Coronado Area Council
2012 Membership Growth
Plan
Our Journey to 1 in 6
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Tonight’s Agenda
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•
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Welcome and introduction of presenters
2012 Membership Goals and Focus Areas
Scouting Combine
Scouting Draft
Where to find additional resources
2
Welcome and Introductions
• Kevin Gwinner – Vice President for Growth and
Marketing, Coronado Area Council
• Matthew Jacquier – Tomahawk District Executive
• Nick Boden – Triconda District Director
• Ross Munt – Assistant Scout Executive
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2012 Membership Goals
• Attain 2012 Gold Journey to Excellence membership
goals – Scouting succeeds when more boys are
involved
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2012 Membership Goals
Journey to Excellence - Cub Scouts
Retention: Improve retention rate.
Retain and re-register 75% of members, or retain
and re-register 65% and have a 2 percentage points
increase.
Building Cub Scouting: Have an increase in
membership or be larger than the average size pack.
Increase youth members by 10%.
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2012 Membership Goals
Journey to Excellence - Boy Scouts
Retention: Improve retention rate.
Retain and re-register 85% of members, or retain
and re-register 80% and have a 2 percentage points
increase.
Building Boy Scouting: Have an increase in
membership or be larger than the average size troop.
Increase youth members by 10%.
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2012 Membership Goals
• Recruit fully staffed and trained district Growth and
Marketing committees – volunteers who are
passionate about more youth participating in our
program
• Execute new-unit growth plans including Exploring
Post development – new units provide greater
opportunity to join
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2012 Membership Goals
• Improve youth retention in each unit – we all work
hard to recruit a new family, we need to work just as
hard to make sure they don’t drop out
• Achieve 14% density (market share – percent of
eligible young people involved in a Scouting
program) with long term goal of 1 in 6 (16.67%)
young people involved in Scouting
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2012 Membership Goals
Unit
District
Units
Buffalo Bill
17
+4
Konza
52
Triconda
Growth
Membership
Membership Growt
Density
Ret.
Growth
h%
250
+24
10.6%
12.0%
68%
-14
1458
+155
12.0%
13.2%
68%
69
+2
1237
+25
2.1%
13.5%
68%
Tomahawk
22
+6
290
+25
9.4%
14.6%
68%
Wheatland
42
+4
708
+30
4.4%
16.6%
68%
Council
202
+2
3943
+259
7.0%
14.0%
68%
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Focus Areas
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•
•
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New Unit Growth
Youth Recruitment
Program Transitions and Retention
Charter Renewal
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New Unit Growth
Implement a year long new unit growth plan with
monthly, quarterly, and year long goals.
• New Cub Scout Packs and Boy Scout Troops –
where appropriate
• Venturing Crews - linked to existing Troops and to
special interests
• Exploring – Three new career focused Explorer
Posts in each district by 12/31/2012
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Youth Recruitment
Implement tried and true methods in addition to new
ways to recruit young people into Scouting. Strive
to achieve at least 14% density by year end.
• Spring
– Scouting Combine
– Spring Cub Scout Round-Up
• Kindergarten focus, flyers, posters, boy-talks
• Tiger Cub Recruitment Video http://www.youtube.com/embed/QrSIIdqbt8A?rel=0
• Fall
– 2012 “Badge of Honor” Fall Round-Up
• All grades, all ages
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Badge of Honor – Fall 2012
• Flyers, Posters, Yard
Signs, Banners
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Scouting Combine
• Goal: Invite young men who quit Cub Scouts or
never tried it to join a Boy Scout Troop through a
dynamic joining activity.
• Action Steps: Scout units host a Scouting combine
in April. At the events use Scouting oriented drills to
test their skills and provide them some of the fun
that can be found in Scouting. Potential drills need
to meet the guide to safe Scouting and should be
measurable or timed.
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Scouting Combine
Possible Activities
• Fire building - Burn a string at a certain
height w/ provided materials, timed
• *Your Vertical –Have a timed climb at climbing wall
• *Archery or another shooting sports activity
• Tent Setup – Measure the time it takes to setup a standard tent
• 40 Yard Backpacking Dash – Load a backpack
• *Paddle Race – Paddle a canoe for a specific length in a pool,
pond or lake.
• Timber Drag – Tie a timber hitch and drag a substantial log 40
yards
• Flag Fold - Properly fold an American flag
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Scouting Combine
• Existing Scouts form a two man team with the
second member of the team being a Non-Scout.
• The Coronado Area Council will provide a prize to
the winning two man team if at least one new Boy
Scout registers at the event. We would encourage
the local troop to offer additional prizes.
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Scouting Combine
• We will award 7 Mini Grants to troops with the best
Scouting Combine Promotion Plan for recruiting new
Boy Scouts in 2012. 2 $250 Grants, and 5 $100
Grants.
• Materials and commitment forms are posted to the
council website and will be mailed to Scoutmasters,
and handed out at roundtables.
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Program Transitions & Retention
Once we recruit them, we need to keep them involved.
• Unit health assessments – Commissioner Team
• Increased emphasis on attention to dropped youth –
District Save-a-Scout program
• Webelos-to-Scout Transition
– Scouting Draft
• Improve Boy Scout to Venturing
transition/partnership
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Scouting Draft
• Goal: Increase the Number of 5th Graders entering
the Boy Scout Program and improve the number of
Scouts.
Action Steps:
• Provide a list of all of the eligible 5th graders who
are eligible to join a troop to Scoutmasters in their
district.
• Send an invitation to each 5th grader to let them
know they are “eligible”
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Scouting Draft
• Units will take signing day like
pictures of Scouts holding Troop
Numbers or neckerchiefs with
their new Troop Number on it.
• At April Roundtables a Draft
Board will be presented showing
those that are still eligible and
those that have entered a Troop.
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Scouting Draft
• Post a ticker on the council website with the
“rounds” / months and the names of Scouts who
have entered a Troop. First name, last initial & Troop
Number.
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Charter Renewal
• Commissioner Service- strengthen and build unit
commissioner staff
• Mandatory Internet Re-chartering
• October recharter packet distribution
• Coordinated District-wide charter workshops and
charter turn-in days
• Conduct bi-annual unit health inventory
• Achieve District JTE Unit Performance goal
• Full utilization of the online Unit Visitation Tracking
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Where to find resources
www.coronadoscout.org/join
www.scouting.org/membership
Or
Contact your District Growth and Marketing
Chairperson
District
Name
Email
Phone
Buffalo Bill
Stacy Horinek
Stacy.horinek@scouting.org
785-443-3428
Konza
Tom Neill
irishbear68516@yahoo.com
785-473-7033
Tomahawk
Erik Coulimore
echocharlie6@hotmail.com
785-533-1375
Triconda
Dahx Marrs
dmarrs@techniqol.com
785-201-9199
Wheatland
Charles Keefer
cakeefer@scatcat.fhsu.edu
316-680-9464
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Questions and
Closing Comments
Don Sheppard, Scout Executive
Kevin Gwinner, Growth and
Marketing Vice President
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