1 Our Mission City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions. 2 How We Started City Harvest was started in 1981 by ordinary citizens who saw an opportunity to help feed hungry people. They gathered volunteers, borrowed cars and vans and transported the food themselves. At the time there were only 30 emergency food programs in New York City. As hunger and poverty increased in New York, City Harvest grew. In the past 30 years, this volunteer-based, one van operation has grown into a sophisticated, professional non-profit leader in the hunger community. 3 How We’ve Grown This year, City Harvest will rescue over 42 million pounds of food We’ve gone from 30 soup kitchens to approximately 600 community food programs throughout the five boroughs 18 trucks and 3 tricycle carts delivering food 24/7 2,200 volunteers All helping to feed one million New Yorkers that face hunger each year 4 Where Does The Food Come From? Manufacturers and Wholesalers Restaurants Greenmarkets and Farms Corporate Cafeterias Supermarkets Food Drives Other Non-profits 5 What kind of food? 85% of food rescued and delivered is “nutrient dense” All food is “food safe” to pick up and distribute Most food is produce: fresh fruits and vegetables Baked goods, canned foods, dairy, meat, and packaged goods 6 Where Does The Food Go? Senior Centers Soup Kitchens Women’s Shelters After School Programs Homeless Shelters Synagogues & Churches Food Pantries 7 Expansion of Our Work City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food and food resources hungry people need to live healthier lives. 8 Need for Fresh Produce Melrose Mobile Market 9 Poverty DietRelated Disease Hunger 10 Why Poverty is Connected to Health 1. Low income neighborhoods lack adequate grocery stores 2. Nowhere to exercise 3. Healthy food costs more, and takes more time to prepare 4. Unhealthy food is cheap and easily accessible 11 Resulting in… Low income neighborhoods are plagued with diet related diseases: – Diabetes rates in New York City increased by 250% between 1997 and 2007; – Low income families are more than 3 times as likely to suffer from these types of chronic illnesses; and – Deaths related to diabetes are 3.3 times higher in low income neighborhoods than in wealthier neighborhoods. 12 City Harvest works to… Access to Healthy Food Demand for Healthy Food 13 Healthy Neighborhoods Evolution 1981 City Harvest: NYC Food Rescue 2000 Nutrition Education 14 2004 Healthy Neighborhoods Identifying Healthy Neighborhoods Queens CD 1: Northwest Queens 15 Starting out in the Neighborhood Identify key partners • • • • • Agencies Healthy School Fruit Bowl Mobile Market Nutrition Education Community Food Assessment • • • • Research Review findings Make recommendations Write report Implementation • Take recommendations back to community • Implement programs • Build partnerships 16 Emergency Food Retail Outlets Mobile Market Fruit Bowl ACE Food Access 17 FY13 Goals: Deliver 10.6 Million Pounds Serve 2.9 Million People – Mobile Markets – Agencies – Fruit Bowl Emergency Food Retail Outlets Partner with 40 Retailers 75 Fruit Bowl Sites Mobile Market Fruit Bowl ACE Food Access 18 Nut Ed Courses Fruit Bowl Cooking Demos Retail Outlet Tours Education 19 FY13 Goals: Teach 70 Courses, Educate 1,050 People Conduct 201 Cooking Demos, Distribute 27,500 samples Nut Ed Courses Cooking Demos Fruit Bowl Retail Outlet Tours Deliver Fruit to 75 Fruit Bowl Sites, Educate 6,000 Kids Education 20 Staff/ Volunteers CFA Partnerships Marketing Resources 21 FY13 Goals: Complete 1 CFA in Washington Heights Start Queens neighborhood Staff/ Volunteers CFA Create 5 Retail Networks Create 5 Community Action Networks 22 Partnerships Marketing Resources Lessons Learned So Far 1. Relationship building takes time 2. Neighborhoods are unique 3. Community engagement is important 4. Program and messaging must be culturally sensitive 5. Anchor partners are key 6. Cross fertilization of programs makes an impact 7. Consistent presence builds credibility 23 Healthy Neighborhood Statistics Location Diabetes** Obesity** Poverty* Food Insecurity*** Demographics of Interest* South Bronx (CD 1 &4) 13% 32% 43% 26% 63-69% Latino Staten Island North Shore 12% 32% 17% 12% 60% White, 24% Latino, 25% African American Bed-Stuy 11% 42% 34% 24% 66% African American Washington Heights/ Inwood 10% 16% 26% 21% 69% Latino, 53% Foreign born Northwest Queens 5% 22% 16% 16% To be determined, but so far even more diverse! New York City 10% 23% 20% 16% NA National 8% 27% 15% 14.5% NA *ACS estimate 2007-2009 **DOHMH 2010, represents all of South Bronx *** USDA, calculated by looking at multiple characteristics like income, employment, family make up, use of emergency food sources, etc. 24 25 26 27 28 29 City Harvest www.cityharvest.org 646-412-0600 Carla Kaiser Solis, csolis@cityharvest.org 30