NOVIC
(OREI-funded Northern Organic Variety Improvement Cooperative)
How eOrganic works to foster
an Organic Research/Outreach
how eOrganic can help you and your group network
with your peers
Learn about other members
(new search tools coming in 2011)
Describe yourself on your personal page
Describe your project on your group workspace
Develop a virtual project or field experiment tour!
Coordinate a virtual networking meeting
Interested in finding out what is going on around the country
(or globally) on a specific topic?
convene a group of people virtually to share project
results and/or ideas
invite individuals and/or groups
call in by phone or Skype, share a screen
participants show slides and/or ideas followed by an
open discussion
potential outcomes – new knowledge, collaborations,
webinar series, proposals, sabbatical opportunities….
Heather will be a participant in an upcoming Participatory
Plant Breeding virtual networking meeting hosted by
alex and heather
One way to get involved with eOrganic….
You can join and voluntarily coordinate and/or deliver
many of these activities or content types at any time….
• Join a group – or lead a group!
• Ask the group leader for content development suggestions
– write an article or FAQ
– develop a video
– present or coordinate a webinar
eOrganic relies on its members to generate its content!
However -If you are developing a proposal for NIFA OREI or
other NIFA program, SARE, or other funding
program --Write eOrganic into your plan of work and budget!
Annual ‘Core’ Plan of Work for an
Integrated Research/Outreach Project
First project year:
1.Set up and develop project workspace
2.Describe project in workspace (to network with other groups)
3.Describe yourselves on your personal pages (to network with other members)
4.Learn to use workspace for more efficient project management, communication
and publication
5.Engage project collaborators/stakeholders via web meetings
6.Coordinate a virtual networking meeting with peer members and/or groups
Annual ‘Core’ Plan of Work (cont’d)
Second project year (and other years in the middle):
1.Use workspace for project management, communication and publication
2.Engage project collaborators/stakeholders via web meetings
3.Publish an article on a topic related to your project
4.Deliver a webinar on a topic related to your project
Final project year:
1.Use workspace for project management, communication and publication
2.Engage project collaborators/stakeholders via web meetings
3.Publish articles on project results
4.Deliver a webinar on project results
5.Evaluate quality and impact of project articles and webinars.
eOrganic Core Services
Subaward Budgets
direct costs:
eOrganic subaward
direct costs:
10K (year one only)
15K (year one only)
10K/5K/10K (first, mid, last)
20K/10K/20K (first, mid, last)
25K/13K/25K (first, mid, last)
30K/15K/30K (first, mid, last)
These project budgets also support core eOrganic functions:
editorial oversight (peer and cert review, copy editing), outreach,
evaluation, Ask-an-Expert, and web platform development and support
Beyond Core
for these content types, contact us to discuss your plans, and
we will work with you on a plan of work and budget
Short course: 4-10K
Webinar series: $1500/webinar
Manual (e.g. Organic Seed Resource Guide):1-5K
Project public websites: 1-5K
Interactive websites: 5-10K
Virtual project tours: 5-10K
• Other ideas?
eOrganic Outreach
Presence at 3-4 major (and many minor) organic ag
conferences each winter (booths, ads, activities)
• Ecofarm (CA)
• MOSES Organic Farming Conference (WI)
• A southern region conference (SSAWG in the past)
• Public newsletter (6x/yr)
• 10x/yr ad in Growing for Market (organic veg farmers)
• marketing of webinars though listserves, newsletters,
• Facebook and Twitter sites
• Outreach at scientific meetings (posters, presentations)
eOrganic Evaluation
• polls during webinars
• online surveys sent immediately after webinars (3
• this winter, an additional online survey will be sent to
last year’s webinar participants (to evaluate changes in
• farmers and extension professionals are asked to
evaluate articles each winter
• We can design evaluation tools tailored to your
project’s content
Questions and Discussion
Contact Information:
Alex Stone:
Find this information at:
Ready to Talk?
• If listening through your computer, and you
are prepared to use your computer mic,
simply click the raise hand button and we’ll
unmute you
• Switch audio to telephone, use number
provided, making sure to enter the PIN, raise
• If you raise your hand you will be taken off
mute so you can talk. Feel free to mute
yourself again when waiting to talk.