Google AdSense
Presented by:
Naresh Gourishetty
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Agenda
1. Introduction
2. Understanding Google AdSense
3. How to create AdSense account
4. Advantages of Google AdSense
5. How does AdSense work?
6. Ways to boost your AdSense earnings.
7. Kinds of AdSense
8. Pros & Cons of AdSense
9. Conclusion
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Introduction
AdSense is a program enables website owners to monetize their website and
make additional income.
It is simple and easy to implement AdSense on your website.
The driving force for Google AdSense System is Google AdWords ads.
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Understanding Google AdSense
• Webmasters need only to insert a Google generated java script into
the web page or website template.
• Google's spider parses the AdServing website and serves ads that
relate to the website's content.
• The java script calls the ad from Google and will ensure that ads are
served each time a visitor goes to the web page.
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How to Create AdSense account?
https://www.google.com/adsense
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Advantages of Google AdSense
• Simple and quick method to earn by just creating a Google AdSense account.
• Inexpensive technique for advertising products.
• It blocks certain ads from appearing in Web pages. For e.g. Competitor’s ads
• Payment is done via EFT(Electronic Fund Transfer).
• Site owners looking for ads that match their site content and purpose, have an
easy access to desired advertisements through AdSense.
• Google search box facility in the web site, increases the chances of a
customer clicking.
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How does AdSense work?
Bicycle Scenario
Joe’s Bicycle Shop has a website
and decides to give AdSense a try.
He installs the Google software into
the code in his website and configures
the layout designs.
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How does AdSense work?
AdSense searches through the content of Joe’s website and identifies several
key words related to bicycles
Handlebar
Biclycle
helmet
bike repair
tricycle
racing
Pedal
tour bike
tires
helmet
Bike paths
Bike
Bike repair
tour bike
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How does AdSense work?
AdSense reports these key words back to Google,
where they are matched up with advertisers
marketing around those same key words.
Ads from those advertisers are placed on Joe’s
website.
5th Annual
Bike Race
Sign up today!!
Tony’sBike
Helmets
The best
helmets
for serious
riders.
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How does AdSense work?
Sally is a visitor to Joe’s website. She’s an avid cyclist and is looking for
new tires for her racing bike. While she's on Joe’s site, she notices an ad for
an upcoming race that she is interested in.
Sally clicks on the race advertisement to
learn more about the event, and she’s taken
to the race sponsor’s website.
5th Annual
Bike Race
Sign up today!!
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How does AdSense work?
The race sponsors who placed the ad on
Google will now pay Google for that visitor
to their site.
And Google will pay Joe a portion of those
proceeds.
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Ways to boost your AdSense earnings
• Concentrate on format of AdSense ad.
• Choose custom palettes for the ads.
• Put all the AdSense ads on top of the Web page .
• Maintain links to other relevant websites.
• Automate the insertion of AdSense code into web pages using SSI(Server
Side included)
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Kinds of AdSense
1. AdSense for Content automatically
crawls the content of your pages and delivers
ads that are relevant to your audience and
your site content.
This is the kind that Joe had
on his site.
2. AdSense for Search places a Google
web and site search on your webpage.
Google returns search results to your
website visitor.
You earn money if the visitor clicks on
Google ads on the search results page.
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Pros & Cons of AdSense
Pros
1. Webmasters can now concentrate on publishing quality content.
2. Content should be updated from time to time and the income will keep
coming in.
3. You can publish multiple ads and also you can block the ads.
Cons
1. AdSense account can be closed by Google at any time in case of fraud.
2. The Google AdSense program does not provide residual income.
3. Most content websites depend on search engines for traffic.
4. You’ll need to keep adding content to keep your website interesting.
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Conclusion
Google AdSense can be an additional revenue source for some businesses,
but it’s not right for every business.
Google AdWords can provide great supplemental income to webmasters with
content sites.
Implementing and maintaining Google AdSense program on a content site
requires very little effort and can often bring a steady stream of additional
revenue for webmasters.
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