FUNCTIONAL AREAS
Introduction to the functional areas

A functional area is a group of workers with similar skills and expertise who carries out
a specific organisational role
o
The four most common functional areas include human resources, finance, marketing,
and production

Businesses often split their work in this way to improve efficiency with specialists capable of
working at a high standard on specific tasks

These business functions are sometimes outsourced to specialist service providers
o
This can reduce costs and ensure access to advice from specialists who may be
expensive to employ directly
Functional areas
The four main functional areas carry out key specialist tasks in a business
Operations
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
The operations function is centred on creating the product or delivering the service that the
business offers to customers, including
o
Ensuring the quality of output
o
Sourcing and purchasing raw materials and components
o
Managing the design and testing of new products
o
Inventory management
Marketing

Marketing focuses on understanding the needs and wants of both existing and potential
customers, including
o
Researching the market to plan products that meet consumer demand
o
Organising their distribution
o
Persuading customers to purchase a company’s goods or services
o
Determining pricing tactics that attract and retain customers
Finance

The finance department is tasked with managing the organisation’s money, including
o
Recording all incoming and outgoing financial transactions
o
Collecting debts owed to the business
o
Ensuring that bills and salaries are paid on time
o
Setting and maintaining budgets
o
Conducting financial forecasting
o
Managing banking operations
o
Preparing the annual financial report
Human resources

The human resources (HR) function is responsible for managing the workforce within an
organisation and ensuring employee welfare, including
o
Recruitment and selection
o
Training and development
o
Maintaining healthy industrial relations
o
Ensuring compliance with health and safety regulations
Note
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Don’t just name the main functional areas (marketing, finance, HR, operations) – explain how
they interrelate. For example, marketing decisions affect operations and finance
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