Press Release from SILVA
25 April 2014
SILVA AND LIDINGÖLOPPET
IN SPARKLING PARTNERSHIP
SILVA and Lidingöloppet have agreed a new sponsorship deal, with SILVA becoming an
Official Supplier to Lidingöloppet and Lidingöloppet MTB.
“SILVA is thrilled to have the opportunity to work with the world’s biggest cross-country
race and the strong brand that Lidingöloppet represents. We view the partnership as a
chance to activate our brand amongst an active Nordic target group in a positive way.
But we’re also looking forward to getting our customers, ambassadors and employees
involved in exercise and fitness training leading up to one of the many varied and
challenging races that Lidingöloppet offers,” said Patrik Elfwing, CEO of SILVA Sweden
AB.
The partnership means that SILVA will participate at many of Lidingöloppet’s events,
including Lidingöloppet MTB on 4 May and Lidingöloppet’s anniversary celebrations on
26-28 September, when the 50th Lidingöloppet will be held.
Lidingöloppet MTB is a cycle race which passes through the same beautiful
surroundings as the world’s biggest cross-country race, Lidingöloppet. The course is
approximately 60 km long and has both fun and competition categories. Winding paths,
challenging hills and cycling through wonderful scenery close to the sea make
Lidingöloppet MTB what it is. The race will be held for the second time on 4 May 2014,
starting at 09.00.
SILVA is sponsoring the MTB race and is offering some fantastic prizes for both the
winners of the competition category and raffle prizes for other cyclists. SILVA’s products
will also be on sale during the expo that is being organised with Tvåhjulsmästarna. The
expo will be open from 12.00-17.00 on Saturday 3 May and from 07.00-16.00 7am to
4pm on Sunday 4 May in the competition area at Lidingövallen, Lidingö.
“We are thrilled to enter into a partnership with SILVA. We believe this partnership will
give our participants added value. Both our cyclists and our runners benefit greatly from
SILVA’s products on their journey towards taking part in one of our races,” says Tomas
Hoszek, Secretary-General of Lidingöloppet.
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For more information, please contact:
Patrik Elfwing CEO SILVA SWEDEN, tel.: +46 (0)8 623 43 26 or by e-mail:
patrik.elfwing@silva.se
Sedan 1933 utvecklar och säljer SILVA tillbehör till sport- och outdooraktiviteter. Fokusområdena
är löpning, längdskidåkning, cykling, orientering och friluftsliv. SILVAs produkter kännetecknas av
hög teknisk funktionalitet och innovativ design. Produkterna utvecklas i Sverige med en design
och konstruktion som är anpassad för att klara de tuffa påfrestningar som det nordiska vädret och
klimatet innebär. Sedan 2011 ägs SILVA av Karnell. Läs mer på www.silva.se