How Can Partnering with eOrganic Benefit My Project? Alexandra Stone,John McQueen, Debra Heleba, and Alice Formiga January 10, 2011 Alexandra Stone, OSU Project Leader Debra Heleba, UVM Dairy Team Coordinator John McQueen, OSU Technology Coordinator Alice Formiga, OSU Webinar, Outreach, Membership Coordinator Contact Information: Alex Stone: [email protected] Find this information at: http://eorganic.info/proposal • What is eOrganic? • How eOrganic.info's group workspaces support project management, communication, and publication to eXtension • • eOrganic's articles and videos • eOrganic's interactive content: Ask-an-Expert and webinars • eOrganic's new interactive tools: short courses, broadcasting, interactive websites • How eOrganic can help you and your group network with your peers • How to write eOrganic into your project plan of work and budget. • We will then open it up for questions – all participants will be able to talk by phone. eOrganic Goals 1. To engage farmers, agricultural professionals and other members of the organic agriculture community with timely and relevant science-, experience-, and regulation-based information in a variety of media and educational formats 2. To support organic research/outreach project management, communication, and collaborator and stakeholder engagement 3. To foster a national organic research and outreach community http://www.extension.org http://www.extension.org/organic_production http://eorganic.info http://eorganic.info = Private web community and workspace http://extension.org/organic_production = National public website How eOrganic.info's group workspaces support project management, communication, and publication to eXtension http://eorganic.info project management and communication…. project management and collaboration…. project communication & decision making….…. project publication…. all here in YOUR project-specific workspace….. Publish Articles and Videos to eXtension Articles eOrganic’s articles cover everything from the nuts and bolts of organic production for beginners to the latest information and technology for advanced producers. http://www.extension.org/organic_production Review policy o two reviewer, anonymous peer review o certification review (compliance with NOP regulations) Formatting Guidelines o Authors and institutions o Introduction o References John and Heather Videos Because a moving picture is worth a thousand words, short video segments highlighting the practices of organic agriculture are featured at eOrganic. Producers and researchers demonstrate innovative forage management, cover cropping, reduced tillage, cultivation, and marketing strategies. You can find eOrganic’s videos at eXtensionhttp://extension.org/article/18726 and at eOrganic’s YouTube site http://www.youtube.com/eOrganic. Example from the eOrganic Dairy Team http://www.youtube.com/user/eOrganic#p/u/8/bSYflqjP6B 0 John and Heather How eOrganic can help you engage your stakeholders WEB 2.0! Ask an Expert Webinars and more Ask-an-Expert Webinars A webinar is a seminar delivered via the web. eOrganic offers an organic farming or research webinar approximately every week from October through March Webinars can be targeted primarily to farmers, extension professionals or other specific audiences Webinar Series o Organic Agriculture and Climate Change Series o Cover Crop Series Winter 2010-2010 Webinar Schedule Webinars are a great way to directly connect your OREI project with stakeholders • Project information is shared with a larger audience • Webinars can be broadcast to an in-person gathering • Recorded webinars (esp short clips) can be used in other training materials • Evaluation o webinar participants are surveyed immediately after the webinar to evaluate quality and utility o webinar participants can be surveyed one year later to evaluate changes in practices Easy to do • eOrganic provides the support, training, and evaluation tools and data Webinar Recordings Webinars are recorded and archived for free viewing anytime. Webinars can be delivered in short topical segments, which can be uploaded to Youtube. Youtube clips are viewed more often than entire webinars and can be embedded into articles. Find our archived webinars and upcoming webinar information at www.extension.org/organic_production Other engagement tools • Short courses o synchronous (live) or asynchronous (archived, viewed at any time) o certificate- and/or fee-based • Broadcasting of meetings or workshops • Public, interactive websites eOrganic can help you document impact of these content types; participants must provide contact info to register for these interactive content types - eOrganic follows up with quality and impact surveys alex Short Courses: Dairy Group Example eOrganic Dairy Group: • Current content Plans for new OREI grant: • Solely focused on creating train-the-trainer internet only tools. • Creating two courses: an introduction and a more advanced class, each one having 10 lessons. Use cases would be Universities, inspector training, vets professional development. The lessons contain elements of other content already created by the Dairy group. DEVELOPMENT OF TECHNICAL TRAINING AND SUPPORT FOR AGRICULTURAL SERVICE PROVIDERS & FARMERS IN CERTIFIED ORGANIC DAIRY PRODUCTION SYSTEMS THROUGH EORGANIC USDA OREI eXtension Project Type $759,516 10/01/2010 – 09/30/2014 Long-Term Goal • Build a network of agricultural service providers knowledgeable and confident about organic dairy production systems who are better able to provide direct assistance to current and/or aspiring organic dairy farmers. • Develop Train-the-Trainer Certificate Program. Develop training materials. • Ask an Expert – Managed by NODPA • 20 FAQs • 24 Articles and Bulletins • Videos – 10 instructional video clips on equipment use and production methods – 6 whole farm case study videos • 20 Narrated PowerPoint Presentations • 30 Webinars – Introductory series: Critical issues for organic dairy farmers – Advanced series: Herd health and nutrition • 2 Online, Asynchronous Moodle Courses – An Introduction to Organic Dairy Production Systems – Advanced Organic Dairy Production 24 New Articles/Bulletins (with existing articles) 10 instructional video clips on equipment use/production methods 6 whole farm case study videos 30 archived webinars 20 Narrated PowerPoint Presentations 2 Online, Asynchronous Moodle Courses 2 Moodle Courses Course 1: Intro to Organic Dairy Production Systems Course 2: Advanced Organic Dairy Production Module 1: Fundamentals of a sustainable program. Module 1: Systems in review. Module 2: Soil biology. Module 3: Growing organic forages. Module 3: Matching forages to your resource base. Module 4: Pasture management . Module 4: Managed Intensive Grazing (MIG). Module 5: Integrated Pest Management. Module 5: Herd Health Programming. Module 6: Principles of managing calves. Module 6: Mineral nutrition. Module 7: Holistic Herd Health. Module 7: Managing your herd data. Module 8: Effective business planning. Module 8: Financial planning. Module 9: Direct marketing case studies. Module 9: Transitioning farms. Module 10: Certification & inspection. Module 10: Course eval. and discussion. Module 11: Course eval. and discussion. Module 2: Evaluating your soil analysis. Facilitate service provider-farmer networks. • 4 regional learning hubs: – Gathering place for farmers and service providers to view webinars as co-learners. – Provide info access for farmers who do not have high-speed Internet. – Focus groups to receive feedback on webinars. – Act as local support groups. • Where “Internet life” and “real life” intersect. • Develop / adapt info to region. Regional Learning Hub Concept with Webinars Learning Hub Learning Hub Webinar Presenter Learning Hub Learning Hub Focus Group On-farm activity Broadcast (and archive) meetings and workshops • extend your in-person meetings or workshops through webconferencing and broadcasting tools supported by eOrganic • coordinate an in-person meeting or workshop • broadcast it live to individuals or groups - virtual participants can ask questions and join discussion (BOPS project example) publish longer video segments through eXtension publish short clips to Youtube incorporate clips into articles, short courses, or conference presentations john Interactive website example: NOVIC (OREI-funded Northern Organic Variety Improvement Cooperative) NOVIC PUBLIC WEBSITE john How eOrganic works to foster an Organic Research/Outreach Community how eOrganic can help you and your group network with your peers at eOrganic.info! alex http://eorganic.info Learn about other members (new search tools coming in 2011) Describe yourself on your personal page at eOrganic.info Describe your project on your group workspace Develop a virtual project or field experiment tour! Coordinate a virtual networking meeting Interested in finding out what is going on around the country (or globally) on a specific topic? o o o o o convene a group of people virtually to share project results and/or ideas invite individuals and/or groups call in by phone or Skype, share a screen participants show slides and/or ideas followed by an open discussion potential outcomes – new knowledge, collaborations, webinar series, proposals, sabbatical opportunities…. Heather will be a participant in an upcoming Participatory Plant Breeding virtual networking meeting hosted by alex and heather eOrganic One way to get involved with eOrganic…. volunteer! You can join eOrganic.info and voluntarily coordinate and/or deliver many of these activities or content types at any time…. • Join a group – or lead a group! • Ask the group leader for content development suggestions – write an article or FAQ – develop a video – present or coordinate a webinar eOrganic relies on its members to generate its content! alex However -If you are developing a proposal for NIFA OREI or other NIFA program, SARE, or other funding program --Write eOrganic into your plan of work and budget! Annual ‘Core’ Plan of Work for an Integrated Research/Outreach Project First project year: 1.Set up and develop project workspace 2.Describe project in workspace (to network with other groups) 3.Describe yourselves on your personal pages (to network with other members) 4.Learn to use workspace for more efficient project management, communication and publication 5.Engage project collaborators/stakeholders via web meetings 6.Coordinate a virtual networking meeting with peer members and/or groups Annual ‘Core’ Plan of Work (cont’d) Second project year (and other years in the middle): 1.Use workspace for project management, communication and publication 2.Engage project collaborators/stakeholders via web meetings 3.Publish an article on a topic related to your project 4.Deliver a webinar on a topic related to your project Final project year: 1.Use workspace for project management, communication and publication 2.Engage project collaborators/stakeholders via web meetings 3.Publish articles on project results 4.Deliver a webinar on project results 5.Evaluate quality and impact of project articles and webinars. eOrganic Core Services Subaward Budgets Project direct costs: eOrganic subaward direct costs: <150K 151-250K 250-500K 501K-999K 1-1.5M >1.5K 10K (year one only) 15K (year one only) 10K/5K/10K (first, mid, last) 20K/10K/20K (first, mid, last) 25K/13K/25K (first, mid, last) 30K/15K/30K (first, mid, last) These project budgets also support core eOrganic functions: editorial oversight (peer and cert review, copy editing), outreach, evaluation, Ask-an-Expert, and web platform development and support Beyond Core for these content types, contact us to discuss your plans, and we will work with you on a plan of work and budget • • • • • • Short course: 4-10K Webinar series: $1500/webinar Manual (e.g. Organic Seed Resource Guide):1-5K Project public websites: 1-5K Interactive websites: 5-10K Virtual project tours: 5-10K • Other ideas? eOrganic Outreach Presence at 3-4 major (and many minor) organic ag conferences each winter (booths, ads, activities) • Ecofarm (CA) • MOSES Organic Farming Conference (WI) • PASA (PA) • A southern region conference (SSAWG in the past) • Public newsletter (6x/yr) • 10x/yr ad in Growing for Market (organic veg farmers) • marketing of webinars though listserves, newsletters, eXtension • Facebook and Twitter sites • Outreach at scientific meetings (posters, presentations) eOrganic Evaluation Webinars • polls during webinars • online surveys sent immediately after webinars (3 reminders) • this winter, an additional online survey will be sent to last year’s webinar participants (to evaluate changes in practices) Articles • farmers and extension professionals are asked to evaluate articles each winter • We can design evaluation tools tailored to your project’s content Questions and Discussion Contact Information: Alex Stone: [email protected] Find this information at: http://eorganic.info/proposal Ready to Talk? • If listening through your computer, and you are prepared to use your computer mic, simply click the raise hand button and we’ll unmute you Otherwise… • Switch audio to telephone, use number provided, making sure to enter the PIN, raise hand • If you raise your hand you will be taken off mute so you can talk. Feel free to mute yourself again when waiting to talk.