2.3 Use of ICT in Advertising

advertisement
The use of
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• Journalists have to create/ type up their news story. They may also prepare
images
• They then send their story (and images) to the editorial office
• Articles are edited by the editorial staff
• Page layout is created – all stories & images are put together
• Proof read for accuracy
• Newspaper can be printed
Correspondents
send in their
stories from the
location of the
story – done by
email
Received at the
editorial staff- they
collect and send the
stories to the
newspaper journalists
at the main office.
Page layout of the
newspaper is created
The process is then
completed when the
document has been
edited to remove any
mistakes.

A difficult job involving the layout of the page.
 Must be easy to read
 Correct fonts and sizes including the difference
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between body text and headings
Kerning defined (character spacing)
Leading (line spacing)
Length of lines/column widths
Font sizes are not changed to make a document
fit the space – the story is edited
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Once the design is complete and accepted by
the editor the page must be sent to the
printing plant
It could be sent by
 A special type of fax
 Satellite
 CD
 WAN
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After the accepted layout of the page is
received and is approved, it is then sent to the
printing plant.
There are two main ways of doing this:
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Page is printed
Image is burned onto a light-sensitive film
Page placed in large fax machine
The image is transferred to the print plant
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3.
The newspaper is completed in digital form
This is then sent to the satellites
It is then transmitted by the satellite to
various printing plants (Owned by the
company)
Images from negatives are transferred to printing
plates
2. Ultraviolet light passes through the film negatives;
exposing the printing plate
3. A chemical reaction occurs
4. This causes the light-sensitive coating on the
aluminium to develop an image.
1.
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2.
Aluminium plate is fixed into
printing press.
This press consists of 3 rollers:
a. Plate cylinder
b. Blanket cylinder
c. Impression cylinder
3.
Aluminium plates are flexible
 bend around the plate
cylinder
Roller with plate attached  has ink directed onto
it
5. This then rotates against the blanket cylinder (this
is rubberised -> roller forms an image on the plate
roller)
6. Blanket roller presses against the paper  the
image is printed
4.
The third roller 
presses paper
against the
blanket cylinder
7. Large sheets
printed (copies of
the news paper)
 cut into
separate versions
of the newspaper.
6.
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Newspapers are distributed
 Expert systems used for routing the delivery
trucks
 Satellite navigation systems (GPS) used by
delivery drivers
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