Digital marketing
Digital marketing is the promotion of products or services using online channels, such as social media,
search engines, email, and websites, to connect with customers. It allows businesses to target specific
audiences, leverage data for personalization, and measure performance in real-time. Key strategies include
SEO, PPC ads, content marketing, and influencer partnerships.
●​ SEO: Search engine optimization
●​ PPC: pay-per-click
●​ SMM: Social media marketing
TERMS
DEFINITION
Content marketing
Creating valuable content—blogs, videos, or
podcasts—to attract and retain a defined
audience.
Email marketing
Using email to nurture leads, promote
products, and build direct relationships with
customers.
Affiliate marketing
Using third-party brokers to promote products
and pay commission on sales.