OPENING PRESS RELEASE
“WELCOME TO MILAN FASHION WEEK”
MILANO MODA DONNA FEBRUARY 19th/24th 2014 ON THE STARTING
BLOCKS
In 2014 growth is expected to be back in the fashion industry
Milano, February 13th, 2014 - The next edition of Milano Moda Donna was presented this morning
at Palazzo Marino. The
he fall/winter 2014-2015 collections
ions will be shown in Milan from Feb. 19th to
Feb. 24th. The fashion-show
show programme and the numerous related events were illustrated to the
press by the City Councillor for Fashion and Design, Cristina Tajani, the President of Camera
Nazionale della Moda Italiana,, Mario Boselli and the CEO of Camera Nazionale della Moda
Italiana, Jane Reeve.
64 fashion shows (of which 7 double shows and a collective show presenting
present
6 brands), 74
presentations for 73 brands, 8 presentations by appointment for 3 brands, for a total of 145
collections.
For the first time, a single calendar
alendar of the events designed by “Milano Creativa” has been
agreed upon, also thanks to the collaboration among the Municipality of Milan, Camera Nazionale
della Moda, Cosmit and Altagamma.
Altagamma The new experimental calendar of the F/W 2014-15
collections is in Italian and English,
English and can be consulted through the portal of the Municipality of
Milan. Furthermore, an App for smartphone and tablet will make it possible to visualize by date or
by area all the cultural events as well as the fashion and design presentations
presentation in an easy and
intuitive manner. A useful tool for the fashion professionals to plan their week and avoid
overlapping appointments and an indispensable one for visitors who wish to be updated in real
time on the best opportunities available to enjoy their stay in Milan.
International fashion professionals arriving in Milan for the Fashion Week will be welcomed at
Linate and Malpensa airports as well as at the Central Railway Station by big banners with the
message “Welcome
Welcome to Milan Fashion Week” meant to greet the arrival of journalists,
journalist buyers,
insiders and accompany them from their first moment in Milan.
Milan
The calendar of Milano Moda Donna will also include prestigious events. Camera Nazionale della
Moda Italiana will host a Welcome Brunch for the international fashion professionals on the first
day of the week. The Closing Cocktail organized
ed by the Municipality of Milan, CNMI and Elle
International on February 24th will take place in the dazzling Sala delle Cariatidi of Palazzo Reale
and will bid arrivederci to international fashion professionals, designers, eminent guests until the
next Milano Fashion Week. Furthermore,
Furthermore Camera Nazionale della Moda Italiana, always keen to
make the most of the alliance between Art and Fashion,
Fashion will offer the most important guests an
exclusive, tailor-made
made visit to the Exhibition “Wunderkammer. Art, Nature,
Nature Wonder
yesterday and today” at the Poldi Pezzoli Museum.
The pulsating heart of Milano Moda Donna is the FASHION HUB which is composed of four
historical locations: Palazzo Giureconsulti, where the services centre and the headquarters of the
fashion week are located and the Fashion-Show
Fashion how Halls inside the magnificent Palazzo Clerici,
besides Palazzo della Ragione and Palazzo Reale (Sala delle Cariatidi).
Via Gerolamo Morone, 6 – 20121 Milano – tel. +39 02 7771081 – fax +39 02 77710850/62 – www.cameramoda.it – cameramoda@cameramoda.it
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OFFICIAL SPONSOR
MEDIA SPONSOR
PARTNER ISTITUZIONALE
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Once again Camera Nazionale della Moda Italiana will support the young promises of Made in
Italy through a number of events meant for them. The designers participating in the N.U.De. –
New Upcoming Designer initiative,
initiative that has reached its 19th edition, will be on the catwalk of
the fashion-show hall at Palazzo della Ragione on February 24th at 01.30 p.m. before a prestigious
parterre of international buyerss and journalists. Right after them, the four winners of the 8th edition
of the Next Generation contest will be on show: four new talents discovered by CNMI will be for
the first time on the catwalk. Their debut fashion-show
fashion
has been entirely produced
produc by Camera
Nazionale della Moda Italiana.
On the first floor of Palazzo Giureconsulti there is the Temporary Showroom, a space for
the static presentation of the of the oufits by the young fashion designers who have been selected
by the most important fashion contests and, during the whole week, in the prestigious
Mercedes-Benz Box and the Canon Vip Lounge emerging designers will display their
collections that are also going to be shown every day on via Mercanti, creating
ting an event open to
the public.
NEW IN THIS EDITION
“Passion, creation, obsession”
ssion” a tribute to the emerging talents of Istituto
o Marangoni.
Marangoni
For the first time Fashion Schools will have their own space to display the excellence of the Italian
education system: talented students from Istituto Marangoni will have the opportunity to give
shape to what they have learned at school and to express their creativity through an installation.
Another initiative meant for young people will be the workshop “Talent
Talent Day
D 2014. New
Fashion Web Jobs: discovering the new digital professions” which has been developed
together with Adecco Training, and will be held in the Sala Parlamentino at the Fashion Hub of
Palazzo Giureconsulti on February 21st at 9.30 a.m. Expressly
ly for students who aspire to work in
the fashion business.
“The experiment of launching the single calendar and the relative App represents a further step
forward in the collaboration
tion among the municipal administration, the fashion business and all the
creative professionals,
sionals, because creativity, craftsmanship and research are thee distinctive features of
Fashion but also the forces driving the economy of Milan. They are the very symbol of the image
of our city as well as the ambassadors
ambas
of our lifestyle and our culture which is capable of
combining research, taste and innovation”,
innovation shared Cristina Tajani, City Councillor for Fashion
and Design.
“In 2013 the turnover of the industry dropped by only 1,8% and totalled about 59 billion 300
million Euros, whereas the surplus of the trade balance, thanks to an increase in our exports and a
reduction in our imports,, reached a record amount of 19 billion 200 million
lion Euros.
Euros Looking at the
future, we expect a positive trend in 2014 with an increase in sales by more than 5%, due to a
further export increase and a mild recovery in domestic consumptions.” commented Mario
Boselli, President of Camera Nazionale della Moda Italiana–“A
Italiana A turning point as positive as
the mood in Milan in this period: I am thinking of the successful development of new areas, also in
Via Gerolamo Morone, 6 – 20121 Milano – tel. +39 02 7771081 – fax +39 02 77710850/62 – www.cameramoda.it – cameramoda@cameramoda.it
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MEDIA SPONSOR
PARTNER ISTITUZIONALE
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view of the Expo 2015 event. Skyscrapers that stand out against the sky, new elegant buildings,
symbols of a climate of growth and rediscovered harmony.”
“Milano Moda Donna showcases
wcases the work of thousands of artisans and professionals who are the
envy of the world” – declared Jane Reeve, CEO of CNMI – “It
It also represents an opportunity
to work for the future of the industry: that’s why we have involved the professional schools
sch
and
have created spaces to nurture the creativity of young designers.”
designers
Also
lso the Milanese public will have the opportunity of personally experiencing the fashion week
thanks to the megascreens placed in strategic locations of the city:
city via Mercanti, piazza
Cordusio, via Croce Rossa,, on the corner between piazza San Babila and via Vittorio
Emanuele as well as on corso
orso Como.
Como
NEW IN THIS EDITION:
Fashion shows will be streamed live on four screens located inside La Rinascente department
store. Other screens will be positioned in the women’s fashion department on the fourth floor as
well as on the seventh where the Food Hall commands a stunning view on the Duomo spires. The
screens will allow the public and the shoppers to have a taste of the Milano Moda Donna 19/24
February edition.
It will also be possible to follow the live streaming of the Fashion Week on the CNMI
website (www.cameramoda.it) and the CNMI App: live streaming of the fashion shows,
shows photo
gallery as well as the press releases
release of every brand. A service meant to facilitate
facilita the work of
qualified professionals and to allow the public to experience this new edition
ion of Milano Moda
Donna live on line.
As in previous editions, transfers will be made easier by a shuttle bus service that will take the
accredited professionals to all fashion shows. Once again the Bike – Mi service will be at the
disposal of the accredited press who will be able to use the eco- and user-friendly
friendly bike-sharing
b
service during the whole fashion week. Whereas Mercedes-Benz is to offer a VIP Courtesy Car
service: cars will shuttle journalists to their destinations through the busy calendar of the fashion
week.
Camera Nazionale della Moda Italiana would like to thank the sponsorss for their support,
professionalism and helpfulness during the past year and for the initiatives
init
s that will animate the
th
th
Milano Moda Donna fashion week from February 19 to February 24 2014.. The Fashion Hub
will host the numerous brands that support Milano Moda Donna, each offering customized
proposals.
A CANON VIP Lounge and a "Canon Professional Service" centre for the accredited
photographers. A photo set will be fit out in the Camera dei Notari, making it possible for the
passers-by to live the experience of a professional “shooting”.
Moreover, at the Fashion Hub of Palazzo Giureconsulti, CANON will also sponsor a Suite
dedicated to the initiative “Get the look with Canon” , that will allow all participants who shall
have registered with the Facebook page of Canon Italia to “create their own look”
look with the help of
Via Gerolamo Morone, 6 – 20121 Milano – tel. +39 02 7771081 – fax +39 02 77710850/62 – www.cameramoda.it – cameramoda@cameramoda.it
PRINCIPAL SPONSOR
OFFICIAL SPONSOR
MEDIA SPONSOR
PARTNER ISTITUZIONALE
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a fashion blogger who will choose for everyone of them clothes and accessories designed by
emerging fashion designers.
Further spaces will be at the sponsors’ disposal at the Fashion Hub: the MERCEDES-BENZ
MERCEDES
box with the presentation of the new car;
car the TESTANERA Styling Cube offering
offer
a hairstyling
service and creating new looks; the CLASS EDITORI studio as well as the DHL box which are
located right in front of Palazzo Giureconsulti.
Giureconsult
Once again everything in this new edition of Milano Moda Donna will be made more sparkling by
the FRANCIACORTA bubbles.
Our special thanks go to our Institutional Partner Camera di Commercio di Milano (Milan
Chamber of Commerce) with which Camera Nazionale della Moda Italiana is implementing
targeted institutional activities.
Milano, 13 febbraio 2014
Printed by CANON equipment
Via Gerolamo Morone, 6 – 20121 Milano – tel. +39 02 7771081 – fax +39 02 77710850/62 – www.cameramoda.it – cameramoda@cameramoda.it
PRINCIPAL SPONSOR
OFFICIAL SPONSOR
MEDIA SPONSOR
PARTNER ISTITUZIONALE
CON IL PATROCINIO DI