Providing You a Bold Winning Edge,
Taking You Beyond Borders
International Trade Training
by
Malaysia Export Academy
Malaysia
By
Abdul Kabur Ibrahim
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
A. INTRODUCTION
Malaysian Export Academy was registered in October 2007, to take over the activities of The Exporters Club of Malaysia
specifically the International Trade Training & Education. The Club has been active in International Trade Training since
the year 2000.
The Academy has been approved as a Class A training provider under the Ministry of Human Resources of Malaysia. In
this respect, almost all its trade training programmes are fully subsidized by the said Ministry.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
The Academy is also a member of the following organizations:
International Association of Trade Training Organisations (IATTO)
Malaysian Exporters Association
Malaysian Training Providers Association
National Association of Private Educational Institutions
Malaysian External Trade Development Corporation
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
In the field of International Trade Training, the Academy’s collaborative
partners are as follows:
Malaysian Institute of Export & International Trade
Northern University of Malaysia
University of Kuala Lumpur
Asia e-University
BTEC / Edexcel
Australian College of Business & Management
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
B. VISION, MISSION & OBJECTIVES
Our tagline is “Now Everyone can Learn to Export”
Our Vision is to be a leading Professional Institution/Body for Export and International Trade Training and Education in
the ASEAN region.
Our Mission is to train and coach entrepreneurs and would be entrepreneurs to acquire practical knowledge and skills in
exporting and international trade
Our main objectives are:
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To provide professional, quality and industry driven practical training and education in the field of export and
international trade
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To develop and market the Academy’s programmes in the ASEAN region
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To collaborate with other International Trade Training Institutions to offer variety of quality programmes in Malaysia
and other ASEAN countries
• To promote the culture of e-learning and blended learning in the region
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
C. ORGANISATIONAL STRUCTURE
Chairman
Board of Director s
Board of Advisers
General Manager
(Marketing)
11 (Eleven) Marketing
Managers & Executive
General Manager
(Operation)
The Organisational Structure of the Academy includes the Board of Directors, Board of
Advisors, the Management Team and the Trainers.
The Board of Directors comprised of four individual shareholders and is headed by the
Chairman, Abdul Kabur Ibrahim, who is also the Founder and the Chief Executive Officer
of the Management Team.
The Board of Advisors comprised of four members and has been appointed to assist and
advise the Management team.
The Management Team which is headed by the Chief Executive Officer includes 2
General Managers, 11 Marketing and Business Development Executives, 3 Operational
Executives, an Accountant and 3 Supporting Staff.
Accountant
The company also employs 3 full time trainers and more than 10 part time and
3 Operation Executives
freelance trainers. From time to time it also uses the services of overseas guest trainers.
3 Clerical Staff
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Profile of Chairman & CEO
Abdul Kabur Ibrahim has more than 30 years working experience with the
Malaysian government and the corporate sector. Whilst working with the
government he has served as the Malaysian Trade Commissioner in Belgium
and South Africa under the Ministry of International Trade and Industry.
Currently he is a director of a number of companies in Malaysia, Laos,
Indonesia and United Kingdom. He is also the President of the Malaysian
Exporters Association and the Malaysian Training Providers Association.
He has also served as a consultant to the Malaysian Palm Oil Promotion Council
for the African continent and also a number of Malaysian Multinational
companies. Abdul Kabur Ibrahim has also traveled extensively throughout the
world covering more than 100 countries to organize and participate in market
promotion programs including trade missions, trade fairs, marketing seminars
and conferences, direct selling, e-commerce, counter trade, visit programs etc.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Profile of Head of Board of Advisors
Samsuddin Marsop has some 30 years of working experience with the Malaysian Government and the
corporate sector. Whilst with the government, he has served in various capacities including as the Chief
Executive of the Malaysia External Trade Development Corporation and the Deputy-Secretary General of
the Ministry of International Trade and Industry.
The Academy in association with the Malaysian Institute of Export and International Trade is in the process
of appointing honorary fellows and members. Membership will be given to all who have completed the
certified professional courses and also to members of the Malaysian Exporters Association.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
D. TRAINING & EDUCATION
The Academy’s International Trade Training programmes are divided into five categories, which are as follows:
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Short Courses & Workshops
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Certificate Programmes
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Certified Export Professional
•
Executive MBA in International Trade
•
New Programmes (including e-Learning programmes)
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Short Courses and Workshops
The Academy offers the following short courses (one to two days each) on a regular basis:
Exporting and International Trade
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A-Z of Exporting
Introduction to Exporting
12 Steps to Successful Exporting
Formulating an Export Plan
Ethics in International Business
Appointment of Agents and Distributors
Navigating and Negotiating in Different Cultures
Intellectual Property for exporters
Branding and Packaging for Exporters
E-Business for Exporters
• Legal aspects of Doing Business Overseas
• Developing Export Pricing
• Export Trade Disputes
• Social Media in Export Marketing
• Effective Participation in Trade Fairs
• Effective Export Selling
• Export Promotion and Marketing Strategies
• Certificate of Origin
• Free Trade Agreements and its Impact on Malaysian Exporters
• Identifying & Evaluating Overseas Markets-Market Research
• Creating, Managing and Implementing an International Trade
Strategy
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Shipping / Customs / Logistics
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Malaysian Customs Procedures
Shipping Procedures and Documentation
Effective 3 Ps in Global Shipping – Process, Practice and Performance
Managing Bill of Lading in Shipping
Shipping Elements and Import Export Documentation
Import and Export Documentation and Procedures
Managing Incoterms 2010
Facilities under Customs Act
FTAs & Its related Customs Procedures in Malaysia
Customs Classification of Goods
Valuation under WTO
Customs Incentives for Export Oriented Companies
Effective Total Logistics Management
Effective Supply Chain management
•
Managing Hidden Logistics, Costs &
Risks in Global Trade
• Sea and Air Freight Documentation
and Procedures
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Trade Finance
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Essentials of Trade Financing
Structuring Trade Finance facilities (obtaining banking facilities for trading purposes)
Letter of Credit – Operations
Advanced Letter of Credit
Trade Risks and Fraud Management
Understanding Trade Payment Terms (UCP 600)
Others
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Halal Standards and Certification for Exporters
International Halal Marketing
Application for Export Grants
How to Go International?
Business English Communication for Exporters
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
All the above courses are conducted on a regular basis by the Academy or in collaboration with other trade
organisations or associations. The modules are developed by the Academy in collaboration with the trainers.
The target participants are mainly business executives, government officials, academicians and students. In most cases,
the fees are claimable under the Human Resources Development Fund.
The methodology is classroom discussions, role play, presentations, case studies, visits and exercises.
Participants who have completed the course will be given a Certificate of Attendance issued by the Malaysian Export
Academy.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Professional Certificate Programmes
The Academy offers the following Certificate Courses:
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Professional Certificate in Exporting
Professional Certificate in International Trade
Professional Certificate in Trade Finance
Professional Certificate in Logistics
These courses are offered on 5 to 10 days duration (one to two weeks) for working adults and also for fresh Graduates.
Part timers are allowed to attend weekend classes.
An Assessment Test will be given for 3 hours at the end of the last day and a Professional Certificate will be given by the
Malaysian Institute of Export and International Trade to those who have passed the test.
The methodology is classroom discussions, role play, presentations, case studies and exercises
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Discussions are ongoing to incorporate BTEC/Edexcel Certification for all the above programmes.
Discussions are also ongoing to offer these programmes as an added training for undergraduate students in local
universities such as University of Kuala Lumpur, Binary University and Manipal International University.
Certified Export Professional (CEP)
The Academy will be offering the Certified Export Professional (CEP), which will have three months of coursework, three
months Internship and one month for Simulation, A Case Study and Participation in a Trade Exhibition or Mission.
This will be offered on full time basis to fresh graduates and working adults and as part time basis (weekend classes) for
working adults only who have some basic experience in exporting. Part timers need not attend the three months
internship.
This course will also be offered on a blended learning basis i.e online with a weekend tutorial once in every month.
Flexibility will be given to complete this course within a period of one year.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
As for Accreditation and Certification, we are also discussing with a number of overseas organizations and Institutions.
If we could get the accreditation of an overseas Institution, it is possible that the course will be fully subsidized by the
government with a fix monthly allowances for the students.
Executive MBA in International Trade
The Academy in collaboration with AEU University of Malaysia is developing the Executive MBA in International Trade.
It will be a one year programme, which will be offered on a blended learning basis – both e-learning and weekend
tutorials.
A week training on selected subjects in an International Trade Training Institution is also being considered for this
programme. In this regards, we would be looking at collaborating with some of the members of IATTO.
The entry level will be a business degree or those who have obtained the CEP.
This programme could be completed within a period of one and half to two years
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
New Programmes
The Academy is on the lookout for new and quality programmes especially those focusing on innovation and creativity
in International Trade Training and Coaching.
The Academy welcomes all proposals for collaboration from members of IATTO who are interested in bringing their
programmes to the ASEAN region.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
E. OTHER ACTIVITIES
The Academy in collaboration with the Malaysian Exporters Association and other trade associations in Malaysia
organises a number of activities that are also related to International Trade Training/Education.
Among the activities are:
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Luncheon Talks
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Seminars & Conferences
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Consultancy
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Publications
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Special Centres
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Luncheon Talks
Some of the recent Talks organized by the Academy are as follows:
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Doing Business in Japan
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Doing Business in Laos
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Business Opportunities in Vietnam
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Export Refinancing Scheme
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Venture Capital Financing for Exporters
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ASEAN FTA
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Exports of Strategic Products etc
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Seminars and Conferences
The Academy is the organizer of the following Seminars and Conferences on an Annual Basis:
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National Export Conference
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National Conference on Supply Chain Management
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National SME Conference
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National Social Media Marketing Conference
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National Conference on Global Halal Marketing etc
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Seminar of Government Grants for Malaysian Exporters
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Seminar on Doing Business in the Middle East Countries
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Seminar on Doing Business in Africa
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Seminar on Doing Business in Latin America etc.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Consultancy
The Academy has a Consultancy Unit to assist Malaysian Exporters in the following areas:
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Government Grants for Exporters
Export Packaging Design
Intellectual Property
Publications
The Academy publishes an online newsletter on its activities under the name “Reaching Out” which is circulated to all
Malaysian Exporters.
It also publishes a quarterly magazine under the name “Malaysia Trade” which contains articles on International Trade
Matters and Opportunities for Malaysian Exporters.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
Special Centres
The Academy has recently set up a number of Centres to further develop and promote International Trade by region
and sectors. These centres are:
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Centre for ASEAN Business Development
Centre for Women Exporters Development
Centre for Halal Business Development
Centre for Export Research and Development
These Centres are online based and have been organizing various programmes and activities to promote the Centres’
objectives. For instance the Centre for ASEAN Business Development aims to promote intra- trade and business
networking among the ASEAN countries by organizing special workshops, trainings, forums, networking events and
other activities. One such project is the India ASEAN Business Forum on 20 & 21 November 2013 in Kolkatta, India.
The Centre for Women Exporters Development works closely with the various women business organizations in
Malaysia and also the Ministry of Women & Family Development to develop and promote women exporters.
Now Everyone can Learn to Export
Providing You a Bold Winning Edge,
Taking You Beyond Borders
THANK YOU
Malaysian Export Academy
306, Block A, Glomac Business Centre,
Jalan SS 6/1, Kelana Jaya,
47301 Petaling Jaya
Malaysia
Tel: + 603 7880 0413
Fax: + 603 7880 2817
Email: kabur@exportacademy.net
URL: www.exportacademy.net
Now Everyone can Learn to Export