Interview with the Boot camp
King Paul Mort
Boot camp Success Secrets
• Known as the Boot camp King who has cracked the code for
successful boot camps.
• Toured the UK twice last year teaching his Fat Loss Formula
• Studied under the world’s best nutritionists
• Trains Professional Footballs and Rugby Trainers
• Currently has 7-9 bootcamps in the North East England
What is difference between boot camps and
circuit training
• If sessions are pay as you go then it is not a boot camp
• Boot camps should have
– Closed door policy so that you progress clients – more
commitment
– An element of periodisation
– An element of exclusivity
– A Guarantee of results
– Needs to more than an exercise class
What should clients expect from a successful
boot camp
• Kinetic chain warm up
• Do you coach your clients or do you train them?
• Are you consistently improving their knowledge
about exercise, nutrition and mindset?
• Do you provide individual homework?
• Do you provide a nutrition/supplemental protocol
that you believe in?
How do you incorporate a nutrition plan?
• Based on Dax Moy’s Elimination Diet
• First 14 days everyone follows a diet where they take out
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Wheat
Diary
Alcohol
Sugar
• After 14 days they introduce a cheat meal
• They all have to complete a food diary each week.
No food diary = group punishment
Why do so many bootcamps don’t succeed?
• Pay as you go sessions
• Giving the clients too many options
• Get rid of the tyre kickers
• If they miss more than 2 sessions without a valid reason,
refund their money
• Velvet rope your boot camps!
Secret Bootcamp Marketing Tips
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Do not spend money on flyers
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Instead invest in plastic “Power Cards” worth £57 on the front which is a pass to try the boot
camp for free
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Recruit “foot soldiers” such as hairdressers. They get a years worth of boot camps for £200 (10
months free)
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These foot soldiers pay for the remaining months via referrals
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Type of ideal foot soldiers
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Former and current clients
People that are currently on Facebook
Local Health and Fitness in the Local Press (take them for lunch)
Tanning Salons
Beauty therapists
Ann Summers Representatives
Virgin V parties
Avon Representatives
Join a local business networking group
4 golden rules of foot soldiers
• They must not reveal that they are foot soldiers
• They must attend the boot camps
• You want people asking them how they have got their results
• They need to get at least one referral each month
STIPT Formula
• Something To Invite People To
• Charity Event to a venue of your choice
• You put on a seminar
• After your presentation you invite them to your boot camp
• Invite local press to feature it. They are more likely to do this
because of the charity element
Boot Camp Websites
• Membership site for all boot camp members, to add extra value;
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Videos
Recipes
Home Workout Videos
Motivational Videos
Articles
Forums
• Plus 3 boot camp sessions per week.
All included within the monthly boot camp fee!!
Duration of a boot camp session
• Nutrition pack up front
• 45 minutes of high intensity exercise
• So it is really important to have a set start and end date
so that you can progress the clients properly
Contacting Paul Mort
http://bootcampking.com
3 Critical Components For Boot camps
• Offer a guarantee
• Velvet Rope your boot camps
• You have got to have a system eg the
“unstoppable fat loss formula”
– Programs all written out
– Nutrition program written out to give out
Top 5 mistakes Boot Camp Owners Make
• Offering pay as you go sessions
• Teaching station based classes
• Performing Rep or distance based stations/workouts
• Thinking short term not long term
• Letting people off the hook in terms of attendance and intensity