Lindsey Spiess, Communications Consultant
Office: (316) 491-8487
LSpiess@khf.org
Purpose
To support the HCI Grantees with media and marketing
strategies to build awareness, support and influence local
health policy, decision makers, and behavior change in their
communities and across the state of Kansas.
Ready for use after:
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Your policy goal has been established.
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Community engagement and activation strategies have been
developed.
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Individuals who have direct influence over your successful outcome
have been identified and prioritized for direct engagement.
One Tool in the Community Change
Framework
Overview
Tips & Tricks  Real-Life Examples  Customizable Templates
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Goal of Content: Useful, Effective, Current
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Electronic Version:
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Available on KHF Website (http://kansashealth.org)
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Downloadable templates to customize
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Updating and expanding on ongoing basis
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All knowledge levels
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Use independently or with Lindsey Spiess
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Thank you to contributors!
Glimpse of What’s Inside
Section 1: Strategic Communications
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Communication planning
Developing organization's communications
strategy and messages
Section 2: Earned Media
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Finding and building relationships with reporters
Developing a pitch and approaching a reporter
News releases
Media advisory
How to invite reporters to your event
Media interviews
Unfavorable media coverage
Photo release form
Newspaper opinion editorials
Editorial board visits
Letter to editor
News conference
Glimpse of What’s Inside
Section 3: Social Media
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Creating an online presence with social media
Facebook, Twitter, LinkedIn
Section 4: Paid Media
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Types of paid media
Print ads
TV commercials
Radio commercials
Paid online searches
Section 5: Media List
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Newspaper Outlets & TV stations
Questions & Feedback
Welcome!
Lindsey Spiess, Communications Consultant
Office: (316) 491-8487
LSpiess@khf.org
Thank You!
Next: 3:45 p.m.
Concurrent Breakout Sessions
Maximizing Earned Media — Konza Town Hall (This Room)
Lathi De Silva
Vice President-Director of Brand Reputation
Sullivan Higdon & Sink
Jessica Richardson
Brand Reputation Manager
Sullivan Higdon & Sink
Strategic Communications — Flint Hills Room (2nd Floor)
Blythe Thomas
Vice President for Communication
Kansas Health Foundation
Sarah Green
Consultant
Kansas Health Foundation
Social Media Strategies to Achieve Your Goals — High Plains Room (2nd Floor)
Cat Poland
Free Range Writer and Strategist