Wake ‘n Bake
Food Truck
Cindy Chen
Goldie Liu
Hershow Al-Barazi
Project Management x470
April 23 - May 25, 2011
EDP 325936
Michael Molano
Pency Mak
TingTing Huang
Tugce Bora
Background
Over 350,000 people commute everyday to San Francisco from
around the Bay Area leaving no time for breakfast. Our team will bridge
the gap and strive to make this the easiest meal of the day.
Mission
To provide San Francisco commuters a mobile source of breakfast
carryout that is fresh, gourmet, and convenient.
Project Objective
By Feb. 1, 2012 open a food truck that provides online
pre-order services serving bite sized pastries, coffees
and teas in high commute areas.
Scope
In Scope:
Launch of a Wake n’ Bake food truck
•Out of Scope:
•Maintaining business post launch
Assumptions
Already have modified Truck
Business License
Health Permits
Parking Permits
Bakery for use and storage of
goods
Insurance for Employees is not
included in budget
Working Part-time 10hrs/week
Go – Live date: Feb 1, 2012
Team Member will be
cashier/barrister/driver
Pastry Chef & Assistant
Unlimited Budget
Website Provider Contract will
guarantee
Work Breakdown Structure
Wake ‘n Bake
Sales & Marketing
Pastries/Operations
System (Website for
Pre-Order)
Marketing
Menu
Web Application
(Place Orders)
Sales
Vendors
Web Application
(Employee Use)
Inventory
Baking
Pastries/Operations
Menu
Vendors
Philz Coffee
Inventory
SFBI
Baking ingredients
Necessities
Baking
Tracking plan
Schedule
Employees
Orders
Bulk Ingredients
Vendor orders
Pastry Chef
Delivery Schedule
Special Orders
In-House baking
Pastry Assistant
Payment
ID
1
2
3
4
5
6
7
8
9
10
Task Name
Plan a list of pastries to offer and rotate weekly
Finalize a launch menu
Purchase inventory for baking ingredients
Purchase inventory for necessities
Create a tracking plan
Finalize order plan with Philz Coffee
Finalize contract with SFBI
Hire pastry chef and pastry assistant
Finalize working schedule for baking
Purchase baking tools
Start
8/1/2011
9/25/2011
1/15/2012
1/15/2012
9/1/2011
1/16/2012
1/16/2012
11/15/2011
1/10/2012
1/15/2012
Finish
8/15/2011
10/1/2011
1/15/2012
1/16/2011
9/15/2011
1/22/2012
1/26/2012
1/1/2012
1/10/2012
1/22/2011
Duration
2 weeks
1 week
2 weeks
1 day
2 weeks
1 week
10 days
1.5 months
1 day
1 week
Baking tools
Pastries - Project Cost Budget
Budget (SWAG
estimates)
Wage
# of Total Hours
Initiation
Planning
(Internal)
Execution
(External
Vendors)
Pastries
Pastry Assistant
salary (wage=
hourly)
Vendor – SFBI
(monthly)
Vendor – Philz
(monthly)
$1,000.00
$12,000
$15.00
20
$15,600
$12.00
20
$12,480
Coffee Machine
(one-time fee)
Coffee Grinders
(one-time fee)
Baking tools (onetime fee)
Salary for two
employees
Necessities
(monthly)
Total Budget
Estimate
(yearly)
Baking Ingredients
(monthly)
Pastry Chef salary
(wage= hourly)
Closing
$40
$200
10
$2,000.00
$24,000
$400.00
$4,800
$400.00
$400
$100.00
$100
$2,000.00
$2,000
$41,600
$2,400
Pastries – Risk Response Plan
Risk
1. Pastry chef/assistant are not able to perform the tasks
due to sickness, personal reasons
2. Vendors not able to delivery orders on time due to
traffic, car accidents, etc
3. Storage malfunction (ie: power outage)
4. Limited supply of ingredients
5. Food sanitation
Probability
Impact
M
H
M
H
L
H
L
M
L
H
Mitigation Plan
Order pastries from SFBI
Prepare a backend delivery service to
fulfill orders
Order pastries from SFBI
Have substitute ingredients ready on
hands
Employees need to be safety &
sanitation Certified
Pastries – Communication Plan Matrix
Communication
Activity
Audience
Key Messages
Menu preparation
Pastry Chef/Pastry
assistant
Discussion on what
to bake
In person meeting
By Jan
Inventory control
Pastry Chef/Pastry
assistant
Communicate status
of inventory
In person meeting
Weekly
Menu Rotation
Wake n’ Bake Team
New menu for the
month
Email
Weekly
Pastry Order
SFBI
Orders and delivery
schedule
Email/Phone
Weekly
Delivery Method
When
Who
1st,
2012
Tingting
Pency
Tingting
Pency
Tingting
Pency
Tingting
Pency
Marketing Deliverables:
a. Communication Plan & Priorities
b. Social Media accounts created –
Facebook, Twitter
c. Restaurant sites account created
d. Logo created
e. Flyers
f. Flyers distributed in identified locations
g. Sales promotions identified and rolled
out to various sources – Local and
small businesses, corporations, colleges
Sales & Marketing
Marketing
Logo
Flyers
Sales
Social Media/Online
(Develop Online Short
& Long Term
Marketing Strategy)
ID Advertising
locations
Calculate Operating
Budget Requirements
Develop
Discount/Added
Value Strategy
Creation/Production
Creation/Production
Google
High Traffic
Commuter Hubs
Pastries/Operations
Budget
Online Discount Sites
Implementation
Fabrication
Facebook
Key Restaurant
Magazines
Website Budget
Local Businesses,
Campuses,
Corporations
Distribution
Distribution
Twitter
BART poster boards
Marketing Budget
Restaurant/Related
Sites
Online Discount Sites
Marketing Communication Plan
Communication
Activity
Audience
Key
Messages
Deliver
y
Method
When
Who
Word-ofmouth,
Facebook
, flyers
January 1,
2012
Hershow
Goldie
Promoting new
food truck
Public
New mobile
source for
breakfast
Promoting new
food truck
Local & Small
Businesses
New mobile
source for
breakfast
Face-toface,
flyers
January 20,
2012
Hershow
Goldie
Promoting new
food truck
Nearby
Corporations
New mobile
source for
breakfast
Face-toface,
flyers
January 20,
2012
Hershow
Goldie
Nearby Schools
New mobile
source for
breakfast
Face-toface,
flyers
January 20,
2012
Hershow
Goldie
Promoting new
food truck
Marketing Issues & Risks
Risk
Commuters are not interested in mobile food
truck
Price point is too high to be competitive in
market
Probability
Impact
Medium
High
Medium
Medium
Mitigation Plan
Survey commuters at possible
locations to assess interest
Research other bakeries and food
truck prices and determine a
comparable price
Miss target audience (ads are in wrong
location)
Medium
Medium
Promo codes for different areas that
it was distributed and evaluate which
areas are working
Do not sell enough to make profit
Medium
High
Decrease price points at launch and
increase as time goes on
High
Prioritize marketing methods and
increase as revenue increases
Marketing strategy too costly
Low
Website for PreOrder
Web Application
(Place Orders)
[Michael]: This WBS needs to be expanded to
one more level down.
Web Application
(Employee Use)
Functional
requirements
(including use cases)
Functional
requirements
(including use cases)
Visual design
Visual design
Create, and Execute
Test Plan
Create, and Execute
Test Plan
Develop Employee
Training Manual
Develop Employee
Training Manual
Implement
Employee Training
Implement
Employee Training
Website Communication Plan
Communication
Activity
Audience
Key Messages
Delivery Method
When
Who
Hand off of
requirements
Developers
Hand off requirements so
developers can start coding and
testing
Word docs in email
attachment
July 6, 2011
Cindy
Michael
Website development
& testing status
update
Project
manager,
marketing
team
Communicate status of
development & testing of
website
Project status
dashboard in Excel
Every Wednesday
from July 6, 2011
to August 24,
2011
Cindy
Michael
Release training
documentation
Employee
Provide training documents, to
instruct the employee how to
use the internal system to
access the pre-orders
Training doc in
Word docs
January 1, 2012
Cindy
Michael
Deployment of
employee system
Project Team
Employee system is ready to
launch
Email
January 2, 2012
Cindy
Michael
Deployment of
customer website
Project Team
Website is ready to launch
Email
January 6, 2012
Cindy
Michael
Website Risks
Risk
Item #
Risk Description
1
Resource Constraints: Team members work on
various projects at work, might not get
sufficient time working on this Wake n’ Bake
project and thus pushing out the drop dead
date for the initial design and requirement
2
If Consulting firm does not understand the
requirement, the implementation might not
meet the requirement (functionality)
Probability
Medium
Low
Impact
Mitigation Plan
High
Trying to have the team members work
extra hours, to meet the deadline for each
milestone delivery for Wake n’ Bake
project.
High
Offer several requirement walkthroughs
aside from just delivering the requirements
to them, therefore ensuring they are in sync
with our requirements and reduce the risk
of misunderstanding the requirement
3
The website may not deploy on time
(implementation)
Medium
High
We need to specify clearly, in our contract,
when will be the production deployment
date; and will try to eliminate the factors
that might cause the delay of the website
deployment
4
Lacking of experience of various consulting
firms or contractors, which might result in we
not selecting the best fit consulting firms or
contractors
Medium
Medium
Perform in-depth research on the firms to
make sure that they have worked on a
similar project.
5
If the logo won’t be finalized by marketing
team, it might prolong software development
life cycle.
Low
Medium
We will work with Marketing team, to
ensure the logo will be finalized on time