India: Land of New Opportunities – An
Academic Perspective*
Dr. Subhash Sharma
Director, Indus Business Academy (IBA), Bangalore
*Panel Discussion Presentation in Panel 1: India Strategy
and Trends in Opportunities, Markets, Culture … , 2011
India Trade Conference, June 23, 2011, Los Angeles
Four Lions Symbolism: A Symbolism for
New Opportunities – From Past to Future
Ancient Symbol Future Meaning
Four Lions as Four Fundamental Forces at
the Macro Level
I. Force of Market
II. Force of State/Government
III. Force of People/ Community
IV. Force of ‘Inner Self’/ Higher Self
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
Four Fundamental Forces of Holistic
Model – Holistic Globalization
Inner Self
State
Market
Capillary Action*
* Democratic societies, capillary action is also
represented by Democracy
Opportunities from ‘Inclusive Growth
Perspective’
• Paths to Inclusive Growth
Amartya
Sen
C. K. Prahlad
Gandhi, Mohd Yunus and others
(‘Rise of The Bottom’ through Social Entrepreneurship)
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
Creating Bridges for New
Opportunities
Amartya Sen Road
C.K. Prahalad Road
(Government Road)
(Corporate Road)
Government should
Bottom of the Pyramid
reach the unreached
Bridge
Bridge
Rise of the Bottom
(Capillary Action Road/
Social Entrepreneurship Road)
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
Models of World For Viewing
Opportunities
• C. K. Prahalad
(World is Pyramid)
Friedman
(World is Flat)
World As A ‘Sphere’: Lesson from
Globe Structure
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
Looking at World as ‘Atmosphere’
Every ‘sphere’ has its ‘atmosphere’
1. People with spiritual bent of mind see ‘atmosphere’ as
‘atma’s sphere – Force field around ‘atma’ (‘inner-self’).
2. People with scientific bent of mind may see ‘atmosphere’ as
‘atom’s sphere – Force field of atom.
3. People with business bent of mind when view this world as
‘Atmosphere’, new opportunities arise such as Clean
Technologies. This view opens up opportunities for ‘Green
Entrepreneurship’.
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
In India World Is ‘Coconut’
• In India World is seen as Coconut:
Opportunities in the ‘Middle’ – Middle class
has emerged
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
Opportunities in Terms of LG (LocalGlobal) Trade Interactions
• LG Matrix: Local-Global Trade Interactions
Matrix and LG Competition
Market
Global
Global
Local
(G,G)
(G,L)
( L,G)
(L, L)
Product
Local
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
New Opportunities: A Cultural
Perspective
Three ‘Poetic words’ that capture ‘India USP’ in the ‘New Age of
Opportunities across the globe’
Baba
Dhaba
Shor-sharaba
(Dear one) (Authentic Indian (Celebration Food)
song & danceBollywood style)
Indian Spirituality:
New Age Gurus
Indian Restaurants
Indian Music & Dance
©SS-IBA-India Trade Conference 2011, June 23, Los Angeles
For Further Details
• Management in New Age: Western Windows
Eastern Doors, Subhash Sharma, New Age
International Publishers, New Delhi, 1996 &
2006
• New Mantras in Corporate Corridors, Subhash
Sharma, New Age International Publishers,
New Delhi, 2007
• www.shunyacreations.com