AJ Aumock 4-13-13

• Surprised by Faith – Don Beirle
• More Than a Carpenter – Josh McDowell
• The Faith Study – John Eagan
• Letters from a Skeptic – Greg Boyd
• A Case for Christ – Lee Strobel

Father
Son
Holy
Spirit

• Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance. Perseverance must finish its work in you so that you may be mature and complete not lacking anything
– James 1:2-3

• Set your alarm every day
• Do something physical every day
• Set goals and hold yourself accountable
(consider an accountability partner also in transition)
• 80/20 Ratio of job search to self-improvement
– Getting Things Done – David Allen
– Learn a language
– Work on your personal brand

• Networking
• Being open to unexpected opportunities
• Starting strong – put together your own 100day plan when beginning your new role.

The essence of you perceived by those you care about

#1 Sign You Have Terrible People Skills
Salary.com 3/28/13
• 1. Lack of Networking/Self-Promotion Skills
How do people know how great you are? Encourage people to be in your network by attending the right industry events, reaching out to the right individuals, and engaging them in interesting conversation that brands you as an expert.
Learn how to subtly, yet effectively, promote your work results, knowledge, and skills by keeping in touch with people who have influence. When you begin to influence people who have influence, you have set yourself up to succeed.

• The core of your personal brand lies in how you
make others feel, when you are being the “real you.”
• Begin with the end in mind – Stephen Covey
• Who you are: Strengths & Values
• How do you want people to feel about themselves and about you?
• What do you need to do to make them think feel that way about you?

The Ultimate Brand Repositioning Project:
• What can Phil Connors teach us about personal branding?
12

• Simple tool
• Build it from the outside-in and inside-out
• Start with a self exploration of who you are.
• Ask yourself who you want to be.
• Resources: Many books available.
• Consider a half-day self-directed single-person workshop.

• Be your own Brand – McNally & Speak
• The 7 Habits of Highly Effective People - Covey
• Strength Finder 2.0 - Rath
• Discover Who You Are – Kise, Stark & Hirsch

What the person does for me
Personal Brand Essence
How I would describe the person
How this person makes me look
How this person makes me feel

SAMPLE
Brand Essence Wheel
What the person does for me
Cold-calls customers
Leader
Relational
Balanced
Analyzes Data
Classical Brand Experience
Facts & Symbols
MBA
X-years of
Experience
Gets Stuff Done
MBTI:
Noun 1
Noun 2
Noun 3
On top of my game
Easy-to-smile
Reliable
Current
Job
Strengths Finder:
Family Man
Brand Personality
Plan-oriented
In Control
Well Cared For
How the Person
Makes me Look
Savvy
How I would describe the
Results-Driven
Confident
How the Person

You have a personal brand essence today
• Fact: you already have a personal brand.
– Is it strong or weak?
• Three characteristics of a strong brand
– Unique (what can I do, be, or own that no one else can)
– Relevant (impactful emotionally and rationally to people I care about)
– Consistent (over time, brands either strengthen or deteriorate - Billy Graham v Tiger Woods)
• Brand Strength ≠ Everyone likes me.
– Know what you stand for
– Know what you will NOT stand for.

• Personal Brand Essence is not a “one-and-done” exercise.
Good brands evolve and strengthen over time.
• Set aside time annually to review your personal brand essence
• Review your brand essence with someone you care about and trust
• Consider creating two Brand Essence Wheels
– One professional and one personal.
– Wheels must be compatible.
• Use 360 feedback to understand your current brand essence.
• Use prayer, focus, and meditation to develop your future brand essence.
• Become the brand God wants you to be.