Top Ten List of
Quick Tips and Tricks
For Increasing Awareness
of Your Rotary Club
District 5450 Rotary Awareness Committee
Mid-President’s Meeting
January 2013
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10. Add your club information to Google Places
for Business
 Search engines are becoming more tailored to user locations
because 97% of consumers are searching for local businesses
online.
 Add your club information, including photos, mailing address or
service area, website, etc. to Google Places for Business for free.
www.google.com/placesforbusiness
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9. Set up a club Twitter account
 Twitter reaches over 93 million people in the U.S.
monthly
 Utilize Twitter for sending out information on your
club, Rotary news, and events.
 Sign up to follow other Twitter users to get great ideas
and content, like Rotary International, club members,
other Rotary clubs, etc.
 To set up a Twitter account, go to:
https://support.twitter.com/articles/100990-how-to-signup-on-twitter#
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8. Create Club YouTube videos.
 YouTube reaches over 184 million people in the U.S.
monthly and is the 3rd biggest driver of traffic to
websites.
 Draw potential members and the general public to your
website through interesting videos about your club and
its members.
 Establish a club YouTube channel and post videos of:
– Club events or activities
– Personal stories of club members
 To create a YouTube channel, check out this video:
http://www.youtube.com/watch?v=wLDjiFSCSVE
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7. Add a catchy phrase or quote about Rotary
into the tagline of club member e-mails.
 Do the electronic version of wearing your Rotary pin!
 Have members of your club create an e-mail signature or
tagline that may include:
– Quote or phrase about what Rotary is
– Information about your Rotary club
– Link to your club’s website or Facebook page
 Have club members share their point of view with others who
might be unaware of Rotary and what it means to them.
 You‘ll open up the lines of communication about what Rotary
is by creating opportunities for those who come in contact with
member e-mails to educate themselves about Rotary and your
club.
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6. Create a Facebook page for your club.
 Over 168 million people in the U.S. are on Facebook:
– 40 million users are between 25-34.
– 49% of Internet users over age 65
 Facebook is a great way to draw a variety of potential
members to your site.
 Use your club Facebook page to:
– Post information about your club’s activities, events,
pictures, etc.
– Share hot topics of interest with club members.
 To create a Facebook page, check out:
http://www.facebook.com/about/pages
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5. Utilize the District 5450’s Rotary Awareness
Facebook page.
 Join members from clubs in our District who are
responsible for club PR/interested in Rotary awareness
to:
– Get ideas and best practices on what other clubs are
doing.
– Ask questions/discuss PR-related topics and issues
with other club members.
Like our Facebook page and join the conversation at:
http://www.facebook.com/#!/RotaryAwarenessDistrict54
50?fref=ts
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4. Utilize LinkedIn to network and connect.
 Over 147 million people are on LinkedIn, of which 34% are between
25-34 and 33% are between 35-54.
 LinkedIn is a great way to electronically network and reach out to a
variety of potential members to promote your club.
 Create an individual profile on LinkedIn.
– Check out the YouTube video to learn how to create a profile:
http://www.youtube.com/watch?feature=player_embedded&v=JNl9RVr
XLhM
 Create a LinkedIn group for your club.
– Check out the YouTube video on how to create and use a group:
http://www.youtube.com/watch?v=BYbVLBzX9II&list=FLyd7zxQhaJ1
sTpmCh23X-UQ
 Join other Rotary LinkedIn groups.
– To search for available LinkedIn groups, go to:
http://www.linkedin.com/directory/groups/
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3. Sign up for online Rotary e-newsletters!
 Rotary has some great e-newsletters with tips and ideas to help you promote
your club, including:
– The Membership Minute is a short e-mail newsletter that provides
membership development ideas, resources, and tools.
– The biweekly PR Tips offers innovative ideas for clubs and districts to
promote Rotary in their communities.
– Rotary Training Talk keeps Rotarians informed about the latest news in RI
training, including RI mailings, RI Board decisions that affect training,
and training tips.
– Weekly update provides free content for your Rotary publications. When
you get the newsletter e-mailed to you, you will receive from four to five
RI news stories every week. You can use these articles in any of your
Rotary or Rotary-related publications, including your website and
newsletter.
To sign-up for an e-newsletter and to see the complete list of available newsletters, see:
http://www.rotary.org/en/mediaandnews/newsletters/MoreNewsletters/Pages/ridefault.aspx
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2. Join the District’s new “Rotary is…”
campaign!
 This visual campaign is a fantastic way to not just engage club
Rotarians to share their thoughts with one another but a great
way to share what we do as Rotarians with the public!
 We’re collecting photos and video from Rotarians around the
District and Zone that display their individual thoughts on what
Rotary is to them in 5 words or less (preferably).
 All photos and videos will be shared and also made available
for clubs to use as a tool via the Rotary Awareness 5450 blog.
 Post photos of your club members sharing their thoughts on
your club website, Facebook page, and other media.


If you have a photo or video you'd like to submit please send your image to Katie at
katie.ehlis@gmail.com.
Check out the current "Rotary is.." photo collection video and share it with your
clubs - http://youtu.be/2eRbXxc-ksA.
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1. Utilize the District 5450’s new Rotary
Awareness blog, Bits & Bites!
 Check out the resource toolkit, links, and other tips to
get some good ideas on raising awareness of your club
through public relations and social media.
 Get the word out about your club’s events and
activities to other Rotarians in the District. Send us the
info and we’ll post it on the blog.
Check out our blog at: http://rotarypr5450.wordpress.com/
All the ideas and the links from this presentation will be posted
on our blog!
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Rotary Awareness Committee
 We’re looking for a member of each club to join our
committee and social network to share ideas and best
practices within the District.
 Meetings: 3rd week of every month at various locations
around the District (breweries, coffee shops, libraries,
etc.)
 Come in person or we’ll teleconference you in!
 Contact Valerie Hopkins at vshopkins@yahoo.com to
get on our mailing list.
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We Need Volunteers
 We need volunteers to help out at the Colorado Garden
and Home Show for 2-4 hour shifts.
 Show runs from Feb. 9 -17th
– Weekdays: Noon to 8 p.m.
– Saturday: 10:00 am to 8:00 pm
– Sunday: 10:00 am to 6:00 pm
 Volunteers get free admittance to the show.
 Email Valerie Hopkins at vshopkins@yahoo.com if
you’d like to volunteer.
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