Presented By:
Variety Entertainment Inc.
www.funkfestconcerts.com

In1996, the first annual Funk Fest was introduced to the city of Mobile,
AL. Created and produced by Variety Entertainment Inc., this unique event was the first of its kind and brought out thousands of Gulf Coast residents who took part in the day-long exciting festivities.
Funk Fest is an outdoor music festival that showcases some of the top
Old School, Funk and R&B musical artist in the world today.
Throughout the day, patrons of all races and cultural backgrounds come together to enjoy a day filled with music for everyone to enjoy.
Previous artist who performed were Frankie Beverly & Maze, Keith
Sweat, Charlie Wilson, New Edition, Babyface, and Tina Marie just to name a few.
Since its inception, Funk Fest has take place annually and has continued to draw crowds over 13,000 people. Funk Fest has expanded to other markets such as Jacksonville, FL., Charleston SC., Tampa FL.. and Greenville SC.
Don’t miss this incredible opportunity to promote your brand in front of thousands of music lovers who embrace this annual event.

To provide the community access to a means of expression that promotes social consciousness, positive entertainment and personal fulfillment. Variety Entertainment will create these means of expression through Funk Fest which represent quality, creativity and uniqueness.

Target Audience
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Adults 21-54 is the primary audience inclusive of the following concentrated age cells A18-49 and
A25-54.
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This target audience is comprised of two of the most economically stable age groups; known as the “Baby Boomers” and “Generation X’ers”
Professional and Social Organizations
Potential, Previous and Current Members of the
Sports, Political & Entertainment Arenas
We can provide surveys data if required by survey monkey

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JACKSONVILLE, FL
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TAMPA / ST.PETERSBURG, FL
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GREENVILLE / SPARTANBURG, SC
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CHARLESTON, SC
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AUGUSTA, GA

Date:
Venue:
Saturday April 2, 2011
Vinoy Park
Artist: Maze featuring Frankie Beverly, Eryka Badu
Jaheim, El Debarge, Lakeside
Ticket Price: $30 - $100
2011 Estimated Attendance: 16,000
2010 Attendance: 14,000

Date:
Venue:
Friday May 6 th and Saturday May 7 th
Metropolitan Park
Artist: Mary J Blige , Maze featuring Frankie Beverly
El Debarge , Anthony Hamilton, SOS Band,
Earth Wind and Fire and more TBA
Ticket Price: $40 - $100
2011 Estimated Attendance: 20,000
2010 Attendance: 17,000

Date:
Venue:
Saturday May 14
Augusta Fairgrounds
Artist: Maze featuring Frankie Beverly, Eryka Badu
Jaheim, El Debarge, Lakeside
Ticket Price: $30 - $100
2011 Estimated Attendance: 16,000

Date:
Venue:
Artist:
Saturday June 4 th
Heritage Park
Maze featuring Frankie Beverly, El Debarge
Anthony Hamilton, Chaka Khan, more TBA
Ticket Price: $30 - $100
2011 Estimated Attendance: 12,000
2010 Attendance: 10,000
This will be the 6 th consecutive year

Date:
Venue:
Artist:
Saturday June 18 th
Family Circle Stadium
Maze featuring Frankie Beverly, Babyface
Anthony Hamilton, SWV, more TBA
Ticket Price: $30 - $100
2011 Estimated Attendance: 10,000
2010 Attendance: 7,000
This will be the 3 rd consecutive year

Funk Fest will provide a vast amount of visibility for sponsors and vendors who will gain instant recognition for participating in this community event.
Signed Contracts are required for both sponsors and vendors in order to participate in Funk Fest.
(Required fees and amounts apply.)
Protection services and private foundations that provide charitable donations will be granted sponsorship benefits.

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Title Sponsor
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Presenting Sponsor (2 Sponsors)
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Co-Sponsor
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Basic Sponsor
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Ticket Outlet Sponsor
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Auto Sponsor
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Magazine / Publication Sponsor
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Beer / Alcohol Sponsor

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Company given official rights as Title Sponsor of Funk Fest
A Meet and Greet with performing artist
Retail / Product Exclusivity
10 x 20 Display space at Funk Fest to interact with patrons
50 general admission tickets
10 V.I.P. Tickets
10 parking passes
Premier Stage Signage and/or banners at Funk Fest to include company’s name and logo throughout venue ( sound tower, vending stations, entrance/exit banners )
Minimum of 10 Live Stage Mentions as Title Sponsor
Internet Marketing to over 50,000 customers in each market
Company name and logo on 35,000 flyers and posters
Official tag on a minimum of 500, :30 recorded radio promotional spots for 90 days
Official tag on a minimum of 171 live on air mentions for 90 days
A minimum of (50) :60 brand spots to run 30 days form the event date
A minimum of 300 recorded :30 web-streaming spots
Company listed in media publications as Title Sponsor
Inflatable on site
$125,000 Value
$25,000 Investment per city

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Retail/Product Category Exclusivity
10 general admission tickets
4 V.I.P. Tickets
5 Parking passes
Premier Stage Signage and/or banners at Funk Fest to include company’s name and logo throughout venue
Minimum of 5 Live Stage Mentions as Presenting Sponsor
Internet Marketing
Company name and logo on 35,000 posters and flyers
Official tag and/or mention on a minimum of 200 :30 radio promos
$100,000 Value
$15,000 Investment per city

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10 general admission tickets
2 Parking Passes
3 banners at Funk Fest to include company’s name and logo throughout venue
Minimum of 5 Live Stage Mentions as Presenting Sponsor
Internet Marketing
Company name and logo on 35,000 posters and flyers
Official tag and/or mention on a minimum of 100 :30 radio promos
$75,000 Value
$7,500 Investment per city

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6 general admission tickets
1 Parking Passes
1 banners at Funk Fest to include company’s name and logo throughout venue
Minimum of 5 Live Stage Mentions as Presenting Sponsor
Internet Marketing
Company name and logo on 35,000 posters and flyers
$25,000 Value
$2,500 Investment per city

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Official tag on a minimum of 300 (:30) radio promos
Opportunity to sale tickets and make a $2 commission on each ticket sold
Logo inclusion on ticket ( Over 10,000 bounce back opportunities)
(2) 2 – hour remotes on the on-sale ticket date and another later in campaign
3 banners at Funk Fest to include company’s name and logo throughout venue
Minimum of 5 Live Stage Mentions
Internet Marketing
Company name and logo on 35,000 posters and flyers
(4) general admission tickets
(2) VIP Passes
(2) Parking Passes
$75,000 Value
$7,500 Investment per city

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Category Exclusivity
Opportunity to display four (4) vehicles inside the Venue
Opportunity to conduct a Ride & Drive opportunity with up to ten vehicles
One (1) 50x50 display area to display Sponsor’s products or services
Autograph signing at the Sponsor’s display area by one of the Funk Fest Artist
Inclusion in 75 promotional spots
Inclusion in 50 live mentions
100 (:30sec) streaming commercials
Inclusion on the Funk Fest Concert Page
(10) general admission tickets
(6) VIP tickets
Minimum of 5 Live Stage Mentions
Logo inclusion on (3) event email blasts
Company name and logo on 35,000 posters and flyers
(4) general admission tickets
$80,000 Value
$8,000 Investment per city

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10 general admission tickets
2 VIP Passes
2 Parking Passes
2 Backstage Passes
3 banners at Funk Fest to include company’s name and logo throughout venue
Minimum of 5 Live Stage Mentions as Presenting Sponsor
Internet Marketing
Company name and logo on 35,000 posters and flyers
Official tag and/or mention on a minimum of 100 :30 radio promos
Interviews and photo’s with performing Funk Fest Artist
A 10x10 tent with chairs to promote your business
$80,000 Value
$8,000 Investment per city
( ADVERTISEMENT TRADE IS OPTIONAL)

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Category Exclusivity
Sampling Opportunities in VIP area
Meet and Greet with performing artist
A minimum of (50) :30 brand spots to run 30 days prior to event
Inclusion in (150) :30 promotional spots
Inclusion in 50 live mentions
200 (:30sec) streaming commercials
Inclusion on the Funk Fest Concert Page
(20) general admission tickets
(10) VIP tickets
Minimum of 5 Live Stage Mentions
Logo inclusion on (3) event email blasts
Company name and logo on 35,000 posters and flyers
$115,000 Value
$15,000 Investment per city

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Leo Bennett
President / CEO
Variety Entertainment Inc.
3020i Prosperity Church Rd. Suite 272
Charlotte, NC 28269
Office 704-510-0539
Cell 704-785-1122
Fax 866-261-2853