Digital Marketing
Meaning
Difference b/w Traditional and Digital
Digital Marketing
channels
Search engine
optimization
(SEO)
Email
marketing
Social media
marketing
Video
marketing
Pay-per-click
advertising
(PPC)
Affiliate
marketing
Influencer
marketing
Display
advertising
•Content
marketing
Content Marketing
 Content marketing is the strategic planning, creation, publication, and distribution of
valuable content to your target audience
 Websites , Blogs , videos , infographics
Paid
Earned
Owned
Internet based SEO
SEO
PPC
SEM
SEO
Search engine optimization, or SEO, is the process of increasing organic search engine
rankings to build awareness, capture demand, and drive qualified traffic to your website.
•On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
•Off-page SEO – Anything which happens away from your website that helps with your
SEO Strategy- Backlinks.
PPC & SEM
Pay-per-click advertising, or PPC advertising, is the process of buying visibility
on search engine results pages (SERPs).
SEM stands for 'Search Engine Marketing', and is the blanket term used for any kind of
activity intended to improve how easy it is to find a particular website via a search
engine.
Display advertising
Display ads allow you to use images,
audio, and video to communicate your
advertising message better. These are
shown on websites, email platforms,
social media, and many other digital
channels that offer ad placements,
usually in the form of a banner.
TYPES
Social media marketing
Engagement
Reach
Affiliate Marketing
Affiliate marketing is an advertising model in which a company compensates thirdparty publishers to generate traffic or leads to the company's products and
services. The third-party publishers are affiliates, and the commission fee incentivizes
them to find ways to promote the company.
Affiliate vs Influencer
Mobile Marketing
Mobile marketing connects companies with people on their mobile devices.
Best Practices
Create your mobile website or app.
Explore mobile technologies like QR (Quick Response) codes that customers can scan
to go to your website, access or save your business details, pay for their purchase.
Email Marketing
Video Marketing