Connecting Millions of Americans
with Health Coverage
Nicole Oehmke
California Project Director
Andy Perry
California Data Manager
1
Enroll America
Our Mission
Maximize the number of uninsured Americans who
enroll in health coverage made available by the
Affordable Care Act
Two-fold Strategy
1
Promoting Enrollment Best Practices
2
National Enrollment Campaign Using Cutting
Edge Engagement Strategies
2
Sampling of Our Partners
3
Enroll America’s State Presence
As of October 17, 2013
Staff on the
ground
Alaska
Hawaii
Working with
partners
4
Enroll America’s Work in California
• Train Organizations to Use Get
Covered Data
o Finding eligible consumers
o Tracking contacts
o Reporting results
• Identify and Share Best and
Promising Practices
o Key Messaging for Outreach
o Enrollment Strategies that
Work
• Promote Effective Strategies
to/ from Other States
5
How Can We Help You?
Find Eligible
Consumers
Enroll
America and
Get Covered
America
Track
contacts and
coordinate
Report
results
6
Lessons from the First Four Months
Trusted and
culturally
appropriate
messengers are
essential
Eligible
consumers need
multiple touches,
personal
attention to enroll
Consumers not
getting the
message about
affordability
Consumers will
only get harder to
find
7
How Will You Find Consumers?
We already
have them
Fewer than 10% of all
eligible consumers
enroll after one touch.
How will you find and
follow?
Create a culture of
coverage: What are
the messages you
share?
Go to
neighborho
od events
Phone
calls, doorto-door
work
Time and resource
intensive, but
sometimes the only
way
8
Modeling And Testing Connect Individuals With Most
Effective Messages And Tactics
Without Modeling,
Campaign Would Miss
Millions of Uninsured
Modeling Identifies
Uninsured at
Individual Level
Example: In Houston, 120K out
of 800K uninsured live in areas
with low uninsured rates
Example: Individual level
targeting increases efficiency
of volunteer outreach
Houston Uninsured Map
Example Neighborhood
119,508
54%
23%
35%
9%
49%
7%
Additional Testing
Identifies Best
Message + Tactic
Example: Experiments identify
which individuals respond
better to mail or phone calls
Example Tactics + Message
Call – Cost Msg.
Mail – Security Msg.
9
GCD Training for California Users
Andy Perry
10
Using Get Covered Data (GCD)
Find
• Look up an individual record
• Create, save and share a list
• Cut turf and create a packet
Follow
• Data Entry
• Create and track events
• Committees and sharing
Report
• Survey and Activist Codes
• Summary reports
• Analyze data
11
Data Elements in GCD
Types of Data Already in GCD
Types of Data Users Enter
• Name and contact
information for adult
consumers
• Know demographic
information (age, sex)
• Imputed demographic
information (age, race,
language, sex)
• Predictive analytic score: the
likelihood that the individual
is uninsured
• Updated contact information
• Contact history (type and
result)
• Yes/No codes
• Multiple choice codes
• Event history
• New records
12
GetCoveredData.com
Let’s login!
13
4 Key Facts Resonate With Most of the Uninsured
All insurance plans will have
to cover doctor visits,
You might be able to get
hospitalizations, mental
financial help to pay for a
health and substance use
health insurance plan.
disorder services and
prescriptions.
One of these =
top message
for 89% of
population
If you have a pre-existing
condition, insurance plans
cannot deny you coverage.
All insurance plans will have
to show the costs and what is
covered in simple language
with no fine print.
An Example of Enroll America’s Resources
• Best Practices for Outreach & Enrollment at Health
Centers
• Latino Outreach & Enrollment Toolkit
• Outreach Planning 101
• Get Covered Calculator
• Grassroots Organizing Toolkit
• Health Care from the Pulpit Toolkit
• Communicator’s Guide (available in Spanish)
15
Questions?
Nicole Oehmke
noehmke@enrollamerica.org
Andy Perry
aperry@enrollamerica.org