The Business Times
Property Supplement
Publication Date: 27 September 2012
Synopsis
Topics will include:
RESIDENTIAL
• High end projects - the time is ripe
to start looking.
• Popular mass-market residential
areas - Punggol and the Bedok-Pasir
Ris areas
• Mass market trends
• Niche products: Shoe box
• HDB overview
• Enbloc going strong
• Contractors turned developers and
upcoming developers
NON-RESIDENTIAL
• Industrial market - what's hot
• Commercial overview
• Hotels overview
• Reits
• Retail
OVERSEAS
• UK developers who are coming in to
sell projects
• Malaysia: residential market in KL
• Resort opportunities in Bali/Phuket
• Australia
Advertising Format
BT Invest
Online
Component
Ad in BT
Supplement
Supplement Format
• The Business Times Property Supplement
(Print)
– Advertisers can choose to place ads / advertorials
in various sizes (min size of quarter page; 27cm x
4cols)
– Premium loadings applicable for prime and
specific positions (e.g. front and back pages, Pg
3/5/7/9/11 and etc.)
Supplement Format
• BT Invest (Online)
– Advertiser’s logo will be
uploaded into the
Property Supplement
index page
– Clicking on the advertiser
logo will lead to the Print
PDF Ad and eventually to
client’s Website
Microsite
Click on the advertiser logo will lead
to the Print PDF Advertisement or click to
Client’s Website
BT Property Supplement
Client Print Ad
(PDF)
Client’s Website
HTML
Additional Option:
BT Invest
News Rotator
Business Times.com
50,000 impression IMU
Online Exposure
AsiaOne Commitment – Traffic Divers
1)
Conceptualise, create and host BT Property Supplement microsite for 4 weeks.
2)
Create and run online banners to promote this microsite across relevant AsiaOne network more than
worth $50,000 to link readers to BT Property Supplement microsite directly worth
•
•
•
•
•
•
•
•
•
Traffic Driver
AsiaOne, Homepage, Second Leaderboard – 300,000 (2 weeks)
AsiaOne ,Business, Leaderboard – 300,000 (2 weeks)
AsiaOne, Homepage, Mini rotator – (2 weeks)
AsiaOne , News, Banner Tile Fixed – (2 weeks)
Business Times.com, Second Leaderboard – 100,000 (2 weeks)
Business Times.com ,Homepage Fixed SkyBox (2 weeks)
BT Invest, Homepage, Fixed Banner Tile (2 weeks)
BT Invest, ROS, Leaderboard , 100,000 (2 weeks)
TOTAL VALUE worth more than $50,000
Advertisers entitlement
1)
2)
3)
Advertisers will have their Company’s logo on the Main page of the microsite,
Logo can be click on and hyperlink to their advertisement (PDF version of the print copy
ad).
Ad can be hyperlinkable to advertiser’s corporate site for readers to get more
information.
BT com : Traffic Driver
Banner Tile (Fixed) 100%
SOV To drive traffic to BT
Property Microsite
Traffic Driver
to Microsite
BT Invest : Traffic Driver
Banner Tile (Fixed) 100%
SOV To drive traffic to BT
Property Microsite
Traffic Driver
to Microsite
Media Investment
BT Property Supplement
BT Invest (Property)
– Online Listing
Total
Full Page Full Colour
$8,864.00
$2,500.00
$11,364.00
Junior Page Full Colour
$6,167.00
$2,500.00
$8,667.00
Half Page Full Colour
$5,732.00
$2,500.00
$8,232.00
Quarter Page Full
Colour
$4,166.00
$2,500.00
$6,666.00
Size
Additional Option:
BT Invest
News Rotator (worth $3,500)
Business Times.com
50,000 impression IMU (worth $1,600)
Special Cost: $1,500
Specifications
1. 20% position loading applicable on front pg, back pg & 10% loading for pgs
3, 5, 7 & 9. Ads must be in full page, full colour.
2. Min half pg ads to be paginated on pgs 2, 4, 6 & 8 (10% loading)
3. $3,000 layout & writing fee applicable on new advertorials
4. $500.00 applicable on per amendment to published advertorials
7. Costing all agency commissionable
8. Costing not inclusive of GST
Deadlines To Note!
Publication Date
27 September2012
Deadlines
Booking deadline:
Material deadline:
3 September 2012
20 September 2012
Appendix
Information on:
1. The Business Times
2. BT Online
3. BT Invest (Online)
The Business Times
• Firmly established as SEAsia’s
leading business daily
• Produces corporate & financial
news, analyses & commentaries
that impact on decision-making
each business day
• Key source of business
intelligence for investors,
managers and businessmen in
Singapore and the Asian region
The Business Times
• Property section
– Every Tuesday, Thursday and Saturday
– Covers both local and foreign real estate news
• Reaches out to the PMEBs and the financially
savvy
BusinessTimes.com
Business news, analysis and insights from Singapore’s
business daily, giving useful and critical information for
key decision makers.
Monthly Page Views 3.2 million
Unique Audience
300,000
Average Time Spent 5.5 mins
Widely read by PMEBs (66%), and close to
40% have annual incomes above $100,000.
*NetRatings, generated in Aug 2011
BT Invest
•
A one-stop portal to help users
make informed purchase
decisions related to the 5 major
investment verticals - markets,
property, insurance, wealth and
personal finance.
•
Launch on 20 February 2012
•
Content will come from ST and BT
Print archives, and sponsored
content and contribution from 3rd
parties
For more information,
please contact
Stella Yeo
Shirley Chua
97999 001
9620 1339