Your Invitation to Sponsor
The Corey C. Griffin NHL Alumni Pro-Am
April 24-26, 2015
New England Sports Center
Marlborough, MA
The Corey C. Griffin NHL Alumni Pro-Am
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The Corey C. Griffin NHL Alumni Pro-Am, in association with the Boston Bruins
Foundation and the NHL Alumni Association, is a dream come true for over 250 lifelong
hockey fans, as they get the chance to play with and against some of the greatest hockey
players of our time.
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It all starts with the Draft Night extravaganza where players, volunteers, donors and
celebrities rub shoulders with their favorite NHL Alumni. The team that raises the most
money is rewarded with the first pick in the draft.
About Boston Children’s Hospital
Pediatric Head Trauma Unit
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Dedicated to improving the health of children, the Boston Children’s Hospital Pediatric
Head Trauma Unit (PHTU) is the largest Pediatric Neuroscience Research Enterprise
in the US. Ranked #1 in Pediatric Neurology and Neurosurgery by U.S. News and
World Report for six consecutive years, it is home to the multidisciplinary Brain Injury
Center. Its partner, the Boston Children’s Sports Concussion Clinic, is a national leader
in pediatric concussion research.
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The funds raised by the Corey C. Griffin NHL Pro-Am will enable the PHTU to increase
scientific understanding of the effects of trauma on the developing brain through pilot
research grants, widespread baseline testing and improved information sharing across
a range of medical disciplines. The goal of these combined efforts is to create
transformative models of care for brain injuries.
Event Overview
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Teams will be invited to participate and each team must commit to raise a minimum of
$25,000 through an online fundraising mechanism
Teams will draft an NHL Alumni to play on their team based on their overall fundraising
success
Each team is guaranteed to play three times over the two days
The top 15 individual fundraisers and top fundraising team will face-off against an NHL
All-Star Alumni squad for a spectacular All-Star game
Current Committee Members
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Charlie Jacobs
Boston Bruins
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Kim Jacobs
Children’s Hospital Trustee
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Rob Griffin
Cushman & Wakefield
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Mike Griffin
Bain Capital
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Bob Sweeney
Boston Bruins Foundation
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Wes Tuttle
New England Sports Center
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Jason Zent
NHL Alumni
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Joe Zinc
Atlantic Management
Draft Party
The Draft Night Party is the premier event of the tournament. Participants and NHL Alumni have the
opportunity to mix and mingle as the drama of the draft unfolds in the hands of our celebrity Master of
Ceremonies.
When is the Draft Party?
The Draft Night Party will be held the evening before the tournament
Who is Invited to the Draft Party?
Every participating team will have the opportunity to draft one NHL Alumnus player to their team
How do you draft your favorite NHL Alumnus?
It’s simple. The more money your team raises, the higher you draft! So the more money your team
raises, the better your chance of drafting you favorite NHL Alumnus.
Why the Corey C. Griffin NHL Alumni Pro-Am?
The benefits are numerous:
• High profile recognition as part of an annual, grassroots program in one of America’s
biggest hockey towns
• In 2014 NESN aired a tournament-related PSA 250 times, an estimated $160,000
worth of air time
• In addition, sponsors will be recognized through digital, print and radio media and
advertising
• Opportunity to showcase, sample and integrate brands and products in various ways
throughout the tournament
• Access to a highly desirable audience of affluent, well connected and well educated
men and women ages
Corporate Benefits of the Corey C. Griffin
NHL Alumni Pro-Am
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Opportunity to effectively integrate other corporate marketing initiatives (mobile marketing,
database growth, sampling, etc.)
Opportunity to demonstrate commitment to health and wellness research and care programs
across the US, as well as commitment to corporate responsibility
– 79% of consumers are likely to switch to a brand if it is associated with a good cause*
– 88% of companies that support a cause are better remembered by consumers*
*Source: Cone Cause Evolution Study
The Audience
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Reach
– 25 NHL Alumni
– 275 Players
– Over 1000 Potential Attendees and Donors
– Your clients and business partners
– Countless Bruins Fans in the Greater Boston Area*
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Demographics
– Median age of Bruins fans is 40.6 years, with 78% between 18-49*
– Higher Household Income (HHI) than the average Boston Sports Fan*
*Source: Scarborough Sports Marketing
How You Can Help
An event of this magnitude requires a considerable amount of logistical and financial assistance
to ensure the cause, Boston Children’s Hospital PHTU, receives as much support as possible.
To help achieve this goal, we ask for your help offsetting some of the tournament’s expenses
and have broken down sponsorship opportunities as follows:
Sponsorship Benefits
In addition to exposure to potential clients and customers who attend and participate in the
tournament, sponsoring the tournament will enable you to capitalize on various methods of
regional tournament promotion, including but not limited to:
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Advertising during Bruins games on NESN and 98.5 The Sports Hub
In-game announcements and graphics on the HDX during timeouts and intermissions at
the TD Garden
E-mail promotions to Season Ticket Holders (4,000+), the Season Ticket Holder Waiting
List (1,000+), Bruins Game Plan Holders (3,500+), Hub Buzz Newsletter (35,000+) and
NHL Alumni Newsletter (37,000+)
Promotion on the Boston Bruins, Boston Bruins Foundation, NHL Alumni Association and
Corey C. Griffin NHL Alumni Pro-Am Homepages
Social Media promotion through the Bruins Facebook Page and Twitter Account (2.1
Million Likes, 641,000 Followers), Boston Bruins Foundation Facebook Page (12,000
Likes) and NHL Alumni Facebook Page (6,200 Likes)
Presenting Sponsor: $100,000
The Presenting Sponsor receives the highest level of access, exposure and promotion for the
tournament including, but not limited to:
•Your logo featured prominently on ice and in the arena, as well as in all tournament promotions,
printed materials, jerseys and media
•Waiving of $25,000 team fundraising minimum, as well as private locker room, trainer and
personalized jerseys
•VIP Access to Draft Party and Tournament
•A seat on the Corey C. Griffin NHL Alumni Pro-Am
event planning committee
•Partnership in all community outreach programs
•Participation in the in-game, on-ice check presentation after
the tournament
•Opportunity to host additional guests at the Draft Party
and other related events
Hall of Fame Sponsor: $50,000
The Hall of Fame level sponsorship guarantees privileged access to the tournament and all
associated events in addition to:
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Your logo featured prominently on ice and in the arena, as well as in all tournament promotions,
printed materials, jerseys and media
Waiving of $25,000 team fundraising minimum
A seat on the Corey C. Griffin NHL Alumni Pro-Am event planning committee
Priority seating for the Draft Party
Opportunity to host additional guests at the Draft Party and
other related events
Champion Sponsor: $25,000
The Champion Level Sponsorship entitles your company to:
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Logo in official tournament program as well an advertisement
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Logo on tournament website
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Opportunity for product placement and promotion
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10 additional tickets to the Draft Party
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Recognition at the Draft Party
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Rink and on-site signage
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10 additional passes to the tournament
MVP Sponsor: $15,000
MVP Level Sponsors receive:
• Logo in official tournament program
• Logo on the tournament website
• Rink and on-site signage
• Ability for product placement and promotion
• 5 tickets to the Draft Party
• 5 passes to the tournament
All-Star Sponsor: $10,000
All-Star Level Sponsors receive:
• Logo in official tournament program
• Rink and on-site signage
• 2 additional tickets to the Draft Party
• 2 additional passes to the tournament
Category Sponsors
Instead of providing monetary support for the tournament, Category Sponsors provide goods and
services necessary to the success of the tournament. Desired options include, but are not limited
to:
• Food and Beverage Sponsorship
• Travel and Transportation Sponsorship
• Hotel Sponsorship
• Equipment Sponsorship
• Player Gift Sponsorship
This Sponsorship entitles you to:
• Your logo featured in the official program and on site signage
• Opportunity to host an on site boutique for additional sales
• The possibility of involving players in a clinic of small event
relevant to your product
Thank You for Your Support!
With your help, we can make this the most successful tournament so far and, more
importantly advance the research and treatment of Pediatric head trauma.
See you on the ice!
For more information, please contact:
Jason Zent
jasonzent@nhlalumni.net
617-838-2285
Bob Sweeney
bsweeney@bostonbruins.com
617-624-1924