Dynamics of the Indian Culture
May 2011
Your Team in India
Dynamics of the Indian culture
EFactor
WORD OF WELCOME
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Dynamics of the Indian culture
PROGRAM
16.00 - 17:00 Welcome & Drinks
17:00 - 17:15 Roel Mangnus - East meets West
17:15 – 18:15 Bert van Hijfte – Business Development in India
18:15 - 19:30 Networking Reception
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EAST MEETS WEST
Roel Mangnus – Partner Go-India
Sector Engineering & Infrastructure
Together achieving your business goals
in the Indian Market
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Doing business in India
 Language seldom a problem
 Cultural differences many
 India is Full of contrasts:
- Rich vs. Poor
- Urban vs. Rural
- Young vs. Old
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Key factors of doing successful business:
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Good partners
Good planning
Aggressive due diligence and follow up
Patience and commitment
Knowledge of the culture and local market
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Cultural awareness
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Cultural Differences
Liu Young’s East meets West icon design
BLUE stands for West, RED for East
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Contacts
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Punctuality
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Opinion
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Handling Problems
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The Boss
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Anger
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Sence of selve
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Queue when waiting
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Be aware of your own cultural background
Cultural differences are not
about Good or Bad
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Business Development:
Dynamics of Indian Culture
Bert van Hijfte – C. Consultancy
Expert in cultural awareness
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India in the 21st Century
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India will be an economic power,
and nothing will stop us
India’s Minister of Finance, P. Chidambaram
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Asia 2050
Asian Development Bank report: Asia 2050
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Food for Thought
The Netherlands and India: Two worlds apart?
 Take your time. Prepare well. Be aware of profound differences in
culture and ways of communicating. Knowledge is power
 Global mindset and local strategy and solutions.
 Critically look at your international experience, product, service.
 Big countries like India are many countries in one
 Laws and regulations might regionally differ and rapidly change
 Bonding and building trust. Of contacts and contracts
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India Facts
 Population: 1.225 Million
 Languages: multilingual society with 18 principal languages. Hindi
spoken by approx. 40%, English is only trans-national language
(business and government).
 Religions: 80% Hindu, 12% Muslim, 2% Sikh, 2% Christian
 Largest democracy in the world
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GDP: approx. USD 1.425 Billion (2009)
GDP per head: approx. USD 3.400 (PPP)
Purchasing Power Parity: # 4 in the world
Growth GDP: approx. 8.5% (2010)
Exports to the Netherlands: EUR 1.7 Billion (2009)
Imports from the Netherlands: EUR 1.2 Billion (2009)
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India Facts
Political system and government:
 Parliamentary system (bicameral)
 Federal structure: 28 states and 7 union territories
 Healthy competition between the states (relative autonomy)
Some highlights:
 2nd highest number of billionaires in Asia: 4 richest Indians are richer
than the 40 richest Chinese
 44% of top 100 of Fortune 500 companies are present in India
 India’s consumer market will be world’s 5th largest by 2025
 Investment in infrastructure till 2017 approx. EUR 1000 Billion
 2nd emerging power in Asia: when will it overtake China?
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India: is the elephant becoming a tiger?
 Politics and economic policies
 Economic liberalisation since 1991. The government and
business/entrepreneurial spirit
 From a centralised command towards a liberalised federal state.
Differences within India
 Management and international outlook. The British legacy
 Manufacturing: a rapidly growing sector. International quality?
 Infrastructure and supply chain
 The Indian consumer/market. A country of festivals
 Cultural diversity: many countries in one
 Working in India. Cultural aspects. Do’s and don’ts
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The Western and Indian Psyche
and Management
 History, Culture and Religion
 Some Hindu concepts: dharma, svadharma,
samasara, karma and moksha.
 Castesystem and Hierarchy
 Rol of Caste in modern day India: politics and
business
 The Family and business
 Hierarchy and everyday management
 High and Low Context Cultures
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India one market?
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About Metros and Specific Regions
Cities and countryside
About billionaires and those who live on 1 euro a day
Demography and the different generations
Different sectors different approaches
(Local-) culture and Business Model
(Local-) culture and product/service
(Local-) culture and Management
Local expertise
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Some interesting Cases
 McDonalds
 Unilever
 Philips
 Lemnis Lighting
 Ikea
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Bibliography and more information
 Edward Luce: In spite of the gods: the strange rise of
modern India
 The Economist and Financial Times: Special reports on
India
 ADB: Asia 2050, Realizing the Asian Century
 Yale Global: Future Scenario for Asia
 CIA: Information on specific countries
 World bank: Doing Business in....
 EVD: Country information and specialists
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Q&A - Open discussion
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CConsultancy
 For more info about business in India
Bert van Hijfte: +31651999327
E-mail: bvhc.consult@planet.nl
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CLOSING REMARKS
Thank you!
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June 6th, Amsterdam
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June 22nd, Amsterdam
Lessons learned in Entrepreneurship
September 7th, Zeist
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