Sell Yourself In English

Sell Yourself In English
In today’s talk….
• Why is English important?
• English in the business world
• What is Business English?
• Finding a job – the interview
Some successful Turks
signed Led Zeppelin to
Atlantic Records
Ahmet Ertegün
played Macbeth in
Haluk Biliginer
Is worth 2.5 billion
The first Turkish language
Rahmi Koç
Nazif Ülgen
Total Speakers: 1.8
English is the official
language of 51
Total Speakers: 65-70 million
Main Countries: Turkey, Bulgaria,
Macedonia, Kosova. N. Cyprus,
Some facts
• The private English language teaching sector is a 50-billion
dollar industry.
• Within the next 10 years, more than 2 billion people will be
speaking or learning English.
• There 3 non-native speakers of English to every one native.
• 29 million tourists visited Turkey in 2010 and 9 million Turks
travelled abroad .
• English is the main language of books, newspapers, airports
and air-traffic control, international business and academic
conferences, science, technology, diplomacy, sport,
international competitions, pop music and advertising.
• Over two-thirds of the world's scientists read in English.
75% of the world's mail is written in English. 80%of the
world's electronically stored information is in English. 80% of
internet communication is in English.
What can I do...sometimes?
English and the business world
Human resources
Public relations
Trade and finance
Business management
Some more facts
• 49% of employees in international companies use English
every day.
• International companies considering outsourcing value the
local level of English proficiency highly.
• People with language skills are more likely to get jobs and earn
30-50% more than those without.
• Companies that are highly effective communicators have a
47% higher total return on investment.
• Organizations that have a high level of fluency and have a
strategy for effective, global communications are 16 times
more likely be better at controlling costs, 28 times more likely
to be better at customer satisfaction and 86 times more likely
to reach the market faster than the competition.
English attracts foreign investment
English increases earning power
Cüneyt Yavuz, CEO
‘Being good in Turkey is just not enough’
What is Business English?
The English you need
Zekeriya Yıldırım, Türk iş adamı, Doğan
Holding yönetim kurulu üyesi ve Darüşşafaka
Cemiyeti yönetim kurulu başkanı.
1962 yılında Darüşşafaka Lisesi'nden mezun
oldu. İstanbul Üniversitesi İktisat Fakültesi'nden
1966 yılında lisans diplomasını aldı. ABD'nin
Vanderbilt Üniversitesi'nden 1976 yılında ise
yüksek lisans diplomasını aldı.
Türkiye Cumhuriyeti Maliye Bakanlığı'nda müfettiş olarak görev yaptı. 1987 1999 yılları arasında Doğuş Holding'inde bulunduğu birçok şirkette
yöneticilik görevleri yaptı. Mayıs 2008 tarihinde Doğan Holding yönetim
kurulu üyesi olmuştur.
‘I couldn’t have done any of this without English’
The Interview
What is an interview?
• Face-to-face interviews - This is the kind of interview we
expect. It may be one-to-one or there may sometimes be
two interviewers.
• Panel interviews - several people interview you at once.
These are common for positions of importance. Each
member of the panel may play a different role.
• Telephone interviews – telephone/Skype interviews are
increasingly used by companies, often at the early stage of
• Group interviews - several candidates are present and are
asked questions in turn. There may be a group discussion,
role plays or group tasks.
• Sequential interviews - several interviews in turn, with a
different interviewer each time.
Killer questions
1. What is your long-term objective?
2. What is the most difficult situation you have had to
face and how did you tackle it?
3. What are your strengths?
4. What is your greatest weakness?
5. Why have you applied for this particular job?
6. How has your education prepared you for your
7.Have you worked with someone you didn't like?
8. What kind of salary do you have in mind?
What did you say?
What are your strengths?
• I’m a good team player and I work very hard.
• I learn quickly and I have a strong determination to succeed.
What is your greatest weakness?
I sometimes tend to make my team work very hard but I’m getting
much better at managing them by setting objectives.
Sometimes I really work too hard. I should probably spend more
time with my family, because all I do is work.
What kind of salary do you have in mind?
I know that a marketing manager doing a similar job in Berlin
earns about 3700 a month. Given that my job would also involve
some other duties, I’d expect my salary to range between 4000
and 4500.
Another company offered me 3500. I want more than that.
• Dress appropriately and don’t be late
• Do your homework, be prepared
• Pay attention and maintain eye-contact
• Don’t use cliches
• Don’t criticise others
• Give examples
• Don’t make demands
• Prepare questions to ask
• Don’t try to make weaknesses sound like strengths
• Say thank you
Where to look
Thank you for listening