Facebook for Gym’s and Personal Trainers
Brad Cusworth & Sean Bridger – Social Media Specialists
Brad and Sean have been working in Social Media for the past 4 years and were
one of the innovators of Facebook Marketing strategies for both online and
offline business.
Having taught thousands of people the power of Facebook through video training
tutorials, webinars, speaking presentations and live training, they have
established themselves as leaders in their field.
After spending more than 10 years working in the Health & Fitness industry, Brad
and Sean decided to combine their industry knowledge with their skills in
Facebook Marketing. They now specialise in assisting Gyms and Personal
Trainers to enhance their online presence through advanced social media
marketing strategies.
Brad and Sean are now working with some of the top fitness clubs and associations
including The Australian Fitness Network, Les Mills International, Genesis,
YMCA, Contours, Anytime Fitness as well as leading marketing consultants
such as Steve Jensen from Impact Training and Justin Tamsett.
Facebook for Gym’s and Personal Trainers
Watch presentation below for an overview of our Facebook Strategies
Facebook for Gym’s and Personal Trainers
Are you aware of the power of Facebook and Social Media
but simply don’t know where to start?
It can be quite overwhelming at first but we are here to guide you every
step of the way!
Facebook fan pages now operate just like a website within the Facebook
platform. We can embed images, videos, slideshows, optin forms,
multiple pages and even shopping carts!
There are no limitations to what we can create.
The Facebook page is not a tool to push hard sales. It is designed to showcase
your clubs facilities and develop an online community of raving fans who
can’t wait to share your services.
When used correctly, Facebook has the ability to completely transform your
business by generating an abundance of new members and retaining your
current clients.
The following slides will give you a glimpse into some of the strategies that we
recommend for Gyms and Personal Trainers.
Facebook for Gym’s and Personal Trainers
Standard Boring Page
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Poor first impression
Standard tabs such as Wall,
Info, Photos and Discussion
No customisation
There is no incentive to ‘like’
the page
Spammy posts on the wall
from other visitors
No reason to come back to
visit the page
No valuable content (such as
videos, articles, updates, etc)
People will last a few seconds
before clicking off the page
95% of club owners have a
page similar to this one!
Compare this page to the fully
customised page in the
following slides. Which club
would you prefer to join? 
Facebook for Gym’s and Personal Trainers
Reveal Image
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Visitors land on this
page when they first
arrive
Customised Side Banner
Clubs branding
Image offering incentive
to ‘like’ the page (free 5
day visit pass and $35
voucher)
Welcome page is
blurred in background
Liking the page reveals
the Welcome Page
below
Welcome Page revealed on
following slide 
Facebook for Gym’s and Personal Trainers
Welcome Page
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Custom header
Multiple tabs below
header (operates like a
website within
Facebook)
Welcome Video (or
image / text if you
prefer)
Optin Form to capture
prospects details
Free offer such as a 5
visit pass or PT session
Custom footer linking to
clubs website (page
opens in a new window)
Facebook for Gym’s and Personal Trainers
Autoresponder System
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Prospects receive an
automated email after
opting in for the free offer
Free pass voucher is sent as
a link in the email (prospects
can print the voucher and
redeem at the center)
A number of follow up
emails can be added to the
system to maintain contact
with new prospects
Manager is notified via
email as soon as a new
prospect opts in
Prospect details can be
forwarded on to sales staff
for immediate follow up
Facebook for Gym’s and Personal Trainers
Club Features
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Slideshow image gallery
at top of page (displays
multiple images
showcasing the clubs
features and programs)
Slideshow loads
automatically and slides
transition every 3 to 4
seconds
Club features page
includes thumbnails of
each key program along
with a text description
Facebook for Gym’s and Personal Trainers
Group Fitness
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Slideshow image gallery
to display all of the
Group Fitness images
and programs
Thumbnail images for
each key program along
with a text description
Facebook for Gym’s and Personal Trainers
Class Timetable
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Group Fitness timetable
is embedded as an
image within the page
Visitors can click on the
image to download the
timetable and save to
their computers
Timetable is uploaded
to a secure server in
PDF format
Visitors can also print
the timetable
Facebook share button
allows visitors to share
with friends
Facebook for Gym’s and Personal Trainers
Testimonials
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Upload before and after
images
Include a brief story of
your clients success
Upload multiple
testimonials (names
appear on right sidebar
and page is refreshed on
each click)
Visitors can comment
on each testimonial and
offer encouragement
(this also appears on the
news feed to drive more
traffic back to the fan
page
Facebook for Gym’s and Personal Trainers
YouTube Video Box
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Upload your clubs
YouTube videos directly
to your fan page
Videos are stored within
the application
Visitors can rate,
comment, share and like
the videos (this displays
on the news feed and
drives more traffic back
to the page)
Instructors and Personal
Trainers can record
short videos on training,
nutrition and motivation
to add value and
increase page
interaction
Facebook for Gym’s and Personal Trainers
YouTube Video Box
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Upload your clubs
YouTube videos directly
to your fan page
Videos are stored within
the application
Visitors can rate,
comment, share and like
the videos (this displays
on the news feed and
drives more traffic back
to the page)
Instructors and Personal
Trainers can record
short videos on training,
nutrition and motivation
to add value and
increase page
interaction
Facebook for Gym’s and Personal Trainers
Video Tutorials
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Now that you have your
brand new page you need
to learn how to use it!
You will gain access to our
exclusive series of 7 step
by step Facebook Video
Tutorials
Navigating your fan page
back office
Powerful strategies to
officially launch your page
How to post links, images,
status updates and notes
How to create a Facebook
Event
25 promotional strategies
to ensure your new page is
a huge success!
Pricing Structure and Package Options for Club Owners
Fan Page Options
Silver
Gold
$497
$1,497
Welcome Page with Reveal Image
Sidebanner Design
Welcome Video and Optin Box
Autoresponder Email System
7 Step by Step Video Tutorials
YouTube Video Application
Up to 5 Additional Pages
Up to 3 Slideshow Image Galleries
Group Fitness Timetable
Testimonial Application
Fan Page Investment
Facebook for Gym’s and Personal Trainers
Thankyou for the opportunity to submit this Facebook proposal.
We believe the strategies outlined in this proposal will take your club to a whole
new level using the power of Social Media.
There are no limitations to what we can create within the Facebook platform.
This presentation is just an example of what is possible. We are open to
your ideas and suggestions to create a powerful page for your club.
Please don’t hesitate to contact us if you have any questions or require further
information.
We look forward to working with you!
Brad Cusworth
Sean Bridger