Through Cultural Transference
By: Alan Hill
VETERAN ENGAGEMENT
CHALLENGES AND OPPORTUNITIES
Veterans are not engaged like they were in the
military
Companies believe there is benefit in hiring vets,
(dedication, loyalty, teamwork)
Can’t understand why vets don’t apply,
‘we
have the best benefits of our competitors’
Companies try to ‘force fit’ veterans into their process and
culture – creates isolation for vets
Try to train the veteran to be a better job applicant (resume and
interview coaching)
And employee (support, not challenge)
CHALLENGES AND OPPORTUNITIES (CONT)
Motivation dichotomy
Civilians
need a push from behind (support)
Vets need a push from the front (challenge)
Programs developed by companies,
governments and non-profits
Helping,
but not solving
No challenge - doing TO the vet or FOR the vet
Not asking the vet to do for others - VETS SERVE!
CULTURE DIFFERENCES
Military
Corporate
1.
Don't brag
1.
Promote yourself
2.
Buddy system
2.
Look out for number one
3.
Get involved
3.
Don’t volunteer
4.
Persistence wins
4.
Don’t make waves
5.
Promoted on merit
5.
Promoted on relationship
6.
Serve others
6.
Serve yourself
CHALLENGES AND OPPORTUNITIES (CONT)
Veterans have tremendous networks in the
military, no network in the civilian community
Number one way companies source
candidates: Employee Referrals
Not
job fairs, websites, etc.
STRATEGY
Build the network – vets help vets
Re-create the culture across
Departments
Companies
Industries
Supply
Engage veterans through challenging corporate
missions
chains
Serve our companies like we served our country
Start with Senior NCO’s – weekly meetings
DETAIL
Veterans
Contact with community
resources (Yellow
Ribbon, WFC’s, CVSO’s,
etc.)
Vets are ‘checklist
driven’ through the
process
Network is ‘pre-built’ for
veterans inside target
companies
Companies
Sr. Officers obtain
business critical missions
from Executives
Sr. NCO’s assemble vet
affinity groups to
accomplish missions
Sr. NCO’s oversee veteran
interns and mentoring
programs
BENEFITS
Vets are engaged/challenged at all levels
Vets are serving their company and community
like they served their country
Vets deliver visible impact using their culture,
not just their skills
Vets own the problem and the solution
NCO’s take ownership for morale of companies
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