Scaling Agile
Across the Organisation
Agile Business Forum
www.rallydev.com
#AgileBizForum
©2013
About Me
Titles
Client Services
Manager
Consultant Lead
Agile Coach
Agile Project Manager
Iteration Manager
Scrum Master
Project Manager
Business Analyst
www.rallydev.com
Organisations
Telstra
Suncorp
RP Data
Internode
MUSAC (NZ)
IRD (NZ)
Vero (NZ)
Asteron (NZ)
Guardian Trust (NZ)
Pickles Auctions
©2013
Everything you need to build your
Agile business.
Cloud-based solutions for managing the
Agile development lifecycle.
Go Agile. Go Rally.
www.rallydev.com
©2013
www.rallydev.com
©2013
www.rallydev.com
©2013
Go Agile. Go Rally.
www.rallydev.com
©2013
How would you rate your own Agile
Maturity?
1 = Just now learning about this word Agile
2 = We’re piloting Agile with a couple teams at our
organization
3 = We’ve been at it for about a year, not experts &
still learning
4 = Our company has been practicing for several
years, and now we’re looking to new ways to
innovate and bring Agile to strategic levels
5 = We’re the experts that should leading this
event!
www.rallydev.com
©2013
www.rallydev.com
©2013
Strategy Meets
Execution through
Agility
Todd Olson, VP of Products
Rally Software
www.rallydev.com
©2013
todd.olson@rallydev.com
@tolson
Rallydev.com/agileblog
VP PRODUCTS
www.rallydev.com
©2013
www.rallydev.com
©2013
Next Level or Layer
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©2013
Connect
Business
Engineer
www.rallydev.com
©2013
www.rallydev.com
©2013
Discover Artifacts
Initiatives
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Features
Stories
©2013
Value Stream Mapping
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Story
Accepted
Delivery Team
In
Progress
Product Owner
Ready to
Pull
Dev & Test
Backlog
Grooming
Dev & Test
Delivery Team
Story to Code
Story
Released
©2013
Release
Product Marketing
Ready to
Release
Ops
In Development
Dev-Ops
Ready to Pull
Dev Team
Analysis
Dev Team
Stakeholder
Idea
Product Owner
Feature to Release
Communicated
Features
www.rallydev.com
Story
Accepted
Delivery Team
In
Progress
Product Owner
Ready to
Pull
Dev & Test
Backlog
Grooming
Dev & Test
Delivery Team
Story to Code
Story
Released
©2013
Levels
Initiatives
Allocations
Themes
Feature to Release
Features
Story to Code
www.rallydev.com
©2013
Steering
Initiatives
Monthly
Allocations
Themes
Feature to Release
Weekly
Features
Story to Code
Daily
www.rallydev.com
©2013
Now how do I
prioritize my
businesslevel
initiatives?
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©2013
Value?
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©2013
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Cost of Delay
Revenue
Profit
Cost-savings
Market Share
Market Cap
©2013
User / Business
+
Time
+
Risk Reduction /
Opportunity Enablement
(Technical)
www.rallydev.com
©2013
Weighted Shortest Job First (WSJF)
Value
Cost
www.rallydev.com
©2013
• Table Stakes
• Differentiators
• Spoiler
- from David Anderson
www.rallydev.com
©2013
KANO
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©2013
Product Owner Role
Source: Roman Pichler
www.rallydev.com
©2013
Even for IT
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©2013
Scaling the Product Owner
Source: Roman Pichler
www.rallydev.com
©2013
Business
Plan
Positioning
Marketing
Plan
Market
Problems
Market
Definition
Pricing
Buying
Process
Customer
Acquisition
Win/Loss
Analysis
Distribution
Strategy
Buy, Build
or Partner
Buyer
Personas
Customer
Retention
Distinctive
Competence
Product
Portfolio
Product
Profitability
User
Personas
Program
Effectiveness
Market
Strategy
Business
Planning
Programs
Readiness
Support
Competitive
Landscape
Product
Roadmap
Innovation
Requirements
Launch
Plan
Sales
Process
Presentations
& Demos
Use
Scenarios
Thought
Leadership
Collateral
“Special”
Calls
Status
Dashboard
Lead
Generation
Sales
Tools
Event
Support
Referrals &
References
Channel
Training
Channel
Support
Technology
Assessment
Tactical
Strategic
Pragmatic Marketing Framework™
©2013
©www.rallydev.com
1993-2010 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.
Different Ways to Slice It
PM
Product Manager
Prod Mktg Mgr
Business
Plan
Positioning
Marketing
Plan
Market
Problems
Market
Definition
Pricing
Buying
Process
Customer
Acquisition
Win/Loss
Analysis
Distribution
Strategy
Buy, Build
or Partner
Buyer
Personas
Customer
Retention
Distinctive
Competence
Product
Portfolio
Product
Profitability
User
Personas
Program
Effectiveness
Market
Strategy
Business
Planning
Programs
Readiness
Support
Product
Roadmap
Innovation
Requirements
Launch
Plan
Sales
Process
Presentations
& Demos
Use
Scenarios
Thought
Leadership
Collateral
“Special”
Calls
Status
Dashboard
Lead
Generation
Sales
Tools
Event
Support
Referrals &
References
Channel
Training
Channel
Support
PMM
Competitive
Landscape
Technology
Assessment
PO
PO
www.rallydev.com
©2013
Early Agile
www.rallydev.com
Business
Agile
©2013
Choose a Partner
www.rallydev.com
©2013
Connect Strategy & Execution
www.rallydev.com
©2013
Results
from a
Fortune
100
www.rallydev.com
• 3X better throughput
• went from 40% on-time to 92% on time
• projects delivered under budget
• multiple first-to-market initiatives
• reduced bug backlog by almost 90%
• removed 180,000 hours of productive waste in one
quarter
©2013
www.rallydev.com
©2013
www.rallydev.com
©2013
10-minute Break
Returning for Breakout Sessions
Build It | Agile Planning & Building Metrics
for Success
-: Executive Room 2 - Level 1
-Steve Lawrence & Todd Olson – Rally
Steer It | Strategic Leadership – The key
to Effective Portfolio Management
-: Martini Room – Ground Floor
-Phil Abernathy, Purple Candor
Go | 6 Lessons we Learnt the Hard Way
:- Westin Room 4 – Level 1
- Em Campbell-Pretty, Telstra
www.rallydev.com
©2013
www.rallydev.com
©2013
10-minute Break
Returning for Breakout Sessions
Build It | Agile Planning & Building Metrics
for Success
-: Executive Room 2 - Level 1
-Steve Lawrence & Todd Olson – Rally
Steer It | Strategic Leadership – The key
to Effective Portfolio Management
-: Martini Room – Ground Floor
-Phil Abernathy, Purple Candor
Go | 6 Lessons we Learnt the Hard Way
:- Westin Room 4 – Level 1
- Em Campbell-Pretty, Telstra
www.rallydev.com
©2013
30-minute Lunch
Returning for Panel and your
“Tough Questions”
www.rallydev.com
©2013
Tough Questions |
A Panel Discussion
Todd Olson – Rally Software
Phil Abernathy – Purple Candor
Em Campbell-Pretty – Telstra
James Halprin- Rally Software
www.rallydev.com
©2013
www.rallydev.com
©2013
Go Agile. Go Rally.
www.rallydev.com
©2013